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Elastix Elastix TM TM Corporation Corporation Enabling energy Enabling energy - - efficient chips efficient chips 1 1 Vigyan Singhal Vigyan Singhal President and CEO President and CEO December 20, 2007 December 20, 2007

ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Page 1: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

ElastixElastixTMTM CorporationCorporationEnabling energyEnabling energy--efficient chipsefficient chips

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Vigyan SinghalVigyan SinghalPresident and CEOPresident and CEODecember 20, 2007December 20, 2007

Page 2: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Electronic chip design flowElectronic chip design flow

Hand-writtenIC design

Electronic chips

EDA tools

About 20About 20--50 different EDA tools in any design flow50 different EDA tools in any design flowTools help improve cost, performance and power of chipsTools help improve cost, performance and power of chipsElastix EDA tools can reduce energy consumption by 2XElastix EDA tools can reduce energy consumption by 2XEDA companies are staffed by highly skilled programmersEDA companies are staffed by highly skilled programmers

Many have PhD from best schools in the worldMany have PhD from best schools in the world

always @ (posedge clk)if (sel) q <= d1;else q <= d2;

assign p = d1 & d2 | d3;

IC layoutdatabase(GDS II)

manufacturing

Page 3: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Manufacturing an electronic chipManufacturing an electronic chip

Page 4: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Page 5: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Page 6: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Page 7: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Transistor CountsTransistor Counts

1,000,000

100,000

10,000

1,000

10

100

11975 1980 1985 1990 1995 2000 2005 2010

808680286

i386i486

Pentium®Pentium® Pro

K 1 Billion 1 Billion TransistorsTransistors

Source: IntelSource: Intel

ProjectedProjected

Pentium® IIPentium® III

Page 8: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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FrequencyFrequency

P6Pentium ® proc

48638628680868085

8080800840040.1

1

10

100

1000

10000

1970 1980 1990 2000 2010Year

Freq

uenc

y (M

hz)

Lead Microprocessors frequency doubles every 2 yearsLead Microprocessors frequency doubles every 2 years

Doubles every2 years

Courtesy, Intel

Page 9: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Energy usage a major problemEnergy usage a major problem

5KW 18KW

1.5KW 500W

4004800880808085

8086286

386486

Pentium® proc

0.1

1

10

100

1000

10000

100000

1971 1974 1978 1985 1992 2000 2004 2008Year

Pow

er (W

atts

)

Power delivery and dissipation will be prohibitivePower delivery and dissipation will be prohibitiveCourtesy, Intel

Page 10: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Energy usage a major problemEnergy usage a major problem

Page 11: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Energy efficiency in electronicsEnergy efficiency in electronics

Automotive EMI energy

Page 12: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Variability in electronic chipsVariability in electronic chips

OverclockingOverclockingIntel Pentium Core 2 Duo can be overclocked from Intel Pentium Core 2 Duo can be overclocked from 1.83 GHz to 2.8GHz, by modifying BIOS1.83 GHz to 2.8GHz, by modifying BIOSWith a better cooling fan, can overclock to 3.4GHzWith a better cooling fan, can overclock to 3.4GHz

Manufacturing variabilityManufacturing variabilityEnvironmental variability (Temperature, Environmental variability (Temperature, Voltage, Voltage, ……))

TodayToday’’s chips are designed, sold at worst corner, s chips are designed, sold at worst corner, and sacrifice significant performance/powerand sacrifice significant performance/power

Page 13: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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IBM S/390 processor IBM S/390 processor –– rigid clocksrigid clocks

Page 14: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Elastix value propositionElastix value propositionEn

ergy

Performance

50m

Ws

1200MHz200Mhz

300m

Ws

1.5-2X

Page 15: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Players in semiconductor marketPlayers in semiconductor market

SystemsApple, Nokia, Dell,

Philips, Sony

Silicon suppliers(electronic chips)

Intel, Samsung, Toshiba, ST Micro

EDA

Cadence, Synopsys, Elastix

Design IP

ARM, Rambus, ChipIdea

Fabs

TSMC, UMC

electronic chips

IC designsoftware

IC designblocks

manufacturing

Page 16: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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EDA (Electronic Design Automation)EDA (Electronic Design Automation)

Sells IC design toolsSells IC design toolsUsed by semiconductor companies to design Used by semiconductor companies to design electronic chips electronic chips

Market size: about 5.000 Million Market size: about 5.000 Million €€Enables chip market of 186.000 Million Enables chip market of 186.000 Million €€Largest companies: Cadence, Synopsys, Magma, Largest companies: Cadence, Synopsys, Magma, Mentor GraphicsMentor GraphicsNo company has significant R&D in SpainNo company has significant R&D in SpainBut, EDA has roots in SpainBut, EDA has roots in Spain

Barcelona Design Systems (Silicon Valley) Barcelona Design Systems (Silicon Valley) raised 40 Million raised 40 Million €€, from US investors, from US investors

Page 17: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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20 largest electronic chip suppliers20 largest electronic chip suppliers

Revenues from Revenues from 23.400 M23.400 M€€ (Intel) to 2.500 M(Intel) to 2.500 M€€Global distributionGlobal distribution

