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Alexander Lindseth 2012

Portoflio 2nd Semester TEKO

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This portfolio contains my previous works, showing a range of areas related to my specialization; fashion design.

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Page 1: Portoflio 2nd Semester TEKO

Alexander Lindseth2012

Page 2: Portoflio 2nd Semester TEKO

Kuroi Hana

Skirt

Page 3: Portoflio 2nd Semester TEKO

// harmony between fabric and body //

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// ‘Kuroi Hana’ - japanese for Black flower //

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// Purpose //

The assignment is based upon three main points.

IFirst of all find an object, which in this case was a perfume bottle.

IIBy the inspirational source, go through an idea generation.

IIIProduct development is the third and final.Pattern development as well as the manufacturing.

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// “The largest room in the world is the room for improvement.”-Japanese Proverb //

// Reflection //

First of all the chosen style in it-self was a new experience for me with-in pattern making and the general de-sign process. As I proceeded I found it interesting how the mood became the main inspiration alongside values and technique. with that said, it all had to focus on balance, harmony between fabric and body as well as at last to give a pure expression design-wise. Also the whole pattern and design pro-cess had a touch of Japanese values.

The skirt product’s name is ‘Kuroi Hana’, which is Japanese for Black flower.

Due to the rich and problem-solving process there will always be room for improvement. Balance and harmony in this garnment are the keywords for its functionality and appearance . With that said, I can summarize that it’s a project that I think succeeded, when thinking of personal progression within product development as well as the understanding of drawing. The pro-ject is still ongoing, caused by a per-sonal interest of remaking and im-proving its balance and ‘aliveness’.

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park bench IV

.art and form

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p u r p o s e

. to be able to work with imageboards

. idea generation w/collage technique

. to be able to create a garment, designed and made by inspiration from an artpiece

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”If a building becomes architecture, then it is art” -Arne Jacobsen

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Idea generation - Collage

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R E F L E C T I O NART AND FORM

To begin with, I chose to work further on and get my main inspiration from Cronhammars’ Park Bench IV. With its harmonious “zen” feeling and balance, it all captured my thoughts to base my inspiration within its mood addition-ally to some personal reflection on humans which I gave the final product. All students were to sew a top mainly out of jersey. It was basically the creative long arm from our lessons of manufacturing a basic t-shirt.

When that is said, I found myself a lit-tle uncertain about how to challenge myself.Therefore, I came up with the idea of focus-ing on pattern development, since that is the field I am least experienced with and which I wanted to explore. That resulted in a waist-coat without shoulder seams and fully quilted.When finishing the pattern and after the design process, I had the thought of “why not to find another challenge”, so I decided that it should be fully lined as well as with hand sewn ribbons.Therefore I had much to take into my hands, which was a great feeling, when having in mind that during the 1st semester I (as everyone else) had to deal with rather theoretical subjects. I can, having all that in mind, summarize that it was a good project, even though I focused a bit too much on manufacturing since I did not prepare all other required materials.

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B o o m h u t

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P u r p o s e

The purpose of entrepreneurship project was to gain knowledge

and experiences of how to found a business from scratch.

The content of this project included to draw up a business plan, to write a synopsis related to my dregree course fashion/design and to present these in preparation for the first year exam.

...

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BOOMHUT // PRODUCTSWhat are our competitive advantages and how with that, can we

differentiate with the design development?Boomhut has a wide range of products and services which include all-ecological dishes generally split into product lines e.g: salads, soups, “Eco Burgers” and quiches. The main goal is to make our products appealing and share our values with our con-sumers. We hope to provide our customers “new needs” or support

their already established lifestyle.

