About our eLearning

Adobe’s eLearning is the perfect complement to instructor-led training, especially when you need flexibility and the convenience of real-time how-to’s. Course content is hosted on either your learning management system or directly on your web browser. Customizable targeted modules let the team refresh skills exactly when they need it.

Become a pro at uncovering key insights that propel your business ahead of the competition.

Course Description

The Adobe Analytics: Reports & Analytics User eLearning course is designed to help busy teams of business users, marketers, analysts, developers and architects build their reporting and analytics skills in real-world business settings. You and your team will learn how to mine the data, discover high-value audiences, and power customer intelligence for your business.

After completing the course, you will be able to:

• Create insightful dashboards with segmented data, driving new learnings

• Streamline reporting and deliver the right information at the right time

• Monitor key metrics in real-time, react quickly and optimize your marketing strategy

• Enable key decisionmakers in your organization to address the toughest business challengeswith precision and confidence

Your Benefits

Save time. Easily deploy real-time 24/7 training to your teams across multiple sites.Save money. A great solution when travel budgets are tight.Stay productive. Quick targeted hits of training mean your team has the right resources at the right time to feel confident in their skills.

At Adobe, our vision is to bring learning to people instead of people to learning.

“ - Kim Peretti, Global Leader, ”Adobe Digital Learning Services

Training method:Self-paced eLearning

Who can benefit?Business users, marketers, analysts, developers, architects

Course duration:Approx. 3 hours

Course content:12 modules

eLearning for Adobe Analytics:

Reports & Analytics User

Learn any time, any place, any pace.

To learn more, write to us at: adls@adobe.com

Adobe Digital Learning Services

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Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

© 2016 Adobe Systems Incorporated. All rights reserved. Printed in the USA.

Adobe Digital Learning Services

Reports & Analytics User Using Adobe Analytics

1. An introduction to web analytics

What is web analytics? The purpose of web analytics The process of using web analytics Align your measurement strategy with key business requirements

2. Reports & Analytics basics

What is Reports & Analytics? Exercise 2.1: Log into Reports & AnalyticsHow Reports & Analytics collects data Metrics and SegmentationReport suites Menu navigation

3. Exploring the Reports & Analytics interface

Recommended reports Adding notes Exercise 3.1: Change date range of reportletsChange segments Reports & Analytics general navigation Exercise 3.2: Run a report Report structure of Reports & Analytics

4. Reports & Analytics metricsTypes of metrics Exercise 4.1: Run a Traffic Metrics ReportExercise 4.2: Add Metrics to a Pages reportMetric Availability and Current Data Knowledge Check: Campaign Landing Page Bounce Rate & Conversion events Exercise 4.3: Run a Conversion Metrics ReportCalculated and Key Metrics Participation metricsExercise 4.4: Examine Relationships between Metrics

5. Visitor acquisitionTraffic sources Search engine and keyword reports Exercise 5.1: Identify Top SearchesReferrers and referring domains Campaigns reports & Tracking code Exercise 5.2: Run a Traffic Sources ReportExercise 5.3: Run custom campaign reports Exercise 5.4: Analyze Campaign ConversionsExercise 5.5: Run a Marketing Channel Campaign ReportCustom traffic and conversion reports

6. Visitor identification and segmentationExercise 6.1: Run a GeoSegmentation report Exercise 6.2: Geosegmentation ConversionExercise 6.3: Run a Technology reportMetrics in technology reports Languages report Exercise 6.4: Custom Visitor Identification and SegmentationVisitor state & visitor zip/postal code reportsExercise 6.5: Add Visitor Identification & Segmentation Report to a Dashboard

7. Visitor activity and content consumption

Conversion events Site content reports Exercise 7.1: Configure a pages report Conversion metrics in the pages report Site sections and servers reports Hierarchies Exercise 7.2: Determine Time Spent per Site SectionDownloads and exit links Exercise 7.3: Break down mobile reports Path analysis and reporting Next page flow report (graphical & tabular) Previous pages reports Identifying paths of interest The fallout report Path length Page summary Entry pagesExercise 7.4: Run an exit page report Single page visits Exercise 7.5: Run a Product ReportVideo reports Custom traffic and conversion reportsExercise 7.6: Run an Internal Search Terms rpt

8. Visitor retention and growth

Return frequency and visitsDaily return visits Exercise 8.1: Run a Visit number report Sales cycle reports Unique customer reports Customer loyalty report Custom traffic and conversion reportsExercise 8.2: Add Visitor Retention Report to a Dashboard

9. Understanding Reports & Analytics Graphs

Types of graphs overview Reports trending one item, multiple itemsGraphs in line-item reports Stacked graphs The pie chart The scatter plot graph The bubble graph

10. Calculated metrics

Getting started with calculated metricsExercise 10.1: Create a registrations per visit Metric type Allocation Understanding calculated metrics in reports Segmented metrics

11. Segmentation

Making a breakdown Report and line-item levels Unified Segmentation Segmentation workflow Applying segments to reports Comparing segments Adding a new segment Exercise 11.1: Build a Visitor Segment using Segment Definition Builder Defining a segment Exercise 11.2: Build a Visit SegmentExercise 11.3: Build a Purchase SegmentAnd, or, and then operators Nested container hierarchy Logic groups Segment manager

12. Reports & Analytics Dashboards

Exercise 12.1: Add custom reportlet to the dashboardEditing, removing, and moving reportlets Exercise 12.2: Interpret reportlet dataAdding pages Arranging dashboard pages Changing dates and segments Metric gauge reportlets Text reportlet Image reportlet Company summary reportlet Report suite summary reportlets RSS reportlet HTML reportlet External reportlet Usage summary reportlets Dashboard landing page Edit dashboards to display as landing pageExercise 12.3: Add Visitor Acquisition report to a DashboardSharing dashboards Copying dashboards Exercise 12.5: Remove dashboards Schedule dashboards for automatic delivery Publishing widget (admins only)

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Want to accelerate insights-to-action and customize eLearning with your real-world company data? Email us at adls@adobe.com to learn more.