WEB-TO-PRINT / ECOMMERCE SOLUTIONS

EFI SmartSign Analytics

Delivering Analytic Data on Printed Signage

SmartSign Analytics Brings Print-to-Web in a Single ApplicationEFI introduces SmartSign Analytics, a print analytics platform, that can be used to track and measure the impact of printed signage in an easy-to-use online application. SmartSign Analytics combines signage ordering, campaign management and detailed reporting into a single application — making print signage engagements easy to deploy, track and manage.

Powerful Impact to your Business The data collected from SmartSign Analytics can be aggregated to help you analyze performance, identify trends and determine the most effective signage engagements, based upon the demographic profile of your target audience. By merging the data from many signs, you can create a powerful reporting engine that delivers valu-able data that can be used to make timely business decisions.

SmartSign Analytics can be deployed as either a stand-alone application or an optional module of the EFI Online Print Solutions product suite and provides valuable analytic data on signage, enabling marketers to understand and measure the effectiveness of their printed signs. When a sign is deployed with the SmartSign Analytics hardware, users gain visibility into data such as viewers by gender, age bracket, date / time and duration for viewing the signage — data that can then be used to strengthen your engagement strategy.

Users can view all SmartSigns along with their corresponding data, and more im-portantly can compare the performance of signs against one another by running reports across multiple signs.

WEB-TO-PRINT / ECOMMERCE SOLUTIONS

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www.efi.com

Auto-Count, BioVu, BioWare, ColorWise, Command WorkStation, Digital StoreFront, DocBuilder, DocBuilder Pro, DocStream, EDOX, the EFI logo, Electronics For Imaging, Fabrivu, Fiery, the Fiery logo, Inkware, Jetrion, MicroPress, OneFlow, PressVu, Printellect, PrinterSite, PrintFlow, PrintMe, PrintSmith Site, Prograph, RIP-While-Print, UltraVu and VUTEk are registered trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. BESTColor is a registered trademark of Electronics For Imaging GmbH in the U.S.

The APPS logo, AutoCal, Balance, ColorPASS, Dynamic Wedge, EFI, Estimate, Fast-4, Fiery Driven, the Fiery Driven logo, Fiery Link, Fiery Prints, the Fiery Prints logo, Fiery Spark, Free-Form, Hagen, the Jetrion logo, Logic, Pace, Printcafe,the PrintMe logo, PrintSmith, Print to Win, PSI, PSI Flexo, Rastek, the Rastek logo, RIPChips, SendMe, Splash, Spot-On, UltraPress, UltraTex, UV Series 50, VisualCal, the VUTEk logo and WebTools are trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. Best, the Best logo, Colorproof, PhotoXposure, Remoteproof, and Screenproof are trademarks of Electronics For Imaging GmbH in the U.S. and/or certain other countries.

All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

© 2011 Electronics for Imaging 04/03/13

EFI’s portfolio of integrated solutions

increases productivity and improves your

bottom line. Find out more at www.efi.com.

For more information on EFI SmartSign call

800-875-7117 or visit www.efi.com.

EFI SmartSign Analytics

Want to Learn More?To learn more about EFI SmartSign Analytics, contact an EFI sales representative. Online: http://EPS.efi.com/Smartsign Phone: 1-800-875-7117 (In the U.S.) +1 904-564-9690 (Outside the U.S.) Fax: +1 904-564-9691 Email: opssales@efi.com

Advanced Technology at WorkEach sign has an attached webcam that is connected to a computer / tablet running the SmartSign Analytics (SSA) software. The webcam can detect the presence of people within viewing range as well as determine which of those people are actually viewing the sign. Using patterns detected by the webcam, SSA logs information on the number of viewers, their gender and age range, what content was viewed and how much time was spent viewing the particular signage.

Face patterns detected by SSA are measured, analyzed and discarded on the fly with no images of faces stored, therefore eliminating any privacy issues.

Get Started Immediately When ordering a sign, clients can choose to make it a SmartSign, which then provides them access to the analytics for that sign. The SmartSign will be shipped along with a pre-configured webcam and laptop / tablet with the SmartSign Analytics software installed.

Clients receive everything they need to deploy their SmartSign immediately and, in turn, can begin tracking the analytic data from that signage.