EDEX Magazine April 2011

EDEX+Plus Careers Magazine2

Sailing at the Pinnacle...................3,4,6,8lms;dka wð;a msßiaf.a iqmsß w;aoelSï .... 12-14

Pinnacle3. Education41.

Theme Pages46.

Theme Pages53.

Books I Love to Read52.

Careers

IT Savvy34.

Green36.

- ;drl - - kA+ud;; -

15.

28.

3EDEX+Plus Careers Magazine

Pinnacle

Q. Can you tell us how you entered the shipping industry?

The interest for shipping was derived from a friend of mine who was sailing. In the meantime I responded to an advertisement for a vacancy in a newspaper posted by the Ceylon Shipping Corporation. I got through all evaluation tests and became the batch top and thereby received a scholarship to undergo training on Indian State training ship “Rajendra” from 1974 to 1976. Then I joined Ceylon Shipping Corporation. I must mention that it took some persuasion and convincing of my family to allow me to get into the shipping industry, initially, as I was getting into unchartered waters so to speak, and more into an area of the unknown than the known. However, this was my dream and I would not have chosen second best.

Q. How did you progress in your career from being a “sailor”?

I sailed in all ranks from cadet to ship captain before joining a German shipping company for a short period. I became a ship captain passing all the relevant exams and at the age of 28 years became one of the youngest to get the command of a foreign going (Class 1) ship.

I would like to mention that during my sailing career from cadet to ship captain I had the opportunity to sail through many oceans, to visit many countries (approximately 60), encounter many types of weather and meet different persons of different nationalities which helped me to groom myself and gain experience to climb up the ladder.

The other experience I got as seafarer was to visit many ports in the world; including underdeveloped ports such as Mukhalla in South Yemen and developed ports like Tokyo and Rotterdam where I witnessed a contrast of facilities available. This made me to reflect on and appreciate what we have in our lives.

After departing from my sailing career in 1988, I joined Ceyline Shipping Limited, a shipping crew management company, as General Manager. I was promoted as Director General Manager in 1989 and became a share holder Managing Director in 1990. In 1991 I was appointed the Group Managing Director of Ceyline Group.

Q. What do you consider as turning points of your career to reach the pinnacle in the shipping industry?

With the appointment as Managing Director I lead the Ceyline Group to be the most diversified shipping group in Sri Lanka covering a spectrum of businesses within and out of marine industry. Starting with maritime training and education, Ceyline ventured in to liner shipping and feeder services, reefer container management, marine surveys, logistics and ship owning, ship supplies, ship repairs, healthcare and IT.

Professionalism, honesty, commit-ment, hard work, loyalty helped me to reach the present position in the Industry.

Q. In your opinion, what are the positive features of the local shipping industry?

Strategically located in the Indian Ocean closer to the main sea route from the Far East and Australia to Europe and America, Sri Lanka is geographically well located. Specially, Colombo is a major port of call for more than 30 main lines including almost all top container carriers and more than15 feeder carriers. Most larger container carriers do not call at Indian, Pakistan and Bangladesh ports because they do not have sufficient depths and facilities to handle such vessels and also they are handicapped in other ancillary marine services vital for the shipping trade. Sri Lanka is an island with an advantageous location for global maritime

Memberships :

· Fellow Member of Nautical Institute (FNI), Chartered Institute of Logistics & Transport (FCILT) and Fellow Member of Certified Professional Managers (FCPM)

· President of Company of Master Mariners in 2005

· Chairman of Ceylon Association of Ships’ Agents from 2006 to 2008

· Member of Committee appointed by His Excellency the President on Maritime Affairs under the Chairmanship of Hon. Justice P. A. Rathnayake, Judge of the Supreme Court in 2009

The EDEX+Plus crew goes on board a journey of discovery with Capt. Ajith Peiris, to get an insight into the dynamic and

ever-changing sea-scape of the shipping industry

Sailing at the Pinnacle

Capt. Ajith Peiris

Sharlene De Chickera spoke to Capt. Ajith Peiris to get an insight into this exciting industry...


Pinnacle

activities. The current government policy is to make Sri Lanka the centre of the Asian silk route. There is major planning by the government to turn Sri Lanka in to a regional hub of maritime and logistics. Developing Sri Lanka as a maritime centre in the region will provide logistical support to global shipping and will also significantly enhance the national economy.

However, a few ports in India have developed container terminals enabling service to 3rd generation container vessels and a few other ports are planning to strengthen their container handling capacity with foreign investments.

