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7/27/2019 ELOFF MUSK - Great man - Transportation Vision could be better
1/8
OR ?
OK - I kinda think
Elon is an alien
Elon is coming to LV. He's the arguably most famous dynamic transportation innovator in thecountry / world right now. The world is lucky to have Elon. I am taking a little (after hours) time to
share my thoughts on Elon.
TSLAGeneral Motors should have built the Model S. BMW should have built the Model S. Eithercompany technically could have. But neither did, and it took someone with vision and the
right resources to make it happen. Awesome! It's a major accomplishment. Producing 500
Model S cars / week - damn!
But the Model S only lightly leverages information communication technology (ICT) to create far
more ecient and high performing transportation. With cities like Denver having an average
of 1.1 people traveling in each car, it's safe to assume roughly every Model S is traveling 75% empty
Yes, not dierent than most cars in US, but still - the Model S (and conventional cars) are traveling
at only a 20% load factor - a level of ineciency an airliner could only operate at for one weekbefore going out of business.
I nd irony when an entrepreneur makes hundreds of millions in ICT ventures, then comes to
transportation and invests in essentially an old outdated model of mobility - the car ownership
model. Elon has done that. Shai Agassi (Better Place) was essentially the same. (If billions were
spent on Better Place battery swap infrastructure across the world, the day it was nally all
installed, not one dollar would have gone to ease global urban trac congestion, or to again
leverage billions of smartphones and ICT to reduce the need for so many cars in the rst place).
7/27/2019 ELOFF MUSK - Great man - Transportation Vision could be better
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The high rollers that get the
opportunity to leverage ICT to
reinvent the movement of people
(and ultimately goods) includes
Sunil Paul (SideCar), Sean O'Sullivan
(Avego / Car.ma), and Tony Hsieh (+Zach).
From everything I have seen Elon say (and do),
I don't think he gets it. And frankly,
some don't.
DNA
sturg
ELOF
2
7/27/2019 ELOFF MUSK - Great man - Transportation Vision could be better
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This is the car LA (+world) needs
but better looking | great priceTIME 4 SKINNY TESLA
So Elon has kicked ass and reinvented the powertrain of the conventional car.An obvious contribution to bettering the world.But not going as far as one could, likeProject 100 is, to really improve things.One thing he could do (if focusedon manufacturing) is build a"narrow" car, like the type I keeptalking about. (Yes, the Nissan
Land Glider type). The narrow ortandem car would be freewaycapable and could be used inany city and any place aconventional car is - but 2of the vehicles couldtravel in the space ofone (mostly empty)conventional car. Mostautomakers don't havethe balls to make this
type of vehicle.There is concernabout safety, butthere could be avariety of ICT /telematic ap-proaches toreducing likeli-hood ofcollisions.
The narrow car
has far betteraerodynamics,and saves a lotof energy as aresult. Theycarry 2 people,enough capacityfor most trips.With our citiesbecoming populatedwith many new carsharing services,upsizing from a narrow car to a larger car when needed is very feasible. Building a Tesla narrow car would be a majorcontribution to the improved livability of our cities and is a substantial business opportunity.
One LA resident writes:
What about sprawls?
within sprawls like Los Angeles? I
commute by bus and train, have
optimized my route as best as
possible, and it still takes me70 minutes to go about 20
miles (freeway equivalent).
I'd like to see the splitting
of a few freeway lanes
in halfand using
them for commuting
only in one passenger
vehicles like the Tango
(or something less
expensive) or motor-
cycles. Dedicated
lanes for small light
vehicles would make
people more
comfortable
commuting in them
and would be a
nice incentive
to travel more
and energy).
DNA
sturgesELOFF
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DNA
sturgesELOFF
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DNA
sturges
ELOFF
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7/27/2019 ELOFF MUSK - Great man - Transportation Vision could be better
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Or,putboththeNarrowCartogetherwithadvancedtransitanddevelopaDUALMODE
Teslamobilitysystem
DNA
sturges
ELOFF
6
7/27/2019 ELOFF MUSK - Great man - Transportation Vision could be better
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Or rather than spending so many resourcesto go to space, why not help the billions
of people on Earth to better visualize
they ARE IN SPACE!
DNA
sturges
ELOFF
The End