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SAAS bull Lead Generat ion bull Lead Nur tur ing bull Analy t icsMarket ing Techno logy
4 1 5 - 7 6 7 - 8 5 0 6San Francisco CA
ELLIOT MIST
bull Manage $65k month search spendbull Managed 3rd Par ty Agencybull Convers ion Track ingbull ROI Repor t ing
ELLIOT MIST p 1a
TABLE OF CONTENTS PPC1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Keyword Analys i sbull Go ogle Webmaster To o l sbull Repor t ing on Organic Traffic
ELLIOT MIST p 1b
TABLE OF CONTENTS SEO1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Vi s i tor gt Lead Convers ion Ratesbull In tegrat ion of Lead Gen Forms
ELLIOT MIST p 1c
TABLE OF CONTENTS Webs i te Convers ion Rate Opt imizat ion CRO
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Vi s i tor gt Fre e Tr ia l Signup Convers ion Ratesbull Emailbull Phonebull IP Locat ion (Count ry Sta te Ci ty )
ELLIOT MIST p 1d
TABLE OF CONTENTS Fre e Tr ia l Signup CRO1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull In 60 days Improved convers ion ra te f rom v i s i tor gt lead f rom 6 2 to 8
ELLIOT MIST p 1e
TABLE OF CONTENTS UberFlip1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1f
TABLE OF CONTENTS Referra l Marke i tng - ent repreneur com1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1g
TABLE OF CONTENTS Content Synd icat ion - Webs i teMagazine com
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked wi th Eng ine ersbull In terna l To o l used for lead generat ion on webs i te blog product
ELLIOT MIST p 1h
TABLE OF CONTENTS Hello Bar (Cus tom Buil t )1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Olark Char t In tegrated wi th Pardotbull On Speci fic Land ing Pages Such as Pr icing Pagebull Sa les Team Chat on a Round Robin Bas i s ELLIOT MIST p 1i
TABLE OF CONTENTS Online Chat - Sa les1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull TechCrunch dur ing day 1 of WWDCbull Facebo okbull Go ogle Networkbull Indus t ry B logs
ELLIOT MIST p 1j
TABLE OF CONTENTS Disp lay amp Nat ive Adver t i s ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
bull Manage $65k month search spendbull Managed 3rd Par ty Agencybull Convers ion Track ingbull ROI Repor t ing
ELLIOT MIST p 1a
TABLE OF CONTENTS PPC1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Keyword Analys i sbull Go ogle Webmaster To o l sbull Repor t ing on Organic Traffic
ELLIOT MIST p 1b
TABLE OF CONTENTS SEO1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Vi s i tor gt Lead Convers ion Ratesbull In tegrat ion of Lead Gen Forms
ELLIOT MIST p 1c
TABLE OF CONTENTS Webs i te Convers ion Rate Opt imizat ion CRO
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Vi s i tor gt Fre e Tr ia l Signup Convers ion Ratesbull Emailbull Phonebull IP Locat ion (Count ry Sta te Ci ty )
ELLIOT MIST p 1d
TABLE OF CONTENTS Fre e Tr ia l Signup CRO1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull In 60 days Improved convers ion ra te f rom v i s i tor gt lead f rom 6 2 to 8
ELLIOT MIST p 1e
TABLE OF CONTENTS UberFlip1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1f
TABLE OF CONTENTS Referra l Marke i tng - ent repreneur com1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1g
TABLE OF CONTENTS Content Synd icat ion - Webs i teMagazine com
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked wi th Eng ine ersbull In terna l To o l used for lead generat ion on webs i te blog product
ELLIOT MIST p 1h
TABLE OF CONTENTS Hello Bar (Cus tom Buil t )1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Olark Char t In tegrated wi th Pardotbull On Speci fic Land ing Pages Such as Pr icing Pagebull Sa les Team Chat on a Round Robin Bas i s ELLIOT MIST p 1i
TABLE OF CONTENTS Online Chat - Sa les1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull TechCrunch dur ing day 1 of WWDCbull Facebo okbull Go ogle Networkbull Indus t ry B logs
ELLIOT MIST p 1j
TABLE OF CONTENTS Disp lay amp Nat ive Adver t i s ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
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copy 2015 Bizness Apps Inc
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copy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inc
ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
bull Keyword Analys i sbull Go ogle Webmaster To o l sbull Repor t ing on Organic Traffic
ELLIOT MIST p 1b
TABLE OF CONTENTS SEO1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Vi s i tor gt Lead Convers ion Ratesbull In tegrat ion of Lead Gen Forms
ELLIOT MIST p 1c
TABLE OF CONTENTS Webs i te Convers ion Rate Opt imizat ion CRO
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Vi s i tor gt Fre e Tr ia l Signup Convers ion Ratesbull Emailbull Phonebull IP Locat ion (Count ry Sta te Ci ty )