During the product development, we found the best opportunities to make our products as appealing as possible, serving it fast, yet have greater aesthetic values in the product composition. By being mainly inspired by nature and its color compositions, we also reflect/mirror our products from “the green Boomhut vision”, aiming for creating a comfortable community for people with a fast lifestyle and a respect for good food, at the same time be-ing conscious about a sustainable environment. A great importance is also giving our products a new value, which by visual aspects means a rich and natural colour chart. It also includes a sea-sonal menu with new compositions. To give an example, we could mention our “Eco burger”, a new classic beef burger with fresh garnish of seasonal vegetable giving likewise the colours of the season. Additionally there is grilled potato boats served with

low-fat dressing of your choice. Back to the product development, it all relies on our ability to

differentiate also taste wise.We can differentiate, giving the customer a new and 100% pure experience, without any compromises in neither taste nor aesthet-

ics.

Our values are all about building up a green sustainable life-style. We, at Boomhut want to strike a new path in the “fast food” market, so there is not only one way to deliver fast food for fast living people. By purchase all the raw materials from local ecological farms, we want to make sure our message and values go straight to our customers and by any hope, give or support the

values to them.

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BOOMHUT // TARGETGROUPWho are Boomhut’s target group?

In order to successfully launch a product or service on the market, one has to define their target group. As Boom-hut is the accomplished combination of fast food and eco-logical thinking, our potential customers could be just as various. However, we have a clear idea of who they are.

Nowadays’ modern lifestyle is faster than ever before. Often people spend more time working and are always on the go. The time people allow themselves for eating has rapidly decreased. In order to make the fully planed week possible, one has to look for timesaving alternatives, especially when it comes to food. A person in this situa-tion would see Boomhut as not only an alternative but the

only right place to go.

A typical Boomhut customer is between 18 and 40 years old, studying or full time working and in general socially as well as financially established. Most likely they live in urban areas and have a stable circle of friends whose interests they share such as literature, arts, politics and music. Typically, the consumer enjoys spending time at cafés with friends or even alone reading today’s news on their smartphone, having an interest in the newest technology. They enjoy their local community life. Being open minded, they easily meet new people. As they are ac-tively taking part in globalization, they also show an in-creasing environmental awareness. Therefore, being highly conscious about the own impact on the world’s changing, especially in regards to their personal consume, is of

everyday matter.

They, as individuals in society see the need for chang-ing the human behavior in order to preserving the world’s environment. As a part of that, they see ecological agri-

culture as a key factor to make a difference.Boomhut answers these needs, by providing a 100% eco fast food experience. In addition to that, also aesthetic val-ues in regards to the products are fully satisfied. It is the unique all-round package of Boomhut that will attract

this target group.

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“The best reason to start an organization is to make meaning - to create a product or ser-vice to make the world a better place” - Guy Kawasaki, entre-

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REFLECTION on Entrepreneurship project

During the project, I was able to experience vari-ous aspects of founding a company. I gained knowl-edge regarding the formalities and requirements for writing a business plan which proved to be interesting as well as a great base for fulfill-ing my future plans. That also includes a greater understanding of a company’s base, structure and

what it takes to run a company. On the path, different stages of the “making of” a business appeared, such as idea generation, con-cept development, desk research of suppliers and competitive advantages. These were stages that in the end made the business plan and turned out to be an educational simulator. I also soon real-ized how to transform this into ideas of my own specialization, although the businesses seem very

different at first glance. After all, it needs to be said that it went above

my expectations.

“Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph; a begin-ning, a struggle and a victory” - Mahatma Gandhi

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G R A D I N G

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84A. 1/2 Waist width

B. 1/2 Hip

C. Waist to hemline

D. 1/2 Hemline width

E. Welt pocket frontF. Welt pocket back

101

19

14

14

88

99

19,5

14

14

80

91

101

18,5

14

14

76

87

101

18

14

14

92

103

101

20

14,5

14,5

96

107

101

20,5

14,5

14,5

100

111

101

21

14,5

14,5

0,8

0,8

0,2

0,2

0,2

0,2

101

95

ProductSkirt

Date05.05.12

Size44-56

Basic pattern101

Style315

SeasonAW 12/13

InitialsAJL

Size not to scale

Measurement chart

A

B

C

D

E

F

CommentsBoth welt-pockets will increase with 0,5cm every fourth size.

