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reliance Trends, the fashion apparels and accessories specialty concept of Reliance Retail marks its comeback in Uttar

Pradesh. Indias most populated state Uttar Pradesh welcomes back Reliance Retail as the Reliance Retails retail format

opened its 33rd store in the state capital Lucknow. According to Arun Sirdeshmukh, the chief executive of Reliance Trends,

with this store opening in Lucknow, the company is keen to make its presence felt in other cities of the state. This includes

Kanpur, Agra, Meerut and Bareilly. They are also planning a second store in Lucknow in another six months. In the next six

months six stores will be opened in UP. This is part of an overall aggressive expansion strategy, under which they will open 100

stores by 2011-12.

Close on the heels of Reliance Trends returning to UP, the companys other standalone niche specialty stores including,

Reliance Digital, Reliance Footprints and Reliance Music are following suit. While Reliance Footprints and Reliance Digital are

expected to be launched in Lucknow early next year, talks for setting up Reliance Music stores are in the final stages. This is

our third year of operations and already they are the largest chain of apparel stores in the country. The plan is to take thi s

forward by launching 100 stores by 2011-12 and 155 stores by 2012-13. All the locations have been identified and work is

going on at these sites at various stages, Sirdeshmukh informs.

Mukesh Ambanis Reliance Industries didnt have smooth sailing in UP for a while. Three years ago, it was forced to close shop

in the state as Reliance Industries had made a failed attempt to foray into the organized retail sector in Indias most popul ous

state through Reliance Fresh.

Reliance Trends houses some of the best brands from various parts of the world including their collections. The stores core

principle is Fashion at great value. It offers a mix of private brands across mens, womens and childrens categories. Thecollection offers high fashion, latest trends, cuts and styles and top-quality material backed by technology and innovation.

Reliance Trends seems unbeatable as they offer fashionable and trendy clothes at prices unmatched in the market. Reliance

Trends is leaving no stone unturned in tapping the homogeneous mix of world famous brands and private brands and is all set

to expand to 56 stores by the end of current financial year.

Tags: Manoj Modi , Mukesh Ambani , Mukesh Ambani RIL , Reliance Indstries Limited , Reliance Trends

Posted in Mukesh Ambani , News , RIL, Reliance Industries | No Comments

Reliance Trends now makes Raipur TrendyOctober 25th, 2010 - by admin

Reliance Trends, a subsidiary of Reliance Retail, retail arm of Reliance Industries Limited (RIL) will now blend the people of

Raipur with quintessence of Trend to bring in a sparkling new style in city of Raipur. The apparel, luggage and accessories

specialty format of Reliance Retail Ltd, Reliance Trends recently launched a store in Raipur. The store launched is the first ever

Reliance Trends store of in this city.

The store is in the City Centre Mega Mall, which is spread over an area of 14,000 sq.ft. It offers a wide array of exclusive

designs for mens, womens and childrens apparel and accessories.

Reliance Trends National head operations, Akhilesh Prasad said, We are thrilled to bring Reliance Trends to City Centre

Mega Mall, Raipur. We are confident that this store, with the latest fashion, high-quality and affordable prices, will be welcomed

by the discerning consumers. At Reliance Trends, we bring the best of and widest collection of designs for the entire family,

from Reliances own collection, under one roof. Its our constant endeavor to deliver fantastic choice and quality, yet at veryeconomical prices

Reliance Trends houses some of the best brands from various parts of the world including their collections. The stores core

principle is Fashion at great value. It offers a mix of private brands across mens, womens and childrens categories. The

collection offers high fashion, latest trends, cuts and styles and top-quality material backed by technology and innovation.

Reliance Trends seems unbeatable as they offer fashionable and trendy clothes at prices unmatched in the market. With many

other brands yet to come out with offers this festive season, it is an early start by Reliance to get the offer publicized we ll in


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advance so that people know exactly what they have to offer. This will ensure that the recall value of the brand is higher and

the people will remember this offer when they go out to shop for either themselves or for others. The gift voucher may soon

become a popular gifting trend since the person who is being gifted the voucher has flexibility of choosing his own gift.