ELLIOT MIST p 1d
TABLE OF CONTENTS Fre e Tr ia l Signup CRO1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull In 60 days Improved convers ion ra te f rom v i s i tor gt lead f rom 6 2 to 8
ELLIOT MIST p 1e
TABLE OF CONTENTS UberFlip1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1f
TABLE OF CONTENTS Referra l Marke i tng - ent repreneur com1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1g
TABLE OF CONTENTS Content Synd icat ion - Webs i teMagazine com
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked wi th Eng ine ersbull In terna l To o l used for lead generat ion on webs i te blog product
ELLIOT MIST p 1h
TABLE OF CONTENTS Hello Bar (Cus tom Buil t )1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Olark Char t In tegrated wi th Pardotbull On Speci fic Land ing Pages Such as Pr icing Pagebull Sa les Team Chat on a Round Robin Bas i s ELLIOT MIST p 1i
TABLE OF CONTENTS Online Chat - Sa les1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull TechCrunch dur ing day 1 of WWDCbull Facebo okbull Go ogle Networkbull Indus t ry B logs
ELLIOT MIST p 1j
TABLE OF CONTENTS Disp lay amp Nat ive Adver t i s ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
bull Vi s i tor gt Lead Convers ion Ratesbull In tegrat ion of Lead Gen Forms
ELLIOT MIST p 1c
TABLE OF CONTENTS Webs i te Convers ion Rate Opt imizat ion CRO
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Vi s i tor gt Fre e Tr ia l Signup Convers ion Ratesbull Emailbull Phonebull IP Locat ion (Count ry Sta te Ci ty )
ELLIOT MIST p 1d
TABLE OF CONTENTS Fre e Tr ia l Signup CRO1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull In 60 days Improved convers ion ra te f rom v i s i tor gt lead f rom 6 2 to 8
ELLIOT MIST p 1e
TABLE OF CONTENTS UberFlip1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1f
TABLE OF CONTENTS Referra l Marke i tng - ent repreneur com1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1g
TABLE OF CONTENTS Content Synd icat ion - Webs i teMagazine com
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked wi th Eng ine ersbull In terna l To o l used for lead generat ion on webs i te blog product
ELLIOT MIST p 1h
TABLE OF CONTENTS Hello Bar (Cus tom Buil t )1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Olark Char t In tegrated wi th Pardotbull On Speci fic Land ing Pages Such as Pr icing Pagebull Sa les Team Chat on a Round Robin Bas i s ELLIOT MIST p 1i
TABLE OF CONTENTS Online Chat - Sa les1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull TechCrunch dur ing day 1 of WWDCbull Facebo okbull Go ogle Networkbull Indus t ry B logs
ELLIOT MIST p 1j
TABLE OF CONTENTS Disp lay amp Nat ive Adver t i s ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
bull Vi s i tor gt Fre e Tr ia l Signup Convers ion Ratesbull Emailbull Phonebull IP Locat ion (Count ry Sta te Ci ty )
ELLIOT MIST p 1d
TABLE OF CONTENTS Fre e Tr ia l Signup CRO1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull In 60 days Improved convers ion ra te f rom v i s i tor gt lead f rom 6 2 to 8
ELLIOT MIST p 1e
TABLE OF CONTENTS UberFlip1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1f
TABLE OF CONTENTS Referra l Marke i tng - ent repreneur com1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1g
TABLE OF CONTENTS Content Synd icat ion - Webs i teMagazine com
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked wi th Eng ine ersbull In terna l To o l used for lead generat ion on webs i te blog product
ELLIOT MIST p 1h
TABLE OF CONTENTS Hello Bar (Cus tom Buil t )1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Olark Char t In tegrated wi th Pardotbull On Speci fic Land ing Pages Such as Pr icing Pagebull Sa les Team Chat on a Round Robin Bas i s ELLIOT MIST p 1i
TABLE OF CONTENTS Online Chat - Sa les1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull TechCrunch dur ing day 1 of WWDCbull Facebo okbull Go ogle Networkbull Indus t ry B logs
ELLIOT MIST p 1j
TABLE OF CONTENTS Disp lay amp Nat ive Adver t i s ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
bull In 60 days Improved convers ion ra te f rom v i s i tor gt lead f rom 6 2 to 8
ELLIOT MIST p 1e
TABLE OF CONTENTS UberFlip1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1f
TABLE OF CONTENTS Referra l Marke i tng - ent repreneur com1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1g
TABLE OF CONTENTS Content Synd icat ion - Webs i teMagazine com
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked wi th Eng ine ersbull In terna l To o l used for lead generat ion on webs i te blog product
ELLIOT MIST p 1h
TABLE OF CONTENTS Hello Bar (Cus tom Buil t )1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Olark Char t In tegrated wi th Pardotbull On Speci fic Land ing Pages Such as Pr icing Pagebull Sa les Team Chat on a Round Robin Bas i s ELLIOT MIST p 1i
