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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Effect of brand name on consumers' risk perceptions of online shopping Wen-yeh Huang; Holly Schrank; Alan J Dubinsky Journal of Consumer Behaviour; Oct 2004; 4, 1; ABI/INFORM Global pg. 40

Effect of brand name on consumers' risk perceptions of ... of brand name on consumers risk.pdfJournal of Consumer Behaviour; Oct 2004; 4, 1; ABI/INFORM Global pg. 40. ... Table 3b

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Effect of brand name on consumers' risk perceptions of online shoppingWen-yeh Huang; Holly Schrank; Alan J DubinskyJournal of Consumer Behaviour; Oct 2004; 4, 1; ABI/INFORM Globalpg. 40

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.