Hence, its wait and watch now as Reliance have taken the first step and whether other popular brands will follow suit is a

question that will soon be answered.

Tags: Mukesh Ambani , Mukesh Ambani Reliance , Reliance Industries Limited ,Reliance Trends , RIL

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Reliance Trends to Ensure Quality in Quantity this DiwaliOctober 19th, 2010 - by admin

Reliance Trends, the Apparel, Luggage and Accessories specialty format of Reliance Retail announced its Festive Season

promotion and also kicked off its new campaign, Sirf Dikhne Me Mehenga. A nationwide promotion to celebrate the festive

season with its customers, Reliance Trends is offering its customers some irresistible offers at all Reliance Trends stores

across India. As part of the festive season promotion, customers who shop for Rs. 2,000 will get gift coupons worth Rs.1, 000

and who shop for Rs.3, 000 will get gift coupons worth Rs. 2, 000. Thats not all, an extra gift coupon worth Rs. 500 will al so beawarded to the customer if he/she shops using an ICICI Bank Credit Card or Debit Card.

These celebrations are on at all Reliance Trends stores across Delhi, Gurgaon, Ghaziabad, Bangalore, Hyderabad, Mumbai,

Jalandhar, Ahmedabad, Kochi, Nasik, Indore, Vishakhapatnam, Chennai, Guntur, Thane, Vijayawada, Baroda, Mangalore,

Jaipur, Ranchi, Nagpur, Mysore and Raipur.

Speaking on this occasion, Arun Sirdeshmukh, Chief Executive, Reliance Trends said, Reliance Trends is a Fashion at great

value store that offers the latest fashion and high quality products at a very affordable price. For this festive season, we have

launched a new campaign, Sirf Dikhne Me Mehenga which gives a clear cut message to our customers. To add more zinc this

festive season, we also have some irresistible offers which are unmatched to other players in the market.

About Reliance

Reliance Trends is the fashion apparels and accessories specialty concept of Reliance Retail which houses some of the best

brands from various parts of the world including many from Reliances own collection. The uniqueness of the store is the core

which delivers Fashion at great value. It offers a homogeneous mix of private brands and brands across mens, womens andchildrens categories. The collection offers high fashion, latest trends, cuts and styles, top quality material backed by technology

and innovation BUT at prices unmatched in the market. Reliance Trends was rated the most preferred departmental store as

per the recent survey conducted by which Right Choice magazine. The survey, in which 1,917 people in 10 cities participated,

revealed that relative newcomer Reliance Trends was the most preferred department store, with a customer score of 74%. It

got four stars for service, in -store experience, price and product quality, and five stars for product range.

Tags: Mukesh Ambani , Mukesh Ambani Reliance , Reliance Industries Limited ,Reliance Trends , RIL

Posted in Mukesh Ambani , News , RIL, Reliance Industries , Reliance Trends | No Comments

Reliance Trends all set to make this Diwali specialOctober 11th, 2010 - by admin

Reliance Trends, the fashion, apparels and accessories specialty concept of Reliance Retail is coming up with overwhelming

offers as part of the Diwali offer. Reliance Trends has planned an irresistible offer, wherein you can get gift coupons when you

shop for a minimum of Rs. 2000 or above.

Reliance Trends, a subsidiary of Reliance Retail which is a part of Mukesh Ambanis Reliance Group, is well known to have

constant offers to cheer the consumers. The great deals coupled with good quality merchandise, has encouraged consumers to


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Stating that the store would offer many brands to meet the needs of all categories, Mr. Sird eshmukh said renowned brands like

Peter England, John Players, Contra by Indigo Nation, Shapes, Reid & Taylor, Belmonte, Oxemberg and so on were available.

Apart from the ready-to-wear garments, the store also caters to consumers who prefer to shop for fab ric and tailor their clothes.

Reliance Trends offers its own collection alongside renowned Indian and International brands at the store. It also caters not just

to the ready-to-wear consumers but also fabric lovers.

