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Electrolux Group & Open Innovation
Electrolux Group
Innovation in Electrolux
Open Innovation Model
Open to Your Ideas
Electrolux Group
Innovation in Electrolux
Open Innovation Model
Open to Your Ideas
Electrolux Group
Position
Sales SEK 102 billion
Op income SEK 3.2 billion
Sales in more than 150 markets
A world leader in appliances
Figures as of 2011
Products
More than 40 million products per year
To meet the real needs of consumers and professionals
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Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers on more than 150 markets every year.
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When Mr. Axel Wenner-Gren, approached AB Lux in 1913 to manufacture his invention – the vacuum cleaner – he promised to sell 500 of them. With a handful of salespeople, and a lot of determination, he ended up selling over 16000 before the end of that year.
Electrolux Group The History
Electrolux Group The History
2011 Acquisition of Chilean CTI
2011 Acquisition of Egyptian Olympic Group
2008 Launch of Electrolux brand in the US
2006 Spin off of Husqvarna
2001 Acquisition of Email, Australia
1996 Acquisition of Refripar, Brazil
1994 Acquisition of AEG Hausgeräte, Germany
1986 Acquisition of White Consolidated, USA, incl. the Frigidaire brand
1984 Acquisition of Zanussi, Italy
1978 Acquisition of Husqvarna, outdoor products
1962 Acquisition of Elektro Helios first commercial products
1950 First household laundry machine
1922 Absorption refrigerator invented and production starts in 1925
1919 Electrolux is founded, producing a new type of vacuum cleaners
Sales
1930 1940 1960 1970 1980 1990 2000 1950
Electrolux Group A Global Company
Share of net sales as of 2011
Major Appliances NA, 27%
Major Appliances LA, 18%
Major Appliances AP, 8%
Small Appliances, 8% Major Appliances EMEA, 33%
Professional , 6%
Electrolux Group The Business
Share of net sales as of 2011
Major Appliances 86%
Small Appliances 8%
Professional 6%
Food Preparation: Cookers, Ovens & Hobs
Food Preservation: Refrigerators & Freezers
DishCare: Dishwashers
Fabric Care: Laundry Products
Floor Care & Small appliances
Air Conditioners & Dehumidifiers
Professional: Products for professional use
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We are the largest manufacturer in the world.
We are selling around 8.5 million units globally.
We are providing a wide range of local versions adapted to different food cultures.
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Electrolux Group The Business
Cookers, Ovens & Hobs
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We are selling around 10 million units globally.
Our best fridges today consume 70% less energy than the average 15 years ago. 10
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Refrigerators & Freezers
Electrolux Group The Business
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We are selling around 3 million units globally
If every household used a dishwasher instead of washing by hand, over 990 billion liters of water a year could be saved in Europe, which is the equivalent of Denmark’s water consumption for a whole year.
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Dishwashers
Electrolux Group The Business
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We are the market leader in Europe.
We are selling around 7 million units globally.
We developed the Iron Aid – the first steam tumble dryer on the market. It helps with the ironing.
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Laundry Products
Electrolux Group The Business
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A world leader and the only global manufacturer.
Except for vacuum cleaners, Electrolux also produces small appliances like coffee and espresso makers, irons, mixers, blenders, kettles and others.
We are selling around 16 million units globally.
We developed the Trilobite – the world’s first fully automatic vacuum cleaner.
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Vacuum cleaners & Small appliances
Electrolux Group The Business
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We sell more than 4 million units annually.
We have a market leadership position in US and Brazil.
The product category has experienced strong growth over the past 5-6 years.
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Air Conditioners & Dehumidifiers
Electrolux Group The Business
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Among the world leaders in both Food Service and Laundry Systems.
100 million meals are served every day from an Electrolux Professional kitchen.
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Products for Professional use
Electrolux Group The Business
Electrolux Group
Innovation in Electrolux
Open Innovation Model
Open to Your Ideas
Innovation in Electrolux The Strategy
Innovation is key to Electrolux success, who is constantly looking for new opportunities and new strategies to reinforce competitiveness.
Innovation in Electrolux The Values
Innovation in Electrolux The Values
Passion for Innovation Innovation is key to our success. We are constantly looking for new opportunities and new, better ways to go forward. We are not afraid of taking risks. An innovation may be anything new and different that improves the customer experience or otherwise benefits the customer. Accordingly, we encourage innovation and creativity not only in products and services but also in processes, human resources management and business models. The customer remains the focal point of all innovation.