TABLE OF CONTENTS Online Chat - Sa les1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull TechCrunch dur ing day 1 of WWDCbull Facebo okbull Go ogle Networkbull Indus t ry B logs
ELLIOT MIST p 1j
TABLE OF CONTENTS Disp lay amp Nat ive Adver t i s ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1f
TABLE OF CONTENTS Referra l Marke i tng - ent repreneur com1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1g
TABLE OF CONTENTS Content Synd icat ion - Webs i teMagazine com
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked wi th Eng ine ersbull In terna l To o l used for lead generat ion on webs i te blog product
ELLIOT MIST p 1h
TABLE OF CONTENTS Hello Bar (Cus tom Buil t )1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Olark Char t In tegrated wi th Pardotbull On Speci fic Land ing Pages Such as Pr icing Pagebull Sa les Team Chat on a Round Robin Bas i s ELLIOT MIST p 1i
TABLE OF CONTENTS Online Chat - Sa les1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull TechCrunch dur ing day 1 of WWDCbull Facebo okbull Go ogle Networkbull Indus t ry B logs
ELLIOT MIST p 1j
TABLE OF CONTENTS Disp lay amp Nat ive Adver t i s ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
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CONTACT US TO LEARN MORE 8005498138 | biznessappscom
copy 2015 Bizness Apps Inc
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copy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inc
ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
bull Gues t Pos t s on ent repreneur combull Featured on mashable com
ELLIOT MIST p 1g
TABLE OF CONTENTS Content Synd icat ion - Webs i teMagazine com
1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked wi th Eng ine ersbull In terna l To o l used for lead generat ion on webs i te blog product
ELLIOT MIST p 1h
TABLE OF CONTENTS Hello Bar (Cus tom Buil t )1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Olark Char t In tegrated wi th Pardotbull On Speci fic Land ing Pages Such as Pr icing Pagebull Sa les Team Chat on a Round Robin Bas i s ELLIOT MIST p 1i
TABLE OF CONTENTS Online Chat - Sa les1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull TechCrunch dur ing day 1 of WWDCbull Facebo okbull Go ogle Networkbull Indus t ry B logs
ELLIOT MIST p 1j
TABLE OF CONTENTS Disp lay amp Nat ive Adver t i s ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
bull Worked wi th Eng ine ersbull In terna l To o l used for lead generat ion on webs i te blog product
ELLIOT MIST p 1h
TABLE OF CONTENTS Hello Bar (Cus tom Buil t )1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Olark Char t In tegrated wi th Pardotbull On Speci fic Land ing Pages Such as Pr icing Pagebull Sa les Team Chat on a Round Robin Bas i s ELLIOT MIST p 1i
TABLE OF CONTENTS Online Chat - Sa les1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull TechCrunch dur ing day 1 of WWDCbull Facebo okbull Go ogle Networkbull Indus t ry B logs
ELLIOT MIST p 1j
TABLE OF CONTENTS Disp lay amp Nat ive Adver t i s ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
bull Olark Char t In tegrated wi th Pardotbull On Speci fic Land ing Pages Such as Pr icing Pagebull Sa les Team Chat on a Round Robin Bas i s ELLIOT MIST p 1i
TABLE OF CONTENTS Online Chat - Sa les1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull TechCrunch dur ing day 1 of WWDCbull Facebo okbull Go ogle Networkbull Indus t ry B logs
ELLIOT MIST p 1j
TABLE OF CONTENTS Disp lay amp Nat ive Adver t i s ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
bull TechCrunch dur ing day 1 of WWDCbull Facebo okbull Go ogle Networkbull Indus t ry B logs
ELLIOT MIST p 1j
TABLE OF CONTENTS Disp lay amp Nat ive Adver t i s ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 1k
TABLE OF CONTENTS Land ing Pages AB Tes t ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
A
B
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
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new local business by selling them on mobile
What You Get- 10 iOS apps to start
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CONTACT US TO LEARN MORE 8005498138 | biznessappscom
copy 2015 Bizness Apps Inc
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BUSINESS
CLIENTS
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What Your Clients Get
copy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inc
ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 1l
TABLE OF CONTENTS Mobile Opt imized Land ing Pages1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Always Mobile Firs t
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 1m
