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Page 1: Ellies Holdings LTD · independent market, Ellies is ideally situated to capitalise on ever- ... audio equipment, video/audio, intercom and access control systems, including installation
Page 2: Ellies Holdings LTD · independent market, Ellies is ideally situated to capitalise on ever- ... audio equipment, video/audio, intercom and access control systems, including installation

Ellies Holdings LTD

1

Ellies Head Office, Village Deep, Johannesburg.

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Annual Report 2009

2

contentsGroup Profile

Mission Statement

Trusted Product Range

Capitalising on Synergies &Vertical Integration

Product Overview

Ellies Corporate Services

Ellies Power Products / Megatron

Manufacturing & Engineering

Packaging & Marketing

Distribution & Logistics

Chairman’s Statement

Chief Executive Officer's Review

Corporate Governance

Ellies Holdings Directorate

Ellies (Pty) Ltd Directorate

Annual Financial Statements

Shareholder Spread

Notice of Annual General Meeting

Form of Proxy

Corporate Information

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Group Profile

'Ellies' and 'ElSat' have become household brands and the group continues to expand its product range which now includes audio, telephone and electrical accessories. The Group's revenue is derived from the manufacture, import and distribution of TV and video equipment-related products under the 'Ellies' brand and from the manufacture, import and distribution of satellite and associated equipment under the 'ElSat' brand.

Ellies listed on the Alternative Exchange of the JSE Limited on 5 September 2007. As the dominant distributor of TV aerials and installation equipment to the retail, furniture, hardware and independent market, Ellies is ideally situated to capitalise on ever-increasing demand for these products in South Africa and to introduce new offerings to its extensive and diversified customer base.

Megatron Federal

Megatron Federal was founded in 1999 and acquired by the Ellies Group in May 2008. Based in Johannesburg and operating from 5

2production facilities in Chloorkop (10 000m ), the company specialises in the fields of power generation, transmission and distribution.

Over three decades, Ellies has become a leading southern African manufacturer, wholesaler and distributor of electronic products related to television reception, including satellite and terrestrial aerial ranges. The group is also a market leader in domestic electrical and industrial audio products, and a major importer of associated products.

Between inception in 1979 and the early 1990s, Ellies focused largely on TV aerials, accessories and spare components, and then broadened its range to include remote controls and other related accessories, expanding its customer base in the process.

In 1995, with the advent of satellite TV in the South African market, the group founded the ElSat business. ElSat pioneered the pre-paid installation voucher system, which has become the national industry benchmark – a seamless process from point of sale to installation in a consumer's home, facilitated by the Ellies call centres.

While the product range has broadened exponentially over the years, the focus remains unchanged: providing a single, convenient and efficient source of supply for its customers – from leading retailers to independent outlets and installers.

Ellies has trading divisions in all major centres throughout South Africa as well as Windhoek and Gaborone.

NAMIBIANAMIBIA

GABARONEGABARONE

PRETORIAPRETORIAPRETORIAPRETORIA

JOHANNESBURGJOHANNESBURGNELSPRUITNELSPRUIT

POLOKWANEPOLOKWANE

DURBANDURBAN

BLOEMFONTEINBLOEMFONTEIN

CAPE TOWNCAPE TOWN

EAST LONDONEAST LONDON

PORT ELIZABETHPORT ELIZABETH

UPINGTONUPINGTON

A Division of Ellies (Pty) Ltd

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Annual Report 2009

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Ellies has over 10 000 individual products in its range, from terrestrial antennae and satellite equipment to television, audio, domestic electrical and telephone accessories. In addition, Ellies distributes and rents premium-quality electrical capital equipment under the 'Ellies' brand, and satellite and associated equipment under the 'ElSat' brand.

The Ellies range has recently been expanded to include power-generation products such as generators and power inverters. The acquisition of Megatron Federal in 2008 adds power management, electrical switchgear and mini-substation manufacture and supply – this is expected to become a key component of the group, especially as exports to Africa soar.

Trusted product range

We at Ellies endeavour to:

?put a human face on our operations and continually enhance confidence in our products and services.

?provide value to customers through providing useful products, engineered to exceptional standards.

?be socially responsible and remain mindful of all stakeholders' interests.

Mission Statement

One of Ellies sales divisions.Ellies internal sales staff member. Ellies Merchandised Products.

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Capitalising on Synergies &Vertical Integration

Ellies Holdings LTD

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Ellies controls its product from manufacture, in most instances, to on-the-shelf delivery. By controlling the packaging, marketing, sales and distribution of both its own manufactured and imported products, Ellies meets its promise of timely, professional service to the customer and consistent, affordable quality for consumers.

Group operations span 14 focus areas:

Manufacturing and engineering:

?Aluminium and plastics manufacturing.

?Electronics manufacturing.

?Light metal engineering.

Manufacture, import and distribution of:

?Terrestrial television reception products.

?Satellite television reception products.

?Ellies electrical and surge-safe products.

?Ellies audio equipment and accessories.

Group services:

?Ellies Corporate Services.

?ElSat full maintenance finance and rentals.

?Packaging and marketing.

?Sales and merchandising.

?Distribution/logistics.

Import, distribution and installation of:

?1kVa to 2mVa generators (petrol and diesel).

?120 to 1200W power inverters.

Megatron Federal:

?Power management, electrical switch-gear and mini-substation manufacture and supply.

?Large power generation.?Facilities management and maintenance.

Ellies Power Products:

?Turnkey electrical project engineering and design solutions for low, medium and high voltage electrical systems.

?Installation and commisioning of low, medium and high voltage equipment.

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Annual Report 2009

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Product Overview

Terrestrial TV reception products

TV antennae, related amplifiers and signal-distribution products are manufactured and distributed from the Ellies ISO 9001:2008 certified production facility in Johannesburg.

Accessories

Ellies manufactures, imports and distributes a range of electronic telecommunications and related accessories including land-line telephone and computer accessories, electronic components for the independent repair and service maintenance market.

Security

From wireless and fixed-cable security products to a range of door chimes and intercom doorbells.

Remotes

The group imports, manufactures and distributes a wide range of universal remote controls and remote control extenders, including the popular 'Remote Blaster'.

Satellite TV reception products

ElSat is the largest distributor of satellite equipment in southern Africa, facilitating installations nationwide through its call centres and established relationships with reputable independent installers who benefit through the pre-paid installation voucher system pioneered by Ellies. ElSat manufactures and imports the two popular dish sizes and imports the wider-sized range, and has become the largest distributor for the pay-TV groups. ElSat is a low-margin business balanced by low overheads and high-volume sales.

Electrical and surge-safe

The group manufactures its own range of power inverters specially designed to work in extreme African conditions. In addition, domestic electric products such as plugs, extension cords and surge-safe protectors are manufactured and distributed to most leading retailers and independent outlets. Ellies provides generators – from 1kVa petrol units to 2mVa diesel units – for both domestic and commercial use.

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Annual Report 2009

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Ellies Corporate Services

This is one of our fastest-growing focus areas. It offers a wide range of group services to the corporate market, namely casinos, hotels, residential complexes (multi-unit dwellings), hospitals, restaurants, retailers and shopping centres. It also supplies industrial audio and video/audio door-phone distribution systems. This offering includes design and project management of installation and supply of TV, satellite and other equipment – a managed project from conception to conclusion for clients that include leading hospitality, construction and property development groups.

Audio equipment and accessories

Industrial audio – Ellies Audio designs, supplies and installs industrial audio systems which include a range of high-quality industrial audio products such as amplifiers and ceiling-, column- and wall-mounted speakers for all environments.

Audiovisual accessories – the range includes audiovisual cables, plugs, headphones, speaker brackets and mounts for projectors, plasma screens, TVs and liquid crystal displays (LCDs). Ellies is also the appointed agents for the Sanus range of brackets and mounts.

ElSat Rentals

ElSat Rentals is another rapidly growing focus area, and facilitates the full maintenance rental of TV reception equipment, audio equipment, video/audio, intercom and access control systems, including installation and maintenance. Rental and maintenance agreements are provided predominantly to townhouse complexes, private users, businesses and shopping centres countrywide. Offerings include rent to own, monthly and daily power generator rentals.

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Ellies Holdings LTD

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Ellies Power Products / Megatron Federal

Ellies Power Products is based in Johannesburg, South Africa with 9 sales executives located throughout Southern Africa. Megatron Federal, our manufacturing unit, operates from 5 production facilities in Chloorkop, Gauteng.

The inspiration behind creating Ellies Power Products was to establish a sales and marketing division, staffed by qualified sales personnel, to aggressively market and service the entire southern African region, to become acknowledged as the preferred supplier of M.V. switchgear used in the electrical industry, by using Ellies (Pty) Ltd's existing infrastructure we can offer delivery and back-up of all our products throughout the region. Ellies Power Products is also a supplier of a wide range of quality ancillary equipment and materials used in the medium voltage, H.V. industry and OHL reticulation.

Utilising over 200 specialised personnel in the manufacture and repair of medium voltage switchgear, Megatron Federal is the original equipment manufacturer (OEMs) for the Hawker Siddeley vacuum switchgear and spare parts supply.

Megatron manufactures the following items:

?Transformer substations;

?Medium voltage withdrawable switchgear;

?Diesel generators;

?Sheet metal products for the M.V. electrical industry.

Key products imported and distributed:

?SF6 Medium voltage switchgear up to 36kV;

?Power transformers;

?Overhead line hardware;

?Test equipment and tools;

?Power transmission projects;

?Ancillary equipment.

Key services offered:

?Turnkey electrical project engineering and design solutions for low, medium and high voltage electrical systems;

?Installation and commissioning of low, medium and high voltage equipment.

A Division of Ellies (Pty) Ltd

Production facilitiesat Megatron Federal

2MVA Power Plant assembled for DRA-Nkomati

STD Type Bmini Substation

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Manufacturing & Engineering

Ellies has a dedicated R&D department with experienced engineers, which holds patents for many of its manufactured products. The engineering, design and production facility adheres to global standards, with some plants now certified to ISO 9001:2008 levels. The facility comprises three key manufacturing divisions:

Aluminium and plastics manufacturing

Product development and manufacture of antennae using specialised machinery.

Light metal manufacturing

Manufactures furniture, computer stands, wall brackets, TV, VCR, LCD and plasma mounts, shelving, satellite and terrestrial mounting brackets and satellite dishes in an advanced light metal-fabricating plant. Ellies manufactures its own satellite dishes and support bracketry, catering for both coastal and inland conditions by using steel, stainless steel and galvanised materials. Ellies has its own tool and die manufacturing capabilities and powder coating plant, ensuring self-sufficiency. The group also has its own screen-printing capability, giving it the flexibility to meet the requirements of original equipment manufacturers (OEMs) to which it exports products. Recently the company also completed the installation of a galvanizing plant that will enable it to have more control over its manufacturing volumes and costs.

Electronics manufacturing

The plant incorporates advanced manufacturing facilities for surface mount devices (SMDs), amplifiers, remote extenders, video senders and other related electronic products using 'pick and place' SMD machines. Ellies manufactures a large range of internationally renowned remote control extenders under its own brand name 'Remote Blaster'.

CNC Punching Machine.

GalvanizingPlant.

CNC BendingMachine.

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Ellies Holdings LTD

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Packaging & Marketing

Ellies has one of the largest packaging plants in the country, with specialised facilities including cryovacing and plastic blister packaging. An in-house marketing division creates and implements innovative strategies to ensure continued growth and brand awareness. Artwork for packaging and promotions is designed by the in-house art department.

The sales force comprises over 170 sales representatives, managers, product knowledge representatives and merchandisers throughout southern Africa. The group's six key customer areas are:

? Retail chain stores;

? Furniture chain stores;

? Hardware chain stores;

? Independent stores;

? Exports;

? Corporates.

Fully stocked Trade Counters countrywide cater for small independent installers without storefronts. Each Ellies branch has a dedicated telesales department responsible for tending to customer needs and processing orders. Services include pre-paid installation satellite voucher co-ordination.

Sales & Merchandising

Ellies in-storedisplays.

Lighting solutionsdisplay.

Blisterpack staff member sealing blisters.

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Annual Report 2009

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Distribution & Logistics

The group maintains extensive warehousing throughout Southern Africa to ensure 'just-in-time' deliveries to customers. These warehouses store products manufactured by the group as well as imported goods, with sufficient inventory to best meet orders processed.

Ellies operates its own vehicle fleet and uses courier services that specialise in deliveries to retail, furniture chains and independents in rural areas.

Most goods are delivered to customers anywhere in Southern Africa with a 48-hour turnaround, with extensive container-loading facilities for expediting export orders. The company's forwarding and clearing agents have staff on site at head office.

Ellies warehousing facilities, Johannesburg.

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Ellies Holdings LTD

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Chairman’s Statement

The global recession has put many companies through their paces, compelling companies to adopt new strategies and giving rise to an unprecedented sales resolve. Environments such as those seen in the past year demand a heightened awareness of new opportunities, solid infrastructure and extraordinary strength in management.

Overview

Our results are a representation of the company's resilience and solid 30-year history which have seen us through undeniably the most challenging economic climate in decades. From inception in 1979, we have grown to become the leading southern African manufacturer, wholesaler and distributor of electronic products related to television, as well as domestic electronic and audio products, and a major importer of associated products.

The year saw the group reach several significant milestones amongst which were our further expansion into Africa through representation in Zambia and Zimbabwe, the successful rollout of Multichoice's DSTV offering through furniture retailers and the establishment of Ellies Power and commercial electrical divisions. Megatron Federal, acquired effective May 2008, exceeded the forecast net profit after tax of R23.56 million. In addition, the conditions precedent of the acquisition of Ellies Botswana (Ellies and Elsat Botswana) were met during October 2008.

Ellies Power Products

Since the acquisition of Megatron Federal, we have identified the need to expand the division's sales function using the current infrastructure of the Ellies branches. This year we launched the Ellies Power Products division, employing qualified engineers in the medium voltage industry to market products manufactured by Megatron Federal, as well as relevant ancillary products, into the medium

voltage market throughout southern Africa and the SADC region. The division has already proved successful in all regions, being awarded annual tenders including the Mossel Bay, George and Swartland municipalities. The potential for Ellies Power Products has far exceeded what we expected. The team will continue differentiating itself by offering a more diverse product range, committing to exceptional customer service and utilising our national infrastructure to obtain additional contracts.

Ellies Commercial Electrical

Launched in July 2009, the commercial division aims to bridge the gap between infrastructural and domestic electrical products. The products sold through this division include circuit breakers and DB boards, supplied in bulk and blister packs for wholesale and retail customers. The commercial division will become a one- stop-shop for large electrical products and is poised to capitalise on the expected increase in government subsidised housing.

Ellies Essential Lifestyle

This division will include a fast moving lines which we will supply to our existing customers base. The products range from low to medium-end electrical products such as irons, kettles and toasters. The products are sourced from manufacturers and will be distributed through our existing branch network.

Digital Migration and Installer Academy

Broadcasting Digital Migration (BDM) is the process of converting television broadcasting signals from analogue to digital technology. Currently, analogue broadcasting is the means of delivery of terrestrial television in South Africa. BDM in South Africa will see an estimated 9 million television households needing Digital Terrestrial

Ellie Salkow

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Television (DTT) Set Top Boxes (STB's), to convert the digital terrestrial signal so that it can be displayed on analogue television sets. In July 2009 we announced a joint partnership with Altech UEC to provide a full service offering for digital migration in Southern Africa. The partnership will entitle Ellies to be the sole distributor of DTT STB's manufactured by Altech UEC and involves the distribution and installation of the STB's, including after sales services to retail.

