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7/31/2019 Edward Butt and Sally Vivian
1/30
IEMA Conference5th June 2008
Corporate Climate Change Strategy
Copyright Reckitt Benckiser & URS Corporation, 2008
Edward Butt
VP SustainabilityReckitt Benckiser
Sally Vivian
Associate DirectorURS Corporation
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Agenda Introduction
Climate Change Strategy Why, What & How
RBs Climate Change Strategy CASE STUDY
Copyright Reckitt Benckiser & URS Corporation, 2008
Climate Change Impact / Carbon Footprinting
RBs Carbon 20, Total Carbon Footprint CASE STUDY
10 key elements of Climate Change Strategy
Q&A
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World leader in household cleaning, health and personal care
>75% of net revenues from No. 1 or No. 2 brands
Global company
operations in > 60 countries, sales in circa 180 countries
Copyright Reckitt Benckiser & URS Corporation, 2008
42 manufacturing facilities in 29 countries 23,400 employees
FTSE 25, 2007 net revenue > 5bn and operating profit > 1bn
Recent acquisitions
2006, Boots Healthcare International (e.g. Neurofen & Strepsils) c. 1.9bn
2008, Adams Respiratory Therapeutics Inc. c. 1.1bn
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Copyright Reckitt Benckiser & URS Corporation, 2008
Surface Care Personal Antiseptics Fabric Treatment Depilatories Automatic
Dishwashing
World No. 1 in Sore Throat Disinfectant
Cleaning Water Softeners Lavatory Care
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World leading engineering & environmental consultancy*
2,000 professionals in Europe 55,000 globallyUS $4.24 billion turnover in 2006
Copyright Reckitt Benckiser & URS Corporation, 2008
Add value to new projects, transactions and operation of facilities /infrastructure as well as environmental, economic and social returns
Broadest technical expertise in the industry
Strong track record (provider to Fortune 500 & FTSE 100 companies) Global Resources - Local Solutions
*URS ranked No. 1 Design Firm by Engineering News-Record for 6th consecutive year
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Agenda Introduction
Climate Change Strategy Why, What & How
RBs Climate Change Strategy CASE STUDY
Copyright Reckitt Benckiser & URS Corporation, 2008
Climate Change Impact / Carbon Footprinting
RBs Carbon 20, Total Carbon Footprint CASE STUDY
10 key elements of Climate Change Strategy
Q&A
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Legislative Requirements EU ETS, Business
Review, Climate Change Bill
WHY - Climate Change Strategy ?
Copyright Reckitt Benckiser & URS Corporation, 2008
a - ar , esco,
Consumer Expectations (B2C) an increasing issue
Stakeholder Expectations shareholders, NGOs
Brand / Reputation close link to financial value
Business Risks / Opportunities resource availability / cost,
USP, barriers to entry
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e.g. Customer ExpectationsTESCO"I am determined that Tesco should be a
leader in helping create a low-carboneconomy.. For Tesco this demands thatwe transform our business model so thatthe reduction of our carbon footprintbecomes a central business driver.
Sir Terry Leahy, 18 January 2007,
Copyright Reckitt Benckiser & URS Corporation, 2008
WAL-MARTWe believe working families should not
have to choose between a product they canafford and a sustainable product. We wantour merchandise to be both affordable and
sustainable. Because when it is, weempower our customers to make the right
decisions.H. Lee Scott, Jr., February 1, 2007
Cambridge Programme for Industry Lecture
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Climate Change
e.g. Consumer Expectations
Copyright Reckitt Benckiser & URS Corporation, 2008
has jumped from8th to 4th biggestconcern in a year,
more thandoubling its %
score
Source: c. 47 countries; AC Nielsen / University of Oxford, 2007
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e.g. Stakeholder Expectations
Carbon Disclosure Project
CDP5 (2007) Signatory Investors $41 trillion under management
CDP5 Response Rate FTSE350 70% (49%)
Copyright Reckitt Benckiser & URS Corporation, 2008
FTSE250 61% (36%)
FTSE100 92% (80%)
CDP5 Quantitative Disclosure 46% (27%)
GHG Protocol Scope 1 38% (10%)
Best Reporting Companies 45 of 245 FTSE (18%)
Scope 1, 2 & estimates re. 3 incl. Reckitt Benckiser
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WHAT IS Strategy ?
the directionand scope over thelon -term:which achieves advantage
Copyright Reckitt Benckiser & URS Corporation, 2008
through configuration of resources to meet theneeds of marketsand to fulfil stakeholderexpectations
Johnson & Scholes, Exploring Corporate Strategy
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WHAT IS - Climate Change Strategy ?