Indian sub-continental ports cannot be compared with Colombo at this stage because the depth of all those ports is lesser than Colombo by about 3 to 4 meters and calling large vessels into such ports would be a risky operation. In addition to the above the ships’ requirements do not confine only for cargo handling facilities but for other ancillary services such as bunkering, ship repairs etc, as well. In this context Colombo is far ahead of Indian sub-continental ports. Top of all that deviation costs from main shipping routes to these ports will be very much higher than for Colombo. As such, some of these ports could be looked in as possible mini-hubs to take Indian cargo by feeder vessels to Colombo or any other major hub.

Q. How are Sri Lankan ports being geared to keep upto designed plans and also to meet with competition?

Colombo port was developed and equipped to handle a vastly increased volume of trans-shipment domestic cargo. Anticipating changing trends, the port adapted itself swiftly to switch over from the break-bulk to container system in cargo handling. The advances in container handling facilities in Colombo served as an impetus to local shippers and exporters to containerize their cargos to suit foreign market conditions. At the same time, services and facilities are structured to cater to the growing trans-shipment trade in the region. There are three container terminals namely Jaya Container Terminal (JTC), Unity Container Terminal (UCT) and Samagi Container Terminal (SCT). In addition to that, SLPA came to a private-public partnership with South Asia Gateway Terminal (SAGT). Today, Colombo has emerged as the gateway to South Asia.

Port facilities adjacent to and outside the existing Port of Colombo are being expanded or newly established

to meet future demands in ship traffic envisioned for year 2020. General cargo handling is shifted to Galle to provide a better service to container vessels by creating more land space and reducing congestion in shipping channels. The Southern Expressway will provide for creation of new distribution/ logistics hubs

adjacent to it. Developing Hambantota as a multipurpose international port primarily for conventional cargo will help ease channel congestion at Colombo by transferring break bulk activities to Hambantota. Capacity will be enhanced to handle large passenger vessels and car carriers to help tourism and vehicle trans-shipment activities.

A yacht marina is being provided at Galle to encourage tourism. Ship repairs, bunkering, ship handling and off shore supplies can also be accommodated.

Trincomalee will be developed as an eco-port. With its unique marine habitats, tremendous natural resources and heritage it has the potential to attract tourists. The bay environment shall be protected and preserved leaving room mainly for leisure activities. Commercial maritime movements will be facilitated by a common user jetty that is built south of Trincomalee.

Kankasanthurai and Point Pedro will function as regional ports that compliment economic and industrial development. Oluvil port will be developed as a regional port to handle bulk and break bulk cargo to meet demands for development of the region comprising districts of Ampara, Batticaloa, Monaragala and Badulla.

Q. Will the construction of new ports be an added impetus?

Sri Lanka lost a major stake of ship repair and bunker supplying due to lack of berths for such operations in Colombo because of high concentration on container handling at the Port of Colombo. The current development of the port of Hambanota will facilitate catering to both the said services and provide a better service. Also there are more than 100 vessels per day passing Sri Lanka’s south-west coast with no value addition to the country’s economy. The newly developed Hambantota Port will handle oil, bulk and break bulk cargo as well. When Colombo is unable to expand facilities to meet demands in future, Hambantota will be ready to take over and be ahead of regional competitors.

Q. What other steps shall be taken to reach the goal of becoming a shipping hub of the region?

It will be advantageous if Sri Lanka can increase its exports, substantially to international markets in USA, Europe and other parts of Asia, so that many main liner vessels are attracted to frequently

Shipping indeed is an attractive field

chosen by the youth in terms of prestige and income. Locally, there is a major demand for

jobs at both skilled and professional

levels



Pinnacle

call over at Sri Lankan ports. While the government takes action to develop ports and infrastructure of the country it should work with the private sector to attract more main line operators. The government also needs to scrutinize more into the conditions of employment to minimize brain drain. If Sri Lanka could provide value added services by way of enhancing or providing logistics and warehousing facilities, it could attract more multinational brands to invest in setting up their production plants in Sri Lanka, creating more opportunities for shipping.

Necessary amendments to the legislation and creation of conducive environment towards rapid decision making, approval procedures and investment promotional aspects including tax rebates, etc. need to be established. As a renowned economist once said “Sri Lanka needs to streamline many procedures which would in turn increase the ease of doing business". For example, Sri Lanka has more procedures involved in obtaining licenses and permits to build a warehouse,

compared to other South Asian countries. Tax administration could be streamlined and revised to boost efficiency of the overall system.