A significant element of this agreement is the establishment of a training centre to aid unemployed and disadvantaged individuals, namely the 'Ellies Installer and Repair Academy'. These installer schools, set up around the country at Ellies branches, will train unemployed people in the installation of aerial and satellite systems, first level STB fault diagnostics and repair skills, and business and life skills.

Once the installers are established in their specific areas, they will receive continued support through the Ellies voucher system and will be able to develop sustainable businesses by building a reputation that enables them to add other products to their service offering. An additional benefit for the rural community will be to have local repair expertise in closer proximity to their homes.

Prospects

We will continue to grow our presence in the electrical industry through expansion of our product offerings including light commercial products. The lower LSM group have become a strong market for Ellies, with the persistent desire for information and entertainment, resulting in increased demand for Multichoice's DSTV offerings, the infrastructure for which, is sold and installed by Ellies. Export of Megatron Federal, satellite and DDT products into Africa has been further boosted by the establishment of representation through agents in Zambia and Zimbabwe. Additional agents in Kenya, Angola and Tanzania are to be established in the coming months. These agents, together with the High Definition and Digital Product

advances, will help to hedge against much of the effects of the erratic local trading environment.

Though trading conditions and the current economic environment may prove trying in the coming months, the diversity of our products and customer base place us in a good position to overcome difficult conditions. We remain confident with regard to the group's continued organic development and growth opportunities, with a strong focus on the benefits of improved capacity utilisation by maximising cross-selling opportunities between divisions, thereby providing improved front-to-end services to our customers.

Acknowledgments

During the year we appointed Ryan Otto to the board as an executive director, as well as Malcolm Goodford who joined us an independent non-executive director on the board. We welcome them and are confident they will be significant assets to the group.

In such difficult times we are reminded of the importance of a loyal and hard working team. I would like to thank each one of our people, in all divisions, for their tireless commitment. It is through their efforts that we able to make the group what it is. Similarly, my appreciation goes to my fellow directors, our executive management team, partners, advisors, suppliers and stakeholders for their ongoing contribution.

Elliot Salkow - Chairman

08 October 2009

“Our results are a representation

of the company's resilience

and solid 30-year history....”

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Chief Executive Officer’s Review

Though trading conditions for the group have changed in response to the worldwide recession, we are pleased to have achieved these results, which we attribute to our solid background, dedicated employees and ability to adapt to changing times. We place great emphasis and pride ourselves on our strategy to control a complete cycle of packaging through to marketing, and sales to distribution, of both our own manufactured and imported products.

Results

The results presented comprise the historical business of Ellies for the year ended 30 April 2009, together with the results, since date of acquisition, of the businesses of Megatron Federal and Ellies Botswana.

The group performed well overall, maintaining growth in revenue and profitability and we are confident that a good foundation has been laid to drive future growth. Revenue increased 39% to R977 million, driven by the acquisition of Megatron. EBITDA increased 37% to R131 million, with core headline earnings improving by 28% to R79 million. Headline earnings per share (HEPS) of 26.42 cents (2008: 30.60 cents) and diluted HEPS of 24.08 cents (2008: 30.45 cents) were achieved. The cause of the disparity between HEPS and fully diluted HEPS was as a result of the timing of the listing and the capital raising during the 2008 financial year.

The group ended the year in a healthy position with a 8.6 times interest cover of EBITDA and cash flows from operations being positive. Working capital management remained front of mind. During the year working capital increased by R76m. By the very nature of our business and our customer base it is necessary to carry high stock levels. Risk of stock redundancy however remains low due to reasonably high stock turnover. New provisional tax legislation

resulted in a 2008 provisional tax top up payment and higher 2009 provisional tax payments totalling R47m. These are fully paid up and were financed internally.

Operational Overview

Pressure on consumer spending did not substantially affect sales of Ellies electrical and consumable products. The local satellite television market continued to increase, with the largest demand for MultiChoice's DSTV offerings coming from the lower LSM population, through furniture stores nationally. Our call centre in the satellite television products division was expanded to accommodate the increased influx of satellite related orders. We experienced a shortage of available satellite decoder stock in the last four months of the financial year which impacted materially on revenue and profits for the group. Stock availability resumed in April 2009 and with demand for satellite television continuing to increase, we expect all lost unit sales to be recovered in the coming months.

The electrical products division continued to increase market share through the establishment of new products lines, new customer listings and OEM packaging. Ellies now OEM packages for Spar and Build It.

Megatron Federal achieved its forecast net profit after tax target despite projects delays experienced in the mining sector. With the recent recovery of resource prices, we expect these projects to come back on line, resulting in a strengthening of the division's order book. The initial cash payment resulting from the acquisition of Megatron and the further cash payments to the Ellies vendors of R28 million were funded from additional bank facilities. An additional amount is payable in shares and cash as the business achieved in excess of a warranted profit.

Wayne Samson

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Outlook

Though it may be premature to predict an immediate improvement in trading conditions, locally we expect the growth in the country's electrical infrastructure to continue as per government's planned initiatives.

The current economic climate has resulted in a consolidation of certain suppliers and margins remain under pressure. Ever changing technology developments have however created new opportunities in the market, amongst others HD and DTT. The 2010 FIFA World Cup is also expected to further stimulate sales in the industry.

Satellite and DTT

The satellite market holds significant growth prospects for the group. With the consumer's desire to connect to the international community as a source for information, sales in the satellite market are expected to continue unabated. The digital migration will not only see a growth in the aerial sector but will also drive satellite sales into areas where digital terrestrial signal is not available.

Ellies will continue its drive of satellite into sub Saharan Africa, assisted by new offerings that will become available in the latter part of 2009.

The increase in demand for television reception related products is expected to be positively impacted by the imminent international migration to digital terrestrial television. We will continue to focus on consolidating our position around DTT through our partnership with Altech UEC, using our proven distribution methods and market position as the largest manufacturer, wholesaler and distributor of electronic products related to television reception, including satellite and terrestrial aerial ranges, in southern Africa.

Power Products and Ellies Commercial Divisions

The recently launched Ellies Power Products and Ellies commercial divisions are poised for growth through strategic focus on a major drive in South Africa via our national infrastructure of sales for Megatron and other related products. We will also drive the offering

through our established agents in Zambia and Zimbabwe and the additional agents to be set up in Kenya, Angola and Tanzania.

Corporate

Ellies corporate division has entered into the fibre optics field, with sole distribution rights of Foxcomm systems. This places the company well with the launch of IPTV into hotels and the roll out of triple play solutions.

Strategy

When considering growth options, Ellies benefits from economies of scale through improved capacity utilisation which results in no additional overhead and fixed costs being incurred. We aim to keep expanding our manufacturing divisions and increasing our presence in retail outlets with increased points of presence (POP's). We will also be focused on increasing our participation in government tenders and contracts during the next financial year. DTT holds particular potential and we are well positioned to capitalise on the migration to digital television and the government's subsidised DTT scheme.

We continue to carefully consider options for funding growth, taking into account the potential benefits of equity versus debt in every situation. Our overall objective is to maintain a healthy asset to liability ratio and make prudent funding decisions in the best interest of all stakeholders.

Appreciation

My appreciation goes to every member of the Ellies team, for their continued efforts and contribution to the group's development and success.

Wayne Samson - Chief Executive Officer

08 October 2009

“We continue to secure our future by

continuously looking for

opportunities in the TV, Satellite

and Electrical sectors...”

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Corporate Governance

Ellies is fully committed to ensuring compliance with the principles of the Code of Corporate Practices and Conduct set out in King II. The directors recognise the need to conduct the enterprise with integrity and in accordance with generally acceptable corporate practices. This includes timely, relevant and meaningful reporting to shareholders and other stakeholders, providing a proper and objective perspective of the company and its activities.

The directors have, accordingly, established mechanisms and policies appropriate to the company's business in keeping with its commitment to best practices in corporate governance to ensure compliance with King II. The board reviews these from time to time.

The formal steps implemented in this regard include the following:

Board of directors

The board comprises five executive directors and three non-executive directors, one of whom is considered independent. The board ensures there is an appropriate balance of power and authority so that no one individual or block of individuals can dominate its decision taking.

The non-executive directors are individuals of calibre and credibility. They have the necessary skills and experience to bring judgment to bear independent of management on issues of strategy, performance, resources, transformation, diversity and employment equity, standards of conduct and performance evaluation.

The information needs of the board are reviewed annually and directors have unrestricted access to all company information, records, documents and property to enable them to discharge their responsibilities sufficiently. Efficient and timely methods of informing and briefing board members prior to board meetings have been developed and steps taken to identify and monitor key risk areas, key performance areas and non-financial aspects relevant to Ellies operations. In this context, directors are given information on key performance indicators, variance reports and industry trends.

The board has an orientation programme to familiarise incoming directors with the company's operations, senior management and its business environment, and to induct them in their fiduciary duties and responsibilities. Directors receive further briefings from time to time on relevant new laws and regulations as well as on changing economic risks. New directors with no or limited board experience receive development and education to inform them of their duties, responsibilities, powers and potential liabilities.

The board appraises the chairperson's performance annually or on a basis it deems appropriate.

The chairperson, or a sub-committee appointed by the board, appraises the performance of executive directors at least annually.

All directors are subject to retirement by rotation and re-election by Ellies Holdings' ordinary shareholders at least once every three years in accordance with the company's articles of association.

The board has adopted a charter setting out its responsibilities

including adoption of strategic plans, monitoring operational performance and management, determining policy and processes to ensure the integrity of the company's risk management and internal controls, communication policy and director selection, orientation and evaluation.

Board meetings are held at least quarterly, with additional meetings convened when required.

The board sets the strategic objectives of the company and determines investment and performance criteria. It is also responsible for the proper management, control, compliance and ethical behaviour of the businesses under its direction. The board has established committees to give detailed attention to certain of its responsibilities. These operate within defined, written terms of reference.

The board evaluates its own performance from time to time.

Appointment of directors

Board appointments are conducted in a formal and transparent manner by the board as a whole.

A board directorship continuity programme will be established and maintained to review the performance and succession planning of executive directors and continuity of non-executive directors.

Audit committee

The board has established an audit committee which comprises only non-executive directors, including a representative of the designated advisor (Java Capital). The majority of the members are financially literate. The committee's primary objective is to provide the board with additional assurance regarding the efficacy and reliability of the financial information relied on by the directors, to assist them in the discharge of their duties. The committee provides assurance to the board that adequate and appropriate financial and operating controls are in place; that significant business, financial and other risks have been identified and are being suitably managed; and that satisfactory standards of governance, reporting and compliance are in operation.

Within this context, the board remains responsible for the group's systems of internal financial and operational control. The executive directors are charged with the responsibility of determining the adequacy, extent and operation of these systems.

Responsibilities of the committee include:

?Monitoring proposed changes in accounting policies;

?Advising the board on the accounting implications of transactions;

?Reviewing internal audit related functions and recommending the re-appointment of the external auditors for approval by shareholders at the Annual General Meeting;

?Assessing adherence to controls and systems within the company and, where necessary, recommending and monitoring improvements during the year;

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?Monitoring and appraising internal operating structures and systems to ensure that these are maintained and continue to contribute to the ongoing success of the company.

?The committee has fulfilled its duties during the year in accordance with its written terms of reference.

?The audit committee meets at least twice a year. Executives and managers responsible for finance including the external auditors, attend meetings as invitees.

?The audit committee is required to authorise engagement of the external auditors for any non-audit services by the appointed external auditors or by any other practising firm of auditors. Information (as well as amounts paid) relating to non-audit services from the appointed external auditors of the company is disclosed in the notes to the annual financial statements.

Risk management and internal controls

The objective of risk management is to identify, assess, manage and monitor the risks to which the business is exposed.

The most significant risks faced by Ellies are the possibility of termination of its supply contracts, various macro-economic conditions, competitors within the industry, a lack of specialised skills and foreign currency risk.

Furthermore, the level of borrowings and the exposure to interest rate movement is carefully monitored and covered.

Where relevant and with assistance from expert risk consultants, risks are assessed and appropriate insurance cover purchased for all material risks above pre-determined self-insured limits. Levels of cover are re-assessed annually in light of claims experience and events affecting the group, internally and externally.

To enable the directors to meet these responsibilities, management will implement systems of internal control, comprising policies, procedures, systems and information to assist in:

?safeguarding assets and reducing the risk of loss, error, fraud and other irregularities;

?ensuring the accuracy and completeness of accounting records and reporting;

?the timely preparation of reliable financial statements and information in compliance with relevant legislation and generally accepted accounting policies and practices.

Remuneration committee

The remuneration committee is mandated by the board to set the remuneration and incentivisation of all employees, including executive directors. In addition, the remuneration committee recommends directors' fees payable to non-executive directors and members of board sub-committees. These fees are approved by shareholders at the annual general meeting.

The committee comprises two non-executive directors, and is chaired by an independent non-executive director. The remuneration committee meets when necessary but at least once a year.

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19

Corporate Governance - continued

Directors' dealings and professional advice

The company operates a policy ( in compliance with the JSE Listings Requirements) of prohibiting dealings by directors and certain other managers in periods immediately preceding the announcement of its interim and year-end financial results, any period while the company is trading under cautionary announcement and at any other time deemed necessary by the board.

The board has established a procedure for directors, in furtherance of their duties, to take independent professional advice, if necessary, at the company's expense. All directors have access to the advice and services of the company secretary.

Company secretary

The company has engaged the services of an independent, professional company secretarial practice. The company secretary provides the board as a whole and directors individually with detailed guidance as to how their responsibilities should be properly

discharged in the best interest of the company. The company secretary provides a central source of guidance and advice to the board, and within the company, on matters of ethics and good corporate governance. The company secretary will be subjected to an annual evaluation by the board.

Communication

It is Ellies policy to meet regularly with institutional shareholders and investment analysts, as well as to provide presentations on the company and its performance.

Ethics

Ellies is committed to promoting the highest standards of ethical behaviour among all its employees and business associates.

Director

ER Salkow (Chairman)WMG Samson (CEO)MF Levitt (CFO)JH Murray (Resigned 19 February 2009)

RH Berkman^AC Brooking*

MS Mazwi*t^ HS Epstein (Resigned 4 February 2009)

RE Otto (Appointed 15 July 2008)t#MR Goodford (Appointed 1 November 2009)

Board

6 (6)6 (6)6 (6)4 (6)4 (6)6 (6)6 (6)3 (5)4 (5)1 (2)

AuditCommittee

-->1 (2)--

2 (2)2 (2)

---

RemunerationCommittee

-4 (4)

---

4 (4)4 (4)2 (4)

-2 (4)

Attendance / Participation at meetings

*Non-executive t IndependentNon-executive# Chairman audit committee

^Chairman remuneration committee

>by invitation

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20

A Welder from Ellies Engineering, Johannesburg.

