ABOUT THE MOVIESWith the EIFF brand comes a perception

that we only program arty, navel-gazing,

all sub-titled films. Certainly there are

a few. But it’s a festival – explore and

enlighten! Do take in a sub-titled film

though – at least once.

You will know very little about most of the

films at EIFF. That in itself is intimidating.

But after this festival, you will hear about

many of them as they get theatrical re-

lease around the country, and Academy

Award nominations.

PAST FILMSTo explain by example… here’s a look

at films from previous festivals that you

wouldn’t have known about at the time,

but you’ve certainly heard about since.

And, they premiered at EIFF. So anyone

who saw these films at EIFF saw them

for the first (and sometimes only) time

in Edmonton.

An Education, Anvil: The Story of Anvil,

Bend It Like Beckham, Broken Embraces,

City of God, Cooking With Stella, Depar-

tures, It Might Get Loud, Lust/Caution,

One Week, Pontypool, Repo: The Genetic

Opera, Spellbound, The White Ribbon,

Water, Winnebego Man, Zack and Miri

Make A Porno to name a few.

AND GUESTSFilmmakers are what make the FESTi-

val more than just a collection of movie

screenings. Over the years, we’ve had

the honor of hosting: Carl Bessai, Jon

Cryer, Werner Herzog, Rebecca Jen-

kins, Norman Jewison, Jorgen Leth,

Albert Maysles, Bruce McDonald, Don

McKellar, Deepa Mehta, Dilip Mehta,

John Waters, Anne Wheeler… and the

list goes on! Who’s coming to the 2010

EIFF? Due to printer deadlines, we don’t

have our guest line-up locked at this

time. But we do update our website as

filmmakers are confirmed.

ABOUT THE FESTIVALThe Edmonton International Film Festival... international, independent and eye-opening. Our Festival is about 'discovery'. We strive to uncover cinematic gems and celebrate unique voices in movie-making such as directors, writers and producers. EIFF is about films and the people who make them.

More than 800 films submitted to this year’s EIFF. That’s another 20% increase over 2009. And proof that our unique brand of film festival is resonating with filmmakers who have been here and are spreading the word about EIFF to their peers. Our commitment to honoring filmMAKERS, celebrating what they do, con-tinues to set our festival apart. Particularly from those festivals that garner loads of international media attention based on the number of ‘stars’ in attendance.

FESTIVAL PASSES ARE AVAILABLE NOW until September 30thPROGRAM Guides are FREE and available at Empire City Centre 9

REEL DEAL all-access pass ($119.75)The Cadillac of passes – gets you into Galas, Special Presentations, Lunchbox Shorts, all the feature films you can handle and more! Fully transferrable.

6-PACK ($69.75) Six movies for the price of five. 6-Packs can be used to bring 5 friends with you to a regular ($13.75 or less) screening or whatever variation you can dream up. Up to six people can see any film that’s priced at $13.75 or less with one 6-Pack. Fully transferrable.

PURCHASE Festival Passes and Advance Tickets to select films at:

FESTIVAL OFFICEThe Edmonton International Film Festival offices are located at:#201, 10816A – 82 AvenueEDMONTON, Alberta T6E 2B3Phone: 780-423-0844 E-mail: info@edmontonfilmfest.comOffice Hours are 9am to 5pm weekdays

FESTIVAL THEATRESFrom September 24 to October 2, all Festival films screen at one location:Empire City Centre 9 – third floor of Edmonton City Centre.

WHAT’S A GALA?Glad you asked. Tickets are $25 for Gala events which consist of a fabulous film and an after-party where you can hobnob with guest filmmakers/actors. Summed up, it’s mingling, movies and… magic!

PARTY DEETSNEW! THIS YEAR… Elephant & Castle is the Official Pub of EIFF!The fabulous team at Elephant & Castle (located just outside Empire Theatres box office) are offering a 15% discount on food and beverage for everyone with a 2010 EIFF Pass, or a day-of ticket to an EIFF flick. And for those films where we are honored to have guests in attendance, we’ll all hook up after their film at E&C for a brewski and tasty E&C nibbles.

TIX on the SquareSir Winston Churchill Square

w w w . t i x o n t h e s q u a r e . c a

Empire City Centre 910200 – 102 Avenue (3rd floor)

w w w . e m p i r e t h e a t r e s . c o m

LOCATIONS

TICKETS

Sneak Peek! Each year, EIFF has the privilege of being the only organization in Canada to present the annual Clio Award winning commercials to general audiences. 80-minutes of wall to wall propaganda! You gotta love it. Presented by Parcom Marketing – our Official Ad-vertising Agency! The World’s Hottest Commercials is an annual week-long fundraiser event scheduled for early 2011.

Edmonton Premiere! Fathers & Sons is Edmonton-born filmmaker Carl Bessai’s brilliant comedic exploration of a varied group of men and the universal, sometimes very complex relationships they share with their fathers.

Attending: Carl Bessai (Director).

We present five international short film packages that are each different from each other. They are 45-mins. and start at 12:10pm ending at 12:55pm – just in time for you to get back to the office. Tix are just $11.75 and include lunch.