TABLE OF CONTENTS Personas1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Personas to Create Lead Gen and Content St ra tegybull Quali fied Personas vs Unquali fied Personas
SMB
Enterprise
Stay at Home Mum
Entrepreneur
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 1n
TABLE OF CONTENTS Lead Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Lead Score based on Engagementbull Lead Grade base don Persona Fi t
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 1o
TABLE OF CONTENTS Content Scor ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Scor ing of Content to se e what rsquo s popular vs what rsquo s not
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
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copy 2015 Bizness Apps Inc
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 1p
TABLE OF CONTENTS Socia l Media Market ing1 LEAD GENERATION A PPC B SEO C WEBSITE CONVERSION RATE OPTIMIZATION CRO D FREE TRIAL SIGNUP CRO E UBERFLIP F REFERRAL MARKEITNG - ENTREPRENEURCOM G CONTENT SYNDICATION - WEBSITEMAGAZINECOM H HELLO BAR (CUSTOM BUILT) I ONLINE CHAT J DISPLAY ADVERTISING K LANDING PAGES AB TESTING L MOBILE OPTIMIZED LANDING PAGES M PERSONAS N LEAD SCORING O CONTENT SCORING P SOCIAL MEDIA MARKETING
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Facebo ok Adver t i s ingbull Branding Campaignsbull Per formance Campaigns
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2a i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Improved Demo Show Up rates f rom 48 to 70bull Automated Nur tur ing Email s
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2a i i
TABLE OF CONTENTS Pardot 1 1 Nur tur ing Tracks1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Based on persona ta ilored nur tur ing t racks for Open leadsbull Content to combat each personas pa in po in t sbull Persona lized and contex tua l
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
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copy 2015 Bizness Apps Inc
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2bi
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Quali fied Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Nur ture qua li fied leads to s tay top of mindbull Become thought - leaders
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
company with no programming knowledge delivering mobile apps faster better and at a
lower cost than ever before Increase the profit potential of existing clients and target
new local business by selling them on mobile
What You Get- 10 iOS apps to start
- Unlimited Android amp HTML5 apps
- Library of comprehensive marketing materials
- Professional app design services
- 30 day money back guarantee
- Increased customer loyalty amp retention
- Unlimited push notifications
- Introduction to mobile marketing
- Custom features at a fraction of the cost
CONTACT US TO LEARN MORE 8005498138 | biznessappscom
copy 2015 Bizness Apps Inc
NEWMOREHIGHER
BUSINESS
CLIENTS
PROFITS
PARTNER PROGRAM
What Your Clients Get
copy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inc
ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2bi i
TABLE OF CONTENTS Persona Speci fic Nur tur ing - Dead Leads
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated email to t ry and conver t dead leadsbull Give the lead an oppor tuni ty to change persona
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
company with no programming knowledge delivering mobile apps faster better and at a
lower cost than ever before Increase the profit potential of existing clients and target
new local business by selling them on mobile
What You Get- 10 iOS apps to start
- Unlimited Android amp HTML5 apps
- Library of comprehensive marketing materials
- Professional app design services
- 30 day money back guarantee
- Increased customer loyalty amp retention
- Unlimited push notifications
- Introduction to mobile marketing
- Custom features at a fraction of the cost
CONTACT US TO LEARN MORE 8005498138 | biznessappscom
copy 2015 Bizness Apps Inc
NEWMOREHIGHER
BUSINESS
CLIENTS
PROFITS
PARTNER PROGRAM
What Your Clients Get
copy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inc
ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2c
TABLE OF CONTENTS Pardot Sa les Engage1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Give Sa les Reps Real Time not i fi cat ions when the ir leads engage wi th market ing assets
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2d
TABLE OF CONTENTS Automated Transact ion Email s1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Increased Demo Scheduled by 40bull Automated 1 1 in t roduct ion email for lead owner to leadbull Pr imary Call to act ion - Schedule Demo
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2e
