EFFECTIVE DEPARTMENTAL HOMEPAGES

Web Office, March 2012

Introduction and outline

• Importance of a good homepage

• How to build good homepage content and avoid common problems

• What we’ll do next to help you, and what you can do to help yourself

What we’re not trying to do

Photo credit: djwudi via photopin cc

A word about SEO

TOP 10 TIPS FOR BETTER HOMEPAGES

1. Make the most of image banners

1. Make the most of image banners

1. Make the most of image banners

1. Make the most of image banners

1. Make the most of image banners

1. Make the most of image banners

1. Make the most of image banners

1. Make the most of image banners

1. Make the most of image banners

1. Make the most of image banners

2. Write for the web

2. Write for the web

2. Write for the web

2. Write for the web

2. Write for the web

3. Highlight key links within content

4. Encourage scrolling

5. Provide an informative welcome5. Provide an informative welcome

6. Use news effectively

7. Promote your events

8. Put the most important stuff first

9. Add good metadata

10. Invite engagement on social media

A guide to the 10 tips

Departmental homepage reports

Who runs your homepage?

• Homepages are important!

• Following some simple tips and taking time over your page will make it better

• We’ll send you a report about your homepage and provide support from the Web Office

Summary

1. Fill in your feedback sheet for this session2. Tell us who runs your site (wiki.york.ac.uk)3. Read and act on our report– We’ll help you apply changes

4. Review how you run your site and how effective that system is– We’re happy to advise

Next actions for you

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Any questions