elevated LIVING - hpbexpo.com · revitalizedLIVING The economy’s changing. Things aren’t as certain as they used to be. But one thing is sure: HPBExpo is the industry trade event

RESERVE YOUR EXHIBIT SPACE TODAY.Visit www.HPBExpo.com/exhibit or contact Anita Derouin at [email protected] or by phone at 703.522.0086 ext. 117.

elevated LIVINGAs homes transform into sanctuaries, elevating our living spaces has become even more essential. A custom space, a personal experience, a comforting environment. Retailers are in search of options to create these new possibilities—and they’re coming to HPBExpo in Nashville to find them. Don’t miss this powerful opportunity to demonstrate your products, connect with new buyers and ignite your profits.

As Trade Show News Network’s 2019 winner for Top 25 fastest growing attendance, it’s your opportunity to shine in a dynamic marketplace.


revitalized LIVINGThe economy’s changing. Things aren’t as certain as they used to be. But one thing is sure: HPBExpo is the industry trade event in 2021 that will efficiently and cost-effectively bring you together with your buyers. Now more than ever, the growing potential of the industry’s largest indoor/outdoor living showcase is your best sales-building tool. Elevate your opportunities by exhibiting at HPBExpo 2021.

WRITE ORDERS & CULTIVATE NEW BUSINESS.HPBExpo combines quality with quantity to deliver a buyer demographic that can translate into onsite sales for you. 87% of buyers look to this show to find new suppliers and resources.

INTRODUCE YOUR NEW PRODUCTS & TECHNOLOGIES.Known for its innovative products and technology, HPBExpo attracts the buyers who want to see what’s new. 97% are here to see new products, and 74% use the show to stay up to date on the newest trends and technologies.

GENERATE LEADS.Nonstop traffic results in great exposure and year-round business. 84% believe that HPBExpo is the premier show for the industry.

MEET WITH YOUR CURRENT CUSTOMERS. HPBExpo provides a high-quality, professional environment that is ideal for solidifying relationships, presenting your products and writing business. 93% come to meet with existing business partners/vendors.

NASHVILLE DELIVERS BUYERS. Known for its vibrant community of live music, Southern hospitality and BBQ, Nashville ranks high for participation by serious buyers. With its easy driving distance from many metropolitan areas and its growing popularity as a conference destination, this year’s event is a key opportunity for meeting a lot of buyers achieving your goals.


extraordinary ACCESSHPBExpo delivers thousands of buyers, giving you an unmatched, value-loaded opportunity to do business, add sales and see real results.

PREMIUM BUYERS WITH PURCHASING POWERThousands of key buyers from both big box and high-end niche retailers come to this show with focused purchasing intent and money to spend.

NATIONAL AND INTERNATIONAL REACHEvery geographic segment of the industry comes together here. Nashville is HPBExpo’s biggest draw, with 50% of the U.S. population within 600 miles— a quick flight or a day’s drive.

KEY DECISION-MAKERSMore than half of HPBExpo attendees are presidents, owners, managers or C-suite, the majority of which have final say or recommend the purchase of products or services for their company.

Mid-West 27%

11%

14%

26%

3%

9%

10%

Southeast

Northwest

Mid-Atlantic

Northeast

South

West


9 OUT OF 10 BUYERS COME TO MAKE NEW BUSINESS DEALS AT THE SHOW. WILL THEY BE BUYING FROM YOU?

Only if you’re here. If you supply products or services in any of the following categories, this event is an essential part of your selling strategy.