TABLE OF CONTENTS Schedule Demo Landing Page1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Automated demo scheduled processbull In tegrated wi th Account Execut ives Calendar
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
company with no programming knowledge delivering mobile apps faster better and at a
lower cost than ever before Increase the profit potential of existing clients and target
new local business by selling them on mobile
What You Get- 10 iOS apps to start
- Unlimited Android amp HTML5 apps
- Library of comprehensive marketing materials
- Professional app design services
- 30 day money back guarantee
- Increased customer loyalty amp retention
- Unlimited push notifications
- Introduction to mobile marketing
- Custom features at a fraction of the cost
CONTACT US TO LEARN MORE 8005498138 | biznessappscom
copy 2015 Bizness Apps Inc
NEWMOREHIGHER
BUSINESS
CLIENTS
PROFITS
PARTNER PROGRAM
What Your Clients Get
copy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inc
ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2f
TABLE OF CONTENTS Progress ive Profiling1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Profiling Leads for Sa les Repsbull Allows for less fie lds on forms
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
The Bizness Apps Partner Program gives you the tools to create your own mobile app
company with no programming knowledge delivering mobile apps faster better and at a
lower cost than ever before Increase the profit potential of existing clients and target
new local business by selling them on mobile
What You Get- 10 iOS apps to start
- Unlimited Android amp HTML5 apps
- Library of comprehensive marketing materials
- Professional app design services
- 30 day money back guarantee
- Increased customer loyalty amp retention
- Unlimited push notifications
- Introduction to mobile marketing
- Custom features at a fraction of the cost
CONTACT US TO LEARN MORE 8005498138 | biznessappscom
copy 2015 Bizness Apps Inc
NEWMOREHIGHER
BUSINESS
CLIENTS
PROFITS
PARTNER PROGRAM
What Your Clients Get
copy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inccopy 2015 Bizness Apps Inc
ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2g
TABLE OF CONTENTS Email Not i ficat ions for Sa les Reps1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Based on lead Act ions Not i fies for the sa les rep to enable contex tua l se llingbull Click on Emailbull Reg i s ter for Webinarbull At tend Webinarbull Vi s i t Pr icing Page
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2hi
TABLE OF CONTENTS Sales Enablement - Product Overv iew PDF
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
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ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2hi i
TABLE OF CONTENTS Sa les Enablement - Case Stud ies1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2hi i i
TABLE OF CONTENTS Sales Enablement - 1 1 and HTML Email Templates
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2hiv
TABLE OF CONTENTS Sales Enablement - Pardot Engage Email Repor t s
1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2i
TABLE OF CONTENTS Mass Email HTML1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Cus tom Buil t HTMLbull AB Tes t ingbull Enabled for 1 1 Sending Frombull Sa les force
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2j
TABLE OF CONTENTS Email AB tes t ing1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Subject Line tes t ingbull HTML vs Pla in tex t Tes t ingbull Segmentat ion tes t ing - By GeoLocat ion - Persona
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 2k
TABLE OF CONTENTS Conference1 LEAD GENERATION
2 LEAD NURTURING A PARDOT 11 NURTURING TRACKS I IMPROVING DEMO SHOW-UP RATES II SOLVING PAIN POINTS B PERSONA SPECIFIC NURTURING I QUALIFIED LEADS II DEAD LEADS C PARDOT SALES ENGAGE D AUTOMATED TRANSACTION EMAILS E AUTO SCHEDULE DEMO LANDING PAGE F PROGRESSIVE PROFILING G EMAIL NOTIFICATION FOR SALES REPS H SALES ENABLEMENT CONTENT I PRODUCT OVERVIEW PDF II CASE STUDIES II I 11 EMAIL TEMPLATES IV PARDOT ENGAGE EMAIL REPORTS I MASS EMAILS HTML J AB TESTING SUBJECT LINES K MOBILIZE CONFERENCE
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION bull Inv i ted Pipe line to nur ture and closebull Included champion cus tomersbull Global a t tende es
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 3a
TABLE OF CONTENTS Webinars1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created contentbull Managed Hos t sbull 500 + Reg i s tered Leads and oppor tuni t iesbull Created for Speci fic personas
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 3b