Source: http://www.mynews.in/News/Reliance_Trends_comes_to_Vijaywada_N42676.html

Tags: Mukesh Ambani , Reliance Retail , Reliance Trends , Vijaywada

Posted in Reliance Trends | No Comments

Reliance Trends eyes major expansion: plans 100 storelaunchesMarch 4th, 2010 - by admin

Mukesh Ambani s Reliance Trends, the apparel arm of Reliance Retail Group, that offers quality and fashionable clothing at low

prices, is chalking out major expansion plans. Reliance Trends is all set to expand its current base of 18 stores across the

country to over 100 by 2012 across 90 cities. Mr. Akhilesh Prasad, Senior Vice President and Head, National Operations,

Reliance Trends, mentioned that major thrust area for this growth will be the southern market, especially Tamil Nadu. Recently,

Reliance Retail launched its first Reliance trends shop in Chennai at Mylapore.

As the apparel retail subsidiary of Reliance Retail, Reliance Trends commenced operations in the year 2008 with a unique

target: to offer the common man quality and fashionable clothing at remarkably low prices. The mega structure store has been

established keeping the needs of common man in mind. Backed by the largest corporate entity in India, Reliance Industries,

this strong enterprise stayed unaffected even during the times of economic slowdown. In fact, Reliance Trends was conferred

the prestigious title of the Asia Retail Congress recently.

Realising the growing prosperity of smaller towns and cities in India, Reliance Trends is now laying emphasis on A and B class

towns. Of the new stores, 60 per cent will be in smaller cities and towns as they have the advantage of lower rentals and

lesser property prices. At present, it has 18 stores i n 13 cities, including Nashik, Ghaziabad, Jalandhar and Vishakapatnam.

Reliance Trends is planning to add 1.5 million sq ft retail space to assist its expansion plans. A considerable number of stores

sized 15,000 to 25,000 sq ft will come up in the land bank available with Reliance Retail, the rest on leased and rented spaces.

As per standards, an investment of Rs 1,500 to 2,000 is required for each sq ft of retail space, said Mr. Akhil esh Prasad.

Source: http://news-views.in/reliance-trends-eyes-major-expansion-plans-100-store-launches/

F ounding

Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, which is based in Mumbai. RRL was set up in 2006

and marks the foray of the Reliance Group into organized retail. RRL has been conceptualized to include growth for farmers,

vendor partners, small shopkeepers and consumers. It is based on Reliances backward integration strategy, to build a value

chain starting from farmers to consumers.

Important past events Growth graph of the company and important events over the years. E.g. the Demerger, any

significant Mergers & Acquisitions


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Products:

Business Divisions

Reliance Retail Ltd. has a number of company-owned outlets along with a franchisee format that would be in collaboration with

Kirana shop owners. Its various divisions are:

Reliance Mart It is designed to be an all under one roof s upermarket that again caters to household needs.

Reliance F resh was the first amongst various format stores to be launched by Reliance Retail Ltd. It currently has 453 stores

operational across India and the ideology behind the initiative has been to bring Farm to fork thereby removing middle men

and benefitting both farmer and consumer. The stores would typically be of an area of around 3,000 -5,000 sq ft. Each store is

to provide fresh fruits, vegetables and also products of Reliance Select and other related groceries. Each store is to at least 50

employees, thereby giving employment to around 1,500 people in the 30 new outlets. The retail major plans to have a total of

100m sq ft of retail space in 800 cities by the calendar year 2010 and generate revenues of $22 billion by the end of financial

year 2011. Presently the Reliance Fresh store sizes are between 1100 sq ft and 7500 sq ft depending upon the location.

Reliance Super will be a smaller version of the hypermarket format. It is to offer over 10,000 products in various categories like

grocery, home care, stationery, pharmaceutical products, apparels & accessories, FMCG, consumer durables & IT, automotive

accessories and lifestyle products. Reliance Super stores are to be large supermarkets with an area of 4,000 to 10,000 sq. ft.

and will not sell fruits and vegetables like Reliance Fresh.