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21

Ellies Holdings Directorate

Raymond BerkmanExecutive Director

Age 53

Mziwamahlubi MazwiNon-executive Director

Age 40

Ryan OttoExecutive Director

Age 29

Malcolm GoodfordIndependent Non-executive Director

Age 43

Andrew BrookingNon-executive Director

Age 45

Elliot Salkow Chairman

Age 56

Wayne Samson Chief Executive Officer

Age 45

Micheal LevittChief Financial Officer

Age 61

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22

Ellies (Pty) Ltd Directorate

Grant MelvilleSales Director

Age 43

Micheal LivanosEngineering Director

Age 41

Vic HaskinsFinancial Director

Age 50

Mike MillerTechnical Director

Age 64

Gary GillinghamPower Products Director

Age 48

Barry ShumDirector - Nelspruit

Age 49

Mark RichterCorporate Division Director

Age 41

Norman ShumDirector - Kwa-Zulu Natal

Age 48

Gavin MelvilleDirector - Polokwane

Age 42

Mike VallisDirector - Namibia

Age 60

Gary WiltshireDirector - Bloemfontein

Age 38

Grant DavisDirector - Port Elizabeth

Age 48

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23

Annual Financial Statementsfor the 12 months ended 30 April 2009

contentsStatement of responsibility bythe board of directors

Declaration by company secretary

Independent auditors' report

Directors' report

Balance sheets

Income statements

Share statistics

Statements of changes in equity

Cash flow statements

Principal accounting policies

Notes to financial statements

24

24

25

27

31

32

33

34

35

37

43

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24

Statement of Responsibilityby the Board of Directorsfor the 12 months ended 30 April 2009

The directors acknowledge their responsibility for the adequacy of accounting records, the effectiveness of risk management and the internal control environment, the appropriateness of accounting policies supported by reasonable and prudent judgements and the consistency of estimates. The directors further acknowledge their responsibility for the preparation of the annual financial statements, adherence to applicable accounting standards and presentation of related information that fairly presents the state of affairs and the results of the company and of the group.

The annual financial statements set out in this report incorporate the results for the year ended 30 April 2009. They have been prepared by the directors in accordance with International Financial Reporting Standards and in the manner required by the South African Companies Act, 1973. They incorporate full and adequate disclosure and are based on appropriate accounting policies which have been consistently applied and which are supported by reasonable and prudent judgements and estimates.

In the context of the audit carried out for the purposes of expressing an opinion on the fair presentation of the annual financial statements, the auditors have concurred with the disclosures of the directors on going concern.

The external auditors are not responsible for providing an independent assessment of internal financial controls but are responsible for reporting on whether the annual financial statements are fairly presented in conformity with International Financial Reporting Standards. The external audit offers reasonable, but not absolute, assurance on the accuracy of financial disclosures.

Board Approval

The annual financial statements were approved by the board of directors and are signed on its behalf by:

ER Salkow - Chairman MF Levitt - Chief Financial Officer

08 October 2009

In our capacity as Company Secretary we declare, in terms of the South African Companies Act, 1973, that for the period ended 30 April 2009 the company has lodged with the Registrar of Companies all such returns as are required of a public company in terms of this Act and that all such returns are true, correct and up to date.

Probity Business Services (Pty) Limited - Company Secretary

08 October 2009

Declaration by Company Secretary

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25

Independent Auditors Reportfor the 12 months ended 30 April 2009

TO THE MEMBERS OF ELLIES HOLDINGS LIMITED

Report on the annual financial statements

We have audited the accompanying annual financial statements and group financial statements of Ellies Holdings Limited which comprise the directors' report, the balance sheets as at 30 April 2009 and the income statements, statements of changes in equity and cash flow statements for the year then ended; and a summary of significant accounting policies and other explanatory notes, as set out on pages 27 to 60.

Directors' responsibility for the financial statements and group financial statements

The directors are responsible for the preparation and fair presentation of these annual financial statements in accordance with International Financial Reporting Standards and in the manner required by the Companies Act in South Africa. This responsibility includes: designing, implementing and maintaining internal control relevant to the preparation and fair presentation of financial statements that are free from material misstatement, whether due to fraud or error; selecting and applying appropriate accounting policies; and making accounting estimates that are reasonable in the circumstances.

Auditors' responsibility

Our responsibility is to express an opinion on these annual financial statements based on our audit. We conducted our audit in accordance with International Standards on Auditing. Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance whether the financial statements are free from material misstatement. An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the annual financial statements. The procedures selected depend on the auditors' judgement, including the assessment of the risks of material misstatement of the annual financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal controls relevant to the entity's preparation and fair presentation of the annual financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity's internal control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by directors, as well as evaluating the overall presentation of the annual financial statements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.

Opinion

In our opinion, the annual financial statements and group financial statements present fairly, in all material respects, the financial position of Ellies Holdings Limited and its subsidiaries, as at 30 April 2009, and its financial performance and its cash flows for the year then ended in accordance with International Financial Reporting Standards and the requirements of the Companies Act in South Africa.

PKF (Jhb) Inc.Director: IM Lipworth

Registered AuditorsChartered Accountants (SA)Registration number: 1994/001166/21

08 October 2009Johannesburg

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26

Ellies warehousing facilities, Johannesburg

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27

Directors’ Reportfor the 12 months ended 30 April 2009

The directors present their annual report, which forms part of the annual financial statements of the company and the group for the year ended 30 April 2009.

NATURE OF BUSINESS

The group is involved in:

?The manufacture, import and distribution of premium quality TV and video equipment-related products under the “Ellies” brand,

?The manufacture, import and distribution of premium quality satellite and associated equipment under the “Elsat” brand,

?“Ellies Corporate” and “Elsat Rentals” divisions, deal with industrial audio, satellite and TV distribution systems respectively,

?“Megatron Federal” and “Ellies Power” divisions manufacture products for power generation, for distribution and transmission and are dominant in the area of domestic electrical and surge protection.

GROUP RESULTS

Details of the group consolidated and company financial results, financial position and cash flows are set out in the audited annual financial statements.

SHARE CAPITAL

During the year the there were no changes to the authorised share capital.

During the year the following changes took place to the issued share capital:

?On 1 May 2008, 973,826 shares were issued as part of the purchase price adjustments for the Ellies' acquisitions.

?On 1 May 2008, 12,187,500 shares were issued as part of the Megatron Federal acquisition.

?Subsequent to the year end a further 24,035,498 shares will be issued as part of the Megatron Federal acquisition.

The company's unissued shares have been placed under the control of the directors until the upcoming annual general meeting.

BORROWING POWERS

The company has unlimited borrowing powers in terms of its Articles of Association.

SUBSIDIARIES

Details of the company's interest in subsidiaries at 30 April 2009 and at the date of this report, respectively, are set out in note 4 to the annual financial statements.

DIRECTORS

Directors in office during the period under review were:

Executive Non-Executive

ER Salkow (Chairman) AC Brooking WMG Samson (Chief executive officer) MS MazwiMF Levitt (Chief financial officer) MR Goodford (appointed 1 November 2008)RH Berkman HS Epstein (resigned 4 February 2009)RE Otto (appointed 15 July 2008)JH Murray (resigned 19 February 2009)

In terms of the articles of association, the following directors will retire as directors at the upcoming annual general meeting, and being eligible, offer themselves for re-election:

?ER Salkow?RH Berkman?MR Goodford

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Annual Report 2009

28

DIRECTORS' EMOLUMENTS

Details of emoluments paid to directors in office are as follows:

Total

R

Medical aid and pension

benefits received

R

Director

ER SalkowWMG SamsonMF LevittJH Murray (Resigned)

RH BerkmanRE OttoTotal

Fees forservices as

director

R

Basic salary and

allowance

R

Bonus

R

1,303,1221,517,7761,393,940

408,3191,142,4001,399,9007,165,457

500,000500,000500,000

---

1,500,000

-------

1,881,1222,095,7761,971,940

436,1171,203,8751,522,2259,111,055

78,00078,00078,00027,79861,475

122,325445,598

Total

R

Medical aid and pension

benefits received

R

Director

ER SalkowWMG SamsonMF LevittJH MurrayRH BerkmanTotal

Fees forservices as

director

R

Basic salary and

allowance

R

1,189,3261,360,7121,261,905

47,4721,020,0004,879,415

------

1,235,2141,483,5401,375,044

100,9621,105,4885,300,248

45,888122,828113,139

53,49085,488

420,833

For the year ended 30 April 2009:

For the period ended 30 April 2008:

No fees were paid to the non-executive directors for the 2009 and 2008 periods under review.

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29

Directors’ Report - continuedfor the 12 months ended 30 April 2009

DIRECTORS' SHAREHOLDING

At 30 April 2009, directors in office during the period under review held 123,298,601 shares (2008: 121,302,710) or 49.99% (2008: 51.94%) of the issued ordinary share capital of the company. Save for the shareholdings detailed below, no other director in office during the period under review held any interest in the issued ordinary share capital of the company.

Director

Executive DirectorsER SalkowWMG SamsonMF LevittRH BerkmanRE Otto

Non -Executive DirectorsAC BrookingMS MazwiMR GoodfordTotal

IndirectBeneficial

29,739,7661,768,9001,768,9004,070,298

-

405,8857,500,000

-45,253,749

Total shareholding

85,703,6584,064,1003,554,1009,127,1086,093,750

530,8857,725,000

250,000117,048,601

IndirectNon-beneficial

-----

----

55,963,8922,295,2001,785,2005,056,8106,093,750

125,000225,000250,000

71,794,852

DirectBeneficial

-----

----

DirectNon-beneficial

Shareholdings of directors currently in office at the date of this report, are set out below:

Director

Executive DirectorsER SalkowWMG SamsonMF LevittRH BerkmanRE Otto

Non -Executive DirectorsAC BrookingMS MazwiTotal

IndirectBeneficial

29,739,7661,768,9001,768,9004,070,298

-

405,8857,500,000

45,253,749

Total shareholding

91,703,6584,064,1004,054,1009,127,1086,093,750

530,8857,725,000

123,298,601

IndirectNon-beneficial

-----

---

61,963,8922,295,2002,285,2005,056,8106,093,750

125,000225,000

78,044,852

DirectBeneficial

-----

---

DirectNon-beneficial

For the year ended 30 April 2009

Director

Executive DirectorsER SalkowWMG SamsonMF LevittJH MurrayRH Berkman

Non -Executive DirectorsAC BrookingHS EpsteinMS MazwiTotal

IndirectBeneficial

Total shareholding

IndirectNon-beneficial

12,373,350516,200516,200

1,500,0004,063,298

125,000125,000

62,50019,281,548

75,428,9413,537,8003,537,8003,500,0004,628,062

125,000125,000

7,562,50098,445,103

91,378,3504,054,0004,054,0005,000,0008,691,360

250,000250,000

7,625,000121,302,710

-----

----

3,576,059----

---

3,576,059

DirectBeneficial

DirectNon-beneficial

For the period 30 April 2008

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Annual Report 2009

30

COMPANY SECRETARY

The secretary of the company is Probity Business Services (Pty) Limited.

AUDIT COMMITTEE REPORT

The committee fulfilled its responsibilities for the year under review and has satisfied itself as to the competency of the financial director of the company as well as the independence of the external auditors and their suitability for reappointment for the ensuing year.

EXTERNAL AUDITORS

It will be proposed at the annual general meeting that PKF (Jhb) Inc. continue in office as external auditors in accordance with Section 270(2) of the South African Companies Act, 1973.

DIVIDEND

No dividend was declared or proposed during the current year and prior period under review.

CHANGE IN YEAR-END

During the prior period, the year-end of the company was changed from the last day of February to 30 April. The group's prior year annual results accordingly covered a 14 month period, representing a 12 month trading period from 1 May 2007 until 30 April 2008.

SPECIAL RESOLUTIONS

The following special resolutions were passed on 24 November 2008 and registered during the year under review:

?To amend the company's Articles of Association;

?To approve general authority to the directors to effect share repurchases.

POST BALANCE SHEET EVENTS

No material fact or circumstance has occurred between year end and the date of this report which has a material impact on the financial position of the group or the company.

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31

Balance Sheetsas at 30 April 2009

Notes

ASSETS

Non-current assets

Current assets

EQUITY AND LIABILITIES

Property, plant and equipment 1

Goodwill 2

Other intangible assets 3

Investments in subsidiaries 4

Deferred taxation 5

Inventories 6

Trade and other receivables 7

Taxation receivable

Other current assets 8

Bank and cash balances 9

TOTAL ASSETS

Capital and reserves

Share capital 10

Share premium 11

Non-distributable reserves 12

Retained earnings / (losses)

Non-current liabilities

Interest bearing liabilities 13

Vendor loans payable 14

Deferred taxation 5

Current liabilities

Interest-bearing liabilities 13

Vendor loans payable 14

Trade and other payables 15

Provisions 16

Taxation payable

Bank overdrafts 9

TOTAL EQUITY AND LIABILITIES

Group

2009

R

258,468,974

31,383,675

217,553,983

4,893,754

4,637,562

487,895,554

301,190,864

156,134,729

1,952,535

897,932

27,719,494

746,364,528

385,683,763

2,707

440,556,962

(178,335,326)

123,459,420

90,369,337

28,178,845

60,634,835

1,555,657

270,311,428

8,394,783

31,659,823

130,242,536

15,174,726

3,552,974

81,286,586

746,364,528

Company

2009

R

337,636,933

-

-

-

337,636,933

-

123,519,245

-

-

-

123,509,162

10,083

461,156,178

435,058,052

2,707

440,556,962

-

(5,501,617)

12,441,281

-

12,441,281

-

13,656,845

-

13,607,681

46,264

-

2,900

-

461,156,178

Group

2008

R

78,028,128

26,582,766

47,704,840

-

3,740,522

400,138,058

202,733,149

150,468,069

-

1,312,511

45,624,329

478,166,186

235,268,251

2,335

355,169,583

(178,194,003)

58,290,336

22,665,281

406,647

22,126,127

132,507

220,232,654

326,303

4,276,518

95,149,974

13,726,308

20,863,068

85,890,483

478,166,186

Company

2008

R

333,180,444

-

-

-

333,180,444

-

45,488,968

-

2,797,527

-

42,680,189

11,252

378,669,412

352,209,162

2,335

355,169,583

-

(2,962,756)

22,126,127

-

22,126,127

-

4,334,123

-

4,276,518

57,605

-

-

-

378,669,412

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Annual Report 2009

32

Income Statementsfor the 12 months ended 30 April 2009

Notes

Revenue

Gross profit

Profit before interest and taxation 17

Cost of sales

Other income

Operating expenses

Depreciation

Amortisation of intangible assets

Operating profit before impairment

of intangible assets

Impairment of goodwill

Interest received 18

Interest paid 19

Profit / (loss) before taxation

Taxation 20

Profit / (loss) for the year

12 monthsended

30 April 2009R

976,846,314

(605,149,645)

371,696,669

8,358,849

(248,646,454)

(10,018,633)

(8,202,663)

113,187,768

-

113,187,768

1,143,576

(24,601,855)

89,729,489

(24,560,405)

65,169,084

14 monthsended

30 April 2008R

701,941,731

(435,865,152)

266,076,579

3,816,483

(173,743,856)

(7,048,049)

-

89,101,157

(750,000)

88,351,157

783,294

(7,150,554)

81,983,897

(23,693,561)

58,290,336

14 monthsended

30 April 2008R

-

-

-

-

-

-

-

-

-

-

-

(2,962,756)

(2,962,756)

-

(2,962,756)

12 monthsended

30 April 2009R

-

-

-

475,000

(464,642)

-

-

10,358

-

10,358

-

(2,546,319)

(2,535,961)

(2,900)

(2,538,861)