Number of procedures in property registration in Sri Lanka exceeds the regional average. Nonetheless, costs are still lower. There is much scope to further strengthen the country’s financial infrastructure, in terms of collection and dissemination of credit information (for both individuals and firms). There is a need to increase the level of transparency and accountability concerning transactions in the country, to encourage a higher level of economic activity. Risk to growth in the post-conflict era has receded but several potential areas need monitoring such as prolonged weaknesses of advanced economies, accelerated inflation due to commodity price shocks, slow pace of reforms, investors’ perceptions of increased fiscal weaknesses and inability to diversify domestic production structures.

Q. What potential challenges exist as impediments to developing the

shipping industry and how shall we be geared to face them?

As said, the government plans to turn Sri Lanka in to a regional hub for maritime and logistics. We are aware that the same is taking place in the South Indian region. This will limit and divert Sri Lanka’s stake of trans-shipment business. Rapid port and infrastructure development needs to take place, as we need to compete, especially with our neighboring country. Creating an enabling environment for public private partnership in establishing necessary infrastructure and services is of paramount importance. In this informational era international ports have geared themselves accordingly by being IT driven with cutting edge technological solutions (e.g. Electronic Data Interchange (EDI) in cargo clearing, cargo tracking etc). Thereby they have managed to increase efficiency and being support of Just-in-Time systems adopted by top production plants in the world. Therefore, in order to be on par with other international ports Sri Lanka must expose itself to these developments.

A school leaver selecting a sailing career after graduating with three years of studies as a cadet officer or an engineer,

will be placed on a ship as a third officer/ engineer, within a range of about US$ 1,500 – 2,000 monthly salary

Q. How is shipping viewed as an industry locally? Is it an industry that will attract youth, as a first preference?

Shipping indeed is an attractive field chosen by the youth in terms of prestige and income. Locally, there is a major demand for jobs at both skilled and professional levels. We could see that there are many children following in the footsteps of parents and they are encouraged by their parents to choose the field despite negative perceptions of a minor part of the society. About 20 years ago, there was a bad image in becoming a seafarer. But once Ceylon Shipping Corporation started owning and operating ships, many locals became seafarers and the bad image slowly went away. The local youth who earn money from the shipping trade return to villages to start businesses. This aids development of the local community, and sometimes they return to the shipping trade after an absence of a couple of years in the event, the businesses do not become too prospective. The tendency is to get back into shipping again. Apart from having

opportunities on board ships as mentioned above opportunities are many in the shipping industry such as shipping agency, freight forwarding, logistics etc.

Q. What is the scope in the shipping industry in terms of jobs? What are considered as key areas that will be attractive to youth?

A school leaver selecting a sailing career after graduating with three years of studies as a cadet officer or an engineer, will be placed on a ship as a third officer/ engineer, within a range of about US$ 1,500 – 2,000 monthly salary. A youth who starts his career as a deck cadet on a cargo ship, can aspire to become a captain in about ten years. A captain can earn up to US $ 8,000 -10,000 per month. Generally the industry is male dominated, though there are some female captains from European countries. The demand of the industry warrants more males joining and sustaining a career path reaching captain level than females. Factors I see which makes the Industry attractive in terms of one’s career decision are higher salary

levels, prestige and stability of the industry (since the sea transportation mode is vital for world trade). Also, the opportunity to travel around the world and one’s passion to take up challenges will drive one to take up a sea going career.

The scope is enormous in this field; either it is sea faring or non-seafaring. Especially in Sri Lanka, with the expansion of ports and increase of trade activities there will be a increase in job opportunities in the field. Also, with the shortage of officers and engineers in the international market Sri Lankans are greatly in demand to take up these jobs with competitive salaries.

Q. What basic entry level opportunities do exist for youth? Specially, for youth who lack basic exposure, yet may be interested in getting in to this industry?

The field is open for those who have passed GCE Advanced Level examination to enter training to become a navigation cadet or an engineering cadet. At the same time they need to posses an acceptable level of IQ, physical fitness and knowledge


The Colombo International Nautical & Engineering College which is popularly called and known as the CINEC Maritime Campus nestles in the picturesque suburbs of Malabe.

Established in the year 1990 CINEC bears the unique distinction of having its foundation on four distinct quality management systems which is rarely found elsewhere.