WORLD’S HOTTEST COMMERCIALSMonday, Sept. 27 at 6:45pm | $20 Advance tickets at TIX

FATHERS & SONSSaturday, Sept. 25 at 7:00pm | Dramatic Comedy | Canada

LUNCHBOX SHORTS Monday thru Friday (Sept. 27th to Oct. 1st inclusive)

OPENING NIGHT GALA: Score! A Hockey MusicalFriday, September 24th at 7pm | Comedy | Canada | $25 Advance tickets at TIX

Edmonton Premiere! Seventeen-year old Farley (Noah Reid) has the stick-handling skills to be the next Sidney Crosby… not that Farley has any idea who Crosby is! He`s led a sheltered life. Home schooled by parents (Olivia Newton-John and Marc Jordan) whose idea of homework is trips to an art gallery or ashram. His best friend is Eve (Allie MacDonald), the girl who`s lived next door since they were both three. Much to the dismay of his parents, Farley loves to play shinny with the local rink rats. To their even greater dismay, Farley is signed to a junior hockey league, where he achieves instant stardom. From the director of EIFF 2008 Audience Award Winner One Week, and featuring original songs written by The Barenaked Ladies, Hawksley Workman, Amy Sky, and Marc Jordan, SCORE: A Hockey Musical is a gloriously inventive and undeni-ably infectious new Canadian classic!

Attending: Avi Federgreen (Producer), Michael McGowan (Director) and Allie McDonald (Lead Actress).

NOW… about those movies! Here’s a small sample of what’s on the platter at EIFF.

CLOSING NIGHT GALA:Rock ‘n’ Roll Dreams of Duncan ChristopherSaturday, October 2nd at 7:30pm | Dramatic Comedy | USA | $25 Ad-vance tickets at TIX

Canadian Premiere! Duncan Christopher (winningly played by writer/producer Jack Roberts) is an ordinary guy who just hap-pened to grow up the son of a suicidal rock star. After an intro-spective fall at his 30th birthday party, Duncan moves to Tulsa to pursue his father’s legendary craft. With the help of his almost- charming cousin, Duncan lands a bar gig – at a cut-throat, city-wide karaoke competition. Now all that stands between Duncan and rock ‘n’ roll glory is local karaoke legend, Simply Irresistible! Filled with great music, gut-busting laughs, and tons of heart, The Rock n Roll Dreams of Duncan Christopher is destined to be the sleeper hit of 2010!

Attending: Justin Monroe (Director/Producer), Aaron Moreland (Writer and Lead Actor) and Jack Roberts (Actor).

THE PHARMACISTSunday, Sept. 26 at 9:00pm | Drama | Canada

World Premiere! Shot right here in Edmonton, The Pharmacist is a wild and funny crime caper, loaded with fine performances by the cream of the crop of local acting talent – Corey Loranger, Anna-Maria LeMaistre, Christopher Craddock, Clinton Carew, Andy Northrup, Scott McPherson… just to name a few. We could not be more proud to unleash this first-ever public screening to an appreciative EIFF audience. So come out and see some great local filmmaking - no prescription required.

CRYING WITH LAUGHTERTuesday, Sept. 28 at 7:00pm | Dramedy | UK

Canadian Premiere! Joey Frisk (Stephen McCole) is a stand-up comic whose life has just stopped be-ing funny. With an American talent scout flying in to Edinburgh to check out his act, his life begins to un-ravel. When his landlord threatens to evict him for not paying his rent, Joey threatens to kill the man in front of a captive audience. Led by Stephen Mc-Cole's fearless portrayal of the hapless Joey Frisk, director Justin Molotnikov has crafted a darkly fun-ny and memorably sinister debut feature.

Attending: Stephen McCole (Actor) and Justin Molotnikov (Director)

HOWLThursday, Sept. 30 at 7:15pm | Docu-drama | USA

Edmonton Premiere! James Franco stars as the young Allen Ginsberg – poet and counter-culture chronicler of the Beat Generation. In his famous-ly confessional, leave-nothing-out style, Ginsberg recounts the road trips & love affairs that led to the most timeless and electrifying work of his career, the poem Howl. Jon Hamm (Mad Men) mesmerizes as the passionate defense attorney.

MUSIC FROM THE BIG HOUSEFriday, Oct. 1 at 8:00pm | Documentary | Canada

Western Canada Premiere! From acclaimed direc-tor Bruce McDonald comes a soulful musical docu-mentary starring blues legend Rita Chiarelli as she makes a life-changing pilgrimage to the birthplace of the blues, Louisiana State Maximum Security Peni-tentiary – AKA: Angola Prison. Commanding an au-dience of some 800 inmates, history is written anew in an extraordinary musical extravaganza behind the bars. Let yourself to be swept away by voices that have been locked up for life as they share their sto-ries – and the stage – with one of Blues’ most soulful pilgrim daughters.

Attending: Rita Chiarelli

SCHEDULE AT A GLANCE

Festival Partners:Canada Council for the Arts

City of EdmontonEdmonton Arts Council

Telefilm CanadaTransAlta

Official Downtown Location:Edmonton City Centre

Official Creative Agency:Parcom Marketing Inc.

Official Post-Production House:LIMBO Editing

Official Production Company:Frame 30 Productions Ltd.

Official Hotel:The Matrix Hotel

Official Beer:Big Rock

Official Pub:Elephant & Castle

Official Printers:RR Donnelley

Exclusive Weekly Newspaper:VUE Weekly

Exclusive Television Sponsor:Citytv

Exclusive Radio Partners:SONIC and WORLD FM

LEAD ROLE Sponsors:Alberta Foundation for the Arts

Economic Development Edmonton (Edmonton Film Commission)Empire Theatres

ETSRatcreek Design

KEY GRIP Sponsors:Budget Car & Truck Rentals

Clio AwardsKodak Canada

PRESTO! Digital

SUPPORTING CAST Sponsors:Ascot Property Management

BannerzB-Side

Budget Car & Truck RentalsDowntown Business Association

FedExRoth & Ramberg

Technicolor

FESTIVAL SPONSORSOur sincere, heart-felt thanks to the following sponsors whose support makes this, the 24th Edmonton International Film Festival possible!