Group CompanyGroup Company

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33

Share Statisticsfor the 12 months ended 30 April 2009

Notes

Basic earnings per share (cents) 21

Headline earnings per share (cents) 21

Core headline earnings per share (cents) 21

Diluted earnings per share (cents) 21

Diluted headline earnings per share (cents) 21

Diluted core headline earnings per share (cents) 21

Net asset value per share (cents) 22

Tangible asset value per share (cents) 22

12 monthsended

30 April 2009

R

26.42

26.42

32.16

24.08

24.08

29.30

156.38

68.17

14 monthsended

30 April 2008

R

30.25

30.60

32.15

30.10

30.45

31.98

100.75

80.32

Group Group

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Annual Report 2009

34

Statements of Changes in Equityfor the 12 months ended 30 April 2009

GROUP

COMPANY

Balance at 5 March 2007

Shares issued at premium

Listing expenses

Arising from common control transactions

Profit for the period

Balance at 30 April 2008

Shares issued and to be issued at premium

Profit for the year

foreign currency translation reserve

Balance at 30 April 2009

Balance at 5 March 2007 (date of incorporation)

Shares issued at premium

Listing expenses

Loss for the period

Balance at 30 April 2008

Shares issues and to be issued at premium

Loss for the year

Balance at 30 April 2009

(date of incorporation) -

2,335

-

-

-

2,335

372

-

-

2,707

-

2,335

-

-

2,335

372

-

2,707

-

361,780,108

(6,610,525)

-

-

355,169,583

85,387,379

-

-

440,556,962

-

361,780,108

(6,610,525)

-

355,169,583

85,387,379

-

440,556,962

-

-

-

(178,194,003)

-

(178,194,003)

-

-

(141,323)

(178,335,326)

-

-

-

-

-

-

-

-

-

-

-

-

58,290,336

58,290,336

-

65,169,084

-

123,459,420

-

-

-

(2,962,756)

(2,962,756)

-

(2,538,861)

(5,501,617)

-

361,782,443

(6,610,525)

(178,194,003)

58,290,336

235,268,251

85,387,751

65,169,084

(141,323)

385,683,763

-

361,782,443

(6,610,525)

(2,962,756)

352,209,162

85,387,751

(2,538,861)

435,058,052

Sharecapital

R

Sharepremium

R

Non-distributable

reservesR

Retainedearnings /(losses)

R

Total

R

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Ellies Holdings LTD

35

Cash Flow Statementsfor the 12 months ended 30 April 2009

Notes

Cash flows from operating activities

Cash flows from investing activities

Cash generated from / (utilised by) operations 23

Interest received 18

Interest paid 25

Taxation paid 24

Additions to property, plant and equipment

Proceeds on disposal of property, plant and equipment

Increase in loans to subsidiaries

Acquisition of businesses / subsidiaries

Cash flows from financing activities

Proceeds from share issue (net of costs)

Increase /( decrease) in interest bearing liabilities

(Decrease) / increase in vendor liabilities

Net (decrease) / increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents acquired as part of

business combinations

Cash and cash equivalents end of year

Cash and cash equivalents consist of:

Bank and cash balances

Bank overdraft

12 monthsended

30 April 2009

R

12 monthsended

30 April 2009

R

14 monthsended

30 April 2008

R

14 monthsended

30 April 2008

R

Group CompanyGroup Company

(4,859,851)

56,901,666

1,143,576

(16,362,966)

(46,542,127)

(31,600,918)

(7,652,282)

426,364

(24,375,000)

21,084,613

-

33,162,587

(12,077,974)

(15,376,156)

(40,266,154)

2,075,218

(53,567,092)

27,719,494

(81,286,586)

(53,567,092)

2,898,833

2,898,833

-

-

-

-

-

-

-

-

(2,900,002)

-

-

(2,900,002)

(1,169)

11,252

-

10,083

10,083

-

10,083

(53,407,357)

(39,076,485)

783,294

(4,187,909)

(10,926,257)

(20,928,876)

(7,393,434

553,336

(14,088,778)

54,596,246

55,189,997

(593,751)

-

(19,739,987)

-

(20,526,167)

(40,266,154)

45,624,329

(85,890,483)

(40,266,154)

(2,739,922)

(2,739,922)

-

-

-

(72,916,066)

-

-

(51,968,549)

(20,947,517)

75,667,240

55,189,997

-

20,477,243

11,252

-

-

-

11,252

11,252

-

11,252

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Annual Report 2009

36

Ellies distribution facilities, Johannesburg.

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Ellies Holdings LTD

37

Principal Accounting Policiesfor the 12 months ended 30 April 2009

The principal accounting policies as set out below have been applied, unless otherwise stated.

BASIS OF PREPARATION

These annual financial statements have been prepared in conformity with International Financial Reporting Standards (“IFRS”), the requirements of the South African Companies Act and the Listings Requirements of the JSE Limited on the historic cost basis except in the case of financial instruments which are measured using the fair value and amortised cost models. The preparation of annual financial statements in conformity with IFRS requires management to make judgements, estimates and assumptions that affect the application of policies and reported amounts in the annual financial statements. The areas involving a higher degree of judgement or complexity, or areas where assumptions or estimates are significant to the annual financial statements are disclosed under the management estimates heading.

STANDARDS AND INTERPRETATIONS EFFECTIVE IN 2008 / 2009, BUT NOT RELEVANT

The following amendments were mandatory for accounting periods beginning on or after 1 January 2008 but are not relevant to the operations of the company.

?IFRIC 11 – Group and treasury share transactions;

?IFRIC 12 – Service concession arrangements; and

?IFRIC 14 – (IAS 19) – The limit on a defined benefit asset and minimum funding requirements.

STANDARDS AND INTERPRETATIONS ISSUED BUT NOT YET EFFECTIVE

At the date of authorisation of these annual financial statements, the following Standards and Interpretations were in issue, but not yet effective (on or after 1 January 2009 unless specified).

Note: Amendments in italics represent amendments introduced under the Improvements Project.

Standards:

?IFRS 1: First-time Adoption of International Financial Reporting Standards

- Measurement of the cost of investments in subsidiaries, jointly controlled entities and associates when adopting IFRS for the first time.

?IFRS 2: Share-based Payment- Amendment relating to vesting conditions and cancellations

?IFRS 3: Business Combinations (1 July 2009)- Amendments to accounting for business combinations

?IFRS 7: Financial Instruments: Disclosures- Presentation of finance costs

?IFRS 8: Operating Segments- New standard on segment reporting (replaces IAS 14)

?IAS 1: Presentation of Financial Statements- Amendments to the structure of the financial statements.- Current/non-current classification of derivatives

?IAS 8: Accounting Policies, Changes in Accounting Estimates and Errors- Status of the implementation guidance

?IAS 10: Events after the Reporting Period- Dividends declared after the end of the reporting period·

?IAS 16: Property, Plant and Equipment- Recoverable amount- Sale of assets held for rental

?IAS 18: Revenue- Costs of originating a loan

?IAS 19: Employee Benefits- Curtailments and negative past service cost- Plan administration costs- Replacement of term “fall due”- Guidance on contingent liabilities

?IAS 20: Accounting for Government Grants and Disclosure of Government Assistance- Government loans with a below-market rate of interest- Consistency of terminology with other IFRSs

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Annual Report 2009

38

?IAS 23: Borrowing Costs- Amendment requiring capitalisation only model- Components of borrowing costs

?IAS 27: Consolidated and Separate Financial Statements- Amendments dealing with measurement of the cost of investments when adopting IFRS for the first time.- Consequential amendments from changes to Business Combinations.- Measurement of subsidiary held for sale in separate financial statements

?IAS 28: Investments in Associates- Consequential amendments from changes to Business Combinations.- Required disclosures when investments in associates are accounted for at fair value through profit or loss.- Impairment of investment in associates

?IAS 29: Financial Reporting in Hyperinflationary Economics- Description of measurement basis in financial statements- Consistency of terminology with other IFRSs

?IAS 31: Interests in Joint Ventures- Consequential amendments from changes to Business Combinations- Required disclosures when interests in jointly controlled entities are accounted for at fair value

?IAS 32: Financial Instruments: Presentation- Certain financial instruments will be classified as equity whereas prior to these amendments they would have been classified as financial liabilities

?IAS 34: Interim Financial Reporting- Earnings per share disclosures in interim financial reports

?IAS 36: Impairment of Assets- Disclosure of estimates used to determine recoverable amount

?IAS 38: Intangible Assets- Advertising and promotional activities- Unit of production method of amortisation

?IAS 39: Financial Instruments: Recognition and Measurement- Reclassification of derivatives into or out of the classification of at fair value through profit or loss- Designating and documenting hedges at the segment level- Applicable effective interest rate on cessation of fair value hedge accounting

?·IAS 39: Financial Instruments: Recognition and Measurement(1 July 2009)- Clarifies two hedge accounting issues:- Inflation in a financial hedged item- A one-sided risk in a hedged item

?IAS 40: Investment Property- Property under construction or development for future use as investment property- Consistency of terminology with IAS 8- Investment property held under lease

?IAS 41: Agriculture- Discount rate for fair value calculations- Additional biological transformation- Examples of agricultural produce and products- Point-of-sale costs

Interpretations:

?IFRIC 13: Customer Loyalty Programmes (1 July 2008)

?IFRIC 15: Agreements for the Construction of Real Estate

?IFRIC 16: Hedges of a Net Investment in a Foreign Operation (1 October 2008)

The directors have not yet determined what the impact of these Standards and Interpretations on the group or the company will be.

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Ellies Holdings LTD

39

Principal Accounting Policies - continued

BASIS OF CONSOLIDATION

The group annual financial statements consolidate the financial statements of the company and all subsidiaries. Subsidiaries are those entities in which the group has the power to exercise control over the financial and operating policies. The results of subsidiaries are consolidated from the effective date of control up to the date control ceases.

Subsidiary companies in the separate financial statements.

Investments in subsidiaries are accounted for at cost less impairment.

Intra-group transactions and balances

Consolidation principles relating to the elimination of intra-company transactions and balances and adjustments for unrealised intra-company profits, are applied in all intra-group dealings.

PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment are recorded at historic cost and depreciated over the estimated useful life of the asset, on a straight-line basis,as follows:

Computer equipment & software 25 – 50% pa

Leasehold improvements Over the duration of the lease period

Motor vehicles 20 – 25% pa

Plant and machinery 5 – 10% pa

Office equipment 10% pa

Furniture and equipment 10 – 16,67% pa

The carrying value of assets is reviewed at each balance sheet date to assess whether there is an indication of impairment. If any indication exists, the recoverable amount of the asset is estimated. Where the carrying amount is greater than its estimated recoverable amount, the asset is written down to its estimated recoverable amount and an impairment loss is recognised in the income statement. The useful lives of the assets and residual values are assessed annually and may vary depending on a number of factors. In reassessing assets lives, factors such as technological innovation, product life cycles and maintenance programmes are taken into account. Residual value assessments consider issues such as future market conditions, the remaining life of the asset and projected disposal values. Gains and losses on disposal of property, plant and equipment are determined by comparing proceeds with the carrying value and are included in operating profit. Repairs and maintenance are charged to the income statement during the financial year in which they are incurred. The cost of major refurbishments is included in the carrying amount of the asset when it is probable that future economic benefits will

flow to the group. Major refurbishments are depreciated over its remaining useful life.

LEASES

Leases are classified as finance leases where substantially all the risks and rewards associated with ownership of an asset are transferred from the lessor to the group as lessee. Assets subject to finance leases are capitalised at their cash cost equivalent with the related lease obligation recognised at the same value. Capitalised leased assets are depreciated to their estimated residual values over their estimated useful lives. Finance lease payments are allocated, using the effective interest rate method, between lease finance costs, which is included in financing costs, and the capital repayment, which reduced the liability to the lessor. Leases where the lessor retains risks and rewards of ownership of the underlying asset are classified as operating leases. Payments made under operating leases are charged against income. Rentals payable under operating leases are charged to profit and loss on a straightline basis over the term of the relevant lease.

INVENTORIES

Inventories are valued at the lower of cost or net realisable value, which ever is the lowest. Costs are determined on the following basis:

Finished goods are valued at cost on a first-in-first-out (FIFO) basis. Where necessary, specific provision is made for obsolete, redundant and slow-moving inventories, while provisions based on the age of merchandise are made.

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Annual Report 2009

40

FOREIGN CURRENCY

Transactions

Transactions in foreign currencies are converted to South African Rand at the rate of exchange ruling at the date of the transaction. Assets and liabilities in foreign currencies are stated in South African Rand using rates of exchange ruling at the financial year end. Resulting surpluses and deficits are included in financing costs and are separately identified.

Foreign subsidiaries and associates – translation

Once-off items in the income and cash flow statements of foreign subsidiaries and associates expressed in currencies other than the South African Rand are translated to South African Rand at the rates of exchange prevailing on the day of the transaction. All other items are translated at weighted average rates of exchange for the relevant reporting period. Assets and liabilities of these undertakings are translated at closing rates of exchange at each balance sheet date. All translation exchange differences arising on the retranslation of opening net assets together with differences between income statements translated at average and closing rates are recognised as a separate component of equity. For these purposes net assets include loans between group companies that form part of the net investment, for which settlement is neither planned nor likely to occur in the foreseeable future and is either denominated in the functional currency of the parent or the foreign entity. When a foreign operation is disposed of, any related exchange differences in equity are recycled through the income statement as part of the gain or loss on disposal.

Goodwill and fair value adjustments arising on the acquisition of a foreign entity are treated as assets and liabilities of the foreign entity.

TAXATION

Current taxation comprises taxation payable calculated on the basis of the expected taxable income for the year, using the taxation rates substantively enacted at the balance sheet date, and any adjustment of taxation payable for previous years.

DEFERRED TAXATION

Deferred taxation is provided in full, using the liability method, on temporary differences arising between the taxation bases of assets and liabilities and their carrying amounts for financial reporting purposes. Currently substantively enacted taxation rates are used to calculate deferred taxation. Deferred taxation assets relating to deductible temporary differences are only recognised to the extent that it is probable that they will result in future economic benefits, in the form of reductions in the future taxable income, for the group. Deferred taxation is charged to the income statement except to the extent that it relates to transactions recognised directly in equity. The effect on deferred taxation of any changes in taxation rates is recognised in the income statement, except to the extent that it relates to transactions recognised directly in equity.

BUSINESS COMBINATIONS

Goodwill

Goodwill arising on consolidation represents the excess of the costs of acquisition over the group's interest in the fair value of the identifiable assets (including intangibles), liabilities and contingent liabilities of the acquired entity at the date of acquisition. Where the fair value of the group's share of separable net assets acquired exceeds the fair value of the consideration, the difference is recorded as negative goodwill. Negative goodwill arising on an acquisition is recognised immediately in the income statement.

Goodwill is stated at cost less impairment losses and is reviewed for impairment on an annual basis. Any impairment identified is recognised immediately in the income statement and is not reversed. Where a business combination occurs in several stages, the goodwill associated with each stage is, where practicable, calculated using fair value information at the date of each additional share purchase. Goodwill is allocated to cash-generating units for the purpose of impairment testing. Each of those cash-generating units is in accordance with the basis on which the businesses are managed and according to the differing risk and reward profiles.

Common control transactions

Acquisitions of subsidiaries which do not result in a change of control of the subsidiary are accounted for as common control transactions. The excess of the cost of the acquisition over the group's interest in the carrying value of the identifiable assets and liabilities of the acquired entity, is carried as a non distributable reserve in the consolidated results.

PROVISIONS

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Ellies Holdings LTD

41

Principal Accounting Policies - continued

Provisions are recognised when the group has a legal or constructive obligation as a result of a past event, for which it is probable that an outflow of economic benefit will be required to settle the obligation and a reliable estimate can be made of the amount of the obligation.

REVENUE

Revenue is stated at invoice value of finished goods sold, excluding value added tax. Revenue from sale of goods is recognised when the significant risks and rewards of ownership are transferred to the buyer, costs can be measured reliably and receipt of the future benefits is probable. Other income earned by the group is recognised on the following basis:

?Interest income is recognised as it accrues on the effective interest method unless collectability is in doubt.