ISO 9001:2008 Quality Management System Standard, ISO 14001:2004 Environmental Management System Standard, OHSAS 18001:2007 Occupational Health & Safety Management system; and DNV Standard for Maritime Academies collectively provides for the quality of the human resource produced through the network of academic excellence at CINEC.

CINEC is the only organization in Sri Lanka to win the Prestigious National Quality Award for three consecutive occasions and it is the proud winner of Asia Pacific Quality Award for “Best in Class Education Organization” year 2010.

There are countless Universities and Colleges throughout the world and a myriad of educational programs. Moreover, higher education is the key to a successful career path and there are hundreds of Sri Lankan students who wish to do their higher studies after completion of their O/Ls and A/Ls and what better place than in a world class campus right here on home soil. CINEC presents an expanding horizon for a value added education system that could successfully deal with the mismatch between student demand and market needs that currently prevail.

CINEC, Sri Lanka's largest private institute of higher education with branches in Colombo City, Trincomalee and Jaffna provides World Class Excellence in Education and Training. It caters for over 14,000 students annually, who follow a range of over 150 study and training programs on offer, all leading to highly sought-after opportunities of employment in fields of Maritime activities, Logistics and Transportation, Engineering, and in Information Technology.

Help is on the way and it's in the form of a premier and a pioneering higher educational institution launched by a group of eminent educationalists, CINEC offers programs to suit everyone and the choices are many. CINEC offers internationally recognized degree programs affiliated with foreign universities: in Australia, UK and China, giving the opportunity for Sri Lankan students to

excel in higher education in the different fields. The organizational structure of CINEC consists of 4 main faculties delivering over 150 quality educational programs, all leading to gainful employment in Maritime, Logistics, IT and General Engineering which Disciplines from certificate level to Bachelor's, Master's and Doctoral Degrees.

The academic faculties at CINEC are amongst some of the best found in the country. Our staffs are both qualified and competent in the relevant subject areas with long years of teaching and counselling experience.

The Faculty of Maritime Sciences offers courses in Navigation, Maritime Safety and Survival and Marine Communication.

The Faculty of Marine Engineering offer courses in Marine Engineering, Marine Electrical and Electronics and Industrial Engineering.

The Faculty of Engineering Sciences offer courses in Electronics and Communication, Mechatronics, Mechanical, Automotive Systems and Engineering Design Management as well as Ocean Engineering, Marine and Offshore Systems Engineering and Naval Architecture.

The Faculty of Management offers courses in International Transportation and Logistics which paves the way for students to secure highly desirable positions of employment, locally as well as internationally, in fields of Logistics, Transportation, Freight Forwarding, International Trade, Warehouse Management and Supply Chain Management.

CINEC IT is an associate ICT education and training institution of CINEC, which delivers quality ICT training in Sri Lanka. Programs conducted at CINEC IT offers courses leading students up to Diploma, Advanced Diploma and which leads eventually to a degree in Information & Communication Technology.

CINEC has some of the best sports and recreational facilities for students which provides for the opportunity to keep them both physically and spiritually active enabling them to excel academically. CINEC students are can participate at Yoga sessions, social dancing, music and other social activities within the Campus which gives them the right balance to cope with the rigours associated with employment.

The Future is Now @ CINEC Maritime Campus

Join us and experience in first hand after your O/L’s and A/L’s…

EDEX+Plus Careers Magazine8 EDEX+Plus Careers Magazine8

Pinnacleof English. Those who do not posses Advanced Level qualifications can enter the field as skilled employees such as motorman, boson etc. I must mention that the shipping industry is a very lucrative career available in Sri Lanka. A school leaver with 3 passes in mathematics or science in A/Ls can get into this field.

Q. What categories of skilled/ professional jobs related to the industry will provide more job opportunities, in the long run?

Although Sri Lanka doesn’t have a large fleet of ships the demand for our seafarers comes from foreign shipping companies in countries such as Germany, Japan, Greece and Hong Kong. Sri Lankans are in higher demand in the international market since they are acquainted with the English language more than the other seafaring nations.

One of the surveys has revealed that there will be a shortage of about 40,000 officers and engineers in the international market by 2015. Actually the demand for such a large number of officers in the industry might get reduced due to the effects of economic recession. The natural tendency in the world is that when a country reaches the category of a ‘developed nation’, the citizens will prefer to choose an executive level job closer to home rather than being away from the family while earning the same remuneration. Therefore, officers from developing countries will have a great demand.