Reliance Digital is a consumer electronics concept mega store. It is designed to be a one stop shop for all technology

solutions in the field of consumer electronics, home appliances, information technology and telecommunications. The stores

are to cover an area of more than 15,000 sq. ft. and offer a variety of over 4,000 products spread across 150 brands along wi th

solution bundles to meet diverse customer needs. The staff will counsel and guide customers not only to buy products but also

provide complete solutions to ensure consumers buy the right product at the right price. It will continue to offer Reliance O ne, a

common membership and loyalty program across all formats, which follows the philosophy Earn Anywhere, Spend Anywhere.

It shall also provide finance options for purchases. Reliance Digital i s to be a large format store spread across 15,000 to 3 5,000

sq. ft. and is scheduled to come up in 70 cities in Indi a in the near future.

Reliance Trends is a specialty apparel store that will sell men, women and childrens garments. The store will carry the best of

national and international brands like John Players, Peter England, Indigo Nation, Wrangler, Reebok, and Lee, apart from in-

house brands. The store layout is to compliment the evolving taste and preference of fashion savvy consumers, giving them an

opportunity to view /shop with ease, along with well trained customer service associates, to compliment the entire shopping

process. By 2010, Reliance has planned to open 100 more stores across the country with focus on major cities. The company

is targeting a turnover of Rs. 20,000 crore ($5 billion) from this format. This i s a part of the US$ 25 billion (Rs. 100,0 00 crore)

overall sales from retail business.

Reliance Wellness is a chain of specialty wellness stores that would offer pre-emptive, curative as well as health and beauty

solutions. The store is to add value to peoples lives, by providing products and services that will proactively work to enrich

peoples body, mind and spirit. It is to house world class products under one roof and also educate consumers on their health

needs, thus enabling them to take charge of their health. It will sell international and national brands like H2O, Neutrogena,

Olay, Sports Nutrition, etc. They will also house alternate medicine, health books & music. The stores are to showcase

Wellness Events, Seminars, Workshops and Advisory camps on contemporary wellness issues like diabetes, hypertension,

fitness, diet and nutrition, weight m anagement and skin care.

Reliance F ootprints is a specialty footwear store that would offer over 25,000 pairs of formal, casual, ethnic, party wear and

sports wear in men, women and children footwear. The store is to be spread over 7,500 square feet and be dedicated to

footwear, handbags and accessories. The design of Footprint was conceptualized by Pavlik of USA which is one of the best

design houses in the world keeping in mind the taste and preferences of the Indian consumer. It shall offer brands from Europe


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and America like Josef Siebel, Rockport, Hush Puppies, Lee Cooper Clarks, Levis, Nike, Adidas, Piccadilly, Dr. Scholls and

more. For kids, Crocs and Disney will be showcased. The store plans a pan-India presence by opening over 15 more specialty

stores.

Reliance Jewels is a stand-alone fine jewelery format. It is to be a one stop shopping destination for fine jewelery. Reliance

Retail ventured into gems and jewelery trade with the aim of launching 300 stores all over India within a 3 year time frame. With

a growing demand for jewelery and lower competition, Reliance Retail Ltd. plans to overtake Tatas Tanishq by 2010. The gold jewelery range shall include Kolkata Filigree, Rajkot minakari jewelery, Kundan from Jaipur, Temple jewellery from Kerala,

Jadau from Amritsar and more. In Diamond jewelery, Reliance Jewels will offer the finest quality of diamonds and the widest

range of daily wear, party wear and wedding designs.

Reliance Timeout - With over 56,000 products Reliance Timeout will offer customer an extensive range of merchandise in

books, music, stationery, toys and gifts. It is to a format based on the ideology to provide a place where a consumer can

unwind and relax, browse and buy a book, sample some music, choose a gift, and buy a toy or some exclusive stationery for

themselves. Reliance Timeout will offer a comprehensive range of products in these categories along with an attempt to create

a fascinating customer experience with a warm, lively ambience.