TABLE OF CONTENTS B log1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created Wordpress B log Themebull Managed ed i tor ia l ca lendar wi th 4 wr i tersbull 144+ pos t s in 2015bull Speci fic pos t s for speci fic personasbull Indus t ry contentbull Product content
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 3c
TABLE OF CONTENTS Ebo oks1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 2000+ downloadsbull Thought - leadership ebo oksbull Product focused ebo oksbull Sa les enablement
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 3d
TABLE OF CONTENTS Whi te Papers1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull 600+ downloadsbull Combat ldquopa in po in t s rdquo for speci fic personasbull Sa les enablement
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 3e
TABLE OF CONTENTS Case Stud ies amp Tes t imonia l s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Worked close ly wi th ldquochampion cus tomersrdquobull Used quant i ta t ive metr ics to prove ROIbull Turned Cus tomer Stor ies in to PDFs Webinars and Tes t imonia l s
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 3f
TABLE OF CONTENTS Press Re leases1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING A WEBINARS B BLOG POSTS C EBOOKS D WHITE PAPERS E CASE STUDIES F PRESS RELEASES
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Product Updatesbull Cus tomer Acqui s i t ion re leasesbull Inbound links shares page v iews measured
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 4a
TABLE OF CONTENTS Implemented Pardot Ins tance1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Pardot buy ing deci s ionbull Managed a full Market ing Automat ion swi tch form Hubspot to Pardot in 45 daysbull Managing 20+ Usersbull Created Workflows asset s au tomat ion rules f rom ground up
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 4b
TABLE OF CONTENTS Admin of Hubspot1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Managed Users Assets SFDC in tegrat ion data
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 4c
TABLE OF CONTENTS SFDC Market ing amp Campaigns Dashboard
1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and managed Sales force market ing repor t s and dashboardsbull Shared wi th Management teams
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 4d
TABLE OF CONTENTS SFDC Goals Dashboards1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Monthly and We ek ly Goals and KPI s Dashboard
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 4e
TABLE OF CONTENTS SFDC Lead Data Management1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Pr ior i t ized and Opt imized Data for Sa les Teambull Cus tom Fie ldsbull Full in tegrat ion wi th 3rd par ty apps i e UberFlip and Pardot
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 4f
TABLE OF CONTENTS SFDC Cus tom Lead Views For Sa les1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT A IMPLEMENTED PARDOT INSTANCE B ADMIN OF HUBSPOT C SFDC MARKETING amp CAMPAIGNS DASHBOARDS D SFDC GOALS DASHBOARDS E SFDC LEAD DATA F SFDC LEAD VIEWS
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Webinar reg i s teredat tende e Fo llow Upsbull Mass email cli cks and opens
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 5a
TABLE OF CONTENTS Market ing amp Sa les Funne l1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull Created and measured a ll funne l wi th convers ion ra tes
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 5b
TABLE OF CONTENTS growcom Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS A MARKETING amp SALES FUNNEL B GROWCOM DASHBOARDS
6 PROJECT MANAGEMENT amp COLLABORATION
bull B ig Data Dashboard to br ing together Web Analy t ics Sa les force Data and Search Data together
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 6a
TABLE OF CONTENTS J ira Dashboard1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed In terna l and Ex terna l Marketers in We ek ly Spr in t sbull 10 min morning SCRUM me et ings
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 6b
TABLE OF CONTENTS J ira We ek ly Spr in t s1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 6c
TABLE OF CONTENTS Upwork1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Managed and co llaborated wi th Remote Eng ine ers amp Marketers v ia Upwork
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 6d
TABLE OF CONTENTS Hipchat1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Collaborated wi th in terna l and ex terna l employe es v ia H ipchat
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
ELLIOT MIST p 6e
TABLE OF CONTENTS Asana1 LEAD GENERATION
2 LEAD NURTURING
3 CONTENT MARKETING
4 SALESFORCE | PARDOT | HUBSPOT
5 ANALYTICS
6 PROJECT MANAGEMENT amp COLLABORATION A JIRA DASHBOARD B WEEKLY SPRINTS C UPWORK D HIPCHAT E ASANA
bull Pro ject and task management v ia Asana