Size 44 46 48 50 52 54 56 Toll/cm + / -

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ProductSkirt

Date05.05.12

Size44-54

Basic pattern101

Style3.15

SeasonSpring 2012

InitialsAJL

Fabric 1 Article 400 - 100% Merino wool

5mm allowance all, except of waistline. 10mm seam

Use a ribbon - 22mm

..............

Single stitches, according to sketch

All stitches in col. 4000

.............

24mm

Pocket bags in article 400

Ribbon of article 400

.............

.............

.............

...........

Article 400 - 100% Merino wool...........

...........

Polyester /80 - colour 4000

..........

..........

Article 305/ 22mm pieces 2

...........

...........

...........

...........

Seams/allowance

Fly

Pockets

Bar tack

Topstitch

Fabric 2

Lining 1 Hem

Pleat

Button hole

Print

Embroidery

Finish

Fusing 1

Fusable interlining for welt pockets and waistband.

Thread 1

Thread 3

Zipper 1

Button 1

String

Stopper

Eyelets

Rivets

Badges

Comments

Size not to scale

Style Description Skirt

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R E F L E C T I O N

First of all it must be said that it was a new experience for me to deal with pattern when it comes to grading. In that matter, I found it very helpful yet frustrating at times to find my way through the measuring charts and es-timations. Although it came with some trouble, I found it interesting and for future work with pattern, it will for sure be of greater help.

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G R A P H I C S

I n D e s i g n. .I l l u s t r a t o r

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I N D E X

InspirationColour cardStyle/DianaStyle/Simon

2345

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Stardust

Raw nature

Destructive power

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001//Coal Stone

355//Burning Star

320//Light Fire

147//IKB

105//Sky Dive

770//Stone

999//Crystal white

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DIANA

SILVER FOX

INTERNATIONAL KLEIN BLUE

FIREBURST

Quality: 70% CO 30% MESizes: 38/39- 46/47

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SIMON

Burning starar

International Klein Blue

Quality: 65% CO 35% SESizes (men) 44-52

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Over knee length skirt.Shaped waistband with zipper center back. A pair of box pleats front and back

Knee length panel skirt, which panels are wrinkled fully throughout seams.Zipper center back all down to second panel-seam. Top stitched hem-line.

Mid length circle skirt with topstiched, high waist-band. Zipper on right sideseam. Blindstiched hemline.

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Over knee length skirt.Shaped waistband with zipper center back. A pair of box pleats front and back

Mid length circleskirt with facing. Zipper center back. Topstitched hem-line.

Knee length, half-circled skirt. Wrinkled waistline with zipper center back and overlapped waistband (to left). Blindstiched hemline.

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Mid length roundskirt. Zipper on right side-seam followed with back-to-front over-lapped waistband. Stiched hemline.

Mid length roundskirt. Waistband overlaps from center back (left to right) with a full lenght zipper down to hemline. Stitched hemline.

Mid thigh length pencil skirt with shaped waist-band. Blindstiched hemline.

Mid thigh length pencil skirt with shaped waist-band. blindseam in waist-band.

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R E F L E C T I O N . .G R A P H I C S

As a part of learning how and with what the fashion industry is functioning, one has to reach a certain width and height of competence within all its corners. One of them is the use of modern computer tools, used a lot within the industry. Adobe, in general can be seen as one of the most preferable and used programs. As (Adobe) Illustrator is playing one of the main characters, it is the program one prefer-ably uses for professional working sketch-es, ‘flats’, fluids etc. Learning to deal with it for the first time, as well as with general use of computer programs with this weight, I found it very hard and time consuming caused by personal “clumsy” pro-cedures.Therefore my first impression was that this was something I never would manage to deal with in a long time. After the time went by (having lots of patience) I