Q. Do we have enough capacity in higher education and vocational training institutes locally in this field to cater to the future demand for trained professionals in the industry?

Yes, we do have sufficient capacity to cater to current needs. It needs more upgrading in terms of modern technology but from now on we have to be prepared to expand to cater to the future needs.

Q. What are the current barriers of entry to the shipping industry for rural youth? How can we eliminate these barriers?

The main barrier I see is lack of awareness among the rural youth. Many are not aware of the spectrum of opportunities available in terms of training and employment. Even three decades ago the seafaring career was chosen by Roman Catholic, Christian community of Sri Lanka over cultural issues. But now I am happy to see that such trends have changed. The parents were reluctant for their children being exposed to different

cultures for fear of being spoilt. What I feel is that it will not happen if one is self disciplined and has a sound knowledge of world’s different cultures and also posses a high level of emotional intelligence.

The other barrier I see is that the wrong perceptions over high cost of education. It is not always the case. There are plenty of financial assistance offered by the government as well as private sector institutions. The fees are on par with the other professional qualifications.

The other barrier I would see is the English language skill. One would be reluctant and deter from entering into the Industry due to lack of English language skills. I earlier mentioned that Sri Lankans are comparatively higher in demand due to them being comparatively conversant in English than other seafaring nations. Therefore, our youth need to take advantage of this opportunity to equip themselves with this skill as there is plenty of training available in Sri Lanka.

Q. In your opinion, what are the critical policy decisions that should be taken by the government to help the shipping industry in terms of providing a skilled workforce required for the industry? What is the role of the private sector in achieving the objective?

Government needs to give more facilities to provide industry related training to youth and create more awareness on

opportunities available. English language training, training on ethics and cross cultural awareness is a crucial thing that the government needs to look into as we come across situations where deserting seafarers have issues related to such aspects, having conflicts and making demands that result in foreign principals loosing trust on Sri Lankans.

I wish to mention that the government has identified this and formed a special Presidential Committee on Maritime Affairs headed by Hon. Justice P. A. Rathnayake, comprising of officials representing Sri Lanka Ports Authority, Ceylon Shipping Corporation, Directorate of Merchant Shipping and Ceylon Association of Ships’ Agents.

There are many private sector institutions providing a range of programmes from skills development, vocational training to doctorate programmes related to shipping industry ensuring employability at organizations worldwide and I am proud to say that many Sri Lankan professionals are recognized worldwide, and some of them are steering top positions.

Government also must offer fiscal benefits such as tax exemptions to institutions providing employment and bringing in foreign exchange to the country.

I must mention that the shipping industry is a very lucrative career available in Sri Lanka. A school leaver with 3 passes in mathematics or

science in A/Ls can get into this field




m%' Tn keõ ms<sn| l¾udka;hg m%fõY jqfka fldfyduo@

1974 isg 1976 olajd bka§h rcfha

rdfÊkaø kefõ mqyqKqjlska ;uhs uu

uf.a jD;a;Sh Ôú;h wdrïN lf<a'

ug fï wjia:dj ,enqfKa ,xld keõ

(Shipping) ixia:dj uÕska m%odkh lrk

,o YsIH;ajhla ksid' B<Õg uu ,xld keõ

ixia:dfõ lms;dka ;k;=r olajd Wiia ùï

,nñka lghq;= l<d' wk;=rej flá l,lg

c¾udkq keõ iud.ulg iïnkaO jqKd'

úfoaYhlg hd;%d lrk kejl wKfok

,dnd,;uhka w;ßka flfkla njg

m;afjñka uu jhi 28 § lms;dka jrfhla

njg m;a jqkd'

uf.a mjqf,a whj fï i|yd fmd<Ujd

.ekSu ;rula wiSre jQ nj lsj hq;=hs' flfia

fj;;a fuh uf.a isykh jqKd'

m%' kdúlfhla njg m;aùfuka Tn Tfí jD;a;Sh Ôú;fha m%.;sh w;a lr.;af;a flfiao@

1988 § uf.a kdúl jD;a;shka

iuq.ekSfuka miqj uu iS,hska keõ

wdh;khg iïnkaO jqKd" General Manager f,ig" 1989 §' 1990 § Managing Director njg m;ajqKd' 1991 § iS,hska

wdh;kfha lKavdhï Managing Director f,ig udj m;a lrkq ,enqjd'

m%' keõ l¾udka;fha Wia ;;ajhlg m;aùug Tfí jD;a;Sh Ôú;fha ixêia:dk f,i Tn i,lkafka fudkjdo@

iS,hska lKavdhfï Managing Director njg m;aùfuka uu th ,xldfõ

jvd;au úúOdx.SlrKh jQ keõ lKavdhu

njg m;a lsÍug kdhl;ajh ÿkakd'

