Effects of

Conventions

Front Cover ConventionsA key convention that is used on the front cover of Ace Tones magazine is the style of image. The effect of this style of image is that it is clear and is a stand-out point on the front cover that can be easily recognised. Additionally, the image is not overshadowed by any other image and this accentuates that it is linked to the main section within the magazine.

Another convention is the layout on the front cover. The layout within Ace Tones magazine and those found conventionally within the genre is an ordered layout. The effect of this is that it makes it appealing to the target audience. Therefore, when they see this magazine for sale they can immediately link it to a more adult audience where the mode of address will show professionalism. In addition to this the barcodes and pricing is placed in a conventional place and this accentuates the professional mode of address.

The masthead is another key point of convention upon the front cover. The masthead for Ace Tones includes the eye-catching font which gives the magazine recognition and appeal. Additionally it has the conventional colour scheme of red, black and white. The effect of this is that it connotes a certain meaning for the magazine. For example the red which connotes passion and anger.

Content Page and Double Page Spread Conventions

Convention Effect

Provides easy navigation around the magazine:Features divided into sectionsIncludes a band index

The effect of this is that the reader will find this appealing. This is because they can easily focus on the section that they are interested in without having to spend a long time searching.

Subscription offer Directly appeals to the audience in addition to providing a professional mode of address.

Images are linked directly to the front cover and the double page spread.

Shows flow within the magazine.

Convention Effect

Wording and Typography Is appropriate to the target audience of the magazine. This shows that the magazine was made with the audience specifically in mind.

Image Provides a clear stand-out point on the double page spread cover. Additionally the conventional use of the close up means that the audience can identify the persons key features

Fact file Provides the audience with information on the artist. This adds to the appeal for the audience.