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Innovation in Electrolux 90 Years of Innovations
The Model V putting maids out of work (1921)
The D fridge the end of explosions (1925)
The air fridge refrigerators enter middle-class households (1931)
The L 300 refrigerator modern design enters the picture (1940)
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Innovation in Electrolux 90 Years of Innovations
The Assistant kitchen machine that never went out of style (1940) The W20 washing machine
using lots of water for washing clothes (1951)
The City Box freezer compact living a la 1950’s (1956)
The T 100 the freezer stands up (1957)
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Innovation in Electrolux 90 Years of Innovations
The SP 111 refrigerator precursor to modern Scandinavian refrigerator (1959) The D 10 dishwasher
“the round tin” (1959)
Luxomatic Z 90 new generation of vacuum cleaners (1964)
The CF 69 Pyroletic Oven 20 years before its time (1969)
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Innovation in Electrolux 90 Years of Innovations
The CF 780 stove with a built-in microwave (1975)
Datalux stove held food at constant temperatures (1975)
The air-o-steam Best-in-class professional oven (1977)
ALC washing machines just got smarter (1986)
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Innovation in Electrolux 90 Years of Innovations
Vaporex Forno a vapore per una cottura perfetta (1994)
The Electrolux Screenfridge concept product and a stroke of genius (1999)
Sensidry dryer, Drying out energy costs (1995)
Electrolux Trilobite world’s first automatic vacuum cleaner (2001)
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Innovation in Electrolux 90 Years of Innovations
Ultra Silencer listening to consumers meant making a quieter vac (2003) Ergorapido
Cleaning in color (2004)
Spiral Flame Burner perfectly suited for wok cooking (2005)
Lagoon an innovative alternative to dry cleaning for Professional (2006)
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Innovation in Electrolux 90 Years of Innovations
The Iron Aid Dryer the dryer that relieves consumers of their worst chore (2006)
The Inspiro the oven does the work at the push of a button (2008)
The UltraOne the rethinking vacuum cleaning (2009)
Calima a unique new washing machine with built in drying board (2009)
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Innovation in Electrolux 90 Years of Innovations
Maxisense flexible induction to placed anywhere (2009)
Velvel Closing Smooth, effortless and soundless doos closing (2010)
E-motion handle A smooth way to open and close oven door (2010)
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Electrolux Group
Innovation in Electrolux
Open Innovation Model
Open to Your Ideas
Open Innovation Model Why: To Accelerate Innovation
Innovation is a new value - new product or service - for which customer can pay a premium price
We need to Accelerate Innovation
Innovation is New Business, the transformation of the value into money
Open Innovation Model Why: To Accelerate Innovation
We need to find Blue Oceans…
We need to find a Blue Ocean
We want to redesign the rules of the game in our Industry…
Open Innovation is the only way to accelerate innovation.
Open Innovation Model What: Open Innovation Model
Today Knowledge is not anymore locally concentrated, not anymore enclosed within the walls of a company, but diffused and distributed, a global product. In this view, there is a new way for people to interact with eachother and the key of success is the sinergy among people from different functions, companies, sectors.
Open Innovation is a model where new value is created from a new innovation ecosystem, composed by people inside and outside the company.
Open Innovation Model What: Open Innovation Model
Open Innovation is Cross-Fertilization
Innovation is not Invention, Innovation is not IP
We don’t have to control our IP to create Innovation
Open Innovation is
Contamination across different business areas
Technology Transfer across different technology areas
Open Innovation Model How: The Challenges
Electrolux opens new ways to all people who want to build new challenges towards innovation.
Electrolux encourages creativity of all people who have innovative ideas.
Electrolux encourages your Creativity
Open Innovation Model How: The Challenges
Electrolux invites industries, start-ups, research centres, universities to send their proposals about:
technologies or technical solutions to create new functionalities for the use of home & professional appliances product concepts to satisfy consumers components to be integrated into products to improve performances industrial processes to add new value in the manufacturing areas methodologies partners to collaborate new businesses…
Electrolux creates opportunities for your Business Mindset
Electrolux Group
Innovation in Electrolux
Open Innovation Model
Open to Your Ideas
Open to Your Ideas Why: New Partnerships
Electrolux can transform Your Idea into a Project
Electrolux is open to evaluate different types of agreement: Patent acquisition Patent licensing R&D collaboration Brand licensing Component/Product supplier agreement Other business partnerships...
Open to Your Ideas What: New Ideas
Electrolux will evaluate Your Idea with reference to:
Business Opportunity Market Opportunity Strategic Fit Business Model (potential)
Alliance Viability Partner Objectives Capabilities IP Model (potential) Alliance Model (potential)
Consumer Opportunity Project Goal (proposal) Consumer Benefits USP
Open to Your Ideas How: The Rules
Electrolux IP Policy
For each proposal Electrolux requires to share only NON-confidential data: further details can be discussed in a successive step in confidential way.
Electrolux policy is to consider unsolicited ideas only when the idea is subject to an issued patent or registered design, or a published patent or design application, or otherwise is publicly available. We would be pleased to review your idea, provided that it fulfils these criteria.
If your idea is subject to an issued patent, registered design or published patent or design application, please inform of the relevant publication/registration number, and we will obtain copies public data from the relevant patent office. We will contact you after this check, to define together potential next steps.
If you have not filed any application, or you hold an application that will be published at a later stage, we will check with IP Group how to manage properly the discussion.
Open to Your Ideas How: The Rules
DO NOT SEND ANY CONFIDENTIAL DATA!