2005 § uu udiag¾ fuÍka wdh;kfha

iNdm;s f,i m;a lrkq ,enqjd' 2006" 2007"

2008 jirj, ,xld keõ ksfhdað;hkaf.a

ix.ufha iNdm;sj isáhd' 2009 § .re P.A. r;akdhl úksiqrejrhdf.a iNdm;S;ajfhka

hq;a kdúl lghq;= ms<sn| lñgqfõ

idudðlfhla f,ig ckdêm;s;=ud úiska

udj m;a l<d' ,sìhdj" hqlaf¾kh yd

úhÜkduh ms<sn| lghq;= lrk jHdmdr

ksfhdað; uKav,fha idudðlfhla f,ig

udj m;al<d'

m%' f.da,Sh keõ l¾udka;h ms<sn| wmg úYaf,aIKhla bÈßm;a lsÍug Tng yelso@

f.da,Sh yd mq¿,a njg wu;rj id.r

m%jdykh ;ju;a b;d ;rÕldÍhs' wfkla

m%jdyk udOHhka yd ii|k úg thg

jehjkafka wvqu msßjehla' mdßfNda.sl

NdKavj, wjidk jákdlug tl;=jk

kdúl m%jdyk .dia;=j b;d wvqhs'

f.da,Sh jYfhka NdKav p,kfhka 80]

la isÿjkafka keõ yryd" th b;d jeo.;a

m%jdyk udOHhla' iuyr ixj¾Okh

fjñka mj;sk rgj, wiSre foaY iSud

;rKh lsÍfï ls%hdj,Ska iy wixj¾ê;

N+ñ m%jdyk há;, myiqlu ksid fuh

óg;a jvd jeähs'

keõ l¾udka;hg lkafÜk¾ keõ"

ny,qï keõ" f;,a keõ wd§ úúO keõ

wka;¾.; fjkjd' rdcHhka 150 lg wêl

m%udKhla f,dal keõ fgdka m%udKh

i|yd odhl;ajh orkjd' mekudj i;=j

fgdka ñ,shk 173 la o ,sìhdj i;=j fgdka

ñ,shk 79 lao" nydudia ys fgdka ñ,shk

47 la o ;sfnkjd' fydxfldx" isx.mamQrej"

.%Sish" fuda,agdj" Ökh iy wefußld

tlai;a ckmoh hk rgj,a o óg we;=<;a'

iuia; f,dalfha keõ fgdka m%udKfhka

17'4] la ysñj we;af;a .%Sishg' cmdkhg

15] la ysñhs' c¾uksh" Ökh" fkda¾fõ iy

weußld tlai;a ckmoh tl;=j 26] la

ysñlr .kakjd'

cd;Hka;r m:hka ys fiajh lrk

iEu rglgu mdfya wh;a ks,OdÍka 460"000

la iy m%udKkhka 721"000 la isákjd'

keõ .uka .dia;= ms,smSkfha iy bkaÈhdfõ

by<hs' Ökfha o keõ .dia;= miq.sh jir

lSmfha by< .shd' hqfrdamh" fl%dafhaáhdj"

hqlaf¾kh keõ lafIa;%hg fyd| ks<OdÍka"

Y%uh iïmdokh lrk rgj,a njg

ye¢kaúh yelshs'

m%' keõ l¾udka;fha j¾;udk ixj¾Okhka fudkjdo@

keõ l¾udka;h f.da,Sh wd¾Ólh

iuÕ wka;¾ iïnkaO;djhlska hqla;hs'

th iajNdjfhkau ixlS¾Khs' f.da,Sh

fjf<|du u; ±ä f,i r|d mej;Su ksid

th f,dal wd¾Ólfha WÉpdjpkhka wkqj

keõ l¾udka;fha ñ, l< fkdyels jákdlï fidhdEDEX + Plus l< pdßldfõ§ yuqjQ lms;dka

wð;a msßiaf.a iqmsß w;aoelSï'''idlÉPd igyk Yd,ska ä Ñflard" mßj¾;kh wixld úfca,;a