USA (7)USA (7)Japan (7)Japan (7)E.U. (4) E.U. (4) –– ST Micro, NXP, Qimonda, InfineonST Micro, NXP, Qimonda, InfineonSouth Korea (2)South Korea (2)

•• But, largest Spanish electronic chip supplierBut, largest Spanish electronic chip supplier•• Probably DS2 (Valencia)Probably DS2 (Valencia)•• About 1000X smaller than Intel (my guess)About 1000X smaller than Intel (my guess)

•• However, Spain does have large companiesHowever, Spain does have large companies•• Santander, Repsol, TelefSantander, Repsol, Telefónicanica

Page 18: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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But, talent is hereBut, talent is here……

Best engineering institutesBest engineering institutesUPC (Barcelona)UPC (Barcelona)UPM (Madrid)UPM (Madrid)UPV (Valencia)UPV (Valencia)UAB (Barcelona)UAB (Barcelona)

Elastix Chief Scientist, Jordi Cortadella (UPC)Elastix Chief Scientist, Jordi Cortadella (UPC)No difficulty finding best developersNo difficulty finding best developersEven in EDA: Barcelona Design Systems (Mar Even in EDA: Barcelona Design Systems (Mar Hershenson)Hershenson)

Page 19: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Elastix is born globalElastix is born global

Global researchGlobal researchGlobal teamGlobal teamGlobal R&D centersGlobal R&D centersGlobal marketsGlobal markets

Page 20: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Increased consumption in China, IndiaIncreased consumption in China, India

Page 21: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Global share of industryGlobal share of industry

Decline of Japan, Rise of US, EuropeDecline of Japan, Rise of US, Europe

Page 22: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Birth of Elastix researchBirth of Elastix research

Barcelona (Spain), Torino (Italy), Berkeley, CA (USA), HeraklionBarcelona (Spain), Torino (Italy), Berkeley, CA (USA), Heraklion(Greece)(Greece)

Page 23: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Elastix teamElastix team

Development sites: Spain, USA, UKDevelopment sites: Spain, USA, UKHome countries: India, Italy, Kyrgyzstan, Russia, Spain, TurkeyHome countries: India, Italy, Kyrgyzstan, Russia, Spain, Turkey

Page 24: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Elastix market is globalElastix market is global

IntelTI

ARM

SamsungToshibaST Micro

InfineonSony

Page 25: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Have done it beforeHave done it before

My last company, Jasper Design AutomationMy last company, Jasper Design AutomationAnother startup in EDAAnother startup in EDARaised 26 Million Raised 26 Million €€ in venture fundingin venture fundingR&D centers in R&D centers in

Gothenburg, SwedenGothenburg, SwedenMinas Gerais, Brazil (VP Engineering is here!)Minas Gerais, Brazil (VP Engineering is here!)

Customers in Japan, USA and E.U.Customers in Japan, USA and E.U.Team from USA, Sweden, Brazil, India, Ireland, Team from USA, Sweden, Brazil, India, Ireland, Japan, Burma, China, France, Malaysia, New Japan, Burma, China, France, Malaysia, New Zealand, Canada, Iran, Israel, Zealand, Canada, Iran, Israel, ……

Page 26: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Elastix company stagesElastix company stages

Idea Technology

Product

Company

(Sustainable)Business

university research

investment,revenues

legal entity,administration(help from LANDING,in Barcelona)

softwaredevelopment

Page 27: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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US venture capitalist view of ElastixUS venture capitalist view of Elastix

StrengthsStrengthsTeam and experienceTeam and experienceMarket opportunityMarket opportunityCustomer validationCustomer validation

RisksRisksCentered in BarcelonaCentered in Barcelona

Cannot see comparables in chip industryCannot see comparables in chip industryAre afraid of corporate regulationsAre afraid of corporate regulationsDo not know if it will be easy to growDo not know if it will be easy to grow

Both a strength and a riskBoth a strength and a riskRequires IC design paradigm changeRequires IC design paradigm change

May have to wait for Series B, for US VC investment (2 years)May have to wait for Series B, for US VC investment (2 years)

Page 28: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Want centre of gravity in BarcelonaWant centre of gravity in Barcelona

Why BarcelonaWhy BarcelonaJordi Cortadella is hereJordi Cortadella is hereTalent is availableTalent is available

Could have beenCould have beenNewcastle, UKNewcastle, UKNew Delhi, IndiaNew Delhi, India

Need to take advantages of Barcelona incentivesNeed to take advantages of Barcelona incentives22@ LANDING has been great!22@ LANDING has been great!Corporation lawsCorporation lawsGovernment aid and grantsGovernment aid and grantsAdministrationAdministration.. just like any other Catalan company.. just like any other Catalan company

Page 29: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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Opportunity to add to BarcelonaOpportunity to add to Barcelona’’s images image

Page 30: ElastixTM Corporation Corporation - 22@ Barcelona · ElastixTM CorporationCorporation Enabling energy-efficient chips 1 Vigyan Singhal President and CEO December 20, 2007

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