• Barbecue & Grill Accessories • Barbecues & Grills • Catalytic Combustors • Central Heaters • Chimney & Venting Products • Cookstoves/Ranges/Ovens • Firepits• Fireplace Inserts• Fireplaces• Fuels & Fire Starters• Hearth Accessories

• Home Products• Lawn & Garden Products• Log Sets• Maintenance & Cleaning Products • OEM Products (Barbecue & Hearth) • Outdoor Heaters • Patio & Outdoor Products • Professional Services • Space Heaters • Stoves • Surrounds & Facings

POSITION YOUR COMPANY AMONG THESE INDUSTRY-LEADING BRANDS TO MAINTAIN YOUR COMPETITIVE EDGE:

• Anderson & Forrester • BBQ King• Berlin Gardens• Blaze Outdoor Products• Chimney Safety Institute of America• Diamond Hearths• Empire Comfort Systems• Flame Boss• Goldens’ Cast Iron

• Hargrove • Hearthstone • Jackson Grills• Maverick Industries Inc.• Modern Home Products• Napoleon Products• National Chimney • Pacific Energy• The Outdoor Plus

Vibrant EXPOSURE

STRONG ASSOCIATION. STRONG BUSINESS. HPBExpo is owned and produced by the Hearth, Patio & Barbecue Association (HPBA), which represents and provides professional member services and industry support for manufacturers, retailers, distributors, representatives, service firms and allied associates for all types of fireplace, stove, heater, barbecue and outdoor living appliances and accessories. From our headquarters in Virginia, HPBA works to protect your interests and strengthen the future of our industry.


enhanced VALUE

NEW PRODUCT PAVILION Curated with the latest innovations at the show, the New Product Pavilion provides a glimpse into where exhibitors are taking the industry. If you have a new product, leverage this additional exposure—including the Attendees’ Choice Award granted to the favorite submissions—and drive traffic to your booth as attendees search for what they see here.

TAILGATE & COOKOFFA fierce competition between HPBA regional affiliates brings a critical mass to the Outdoor Burn Area. Attendees network and experience products in action as the industry comes together in a celebratory atmosphere.

TOP QUALITY EDUCATION

Educated buyers are excellent customers. HPBExpo’s Education Program and Manufacturer-Specific Training allow attendees to earn continuing education credits, gain certifications and master the details and functionality of your products.

THE VESTA AWARDSSubmit your latest innovations to the Vesta Awards and go for glory (and additional exposure). A variety of categories highlight new products that move the industry forward and set the trend for the year ahead.

NETWORKING OPPORTUNITIESFrom keynotes and affiliate receptions to the tailgate cookoff, there are numerous opportunities to connect with buyers both on and off the show floor.

OUTDOOR BURN AREA

In our unique live burn area, you

can do more than talk products,

you can show them off in action.

Serve up new sales opportunities

with demos of your latest

barbecue grills and smokers.

Plus, this spot stays open late for

Thursday’s Tailgate event, where

chefs will barbecue tasty food,

bringing more interested buyers

your way. This space is a hot

commodity so don’t wait to

stake your claim. Secure your

spot in this popular area today!


essential ACTION

Multi-tiered direct mail campaign targets key companies and decision-makers from around the world. Three direct mail pieces to more than 8,000 qualified buyers.

Electronic promotions reach further than ever. Online advertising, comprehensive website and broadcast e-mail campaigns.

Co-marketing with supporting organizations promotes attendance among members. Multiple key trade associations representing thousands of buyers and industry professionals.

Marketing tools to help you bring your customers in. Professionally designed marketing tools are provided to exhibitors to invite their customers and prospective customers.

A FAR-REACHING MARKETING PROGRAM DELIVERS QUALITY BUYERS

RESERVE YOUR PRIME EXHIBIT SPACE NOW

IT’S AS EASY AS 1 – 2 – 3:

1. Visit www.HPBExpo.com to view the interactive PDF floor plan, rules, regulations and deadlines.

2. Complete the exhibit contract, indicating your desired space.

3. Return the completed and signed contract to Anita Derouin, Exhibit Sales Associate:

email: [email protected]

phone: 703.522.0086 ext. 117

fax: 703.522.0548

Once the contract has been received and accepted, a deposit will be due within two weeks of the issued invoice.

PROMOTE YOURSELF

Take advantage of cost-effective sponsorships and advertising opportunities to maximize your exposure—and your investment. Contact us today to create the sponsorship program that fits your company’s needs and budget.

Documents

elevated LIVING - hpbexpo.com · revitalizedLIVING The economy’s changing. Things aren’t as certain as they used to be. But one thing is sure: HPBExpo is the industry trade event