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Finding Your Voicei n S o c i a l M e d i a
Travis Warren, WhippleHill, Inc.
“Social media is the combination of people gathering together using
technology that allows for the sharing of words, pictures and videos to create engagement and and the opportunity
for shared meaning”
96.229.37.254 (talk) 20:37, 4 April 2009
W I K I P
E D I A
of words, pictures and videos to create
engagement and and the opportunity for shared
meaning”
W I K I P
E D I A
SHARED MEANING
SHARED MEANING
SHARED MEANING
SHARED MEANING
How many people participated our site?
0
13
25
38
50
Apr 20
08
Jun 2
008
Aug 20
08
Oct 20
08
Dec 20
08
Feb
2009
April 2
009
June
2009
Augus
t 200
9
Octobe
r 200
9
Decem
ber 2
009
Source: Proctor Academy/Chuck’s Corner Commnets (April 2008 - March 2009)
SHARED MEANING
Content + Comments = Shared Meaning
W H I P P L E H I L L
CONTENT
W H I P P L E H I L L
W H I P P L E H I L L
W H I P P L E H I L L
20
RANK WEB SITE SITE TYPE COUNTRY/COMPANY
1 google.com Portal/Search Google
2 facebook.com Social Network USA
3 yahoo.com Portal/Search USA
4 youtube.com Social Network Google
5 live.com Portal/Search Microsoft
6 wikipedia.org Encyclopedia USA
7 blogger.com Blogging Google
8 msn.com Portal/Search Microsoft
9 Baidu.com Social Network China
10 Yahoo! カテゴリ Portal/Search Japan
Traffic Rankings Oct 2009
worcester academy -site:worcesteracademy.org
craiglist
W H I P P L E H I L L
Teacher
Student
Alumni
ParentHead of School
Words
Photos
Video
Audio
Words
flickr.com/switchmorgan
commenting
blogging
micro-blogging
social bookmarking
wikis
forums
listservs
W H I P P L E H I L L
Photos
flickr.com/multiget
Archives
flickr.com/proctorarchives
What is the most popular camera on the web?
flickr/stillframe
Video
flickr.com/smilebig01
flickr/daniel_manning
Audio
flickr.com/splorp
W H I P P L E H I L L
How will
school websites
change ?
SocialMedia Your
Website
1. Empower you community 2. Create conversations 3. Personalize4.Use established paradigms5. Enable multiple touch points (like iphone)6.Open up and do less
Useful Patterns andhow to exploit them
Art of Letting Go - Sören Stamer
!
</presentation>
W H I P P L E H I L L
All Rights Reserved
flickr.com/splorp
http://creativecommons.org/about/