Corporate Structure:

Reliance Retail Limited is the vision of Mukesh Dhirubhai Ambani who is also the Chairman & Managing Director of RIL.

The Executive Directors are Nikhil R. Meswani, Hital R. Meswani, Hardev Singh Kohli, PMS Prasad and R. Ravimohan.

Ramniklal H. Ambani is the non-executive and non-independent director.

Key Executives for RRL are:

Raghu Pillai Director, Chief Executive and President of Retail Operations & Strategy

Ajay Baijal President of Corporate Planning

Manu Kapoor Senior Vice-President of Corporate Affairs Division

Bijay Sahoo Head of Human Resources

Stock : Listing and Performance over time As Reliance Retail Limited is a subsidiary of Reliance Industries Limited it is

not listed separately on any stock exchange, it can only impact the prices of Reliance Industries Limited.

According to RILs annual report for 2008-09 Reliance Retail Ltd reported a net loss of Rs. 20.24 crore on a revenue of Rs.

622.31 crore, Reliance Fresh reported a net loss of Rs. 249.30 crore on a revenue of Rs. 1,778.06 crore, Reliance Hypermart

Ltd reported a loss of Rs. 51.84 crore on a revenue of Rs. 372.32 crore. Reliance Digital Retail Finance Ltd and Reliance Dairy

Foods Ltd to reported losses. Reliances retail businesses closed the year with an aggregate loss of Rs. 557 crore on a

revenue of about Rs. 4,000 crore.

Key Data: As part of RIL

Ticker: Bombay Ticker: 500325

India National Stock Exchange: RELIANCE EQ

Country: India


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As usual, took up the newspapers and founf a Pamplet in it, Advertisement of RELIANCE TRENDS. I never heard of Reliance

going into Clothes and I was Eager to see this. The most attractive thing of all was that they have a REPULIC DAY SPECIAL,

UPTO 26th JAN, 2010. BUY RS. 1950/- AND GET RS 1950/-.

Now this was TOO TEMPTING to RESIST. And they also open at 9.00 a.m. so early before the crowd flows in. And anot her

Offer. 5% Extra Discount for Shoppers coming before 1 p.m.

You wont believe, the HYPER SHOPPER that I am, I rushed into some clothes, caught a Rick and went hunting for this place

at Richmond Road.

Oh Gals!, Guys! You MUST go here and get this offer. Do you know I shopped for Rs. 1950/- and then again had to shop for

the Free Rs. 1950/-. Finally, I had to drag myself to the Cash Counter pay just Rs 1950/ - and took back 3 HUGE BAGS OF

EXs

UISITE STUFF.

And the Staff there are so nice. They have the most Wonderful Chiffon Sarees and Churidar Material pieces. And Guess What,

I got Superb Ladies Jeans Capries in JUST RS. 199/-.

The Earings and Clips sections always pulls me to them with strong magnets.

Kids range of clothes also were great.

Honestly I had to make the salesman, calculate my Goodies nearly 5 times, as I just did not know what to pick and what to

leave.

OOOH! IM SOOOO SOOOO HAPPY! I normally get ENORMOUS PLEASURE SHOPPING. ITS IS LIKE A STRESS BUSTER

for us Women. Whenever Im Down and Lonely, All I Need is to get Hot Cash and rush to the nearest Mall or Store.

AND BELIEVE ME GALS, IF THERE ARE SUCH SUPERB FASHION STORES LIKE RELIANCE TRENDS

AROUND..THERE WONT BE ANY MORE DEPRESSED WOMEN AROUND!!!!!!!!!!!!!!!!!!!!!!!

Guys, U too can visit them, theyve got Hot Stuff in T-Shirts and Track-Suits. And loads of Silk Shirts.

THIS CITY OF BANGALORE NEVER CEASES TO AMAZE ME!

Wish I could stay a day more and shop more tomorrow!!! But My Mumbai is Missing Me and I really have to go back.

So Bye then, Take Care. And for those of You in Bangalore, DONT MISS OUT ON RELIANCE TRENDS.

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