Educar Pegar Volar

Pritt Educational Project in the Social Networks

April 2012

General Objetives

Educar Pegar Volar was  created  with  the  aim of  highlighting the  role  of school supplies as 

companions and conditioners of the learning process.

With  this  project,  Pritt establishes  a  direct  dialogue with the education community 

while developing and disseminating activities and initiatives that promote learning through crafts.

Crafts favor the development of values   such as Creativity and Recycling. These are attitudes which 

are valued and empowered by the teachers themselves. 

Social Networks 

Social Networks are the main communication channel of the project:

They  establish a  direct,  daily and dynamic communication with the

community, in a closer and more direct context .

They  allow continuous dissemination of  content  and messages,  enhancing 

visibility and ownership 

They favor multilateral dialogues, creating a strong and active community.

Communication Spaces 

http://www.educarpegarvolar.com/

http://www.educarpegarvolar.com/blog/

FacebookDissemination of Information on the project

Creative approaches  in the  classroom

Publications related to education and pedagogy

FacebookWeekly competitions

A communication space for teachers

TwitterDistribution of content related to education, crafts and recycling

TwitterStrengthening the project’s education community 

Youtube

Pritt Creative Ideas by Hanoch Piven

YoutubeContent and activities related to education and crafts

WebsiteLibrary of crafts submitted by the education community.  Information about the project

Evolution of the Project Web & Blog  Visits and Visitors (accumulated)

Blog Visits Web Visitors0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

53

8.022 9.298

38.718

25.02229.294

71.341

59.474

66.611

June 2010March 2011March 2012

Web Visits

Evolution of the Project 

Fans FB Followers on Twitter

0

500

1,000

1,500

2,000

2,500

53 0

9391,141

1,712

2,375

June 2010March 2011March 2012

Growth of fans in Facebook and followers in Twitter

Evolution of the Project 

views0

500

1000

1500

2000

2500

3000

3500

4000

3633

Chart Title

mar-11mar-12

982

YouTube Channel Views

Next Steps

Give more  visibility to  the  educational  project  by linking it to Pritt official websites and pages

(banner on prittworld.com Spain, Pritt page on Facebook, ...)

Promote the  project’s  YouTube channel,  generating more content to grow  the community 

through this channel.

Include  Educar,  Pegar,  Volar  project  in  some  of  new social networks that  in the  last  year have 

increased their presence and users such as Tumblr and Pinterest.

Empowerment of the community. Give more  visibility  to  the community, creating  opportunities 

for the  feedback  and  suggestions,  creating competitions  that are  themselves who  choose the 

winners, ...