Identifies material climate change aspects / impacts of:a) your businessb) your products / servicesc) your supply chain
Copyright Reckitt Benckiser & URS Corporation, 2008
Identifies financial & non-financial risks / opportunities
Understands issues / stakeholders and theirdrivers / strategy
Drives: Measurement, Objectives, Targets & KPIs
Defines, Demonstrates & Communicates CC Commitment
Must be Action-orientated
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HOW TO DO - Climate Change Strategy ?
Copyright Reckitt Benckiser & URS Corporation, 2008SOURCE: Johnson & Scholes, Exploring Corporate Strategy
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Map CO2e aspects / impacts
HOW TO DO - Climate Change Strategy ?
Copyright Reckitt Benckiser & URS Corporation, 2008
Measure & Report / Communicate
Understand the Business Case
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RBs - Climate Change Strategy 1 There is potential for our competitiveness to be both positively and
negatively influenced at sector, company and product levels by climatechange, policy / businesses responses to climate change and / oradaptation / attitudes to climate change (climate change issues).
Reckitt Benckisers industrial sector (personal care and householdproducts) is generally acknowledged as not being high-risk for climatechan e issues and the o erations of the Com an itself are not
Copyright Reckitt Benckiser & URS Corporation, 2008
generally energy- or emissions-intensive. Therefore, although thereare potential business risks / opportunities relevant to ReckittBenckiser arising from climate change issues, these are not currentlydeemed to be material to the short or long term value of the Company.
We have previously established and shall maintain:
Strategic awareness of our impact, risks and opportunities
Senior Management Accountability / Responsibility
CO2e Emissions Management and Reporting
Emissions Trading Regime Strategy (Monitoring + Early Engagement)
Programmes in Place
Formal Objectives, KPIs & Targets
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RBs - Climate Change Strategy 2
There is a close connection between maintaining sustainable, long-term shareholder value and making continuous improvement in the(environmental) sustainability of our business.
Cradle-to-grave, Life Cycle Management Approach to the climate
Copyright Reckitt Benckiser & URS Corporation, 2008
We shall take real action - achieving measurable, reported results- to mitigate our direct andindirect climate change aspects /impact, incl. supply chain andconsumer use of our products
We shall under-promise and over-perform on our climate changeachievements
We shall not be PR-driven and shall avoid green wash
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Agenda Introduction
Climate Change Strategy Why, What & How
RBs Climate Change Strategy CASE STUDY
Copyright Reckitt Benckiser & URS Corporation, 2008
Climate Change Impact / Carbon Footprinting
RBs Carbon 20, Total Carbon Footprint CASE STUDY
10 key elements of Climate Change Strategy
Q&A
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Carbon Footprint: A measure of the IMPACTthat a person / organisation / product has onthe environment in terms of CO2-equivalentgreenhouse gases emissions.
WHAT IS A Carbon Footprint ?
Copyright Reckitt Benckiser & URS Corporation, 2008
Primary Footprint: A measure of the DIRECT CO2e emissionsgenerated through process emissions and the combustion of fossilfuels for energy & transportation.
Secondary / Life Cycle Footprint: A measure which includes theDIRECT & INDIRECT CO2e emissions from the entire lifecycle of aproduct or service, including those associated with raw materials,use and disposal / recycling.
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a 20% reduction per unit in our products
Total Carbon Foot rint b 2020
Copyright Reckitt Benckiser & URS Corporation, 2008
The first major FMCG* company to set a Total
Carbon Footprint target
* Fast Moving Consumer Goods
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What is RBs Total Carbon Footprint ?
Raw &PackagingMaterials
ProductManufacturing
ProductDistribution
Product &Packaging
Disposal /Recycling
RetailOperations
Consumers
Copyright Reckitt Benckiser & URS Corporation, 2008
The total contribution in terms of climate change emissionsacross our products lifecycle
Our direct business impact The impact from our business partners in creating raw and packaging materials,
in distribution and retail sale
Consumers impact in purchasing, using and disposing of our products
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How does our methodology compare?Raw & Packaging
MaterialsProduct
ManufacturingProduct
Distribution
Retail Operations Product &PackagingDisposal
Consumers
Copyright Reckitt Benckiser & URS Corporation, 2008
Carbon Trust(initial)
Carbon Label
Methodology
Draft PAS
2050:2008
(& revisedCarbon Trust)
ReckittBenckiser
Total CarbonFootprint
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How are we measuring it ?TRIAL (2006 data)
Question: can we measure our Total Carbon Footprint; cradleto grave; across 100s products / 1,000s SKUs globally?
