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Hello Fred.
Fred‟s the Media and
Customer Relations Manager at
Enterprise
Content
Management
Digital
Experience
Software
“My role
at Ektron”
THE OBJECTIVE:Fred needs a new level of energy and excitement at
Ektron‟s annual SYNERGY Customer Conference
To do all this, Ektron
needed 3 Freds.
Fred
“The Event Planner”
Fred
“The Video Producer”“The Social Marketer”“The Event Planner”“The Video Producer”
FRED USED
Invite
customers
Mobilize them to
complete
„challenges‟
Recognize
their
achievements
Influitive‟s AdvocateHub helps companies
recruit, manage, and reward their advocates
“I could not do my job without Influitive”
Using Influitive, Fred created a community
where customers and partners
could advocate for Ektron.
blog
share
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CHALLENGE: VIDEOS
Crowd-source the “I am Ektron” customer videos to
be shown at the opening keynote.
No Recruiting!
Videos collected
on the spot.
40 “I am Ektron”
Videos Collected.
Watch the “I am Ektron” montage
CHALLENGE: FUN
Mobilize attendees to build “one great song” for
keynote breaks.
“…One of the
most popular
challenges we‟ve
ever done.”
CHALLENGE: TESTIMONIALS
Capture hours of compelling user videos in a matter
of hours.
Hours of footage
Dozens of interviews
WHY ADVOCATE MARKETING
WORKED FOR FRED“The strength of the AdvocateHub is motivating and
mobilizing customers to do things that they‟d be more
than happy to do, they simply didn‟t know you were asking them to.”
Fred Gets Help From Influitive
“Without
hyperbole, I literally
could not do my job
without the
AdvocateHub.”
Fred
Fred knew his Customers
Loved Ektron.
helped him tap into it.
www.influitive.com
What can Influitive do for you?