EMPLOYEE BENEFITS

Short-term employee benefits

The cost of all short-term employee benefits is recognised during the period in which the employee renders the related service. The provisions for employees' entitlements to wages, salaries, annual and sick leave represent the amount which the group has a present obligation to pay as a result of the employees' services provided to the balance sheet date.

Retirement benefits

The group provides retirement benefits for employees by payments to independent defined contribution funds and contributions are charged against income as incurred. A financial review of the Ellies Provident Fund is undertaken annually.

FINANCIAL INSTRUMENTS

Initial recognition and measurement

All financial instruments are recognised on the balance sheet. Financial instruments are initially recognised when the group becomes party to the contractual terms of the instruments and are measured at fair value, which is generally the fair value of the consideration given (financial asset) or received (financial liability or equity instrument) for it. Financial liabilities and equity instruments are classified according to the substance of the contractual arrangement on initial recognition. Transaction costs are included in the initial measurement of the financial instrument except if it is classified as at fair value through profit or loss. Subsequent to initial recognition these instruments are measured as set out below.

Financial assets

Trade and other receivables

Trade and other receivables are stated at cost less provision for doubtful debts. The provision for impairment is established when there is objective evidence that the group will not be able to collect all amounts due according to the original terms of the receivables. Bad debts are written off during the year in which they are identified.

Cash and cash equivalents

Cash and cash equivalents are measured at their fair value. For the purpose of the cash flow statement, cash and cash equivalents comprise cash on hand, deposits held on call, and investments in money market instruments, net of bank overdrafts, all of which are available for use by the group unless otherwise stated.

Financial liabilities

The group's principal financial liabilities are long-term borrowings, accounts payable and bank overdrafts and other short-term borrowings.

Borrowings

Borrowings are recognised initially at fair value, net of transaction costs incurred. Borrowings are subsequently stated at amortised cost; any difference between the proceeds (net of transaction costs) and the redemption value is recognised in the income statement over the period of the borrowings using the effective interest method. Borrowings are classified as current liabilities unless the group has an unconditional right to defer settlement of the liability for at least 12 months after the balance sheet date.

Trade and other payables

Trade payables are measured initially at fair value, and are subsequently measured at amortised cost, using the effective interest rate method.

Derecognition

Financial assets (or a portion thereof) are derecognised when the group realises the rights to the benefits specified in the contract, the rights expire or the group surrenders or otherwise loses control of the contractual rights that comprise the financial asset. In derecognition, the difference between the carrying amount of the financial asset and proceeds receivable and any prior adjustment to reflect fair value that had been reported in equity are included in the income statement. Financial liabilities (or a portion thereof) are derecognised when the obligation specified in the contract is discharged, cancelled or expires. On derecognition, the difference between the carrying amount of the financial liability, including related unamortised costs, and amount paid for it are included in the income statement.

Set-off

Where a legally enforceable right to set-off exists for recognised financial assets and financial liabilities, and there is an intention to settle the liability and realise the asset simultaneously, or to settle on a net basis, all related financial effects are set-off.

MANAGEMENT ESTIMATES

Certain accounting policies have been identified as involving particularly complex or subjective judgements or assessments, as follows:

Assets lives and residual values

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Annual Report 2009

42

Property, plant and equipment is depreciated over its useful life taking into account residual values, where appropriate. The actual lives of the assets and residual values are assessed annually and may vary depending on a number of factors. In reassessing assets lives, factors such as technological innovation, product life cycles and maintenance programmes are taken into account. Residual value assessments consider issues such as future market conditions, the remaining life of the asset and projected disposal values.

Impairment of assets

Goodwill is considered for impairment at least annually. Property, plant and equipment and intangible assets are also considered for impairment if there is any reason to believe that an impairment may be necessary. Factors taken into consideration include the economic viability of the asset itself and where it is a component of a large economic unit, the viability of the unit. Future cash flows expected to be generated by the assets are projected, taking into account market conditions and the expected useful lives of the assets. The present value of these cash flows determined using an appropriate discount rate, is compared to the current asset value and, if lower, the assets are impaired to the present value.

Provisions

The warranty provision has been raised for future estimated warranty claims based on past experience.

Trade and other receivables

The group assesses its trade and other receivables for impairment at each balance sheet date. In determining whether an impairment should be recognised in the income statement, the group makes judgements as to whether there is observable data indicating a measurable decrease in the estimated future cash flows from each receivable.

Stock impairments

Impairment of stock is calculated on a line by line basis with reference to average consumption to identify slow moving, defective or obsolete items.

Deferred tax asset

The group recognises the future tax benefit related to deferred income tax assets to the extent that it is probable that the deductible temporary differences will reverse in the foreseeable future. Assessing the recoverability of deferred income tax assets requires the group to make significant estimates related to expectations of future taxable income. Estimates of future taxable income are based on forecast cash flows from operations and the application of existing tax laws. To the extent that future cash flows and taxable income differ significantly from estimates, the ability of the group to realise the net deferred tax assets recorded at the balance sheet date could be impacted.

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Ellies Holdings LTD

43

Notes to the Financial Statementsfor the 12 months ended 30 April 2009

GROUP - 30 April 2009

Net carrying value

30 April 2008

Net carrying value

Cost

Accumulated depreciation and impairments

Carrying value 1 May 2008

Additions as a result of business combinations

Additions

Transfer between categories

Disposals

Depreciation

Foreign translation

Closing net carrying value

At cost

Accumulated depreciation and impairments

Carrying value 5 March 2007

Additions as a result of business combinations

Additions

Disposals

Depreciation

Closing net carrying value

Movement summary

Movement summary

25,311,262

(7,831,489)

15,311,428

3,922,822

2,715,916

98,517

-

(4,568,910)

-

17,479,773

18,574,007

(3,262,579)

-

15,452,165

3,121,842

-

(3,262,579)

15,311,428

17,479,773

15,311,428

4,845,158

(2,594,970)

1,629,322

374,970

1,554,219

-

(30,116)

(1,273,412)

(4,795)

2,250,188

2,946,085

(1,316,763)

-

1,311,258

1,052,361

-

(734,297)

1,629,322

2,250,188

1,629,322

8,813,017

(2,513,637)

6,187,323

1,223,365

1,610,777

(16,533)

(373,576)

(2,307,485)

(24,491)

6,299,380

6,368,984

(181,661)

-

7,099,985

1,659,376

(464,949)

(2,107,089)

6,187,323

6,299,380

6,187,323

5,543,046

(1,754,735)

3,277,458

542,336

1,569,046

(81,984)

(18,012)

(1,494,017)

(6,516)

3,788,311

3,531,661

(254,203)

-

2,645,369

1,468,758

-

(836,669)

3,277,458

3,788,311

3,277,458

2,084,834

(518,811)

177,235

1,597,860

202,324

-

-

(374,809)

(36,587)

1,566,023

284,650

(107,415)

-

193,553

91,097

-

(107,415)

177,235

1,566,023

177,235

46,597,317

(15,213,642)

26,582,766

7,661,353

7,652,282

-

(421,704)

(10,018,633)

(72,389)

31,383,675

31,705,387

(5,122,621)

-

26,702,330

7,393,434

(464,949)

(7,048,049)

26,582,766

31,383,675

26,582,766

Property, plant and equipment with a carrying value of R2,540,639 (2008: R405,954) is encumbered as security against certain interest-bearingliabilities (refer note 13).

COMPANYThe company has no property, plant and equipment as at 30 April 2009 and 30 April 2008.

1. Property, plant and equipment

Plant &Equipment

R

MotorVehicles

R

ComputerEquipment

R

OfficeEquipment

R

Land andleasehold

improvementsR

Total

R

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Annual Report 2009

44

Cost

Accumulated amortisation and impairments

Opening net carrying value

Additions as part of business combinations

Additions - Ellies entities

Additions - Megatron

Impairments

Closing net carrying value

Net carrying value

Movement summary

GROUP - 30 April 2009

Net carrying value

Closing net carrying value

COMPANY - 30 April 2009

Cost as a result of business combinations

Accumulated amortisation and impairments

Opening net carrying value

Additions as a result of business combinations

Amortisation for the year

The company has no other intangible assets.

Movement Summary

3,337,766

(333,777)

3,003,989

-

3,337,766

(333,777)

3,003,989

9,758,651

(7,868,886)

1,889,765

-

9,758,651

(7,868,886)

1,889,765

13,096,417

(8,202,663)

4,893,754

-

13,096,417

(8,202,663)

4,893,754

218,303,983

(750,000)

217,553,983

47,704,840

-

1,170,124

168,679,019

-

217,553,983

48,454,840

(750,000)

47,704,840

-

7,500,000

40,954,840

-

(750,000)

47,704,840

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

2. Goodwill

3. Other intangible assets

Group Company

2009R

Marketingrelated

R

Customerrelated

R

Total

R

2009R

2008R

2008R

Impairment ReviewIn accordance with IAS 36 impairment of assets, goodwill and intangible assets with indefinite useful lives are reviewed annually for impairment, or more frequently if there is an indication that goodwill might be impaired.

The recoverable amount of goodwill relating to all cash generating units has been determined on the basis of value in use calculations. All these cash generating units operate in the same economic environment for which the same key assumptions have been used. These calculations use cash flow projections based on financial projections, covering a five year period and a discount rate of 19.58% for all cash generating units. Cash flows beyond the five year period were extrapolated using a steady 4% nominal growth rate. Management believes that this growth rate does not exceed the long-term average growth rate for the market in which the companies operate. Any changes in revenue or costs are based on past practices and expectations of future changes in the market.

Management believes that changes in any of these key assumptions would not cause any additional impairment losses.

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Ellies Holdings LTD

45

Notes to the Financial Statements - continuedfor the 12 months ended 30 April 2009

Ellies (Pty) LtdArchsat Investments (Gauteng)(Pty) Ltd

(Pty) LtdArchsat Investments (Cape)(Pty) Ltd

(Pty) LtdArchsat Investments (Natal)(Pty) Ltd

(Pty) LtdArchsat Investments (Pietersburg)(Pty) Ltd

(Pty) LtdArchsat Investments (Nelspruit)(Pty) Ltd

(Pty) LtdArchsat Investments (East Cape)(Pty) Ltd

(Pty) LtdADRS Technologies (Pty) Ltd

(Pty) Ltd(Pty) Ltd

Elsat (Botswana)(Pty) Ltd

Ellies Electronics (Cape)

Ellies Electronics (Natal)

Ellies Electronics (Pietersburg)

Ellies Electronics (Nelspruit)

Ellies Electronics Border-Kei

Ellies Electronics (Bloemfontien)

Ellies Electronics (Namibia) Ellies Electronics (Botswana)

RSARSARSARSARSARSARSARSARSARSARSARSARSARSA

NamibiaBotswanaBotswana

10,000,00010,000,000

100100100100100100100100100100

10,00010,000

100110

10

10,000,00010,000,000

100100100100100100100100100100

10,00010,000

100--

96,063,00096,063,00016,908,77416,908,77413,197,85813,197,858

8,816,7228,816,7227,840,8757,840,8758,235,026

13,213,5498,394,4758,394,4759,288,4612,228,2452,228,244

337,636,933

96,063,00096,063,00016,908,77416,908,77413,197,85813,197,858

8,816,7228,816,7227,840,8757,840,8758,235,026

13,213,5498,394,4758,394,4759,288,461

--

333,180,444

4. Investment in subsidiaries

CompanyIssued share capital Shares at cost

Country ofIncorporation

2009# of shares

2009R

2008# of shares

2008R

The balance consists of:Capital allowancesProvision for employee benefitsPrepaid expensesProvision for bad debts and otherprovisions against receivablesLease obligationsIncome received in advanceIntangible assetsOther

Balance at the begining of the yearAcquired as part of business combinationsArising from intangible assetsTemporary differences per income statementsReduction in liability due to rate changeCapital allowancesProvision for employee benefitsPrepaid expensesProvision for bad debts and otherprovisions against receivablesLease obligationsIncome in advanceIntangible assetsOtherBalance at end of year

Disclosed on the balance sheet as:Deferred taxation - non-current assetDeferred taxation- non-current liability

Movement Summary

(898,582)1,897,906

(85,954)

1,702,42824,398

1,831,252(1,370,251)

(19,292)3,081,905

3,608,015396,956

(3,666,997)2,743,931

-24,714

(1,114,403)(85,954)

430,584127,841

1,083,6952,296,746

(19,292)3,081,905

4,637,562(1,555,657)3,081,905

(990,834)2,682,889

-

1,271,845(103,443)

747,558--

3,608,015

-1,172,720

-2,435,295

(14,799)(136,615)1,642,640

-

-65,062

879,007--

3,608,015

3,740,522(132,507)

3,608,015

---

------

--------

------

---

---

------

--------

------

---

5. Deferred taxationGroup Company

2009R

2008R

2009R

2008R

Page 47: Ellies Holdings LTD · independent market, Ellies is ideally situated to capitalise on ever- ... audio equipment, video/audio, intercom and access control systems, including installation

Annual Report 2009

46

MerchandiseWork in progressGross inventoriesImpairment provision raised against inventories

Balance at the begining of the yearAcquired as part of business combinationsImpairment provisions raisedImpairment provisions utilised

Movement in impairment provision raisedagainst inventories

Balance at the end of the year

Gross trade receivablesProvision for doubtful debts

Net trade receivablesBotswana receivablesOther receivables

152,073,376(8,141,802)

143,931,574-

12,203,155156,134,729

--

----

--

-2,797,527

-2,797,527

153,004,280(6,031,399)

146,972,8812,797,527

697,661150,468,069

Movement in impairment provision raisedagainst receivables

Balance at the end of the year

Balance at the beginning of the yearAcquired as part of business combinationsImpairment provisions raisedImpairment provisions utilised

6,031,399600,618

2,547,895(1,038,110)8,141,802

-9,157,744

730,455(3,856,800)6,031,399

-----

-----

?Trade and other receivables have been encumbered to secure certain banking facilities.?Trade receivables are stated at cost less impairment provisions which normally approximate their fair value due to their short-

term maturity.?Before accepting any new customer, the group performs credit checks utilising external credit bureaus and banks. Industry

knowledge and visits to potential customer premises assist in the decision to accept a new customer and the setting of credit limits.?Credit limits are continuously monitored through payment history checks and industry information.

Basis of raising impairment provisions against receivables?All trade and other receivables are continuously reviewed on an individual basis. When all reasonable measures have been taken,

without success, in recovering a receivable amount and when reasonable doubt exists as to the recoverability of any such individual receivable amount, a corresponding provision for impairment is raised. Provisions for impairment raised against receivables are reversed when a receivable amount is either written off as bad debt, or when an amount previously provided against is received.

325,000,8182,605,953

327,606,771(26,415,907)301,190,864

14,033,803-

12,530,473(148,369)

26,415,907

-----

-----

-----

-----

216,766,952-

216,766,952(14,033,803)202,733,149

-22,488,535

-(8,454,732)14,033,803

6. Inventories

7. Trade and other receivables

Group Company

Group Company

2009R

2009R

2009R

2008R

2008R

2008R

2009R

2008R

Inventory up to a maximum of R50m (2008: nil) has been encumbered to secure certain banking facilities.