Copyright Reckitt Benckiser & URS Corporation, 2008
Developed and trialled with URS (a true team effort) during 2007 built on 6 years experience of measuring RBs direct carbon footprint mapped energy / carbon aspects and information needs explored data availability within organisation, supply chain and externally developed calculation methods / approaches
in line with Draft PAS 2050 and GHG Protocol
Conclusion: Yes; we can measure it to a reasonable degree ofaccuracy, correct shape and to enable focus / informed action
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How are we measuring it ?BASELINE (2007 data)
2007 = baseline year
Objectives and aspirations clear, robust, transparent and auditable measurement system
Copyright Reckitt Benckiser & URS Corporation, 2008
ongoing opportunities for improving the measurement system reduction in size and number of assumptions
Continuous improvement continuing to explore organisational knowledge and data availability
(incl. marketing, market research, human resources, procurement ) focusing effort to improve accuracy for significant contributions targeting robust & credible external sources
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How are we measuring it ?FINAL STAGES (OF BASELINE)
Final stages ongoing challenge and review of Scope and Coverage assured data sources, assumptions, references testing robustness of scope, data & assumptions via in-company
knowled e centres and sensitivit anal sis
Copyright Reckitt Benckiser & URS Corporation, 2008
third-party, external assurance of methodology & process
Reporting findings will be reported in annual Sustainability Reports baseline year in 2007 report to be published July 2008
external assurance statement in report case studies of improvement programs / projects across life cycle
(its a journey not a destination!)
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What are we measuring?Raw & Packaging
MaterialsProduct
ManufacturingProduct
Distribution
Retail Operations Product &PackagingDisposal
Consumers
Copyright Reckitt Benckiser & URS Corporation, 2008
materials andcomponents
Packagingmaterials
Transport tofactories
3rd-partyFactories
RB Offices &R&D Centres
BusinessTravel
Centres
ProductDistribution
- LogisticsCentres
- Distribution
- Stores
journeys
Product use:
e.g.
- ADW
- Laundry- Air Care
- Surface Care
- Hand washing
PackagingDisposal /Recycling
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HOW BIG is our Total Carbon Footprint ?Outcomes of Trial
Raw &Packaging
Materials
ProductManufacturing
Product
Distribution
Product &PackagingDisposal /Recycling
RetailOperations
Consumers
Copyright Reckitt Benckiser & URS Corporation, 2008
Total Footprint c.15m tonnes of CO2 equivalents / year
= emissions from 2.7 million average UK households / year
= emissions from 4.3 million UK medium sized family cars / year A 20% reduction (c. 3m tonnes CO2e) equates to:
= emissions from > 0.5 million average UK households / year
= emissions from almost 1 million UK medium sized family cars / year
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WHERE is our Total Carbon Footprint ?
Raw &PackagingMaterials
ProductManufacturing
ProductDistribution
Product &PackagingDisposal /Recycling
RetailOperations
Consumers
Copyright Reckitt Benckiser & URS Corporation, 2008
Largest portion in Consumer use (e.g. in dishwashers / washing machines)
can be influenced
Second largest portion in Raw and Packaging Materialscan be influenced
Direct impact of our operations is relatively small, but in our direct control
30-40% 2-6% 1-5% 2-6% 50-70% 3-7%
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Key Areas for ActionRaw & Packaging
MaterialsProduct
ManufacturingProduct
Distribution
Retail Operations Product &PackagingDisposal
Consumers
Copyright Reckitt Benckiser & URS Corporation, 2008
Reduction /Efficiency
OptimisedMaterials
RecycledPackaging
Lower CarbonMaterials &Packaging
Reduction /Efficiency
Renewable &Highly EfficientEnergy Sources
Lower CarbonProduct Design
Optimisation:
- combining Lessthan a Truck Load(LTL) shipments
- avoiding EmptyRunning
- Inter-Modaltransport
optimisedpackaging
Mutuallyoptimisedlogistics
consumerbehaviour toachieve energyreduction /efficiency inusing ReckittBenckiser
products
Product /PackagingWaste
PackagingDesigned forRecycling
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10 key elements of a CC strategy
Commitment from the top Identify material CC aspects / impacts from a clean slate
Borrow with pride
Recognise business Risks andOpportunities
Copyright Reckitt Benckiser & URS Corporation, 2008
Define SMART objectives with KPIs
Focus Resources and define Boundaries
Reporting, Communication and Engagement
Independent opinion, comments & assurance
TAKE ACTION
Avoid green wash, over-claiming & being PR-driven
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Thank You
Copyright Reckitt Benckiser & URS Corporation, 2008
Q&A