Lessons from Leading Intranet Homepages

@dwg

www.digitalworkplacegroup.com1

30+ lessons from

12 leading intranet

homepages

Hosted by:

@dwg

www.digitalworkplacegroup.com

Presenter

2

Elizabeth MarshDirector of ResearchDigital Workplace Group (DWG)

• Leads DWG’s best practice research programme

• Works closely with DWG’s Consulting business

• Previously intranet manager at T-Mobile UK and at Reuters

• Co-author ‘Digital Renaissance of Work – Delivering digital

workplaces fit for the future’.@dwg

@dnncorp

@dwg


#1:

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Adidas Group homepage

4

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Adidas Group – what people said

5

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Adidas Group – noteworthy

6

Homepage news

carousel looks modern,

but missing key

usability features

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7

Clean, rich social feed,

although takes up a lot

of space without

showing much

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8

Action-oriented “App”

concept very interesting;

bundles some content in

place of having a global

navigation

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9

Quick access to

workspaces; social

not separated from

the main intranet

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#2:

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Adobe homepage

11

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Adobe – what people said

12

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Adobe – noteworthy

13

Rich, varied content

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14

Highly usable news

carousel: clear visual

signals and provides

users with control

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15

Rich, task-based, personalized

links make homepage about

action-oriented productivity

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16

Social stream shows below

the fold; but no interaction

available and no stream

scoping options

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17

Local (personalized)

events list plus global

office closures

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18

Social good campaign

highlighted on homepage

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#3:

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American Express homepage

20

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AmEx – what people said

21

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AmEx – noteworthy

22

Clean, boxy,

modern design

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AmEx – noteworthy

23

Links to key user

tasks presented with

app-like iconography

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AmEx – noteworthy

24

World clock

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#4:

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Arup homepage

26

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Arup – what people said

27

@dwg


Arup – noteworthy

28

At least 75% of Arup employees

are members of one of the 50+

Skills Networks

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Arup – noteworthy

29

Quick access to profiles,

news, communities and key

tools like the Bids system

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#5:

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Coca-Cola Enterprises (CCE) homepage

31

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CCE – what people said

32

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CCE – noteworthy

33

Interesting approach

to quick links with

section for immediate,

personalized tasks

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CCE – noteworthy

34

Personalized integration

with LMS (learning

management system)

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#6:

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Electrolux homepage

36

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Electrolux – what people said

37

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Electrolux – noteworthy

38

Extensive banner space

could be overwhelming

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39

Social stream with

status update box and

“Edit profile” link

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40

Links to different

countries’ news are

easy to access

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41

Top bar includes

notifications, time

zone selector and

language selector

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#7:

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EY homepage

43

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EY – what people said

44

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EY – noteworthy

45

Personalized list of

time-sensitive tasks

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EY – noteworthy

46

Search scope selector

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#8:

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Genentech homepage

48

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Genentech – what people said

49

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Genentech – noteworthy

50

Not “quick links” but

“Express menus”

that open groups of

categorized links

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51

Clean news carousel

design, but missing key

usability features

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52

Comments & ratings

take centre stage

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#9:

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IKEA homepage

54

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IKEA – what people said

55

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IKEA – noteworthy

56

Personalized links &

customizable links

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IKEA – noteworthy

57

Simple design, with

clever, understated

brand tie-in

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IKEA – noteworthy

58

Use of everyday

language alongside

branded tools

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#10:

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Mayo Clinic homepage

60

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Mayo Clinic – what people said

61

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Mayo Clinic – noteworthy

62

Simple, well-designed

news carousel

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63

Task-oriented menu

has no heading/label,

e.g. for “quick links”

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64

Status dashboard shows

critical, real-time business

intelligence (BI)

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65

Links to role-based

intranet sites for

various locations

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66

Search scoping options

based on common

categories of search, not

content repositories

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#11:

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Sprint homepage

68

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Sprint – what people said

69

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Sprint – noteworthy

70

Clean, rich design

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71

Well-designed news

carousel includes key

usability features

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72

Tabbed lists of links allow

more links in same space;

links not listed alphabetically

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#12:

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Unisys homepage

74

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Unisys – what people said

75

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Unisys – noteworthy

76

Sparse intranet design very

different from a separate social

platform with high adoption

levels and mature features

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Unisys – noteworthy

77

Raises the question of the

importance of functionality and

organizational culture versus

“beauty” and aesthetics

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Key trends among the 12 intranets

78

• Modern design: boxy, clean

• News carousels

• Social streams

• Personalization (news, links, tasks)

• App-like visual design for task lists

• Balancing news content with productivity tools

• Search scoping

• User research/user personas

Thank you

Technology

Lessons from Leading Intranet Homepages