Related credit exposure and enhancementsMaximum exposure to credit losses of trade and other receivables 164,276,531 156,499,468 2,797,527-

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Ellies Holdings LTD

47

Notes to the Financial Statements - continuedfor the 12 months ended 30 April 2009

Petty cashCurrent accountBank Overdraft

Disclosed on the balance sheet as followsCurrent assetCurrent liability

1,066,10826,653,386

(81,286,586)(53,567,092)

27,719,494(81,286,586)

(53,567,092)

-10,083

-10,083

10,083-

10,083

51,07845,573,251

(85,890,483)(40,266,154 )

45,624,329(85,890,483)

(40,266,154)

-11,252

-11,252

11,252-

11,252

9. Bank and cash balances

Group Company

2009R

2008R

2009R

2008R

Subsidiaries:Ellies (Pty) LtdEllies Electronics (East Cape) (Pty) LtdEllies Electronics (Natal) (Pty) LtdEllies Electronics (Pietersburg) (Pty) Ltd

Related party:Wiltshire and Wilstshire CC

----

897,932897,932

----

1,312,5111,312,511

121,976,433949,209513,520

70,000

-123,509,162

41,147,460949,209513,520

70,000

-42,680,189

8. Other current assets

Group Company

2009R

2008R

2009R

2008R

?These receivables are unsecured with no fixed terms of repayment. The amount with Wiltshire and Wiltshire CC accrues interest at the prime rate of interest, and the other loans are interest free.

Ageing of trade receivables(Normal terms: 30 to 60 days from statement)

Gross amounts:Current trade receivablesOverdue trade receivables30 days overdue60 days overdue

Net amounts:Current trade receivablesOverdue trade receivables30 days overdue60 days overdue

121,088,60530,984,77114,776,45816,208,313

152,073,376

121,088,60522,842,96914,776,458

8,066,511143,931,574

140,230,64712,773,633

4,167,4388,606,195

153,004,280

140,230,6476,742,2342,961,1583,781,076

146,972,881

-----

-----

-----

-----

7. Trade and other receivables: continued

Group Company

2009R

2008R

2009R

2008R

?The bank overdraft has been secured through a cession of trade receivables and inventory.

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Annual Report 2009

48

Authorised

Issued and to be issued

800,000,000 (2008: 800,000,000) shares of R0.00001 each

270,722,913 (2008: 233,526,089) shares of R0.00001 each

8,000

2,707

8,000

2,707

8,000

2,335

8,000

2,335

10. Share capital

Group Company

2009R

2008R

2009R

2008R

The following changes to the issued share capitaltook place during the year

Issued at the beginning of the yearShares issued to promotersShares issued on acquisition of business / subsidiariesShares issued as part of private placementShares to be issued on acquisition of business

Issued and to be issued at the end of the year

233,526,089-

13,161,326-

24,035,498

270,722,913

1,00053,736,000

148,789,08931,000,000

-

233,526,089

1,00053,736,000

148,789,08931,000,000

-

233,526,089

233,526,089-

13,161,326-

24,035,498

270,722,913

2009# Shares

2008# Shares

2009# Shares

2008#Shares

Share premium on issued ordinary sharesIssue expenses set off against share premium

447,167,487(6,610,525)

440,556,962

361,780,108(6,610,525)

355,169,583

447,167,487(6,610,525)

440,556,962

361,780,108(6,610,525)

355,169,583

11. Share premium

Group Company

2009R

2008R

2009R

2008R

Arising from common controlForeign currency translation reserve

(178,194,003)(141,323)

(178,335,326)

(178,194,003)-

(178,194,003)

---

---

12. Non-distributable reserves

Group Company

2009R

2008R

2009R

2008R

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Ellies Holdings LTD

49

Notes to the Financial Statements - continuedfor the 12 months ended 30 April 2009

Non-current portion

Current portion

Repayment terms(discounted):

Instalment sale liabilitiesTerm loans

Instalment sale liabilitiesTerm loans

1 year2-5 years

28,178,845801,539

27,377,306

8,394,783772,089

7,622,69436,573,628

8,394,78328,178,84536,573,628

---

----

---

406,647406,647

-

326,303326,303

-732,950

326,303406,647732,950

---

----

---

13. Interest-bearing liabilities

Group Company

2009R

2008R

2009R

2008R

?The instalment sales interest-bearing liabilities bear interest at various rates linked to prime rate (2008: prime) and are repayable in monthly instalments of R57,668 (2008: R49,040). These liabilities are secured by plant and equipment with a carrying value of R2,540,639 (2008: R405,954). The term loan interest-bearing liabilities bear interest at JIBAR +4% p.a. and are repayable in quarterly instalments of R3.2m commencing from July 2009.

?All interest-bearing liabilities are denominated in South African Rand.

?The directors consider the carrying amount of interest-bearing liabilities to approximate its fair value.

Non-current portionCurrent portion

60,634,83531,659,82392,294,658

22,126,1274,276,518

26,402,645

12,441,28113,607,68126,048,962

22,126,1274,276,518

26,402,645

14. Vendor loans

Group Company

2009R

2008R

2009R

2008R

?These loans bear interest at rates linked to prime.

?The directors consider the carrying amount of vendor loans to approximate its fair value.

Trade payablesEmployee benefitsVATIncome received in advanceOther payables

70,712,0457,005,288

16,129,13917,516,36518,879,699

130,242,536

----

46,26446,264

----

57,60557,605

81,932,4925,727,570

-5,136,1762,353,736

95,149,974

15 Trade and other payables

Group Company

2009R

2008R

2009R

2008R

?The directors consider the carrying amount of trade and other payables to approximate its fair value.

Provision for warrantyOpening balanceAcquired as part of business combinationProvisions raised

Balance at the end of the year

13,726,308-

1,448,418

15,174,726

-3,702,276

10,024,032

13,726,308

---

-

---

-

16. Provisions

Group Company

2009R

2008R

2009R

2008R

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Annual Report 2009

50

Foreign exchange profits

Depreciation

Amortisation / impairment

Directors emoluments

Operating lease and rental charges

Profit on disposal of property, plant and equipment

Employees (excluding directors emoluments)

Audit fees

Plant and equipmentMotor vehiclesComputer equipmentOffice equipmentLand and leasehold improvements

Amortisation of intangible assetsImpairment of goodwill

For service as a directorNon-executive directorsExecutive directors

PremisesOther

Salaries and wagesEmployer contributions to retirement funds

Audit fees - current yearAudit fees -prior yearOther services

2,952,591

4,568,9102,307,4851,273,4121,494,017

374,80910,018,633

8,202,663-

--

9,111,0559,111,055

10,994,79141,521

11,036,312

4,660

111,857,1521,862,156

113,719,308

1,822,67719,075

166,6682,008,420

-

------

--

----

---

-

---

----

-

------

--

----

---

-

---

----

2,571,961

3,262,5792,107,089

734,297836,669107,415

7,048,049

-750,000

--

5,300,2485,300,248

4,194,758-

4,194,758

88,387

104,017,2132,474,449

106,491,662

1,003,731293,575

-1,297,306

17. Profit before interest and tax

Group Company

2009R

2008R

2009R

2008R

Funds and deposits with banksInterest received from related parties

1,023,196120,380

1,143,576

---

---

783,294-

783,294

18. Interest received

Group Company

2009R

2008R

2009R

2008R

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Ellies Holdings LTD

51

Notes to the Financial Statements - continuedfor the 12 months ended 30 April 2009

Bank overdraftLong term liabilitiesDeemed interest incurred on vendor loansInterest paid to related partiesOther

South African normal taxation

Deferred taxation

Reconcilliation of rate of taxation

Effective taxation rate

Current yearPrior year over provision

Current year

Tax at South African normal taxation rateExempt income/dissalowable expensesTax lossesPrior year adjustmentsForeign taxes

30,227,391(2,921,423)

(2,745,563)

24,560,405

%28.0

2.7(0.2)(3.2)

0.1

27.4

2,900-

-

2,900

%28.0

(28.1)---

(0.1)

--

-

-

%28.0

(28.0)---

-

26,128,856-

(2,435,295)

23,693,561

%28.0

1.2(0.3)

--

28.9

15,904,948375,143

8,238,88981,635

1,24024,601,855

4,187,798-

2,962,756--

7,150,554

--

2,962,756--

2,962,756

--

2,546,319--

2,546,319

19. Interest paid

20. Taxation

Group

Group

Company

Company

2009R

2009R

2008R

2008R

2009R

2009R

2008R

2008R

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Annual Report 2009

52

Basic earnings per share (cents)Headline earnings per share (cents)Core headline earnings per share (cents)Diluted earnings per share (cents)Diluted headline earnings per share (cents)Diluted core headline earnigns per share (cents)

The calculation of earnings per ordinary share for the group is based on the following:- Basic earnings- Headline earnings- Core headline earnings- Weighted average ordinary shares in issue- Fully diluted ordinary shares

Net profit after taxationAdjusted for:Profit of sale of property, plant and equipment

- Gross- Tax

Impairment of goodwill

Headline earnings attributable to ordinary shareholdersAdjusted for:Amortisation of intangibles

- Gross- Tax

IFRS implied interest on vendor liabilities

Core headline earnings attributable to ordinary shareholders

Weighted average number of sharesAdditional shares to be issued for Megatron acqusitionShares to be issued for agterskot achievementsTotal shares in issue and to be issued (Fully diluted shares)

Reconcilliation of headline and core headline earnings:

Reconcilliation of number of shares:

Total assets- Tangible- Intangible

Non-current liabilitiesCurrent liabilities

Net asset value

Ordinary shares in issue at year end

Net asset value per share (cents)Net tangible asset value per share (cents)

746,364,528523,916,791222,447,737

(90,369,337)(270,311,428)

385,683,763

246,638,901

156.3868.17

478,166,186430,461,346

47,704,840

(22,665,281)(220,232,654)

235,268,251

233,526,089

100.7580.32

26.4226.4232.1624.0824.0829.30

65,169,08465,165,72979,310,535

246,638,901270,674,398

65,169,084

(3,355)(4,660)

1,305

-

65,165,729

5,905,9178,202,663

(2,296,746)

8,238,889

79,310,535

246,638,90121,031,928

3,003,569270,674,398

30.2530.6032.1530.1030.4531.98

58,290,33658,976,69761,939,342

192,682,775193,656,600

58,290,336

(63,639)(88,387)

24,748

750,000

58,976,697

---

2,962,645

61,939,342

192,682,775-

973,825193,656,600

21. Earnings per share

22. Net asset value per ordinary share

Group

Group

2009R

2008R

2009R

2008R

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Ellies Holdings LTD

53

Notes to the Financial Statements - continuedfor the 12 months ended 30 April 2009

Balance at the beginning of the yearAcquired as part of business combinationsCharged to the income statementBalance at the end of the year

20,836,598-

27,305,968(1,600,439)46,542,127

--

2,900(2,900)

-

-----

-5,633,999

26,128,856(20,836,598)10,926,257

24. Taxation paid

Group

2009R

2008R

2009R

2008R

Interest paid (refer to note 19)Deemed interest on vendor loans

24,601,855(8,238,889)16,362,966

7,150,554(2,962,645)4,187,909

2,546,319(2,546,319)

-

2,962,756(2,962,756)

-

25. Interest paid

Group Company

2009R

2008R

2009R

2008R

Profit /(loss) before taxationAdjusted for:

- Depreciation- Interest received- Interest paid- Amortisation of intangibles- Foreign currency translation reserve- Impairment of goodwill- Profit on disposal of property, plant & equipment- Increase in provisions

Changes in working capitalIncrease in inventoriesIncrease/(decrease) in trade and other recievablesIncrease in other current recievables(Decrease) / increase in trade and other payables

89,729,489

10,018,633(1,143,576)24,601,855

8,202,663(65,121)

-(4,660)

1,448,418132,787,701(75,886,035)(76,624,790)

29,976,495414,579

(29,652,319)56,901,666

81,983,897

7,048,049(783,294)7,150,554

--

750,000(88,387)

10,024,032106,084,851

(145,161,336)(108,156,135)

(43,916,216)-

6,911,015(39,076,485)

(2,535,961)

--

2,546,319-----

10,3582,888,475

-2,797,527

102,289(11,341)

2,898,833

(2,962,756)

--

2,962,756------

(2,739,922)-

(2,797,527)-

57,605(2,739,922)

23. Cash generated from/(utilised by) operations

Group Company

Company

2009R

2008R

2009R

2008R

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Annual Report 2009

54

Assets

Liabilities

Non-current assetsProperty, plant and equipmentDeferred taxation

Current assetsInventoriesTrade and other receivablesTaxation receivableBank and cash balances

Non-current liabilitiesInterest bearing liabilities

Current liabilitiesTrade and other payablesInterest-bearing liabilitiesBank overdrafts

Carrying value of net assets acquired

Carrying value of net assets acquiredIntangible assets acquired:

- Marketing and customer related intangible assets acquired- Deferred tax on intangible assets- Residual goodwill from business combination

Purchase consideration of business combinationsDischarged as follows:

- Fair value of the shares- Deferred payment due in future years- Advance payment made in prior year- Cash payment on acquisition of business

Purchase consideration of business combinations

Number of ordinary shares issued and to be issued in terms of business combinations

The purchase price of the business acquired includes amounts in relation to the benefit of expected synergies, revenue growth and the assembled workforce of the business. These benefits are recognised as goodwill.

Pro forma amount as if the acquisitions occurred at the beginning of the periodActual amounts included in the results

4,961,6004,632,180

329,420

29,594,74614,212,02215,339,881

-42,843

-

33,598,81632,354,841

1,078,494165,481

957,530

957,530

13,096,417(3,666,997)

168,679,017

179,065,967

95,939,84858,751,119

-24,375,000

179,065,967

36,222,997

245,468,965235,004,091

3,098,8903,029,173

69,717

17,166,2667,620,9037,321,037

26,4702,197,856

202,212

16,776,57816,334,875

441,703-

3,286,366

3,286,366

--

1,170,124

4,456,490

1,998,3021,658,963

799,225-

4,456,490

999,151

41,213,89641,090,087

26. Business combinations

Megatron1 May 2008

R

RevenueR

Ellies/ElsatBotswana

31 October 2008R

PBTR

The following business combinations took place during the year ended 30 April 2009:

?Ellies acquired the business of Megatron Federal (Pty) Ltd ("Megatron") on 1 May 2008.

?As disclosed in the Ellies Holdings Prospectus, the conditions precedent to the acquisition of Ellies and Elsat Botswana were met during October 2008. The effective date in terms of IFRS 3 has been taken as 31 October 2008.

Group

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Ellies Holdings LTD

55

Notes to the Financial Statements - continuedfor the 12 months ended 30 April 2009

Capital commitments

Operating lease commitments

There are no capital commitments

Computer and office equipmentPremises

These commitments accrue in the following periodsDue by April 2009Due by April 2010Due by April 2011Due by April 2012Due by April 2013Thereafter

All contributions on behalf of employees are charged to the income statement as they are made. The company has no liability towards any pension or provident fund, apart from normal recurring monthly contributions deducted from employees to be paid to relevant funds.

