B r e n d a We a ve r, V P o f H FA B u s i n e s s D e ve l o p m e n t

G a r r y T h r o c k m o r t o n , V P o f H FA B u s i n e s s D e ve l o p m e n t

eHome America:

Florida Association of

Local Housing Finance

Agencies

We Prepare Mortgage-Ready Buyers

By offering online homebuyer education that teaches consumers about the homebuying process and follow up counseling services, we prepare 1st time homebuyers for the responsibility of homeownership.

Expand the market of knowledgeable, default-resilient, first-time

homebuyers who are prepared for long-term success as

homeowners

Build capacity to touch more customers in an easily accessible,

quick and cost efficient manner

Increase sustainability of homebuyers as well as counseling partners

Background

A web-based education program for prospective homebuyers

Linked to local counseling services

Developed by Community Ventures, a nonprofit HUD-approved counseling agency in Kentucky

Member of the NeighborWorks Network

Exceeds National Industry Standards

Meets HUD’s Homebuyer Education requirement when coupled with 1:1 counseling

eHome Growth: 2010 – Q1 2016

• Over 182,000 registered users in past six years

• 16,210 customers in 1Q 2016

• Over 457 active nonprofit partners in the nation

• Approved by USDA, Citi Bank, JP Morgan Chase, Bank of America, NeighborWorks America and several State & Local Housing Finance Agencies

eHome’s Components Structured web-based homebuyer education:

Broken into chapters so consumers can start and stop as desired

Uses multiple adult learning techniques

Has “key terms” highlighted and defined

Incorporates numerous quizzes and tests

Provides robust admin panel for counselors

Provides great value to consumers by

offering education, individualized counseling

and access to DPA and special loan products

Reduces delinquency

Provides a delivery model that is favorable

to younger, more tech-savvy borrowers

Creates sustainability of homebuyers plus

housing counseling agencies who provide 1:1

counseling

eHome’s Benefits Housing Finance Agency Partners

eHome Headlines: Demographics

• First-Time Homebuyers – 90+% of registrants are FTHB

• 85% have incomes under $75,000

• 72% are pre-approved by lenders

• 61% are 36 years old or younger

• 48% are single

• 45% are married

• 36% are minority

PRICING STRUCTURE

eHome America

Revenue Sharing Model

w/ 1:1 counseling being provided

$99.00 Registration Fee

Paid by Consumer

$25.00 Admin

Fee

$74.00 Revenue to

Partner Agencies

Revenue Sharing Model

w/ no counseling provided

$50.00 Registration Fee

Paid by Consumer

$35.00 Admin

Fee

$15.00 Revenue to

Partner

PRODUCT DESCRIPTIONS

eHome America

eHome America v.2.5

Fresh look, improved

learner interactivity,

and updated content!

Gamification!

Enhanced admin

features!

Homebuyer Express

Designed for our partners who have customers that have been mortgage approved or demonstrated they are mortgage ready

Meets the National Industry Standards for HBE

Designed to be 4.5 hours long

In English (Spanish coming soon)

Videos to assist with learning

Key terms are highlighted and defined

Written to modest reading level

Customers can start and stop any time

Completion certificate can be printed

eHome Post Purchase

Basic information helps new home owners anticipate and prepare for the responsibilities of home ownership

Improves the ability to make critical financial decisions.

Teaches how to budget, plan, and prepare for home maintenance and repairs and future expenditures.

Prepares home owners for what to do if/when financial hardships do occur; how to communicate with the lender, creditors, and trusted counselors.

2-3 hours in length

eHome Foreclosure Education

Designed to help homeowners who may be experiencing challenges understand the implications and options related to foreclosure and prepare for a soft landing.

What is Foreclosure?

What is the Foreclosure Process

Foreclosure Scams

What happens after Foreclosure

Next Steps

Designed to be 1-1.5 hours in length

$250 annual subscription fee

eHome Money Management

Basic personal financial

management skills, including

understanding of income,

money management, saving,

investing, spending and credit.

The ability to make critical

financial decisions.

Designed to be 2.5 – 3 hours

in length

$15 admin fee per customer

HFA Online eHome Portal

Co-branded web portal between eHome Network and an HFA

Provides a clear path for lenders to refer consumers to an HFAs unique eHome America Portal

Reduces confusion on registration process and cost. All consumers would see the appropriate pricing for an HFAs

customers upon registration.

Enhanced administrative capability Able to capture, track and report demographic data and

information on those who’ve registered and completed eHome America

Web Banner

Additional means to have folks register for eHome is through the utilization of our web banner placed on HFA’s website

Customers are just a click away from registration

QUESTIONS AND DISCUSSION

eHome America

ehomeamerica.org