Opportunities & Challenges in the Wellness Tourism

Industry

SWASSpa & Wellness Association Singapore新加坡养⽣生与保健协会

Business Interests • Principal Consultant at ABC Management Services Pte Ltd • President of Esth’EdeS Institute International Inc.

Edward Wong, MBA, CMC

• President of Spa & Wellness Association Singapore

• Director of Asia Pacific Spa & Wellness Coalition

• Member of Singapore Ministry of Health Aesthetics Working Committee

691m trips; $563b expenditures; 17.9m jobs

Source: Global Wellness Institute

Wellness Tourism

$30.4 billion

$8.3 billion

$193.4 billion

$4.2 billion

$215.7 billion

N. America

Asia-Pacific

Sub-Saharan Africa

Latin America- Caribbean

Mid.East-N.Africa

Europe

Expenditures by Region (international + domestic) 2015

$111.2 billion

Wellness tourists are high-yield tourists

An international wellness tourist spends 61% more than the average international tourist

A domestic wellness tourist spends 164% more than the average domestic tourist

General global travel & tourism data from Euromonitor International.

Wellness Tourism

Source: Global Wellness Institute

• Knowledgeable and discerned consumers with expectations

• Seek and organize activities before visit

• Prepared to Pay for quality and results

• Repeat Customers who will return to enhance satisfied experience

Characteristics of the Wellness Travelers

Global Wellness Tourism Chart Source: Global Wellness Institute.

Chart Title

Mar

ket

Size

in B

illio

ns U

SD

0

175

350

525

700

2013 2015 2017

678,5

563,2494,1

2013 – 2015 14.0%

2015 – 2017 20.5%

Wellness Tourism Growth Rate

Wellness tourism market includes Primary and Secondary wellness tourists.

• Primary wellness tourists travel entirely for wellness purposes.

• Secondary wellness tourists engage in wellness-related activities as part of a trip.

Secondary wellness tourists constitute the significant majority (87 percent) of total wellness tourism trips and expenditures (85 percent).

According to World Health Organization, the global population of age 60 & above will rise from 900 million in 2015 to 2.1 billion in 2050. Wellness is a prime factor in longer, healthier and active life.

Technology Based Treatments More and more technologies adopted by or developed for the Medical Industry are targeting Beauty and Wellness Enhancement.

Businesses in both Medical and Wellness (Beauty & Spa) industry are embracing these ‘Opportunities’ for growth.

Aging Population

Opportunities or Disruption

Aging Populatio

n

Emerging Technology • Cell and Tissue Therapy • Genetic Testing etc

Market Transformation

Global Medical Aesthetics Market Forecast growth from 2018 – 2023 CAGR 7.29% - 12.8%

Wellness Treatm

entsM

edic

al

Aes

thet

ics Cosmetic Surgery

Ultrasounds Lasers

Facial Implant Liposuction system

Breast Implants Microdermabration

Dermal Fillers Botox

Radio Frequency Intense Pulse Lights

LED Light Therapy Trans-epidermal delivery

Messotherapy - Messo Gun Peptide infusing Therapy

Thread Lift

Micro-Magnetic Wave Needle RF Mesotherapy Radio Frequency Micro Needling Cryotherapy Oxygen Therapy Intense Pulse Lights LED Light Therapy Lasers Microdermbration Infrared /Thermal Vacuum Pressure Ultrasounds Chemical Peels Galvanic Gurrent Micro Current High Frequency Iontophoresis Facial Masks

Advancement in Anti-Aging & Beauty Treatments

Service Oriented (Vocational Skills)

Trea

tmen

t O

rien

ted

(Tec

hnic

al

Know

ledg

e)

Hotel Spas, Resorts, Recreation Spas

Medi-Spas, Destination Spas, Health Centres, Day Spas, Salons, Aesthetic Clinics

Wellness Tourists • Health & Wellness enhancement • Specific treatments / Satisfactory outcome • Safety and consistency (measurable results)

Competencies Needed For Wellness Tourism

Competenc

y Gap

Recreation/Business Tourists • Relaxation, relief stress & tension • Fun, pampering & new experience • Rejuvenation & general wellbeing

Transforming the Wellness Industry• From Service to Competency Based

• Differentiate Professional Therapists from semi-skilled Service Providers

• Provide Career Path & Recognition to encourage stakeholders pursue higher recognized competencies and income

• Map Competencies at each level of Job Jurisdictions within various sectors of Wellness Industry

• Identify scope of training, intensities and frequencies required to enhance capabilities and competencies.

• Set standards and protocols.

Actions taken

• Implement upgrading process including continuous professional development.

Empowering Practitioners

Technician Therapist Sr. Therapist

• Recognise competencies at different levels of job jurisdiction and the value in their treatment

• Establish different standards & personal responsibilities

• Enhance the competitive advantage and income of the better skilled and competent therapists

Example of Competencies ProgressionBeauty Technician • Health & Safety Practice • Client Care & Communication • Provide & Sell Products & Services • Salon Reception Duties • Anatomy & Physiology & Pathology • Provide Facial Skincare

Beauty Therapist (in addition to above) • Monitor & Maintain Health & Safety Practice • Physiology of Aging • Eyelash & Eyebrow Treatments • Provide Face Electrotherapy Treatments • Apply Micro Dermabrasion

Aesthetics & MediSpa (Senior) Therapist • Core Knowledge in Aesthetic Practice • Principles & Practice of MediSpa sector • Advanced Skin Science • Provide Investigative Consultation & Advanced

Skin Assessment • Provide Chemical Skin Peeling Treatments • Provide Micro-Needling Treatments • Blemish Removal Treatment by Thermolysis &

Cryotherapy

Example of Competencies Progression

Win – Win – Win – Win PropositionOverview of SRCT

Consumers Therapists

Businesses Regulators

Decision QualificationsCollate & Sort

Information • Recognition • Personal Worth • Growth

Extract Information

• Safety • Satisfaction • Value

Competent Employees

• Creditability • Prestige • Competitive Advantage

• Consumer Protection • Assurance • Visibility & Control

Specific Treatment

• Identify Knowledge and skills for each treatment

• Benchmark Standards • Qualification Validation • Manage Continuous

Professional Development • Regulate Prof. Conduct • Enhance Competencies

Industry Data