146,54242,623,63242,770,174

-9,009,4059,669,062

10,307,6465,121,6978,662,364

42,770,174

161,36550,949,86251,111,227

9,582,02110,260,49211,180,895

7,924,5387,929,9654,233,316

51,111,227

---

-------

---

-------

27. Commitments

28. Retirement benefits

Group Company

2009R

2008R

2009R

2008R

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Annual Report 2009

56

30 April 2009

Non-current assetsProperty, plant and equipmentGoodwill and intangible assetsDeferred taxation

Current assetsInventoriesTrade and other receivablesTaxation receivableOther current assetsBank and cash balances

Total assets

Capital and reservesShare capitalShare premiumNon-distributable reservesRetained earnings

Non-current liabilitiesInterest-bearing liabilitiesVendor loans payableDeferred taxation

Current liabilitiesCurrent portion of interest-bearing liabilitiesCurrent portion of vendor loans payableTrade and other payablesProvisionsTaxation payableBank overdrafts

Total equity and liabilities

----

------

-

-----

----

-------

-

----

------

-

385,683,7632,707

440,556,962(178,335,326)

123,459,420

----

-------

385,683,763

258,468,97431,383,675

222,447,7374,637,562

487,895,554301,190,864

156,134,7291,952,535

897,93227,719,494

746,364,528

385,683,7632,707

440,556,962(178,335,326)

123,459,420

90,369,33728,178,84560,634,8351,555,657

270,311,4288,394,783

31,659,823130,242,53615,174,7263,552,974

81,286,586

746,364,528

----

175,546,795-

146,929,369-

897,93227,719,494

175,546,795

-----

----

-------

-

----

------

-

-----

88,813,68028,178,84560,634,835

-

217,298,2098,394,783

31,659,82395,957,017

--

81,286,586

306,111,889

258,468,97431,383,675

222,447,7374,637,562

312,348,759301,190,864

9,205,3601,952,535

--

570,817,733

-----

1,555,657--

1,555,657

53,013,219--

34,285,51915,174,726

3,552,974-

54,568,876

29. Analysis of assets and liabilities by financial instrument classification

Held forTrading

(at fair valuethrough profit

and loss)

R

Loansand

receivablesR

Finincialliabilites atamortised

costR

Non-financial

instrumentsR

Equity

R

Total

R

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Ellies Holdings LTD

57

Notes to the Financial Statements - continuedfor the 12 months ended 30 April 2009

30 April 2008

Non-current assetsProperty, plant and equipmentGoodwill and intangible assetsDeferred taxation

Current assetsInventoriesTrade and other receivablesOther current assetsBank and cash balances

Total assets

Capital and reservesShare capitalShare premiumNon-distributable reserveRetained earnings

Non-current liabilitiesInterest-bearing liabilitiesVendor loans payableDeferred taxation

Current liabilitiesCurrent portion of interest-bearing liabilitiesCurrent portion of venodr loans payableTrade and other payablesProvisionsTaxation payableBank overdrafts

Total equity and liabilities

29. Analysis of assets and liabilities by financial instrument classification (continued)

The group’s operations expose it to a number of financial risks. A risk management programme has been established to protect the group against the potential adverse effects of these financial risks.

The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern while maximising the return to stakeholders through the optimisation of the debt and equity balance. The capital structure of the Group consists of debt, which includes interest bearing liabilities disclosed in note 13, cash and cash equivalents and equity attributable to holders of the parent, comprising issued capital, reserves and retained earnings respectively.

30.1 Capital risk management

30. Financial risk management

----

-----

-

-----

----

-------

-

----

-----

-

235,268,2512,335

355,169,583(178,194,003)

58,290,336

----

-------

235,268,251

78,028,12826,582,76647,704,8403,740,522

400,138,058202,733,149

150,468,0691,312,511

45,624,329

478,166,186

235,268,2512,335

355,169,583(178,194,003)

58,290,336

22,665,281406,647

22,126,127132,507

220,232,654326,303

4,276,51895,149,97413,726,30820,863,06885,890,483

478,166,186

----

194,501,558-

147,564,7181,312,511

45,624,329

194,501,558

-----

----

-------

-

----

-----

-

-----

22,532,774406,647

22,126,127-

180,507,102326,303

4,276,51890,013,798

--

85,890,483

203,039,876

78,028,12826,582,76647,704,840

3,740,522

205,636,500202,733,149

2,903,351--

283,664,628

-----

132,507--

132,507

39,725,552--

5,136,17613,726,30820,863,068

-

39,858,059

Held forTrading

(at fair valuethrough profit

and loss)

R

Loansand

receivablesR

Financialliabilites atamortised

costR

Non-financial

instrumentsR

Equity

R

Total

R

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Annual Report 2009

58

30 April 2009

30 April 2008

Bank and cash balancesTrade and other payablesTotal exposureTax effect @ 28%Total exposure after tax

Trade and other receivablesBank and cash balancesTotal exposureTax effect @ 28%Total exposure after tax

30 April 2009

30 April 2008

Non current liabilitiesInterest-bearing liabilitiesVendor loans payable

Current liabilitiesInterest-bearing liabilitiesVendor loans payableTrade and other payablesBank overdrafts

Non current liabilitiesInterest-bearing liabilitiesVendor loans payable

Current liabilitiesInterest-bearing liabilitiesVendor loans payableTrade and other payablesBank overdrafts

28,178,84560,634,835

8,394,78331,659,82395,957,01781,286,586

306,111,889

406,64722,126,127

326,3034,276,518

90,013,79885,890,483

203,039,876

--

3,703,94223,189,72095,957,017

-

122,850,679

--

51,6414,519,117

90,013,798-

94,584,556

--

7,715,4378,951,000

--

16,666,437

--

294,240---

294,240

32,534,64770,932,852

----

103,467,499

431,04626,584,512

----

27,015,558

32,534,64770,932,852

11,419,37932,140,72095,957,01781,286,586

324,271,201

431,04626,584,512

345,8814,519,117

90,013,79885,890,483

207,784,837

--

---

81,286,586

81,286,586

--

---

85,890,483

85,890,483

27,719,494(130,242,536)(102,523,042)

150,468,06945,624,329

196,092,398

3,529,916(14,926,146)(11,396,230)

176,4005,702,0325,878,432

59,700119,180178,880(50,087)128,794

3,528114,041117,569(32,920)

84,649

(59,700)(119,180)(178,880)

50,087(127,794)

(3,528)(114,041)(117,569)

32,920(84,649)

CarryingValue

R

CarryingValue ofFinancialliabilities

R

Expected settlement period of financial liabilities.

No terms

R

< 6 Months

R

6-12 months

R

>12 months

R

Amountsubject to

riskR

Impact onProfit of 2%increase in

foreign ratesR

Impact onProfit of 2%decrease inforeign rates

R

Totalundiscountedvalue of Fin-

ancial LiabilitiesR

30.3 Liquidity RiskLiquidity risk is the risk that the group will be unable to meet a financial commitment in any location or currency. The cash requirements of the group are managed according to its needs from time to time. The company manages liquidity risk by monitoring forecast cash flows and ensuring that adequate cash resources and unutilised borrowing facilities are maintained.

30.2 Currency risk managementThe group operates in a global business environment. Accordingly the group is exposed to the risk of fluctuating exchange rates. It is the group's policy not to hedge this exposure.

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Notes to the Financial Statements - continuedfor the 12 months ended 30 April 2009

30 April 2009

30 April 2008

Current assetsOther current assetsBank and cash balances

Non-current liabilitiesInterest-bearing liabilitiesVendor loans payable

Current liabilitiesInterest-bearing liabilitiesVendor loans payableBank overdrafts

Total exposure

Tax effect @ 28%

Total exposure after tax

Current assetsOther current assetsBank and cash balances

Non-current liabilitiesInterest-bearing liabilitiesVendor loans payable

Current liabilitiesInterest-bearing liabilitiesVendor loans payableBank overdrafts

Total exposure

Tax effect @ 28%

Total exposure after tax

897,93127,719,494

(28,178,845)(60,634,835)

(8,394,783)(31,659,823)(81,286,586)

(181,537,447)

1,312,51145,624,329

(406,647)(22,126,127)

(326,303)(4,276,518)

(85,890,483)

(66,089,238)

17,959533,068

(563,577)(1,212,697)

(167,896)(633,196)

(1,625,732)

(3,652,071)

1,022,580

(2,629,491)

26,250912,487

(8,133)(442,523)

(6,526)(85,530)

(1,717,810)

(1,321,785)

370,100

(951,685)

(17,959)(533,068)

563,5771,212,697

167,896633,196

1,625,732

3,652,071

(1,022,580)

2,629,491

(26,250)(912,487)

8,133442,523

6,52685,530

1,717,810

1,321,785

(370,100)

951,685

897,93126,653,386

(28,178,845)(60,634,832)

(8,394,783)(31,659,823)(81,286,586)

(182,603,555)

1,312,51145,624,329

(406,647)(22,126,127)

(326,303)(4,276,518)

(85,890,483)

(66,089,238)

CarryingValue

R

Amountsubject to

riskR

Impact onProfit of 2%increase in

interest ratesR

Impact onProfit of 2%decrease in

interest ratesR

30.4 Interest Rate RiskThe group is exposed to interest rate fluctuations in respect of South African borrowing instruments. Fluctuations in interest rates impact on the group's exposure in this regard. It is the group's policy not to hedge its domestic interest rate exposure.

30.5 Credit RiskCredit risk arises from the risk that a counter party may default or not meet its obligations timeously. The group minimised its risk by ensuring that its counter parties are creditworthy institutions. If any doubt exists about the creditworthiness of a customer, arrangements will be made to obtain letters of credit. (Refer to note 7 for details).

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60

Related parties:

Related parties transactions:

Related parties balances:

Vegtu Investments (Pty) Ltd - Common directorsJQ Prosper CC - Common directors/membersSavillas Properties (Pty) Ltd - Common directorsRaylad Distributors CC -Common directors/membersAbrina 2950 (Pty) Ltd - Common directorsZAH Properties (Pty) Ltd - Close family memberRZT Zelpy 4534(Pty) Ltd - Common directorsKingsworthy Road Investments CC - Common directors/membersJava Capital(Pty) Ltd - Common directorsWilshire and Wilshire CC - Common directors/members

SalesPurchasesRent paidAdministration expensesListing and legal expensesListing expenses (included as part of the share premium)

There were no material balances at year end other than the loan with Wilshire and Wilshire CC (Refer to note 8).

4,853,9012,525,9364,268,0631,295,992

409,354-

2,244,2797,543,1308,261,0001,162,197

-3,014,820

30 April 2009

30 April 2008

RevenueProfits from operationsAssets

- Non-current - Current

Liabilities- Non-current- Current

759,713,15266,586,280

106,979,632406,598,332

48,253,069253,704,420

217,133,16223,143,209

151,489,34281,297,222

42,890,60915,832,667

976,846,31489,729,489

258,468,974487,895,554

91,143,678269,537,087

31. Related party information

32. Segmental Analysis

Group

Wholsesaledistribution of

consumer goods and services

R

Infrastructuralelectrification

R

Group total

R

2009R

2008R

Related parties include the subsidiary companies, shareholders and directors. During the year, the company entered into various transactions with related parties on an arms length basis.

No segmental analysis has been provided as the group operated as one segment (Wholesale distribution of consumer goods and services) during the period.

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Shareholder Spreadas at 30 April 2009

Non-Public- Directors- Private companies

Public

Breakdown by classification:- Individuals- Nominee companies and trusts- Investment companies- Other corporate bodies

71421

12151236

10838264

7

1236

78,044,85245,253,749

123,298,601

123,340,300246,638,901

134,940,13476,364,32334,019,945

1,314,499

246,638,901

31.6418.3549.99

50.01100.00

54.7130.9613.79

0.54

100.00

71017

1,1561,173

922145

7531

1,173

19,156,548202,146,162221,302,710

12,223,379233,526,089

82,409,353110,826,163

20,465,29619,825,277

233,526,089

8.2043.7451.94

48.06100.00

35.2947.46

8.768.49

100.00

ER SalkowEllies Nominees (Pty)LtdBerrywood Investments 10 (Pty)LtdCredit Suisse Zurich

Financial Year end 30 AprilAnnual General Meeting 25 November 2009Announcement of interim results JanuaryAnnouncement of annual results JulyAnnual report posted October

61,963,89251,496,67615,000,000

128,460,568

15,947,709105,106,588

15,125,00012,167,921

148,347,218

25.1220.88

6.08

52.08

6.8345.01

6.485.21

63.53

2009

2009 2008

2008

No. ofholders

No. ofholders

No. ofshares

held

No. ofshares

held

% ofissuedcapital

No. ofshares

%Holding

No. ofshares

%Holding

% ofissuedcapital

According to the register of members of the company, the only shareholders registered as holding five percent or more of the company's shares, were the following:

Shareholders Diary

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Notice of Annual General Meeting

Notice is hereby given that the annual general meeting of shareholders of Ellies Holdings Limited (“Ellies” or “the company”) will be held at 94 Eloff Street Ext, Village Deep, Johannesburg 2001 on Wednesday, 25 November 2009 at 12:00pm for the following purposes:

?To consider the annual financial statements for the financial year ended 30 April 2009;

?To transact such other business as may be transacted at an annual general meeting of a company including the re-appointment of the auditors and re-election of retiring directors; and

?To consider and, if deemed fit, to pass, with or without modification, the special and ordinary resolutions set out below, in the manner required by the South African Companies Act, 1973, as amended:

Special resolution number 1: Share repurchases

“Resolved that the directors be authorised pursuant inter alia to the company's articles of association, until this authority lapses at the next annual general meeting of the company, unless it is then renewed at the next annual general meeting of the company and provided that this authority shall not extend beyond 15 months from date of passing this special resolution, for the company or any subsidiary of the company to acquire shares of the company, subject to the Listings Requirements of the JSE Limited (“JSE”) on the following bases:

?repurchases of shares must be effected through the order book operated by the JSE trading system, and done without any prior arrangement between the company and the counter-party;

?the company may only appoint one agent to effect repurchases on its behalf;

?the company (or subsidiary) must be authorised thereto by its articles of association;

?the number of shares which may be acquired pursuant to this authority in any financial year (which commenced 1 May 2009) may not in the aggregate exceed 20% (twenty percent) (or 10% where acquisitions are effected by a subsidiary) of the company's share capital as at the date of this notice of annual general meeting;

?repurchases of shares may not be made at a price more than 10% (ten percent) above the weighted average of the market value on the JSE of the shares in question for the five business days immediately preceding the repurchase;

?repurchases may not take place during a prohibited period (as defined in paragraph 3.67 of the JSE Listings Requirements) unless a repurchase programme (where the dates and quantities of shares to be repurchased during the prohibited period are fixed) is in place and full details thereof announced on SENS prior to commencement of the prohibited period;

?repurchases may only take place if, after such repurchase, the shareholder spread of the company still complies with the Listings Requirements of the JSE;

?after the company has acquired shares which constitute, on a cumulative basis, 3% (three percent) of the number of shares in issue (at the time that authority from shareholders for the repurchase is granted), the company shall publish an announcement to such effect, or any other announcements that may be required in such regard in terms of the Listings Requirements of the JSE which may be applicable from time to time; and

?the company's designated advisor shall confirm the adequacy of the company's working capital for purposes of undertaking the repurchase of shares in writing to the JSE prior to entering the market to proceed with the repurchase.”

In accordance with the Listings Requirements of the JSE, the directors record that:

Although there is no immediate intention to effect a repurchase of securities of the company, the directors would utilise the general authority to repurchase securities as and when suitable opportunities present themselves, which opportunities may require expeditious and immediate action.

The directors undertake that, after considering the maximum number of securities which may be repurchased and the price at which the repurchases may take place pursuant to the repurchase general authority, for a period of 12 months after the date of notice of this annual general meeting:

?the company and the group will be able in the ordinary course of business to pay their debts;

?the consolidated assets of the company and of the group fairly valued in accordance with generally accepted accounting practice, will exceed the consolidated liabilities of the company and of the group after the repurchase;

?the working capital, share capital and reserves of the company and of the group will be adequate for the purposes of the business of the company and its subsidiaries.

ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number 2007/007084/06) ISIN: ZAE000103081

JSE CODE: ELI

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The following additional information, some of which may appear elsewhere in the annual report of which this notice forms part, is provided in terms of paragraph 11.26 of the Listings Requirements of the JSE for purposes of this general authority:

?Directors – page 21

?Major beneficial shareholders – page 61

?Directors' interests in ordinary shares – page 29

?Share capital of the company – page 48

Litigation statement

The directors, whose names appear on page 21 of the annual report of which this notice forms part, are not aware of any legal or arbitration proceedings, including proceedings that are pending or threatened, that may have or have had in the recent past (being at least the previous 12 (twelve) months) a material effect on the group's financial position.

Directors' responsibility statement

Directors, whose names appear on page 21 of the annual report, collectively and individually accept full responsibility for the accuracy of the information pertaining to this special resolution and certify that, to the best of their knowledge and belief, there are no facts that have been omitted which would make any statement false or misleading, and that all reasonable enquiries to ascertain such facts have been made and that the special resolution contains all information required in terms of the Listings Requirements of the JSE.

Material changes

Other than the facts and developments reported on in the annual report, there have been no material changes in the affairs or financial position of the company and its subsidiaries since the date of signature of the audit report for the year ended 30 April 2009 and up to the date of this notice.

Reasons for and effects of special resolution 1

The reason for Special Resolution 1 is to afford directors of the company or a subsidiary of the company general authority to effect a repurchase of the company's shares on the JSE. The effect of the resolution will be that the directors will have the authority, subject to the Rules and Requirements of the JSE, to effect acquisitions of the company's shares on the JSE.

Ordinary resolution number 1: Issue of shares for cash

“Resolved that the directors be authorised pursuant inter alia to the company's articles of association, until this authority lapses at the next annual general meeting of the company, unless it is then renewed at the next annual general meeting of the company provided that it shall not extend beyond 15 months, to allot and issue ordinary shares for cash subject to the Rules and Requirements of the JSE Limited (“JSE”) on the following bases:

?the allotment and issue of the shares must be made to persons qualifying as public shareholders as defined in the Listings Requirements of the JSE and not to related parties;

?the shares which are the subject of the issue for cash must be of a class already in issue, or where this is not the case, must be limited to such shares or rights that are convertible into a class already in issue;

?the number of shares issued for cash shall not in the aggregate in any one financial year exceed 50% (fifty percent) of the company's issued share capital of ordinary shares. The number of ordinary shares which may be issued shall be based on the number of ordinary shares in issue at the date of such application less any ordinary shares issued during the current financial year, provided that any ordinary shares to be issued pursuant to a rights issue (announced, irrevocable and fully underwritten) or acquisition (concluded up to the date of application including announcement of the final terms) may be included as though they were shares in issue at the date of application;

?the maximum discount at which ordinary shares may be issued is 10% (ten percent) of the weighted average traded price on the JSE of those shares over the 30 business days prior to the date that the price of the issue is agreed between the company and the party subscribing for the shares;

?after the company has issued shares for cash which represent, on a cumulative basis within a financial year, 5% (five percent) or more of the number of shares in issue prior to that issue, the company shall publish an announcement containing full details of the issue, (including the number of shares issued, the average discount to the weighted average traded price of the shares over the 30 days prior to the date that the price of the issue is determined and the effect of the issue on net asset value per share, net tangible asset value per share, earnings per share, headline earnings per share, and if applicable diluted earnings per share and diluted headline earnings per share), or any other announcements that may be required in such regard in terms of the JSE Listings Requirements which may be applicable from time to time”.

In terms of the Listings Requirements of the JSE a 75% (seventy-five percent) majority (excluding votes of the Designated Advisor and the controlling shareholders, together with their associates) of the votes cast by shareholders present or represented by proxy at the general meeting must be cast in favour of Ordinary Resolution Number 1 for it to be approved.

Ordinary resolution number 2: Unissued ordinary shares

“Resolved that the authorised and unissued ordinary share capital of the company be and is hereby placed under the control of the directors of the company which directors are, subject to the rules and regulations of the JSE Limited and the provisions of section 221 and section 222 of the Companies Act of 1973 as amended, authorised to allot and issue any of such shares at such time or times, to such person or persons, company or companies and upon such terms and conditions as they may determine, such authority to remain in force until the next annual general meeting of the company.”

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Notice of Annual General Meeting - continued

Ordinary resolution number 3: Re-election of M.R. Goodford as a director of the company

“Resolved that M.R. Goodford be re-elected as a director of the company”

A brief curriculum vitae is set out in the annual report of which this notice forms part.

Ordinary resolution number 4: Re-election of R.H. Berkman as a director of the company

“Resolved that R.H. Berkman be re-elected as a director of the company”

A brief curriculum vitae is set out in the annual report of which this notice forms part.

Ordinary resolution number 5: Re-election of E.R. Salkow as a director of the company

“Resolved that E.R. Salkow be re-elected as a director of the company”

A brief curriculum vitae is set out in the annual report of which this notice forms part.

Ordinary resolution number 6: Re-appointment of auditors

“Resolved that PKF (Jhb) Inc be re-appointed as auditors of the company.”

Ordinary resolution number 7: Signature of documentation

“Resolved that any director or the company secretary of the company be and is hereby authorised to sign all such documentation and do all such things as may be necessary for or incidental to the implementation of Special Resolution number 1 and Ordinary Resolution numbers 1, 2, 3, 4, 5 and 6 which are passed by the members in accordance with and subject to the terms thereof.

Voting and proxies

A shareholder of the company entitled to attend and vote at the general meeting is entitled to appoint one or more proxies (who need not be a shareholder of the company) to attend, vote and speak in his/her stead.

On a show of hands, every shareholder of the company present in person or represented by proxy shall have one vote only. On a poll, every shareholder of the company present in person or represented by proxy shall have one vote for every share held in the company by such shareholder.

A form of proxy is attached for the convenience of any shareholder holding shares who cannot attend the annual general meeting. Forms

of proxy may also be obtained on request from the company's registered office. The completed forms of proxy must be deposited at or posted to the office of the transfer secretaries of the company, Link Market Services South Africa (Proprietary) Limited, 5th Floor, 11 Diagonal Street, Johannesburg 2001 (PO Box 4844, Johannesburg, 2000) to be received at least 48 hours prior to the meeting. Any member who completes and lodges a form of proxy will nevertheless be entitled to attend and vote in person at the general meeting should the member subsequently decide to do so.

Shareholders who have already dematerialised their shares through a Central Securities Depository Participant (“CSDP”) or broker rather than through own-name registration and who wish to attend the annual general meeting must instruct their CSDP or broker to issue them with the necessary authority to attend.

Dematerialised shareholders, who have elected own-name registration in the sub-register through a CSDP and who are unable to attend but wish to vote at the annual general meeting, should complete and lodge the attached form of proxy with the transfer secretaries of the company.

Dematerialised shareholders who have not elected own-name registration in the sub-register through a CSDP and who are unable to attend but wish to vote at the annual general meeting should timeously provide their CSDP or broker with their voting instructions in terms of the custody agreement entered into between the shareholder and his CSDP or broker.

By order of the board

Probity Business Services (Pty) LimitedCompany Secretary08 October 2009

Registered address 94 Eloff Street Ext, Village Deep,Johannesburg, 2001PO Box 57076, Springfield, 2137.

Transfer SecretariesLink Market Services South Africa (Pty)Limited 5th floor, 11 Diagonal Street, Johannesburg, 2001.PO Box 4844, Johannesburg, 2000.

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Directors for Re-election - CV's

Elliott Salkow began his career as a salesman and honed his entrepreneur skills early in South Africa and later in the United Kingdom. On returning to South Africa to sell television aerials for the then, Aerial King, where he was employed in-house at the company as a sales representative.

In 1979, he started Ellies and with great entrepreneurial spirit and flair, he soon recognized, exploited and created the opportunities. With his natural business instinct, mathematical mind and talent in delegation and motivation steadily grew the business from 5 staff to the business it is today in 30 years.

Today Ellie remains “hands-on” and involved in all aspects of the business. His instinct and experience remains a valuable asset to Ellies.

E.R. Salkow

Raymond worked at Woolworths as Department Manager for a number of years. He joined Ellies in 1980, where he brought with him the structures and techniques he learned and assisted in the creation of the foundation on which Ellies now stands. In 1985 he pioneered by establishing Ellies Cape Town as the first official branch of Ellies Electronics. He remains the force currently behind the continued success of the Western Cape region.

R.H. Berkman

Malcolm Goodford has had a career of twenty-three years in the IT industry. He joined Burroughs Computers as a trainee engineer in 1985 and attended a number of developmental programmes over the coming years. Since 1985, Malcolm held numerous senior positions with a number of major companies and worked abroad (Geneva and US) for a short while. These positions have ranged from technical roles through to senior jobs in sales and marketing. Malcolm left full-time employment to start his own business in 1998. The company he formed, MG and Associates is an executive search and niche recruitment and ICT consultancy.

M.R. Goodford

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Notes

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Form of proxy for use by Ellies Ordinary Shareholders

For use by the holders of the company's certificated ordinary shares (“certified shareholders”) and/or dematerialised ordinary shares held through a Central Securities Depository Participant (CSDP) or broker who have selected “own name” registration (“own-name dematerialised shareholders”) at the annual general meeting of the company to be held on Wednesday, 25 November 2009 at 94 Eloff Street Ext, Village Deep, Johannesburg at 12:00pm, or at any adjournment thereof if required. Additional forms of proxy are available from the transfer secretaries of the company.

Not for use by holders of the company's dematerialised ordinary shares who have not selected “own-name” registration. Such shareholders must contact their CSDP or broker timeously if they wish to attend and vote at the annual general meeting and request that they be issued with the necessary authorisation to do so or provide the CSDP or broker timeously with their voting instructions should they not wish to attend the annual general meeting in order for the CSDP or broker to vote in accordance with their instructions at the annual general meeting.

I/We (Name in block letters)

of (Address)

Being the registered holder of ordinary shares in the capital of the company hereby appoint

1. or failing him

2. or failing him

3. the chairperson of the meeting

as my/our proxy to act for me/us on my/our behalf at the annual general meeting, or any adjournment thereof, which will be held for the purpose of considering and, if deemed fit, passing with or without modification, the ordinary and special resolutions as detailed in the notice of annual general meeting, and to vote for and/or against such resolutions and/or abstain from voting in respect of the ordinary shares registered in my/our name(s), in accordance with the following instructions:

To pass special resolution:1. To grant authority to effect share re-purchases

To pass ordinary resolutions:1. To grant authority to issue shares for cash2. To place the unissued shares under the control of the directors3. To re-elect M.R. Goodford as a director of the company4. To re-elect R.H .Berkman as a director of the company5. To re-elect E.R. Salkow as a director of the company6. To re appoint PKF (Jhb) Inc as auditors of the company7. To authorise the signature of documentation(indicate instructions to proxy in the spaces provided above.)

Unless otherwise instructed, my proxy may vote as he/she thinks fit

Signed this day of 2009

Signature Assisted by (if required)

In favour of AgainstNUMBER OF VOTES

Abstain

ELLIES HOLDINGS LIMITED JSE CODE: ELI(Incorporated in the Republic of South Africa) ISIN: ZAE000103081(Registration number 2007/007084/06)

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Notes:

?Each shareholder is entitled to appoint one or more proxies (none of whom need be a shareholder of the company) to attend, speak and vote in place of that shareholder at the annual general meeting.

?Shareholder(s) that are certificated or own-name dematerialised shareholders may insert the name of a proxy or the names of two alternative proxies of the member's choice in the space/s provided, with or without deleting “the chairperson of the meeting”, but any such deletion must be initialled by the shareholder (s). The person whose name stands first on the form of proxy and who is present at the general meeting will be entitled to act as proxy to the exclusion of those whose names follow. If no proxy is named on a lodged form of proxy the chairperson shall be deemed to be appointed as the proxy.

?A shareholder's instructions to the proxy must be indicated by the insertion of the relevant number of votes exercisable by the shareholder in the appropriate box provided. Failure to comply with the above will be deemed to authorise the proxy, in the case of any proxy other than the chairperson, to vote or abstain from voting as deemed fit and in the case of the chairperson to vote in favour of the resolution.

?A shareholder or his/her proxy is not obliged to use all the votes exercisable by the shareholder, but the total of the votes cast or abstained may not exceed the total of the votes exercisable in respect of the shares held by the shareholder.

?Forms of proxy must be lodged at or posted to Link Market Services South Africa (Pty) Limitied, 5th Floor, 11 Diagonal Street, Johannesburg 2001 (PO Box 4844, Johannesburg, 2000) to be received not less than 48 hours prior to the meeting.

?The completion and lodging of this form of proxy will not preclude the relevant shareholder from attending the general meeting and speaking and voting in person thereat to the exclusion of any proxy appointed in terms hereof, should such shareholder wish to do so. Where there are joint holders of shares, the vote of the first joint holder who tenders a vote, as determined by the order in which the names stand in the register of members, will be accepted.

?The chairperson of the general meeting may reject or accept any form of proxy which is completed and/or received otherwise than in accordance with these notes, provided that, in respect of acceptances, the chairperson is satisfied as to the manner in which the shareholder concerned wishes to vote.

?Documentary evidence establishing the authority of a person signing this form of proxy in a representative capacity must be attached to this form of proxy unless previously recorded by the company or the transfer secretaries or waived by the chairperson of the general meeting.

?Any alteration or correction made to this form of proxy must be initialled by the signatory/ies.

?A minor must be assisted by his/her parent guardian unless the relevant documents establishing his/her legal capacity are produced or have been registered by the transfer secretaries.

?Where there are joint holders of any shares, only that holder whose name appears first in the register in respect of such shares need sign this form of proxy.

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Corporate Information

Annual Report 2009

70

Registered office

94 Eloff Street ExtVillage DeepJohannesburg, 2001

PO Box 57076Springfield, 2137

Telephone: 011 490 3800Fax: 011 493 2392Email: [email protected]

Designated advisor, corporate advisor,legal advisor and sponsor

Java Capital (Pty) Ltd(Company registration number: 2002/031862/07)(A sponsor registered with the JSE Limited)

2nd Floor, 2 Arnold Road, Rosebank, 2196.

PO Box 2087, Parklands, 2121

Auditors

PKF (Jhb) Inc

(Company registration number 1994/001166/21)

Registered Auditors

Chartered Accountants (SA)

42 Wierda Road WestWierda Valley,2196.

Private Bag X10046Sandton, 2146

DirectorsER Salkow (Chairman)WMG Samson (CEO)MF Levitt (CFO)RH BerkmanAC BrookingMR GoodfordMS MazwiRE Otto

Company secretary

Probity Business Services (Pty) Ltd

(Company registration number 2000/002046/07)

3rd Floor, The Mall Offices, 11 Cradock Avenue,Rosebank, 2196

PO Box 85392, Emmarentia, 2029

Transfer secretaries

Link Market Services South Africa (Pty) Ltd

(Company registration number 2000/007239/07)

5th Floor, 11 Diagonal Street, Johannesburg, 2001

PO Box 4844, Johannesburg, 2000

Commercial Bankers

The Standard Bank of SA Ltd

(Company registration number: 1962/000738/06)Standard Bank Centre, 5 Simmonds Street,

Johannesburg, 2001

PO Box 7725, Johannesburg, 2000

ELLIES HOLDINGS LIMITED(Incorporated in the Republic of South Africa)(Company registration number: 2007/007084/06)JSE Code: ELIISIN: ZAE000103081

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