Pinnacle

f,dalfha we;s iajNdúl

m%jK;djh kï cd;shla

ixj¾ê; cd;shla njg

m;ajQ úg ;ukaf.a

mjq,aj,ska wE;aj lrk

/lshdj,g jvd ksjig

lsÜgq /lshdjkag

mqrjeishka fhduqùuhs'

fï ksid ixj¾Okh

fjñka mj;sk rgj,

ks,OdÍkag fyd|

b,aüla mj;skq we;


Pinnacle

hñka by< yd my< j¾Okhka w;am;a lr

.kakjd' kQ;kfha we;s jQ wd¾Ólfha lvd

jeàu ±ä f,i keõ l¾udka;hg n,mEjd'

keõ l¾udka;h yd f.da,Sh fjf<|du w;r

we;s wka;¾ r|d meje;au fld;rïo hkak

mila lsÍug Bg jvd fyd| WodyrKhla

;j;a ke;s ;rï'

fufyhqï msßjeh wêl ùu ,dN

wvqùu ksid keõ msg;aùu wj,x.= ùu fyda

m%udo ùu lSmjrla isÿjqKd' f;,a keõ j,g

;u fufyhqï msßjeh wdjrKh lr .ekSug

m%udKj;a ;rï bmhSug fkdyelsh' fuu

wd¾Ól w¾nqoh lkafÜk¾ fjf<|dug;a

n,mEjd' fndfyda lkafÜk¾ jHdmdr

wdh;k uqo,a m%Yakj,g uqyqK mEjd'

keõ úlsKSu m%udKd;aul jYfhka

wvqùu ksid keõ ksIamdok fCIa;%hg o

fuh n,mEjd' fndfyda keõ l¾udka;

r|d meje;Sug W;aidy l<d rcfhka yd

wdfhdaclhkaf.ka uQ,H iïmdok ,nd

.ksñk'a l=vd l¾udka;lrejkag l¾udka;

jid ±óug fyda r|d meje;Sug úYd,

l¾udka; lrejka yd tlaùug isÿjqKd'

j¾;udkfha m%jdyk l=,S m%;sY;hka

j, hï j¾Okhla olakg ,efnkjd' kuq;a

j¾Okh isÿjkafka fifuka' kej; keõ

l¾udka;h h:d ;;a;ajhg m;ajkafka

ljodo hk m%Yakhg ms<s;=re iemhSu

wiSreh' iuyr keõ iud.ï Ökh" ol=Kq

fldßhdj" wefußld tlai;a ckmoh iy

mekudj iïnkaO jk m:hka ys fiajd

iemhSu w;aysgqjd ;sfnkjd' fuu lvd

jeàu keõ l¾udka;hg wjia:djla ,nd §

;sfnkjd" wkd.;fha we;súh yels ´kEu

w¾nqohla yuqfõ fkdjeà isàug Yla;su;a

ls%hdoduhla we;slr .ekSug'

2010 kdúl m%jdykh ms<sn|

UNCTAD iÕrdj olajkafka" keõ

l¾udka;h l%ufhka h:d ;;a;ajhg

m;afjñka ;snqK;a" thg mj;akd wd¾Ól

;;a;ajhka yd keõ m%jdyk .dia;="

hd;%djkaf.a w;sßla; iemhqu uÕska ndOd

we;s lrk njhs'

m%' Tfí wdl,amhg wkqj" foaYSh keõ l¾udka;fha Okd;aul ,CIK fudkjdo@

Y%S ,xldj N+f.da,Sh jYfhka fyd|

msysàula we;s rgla' fld<U hkq úYd, yd

m%Odk b,aüla we;s jrdhla' fndfyda úYd,

lkafÜk¾ jdylhkaf.a b,aü fld<U

jrdhg mj;skjd' Tjqka ;u keõ bka§h"

mdlsia:dk iy nx.a,dfoaY jrdhka j,g

fhduq lrkafka keye' ukao Tjqkaj tjeks

hd;%djka yeisrùug m%udKj;a .eUqrla iy

myiqlï keye'

f.da,Sh kdúl ls%hdldrlï i|yd Y%S

,xldj jdisodhl Èjhskla' wdishdkq fiao

udjf;a flakaøh njg ,xldj m;a lsÍu

j¾;udk ,xld wdKavqfõ m%;sm;a;shhs'

keõ" fjf<| yd iemhqï hk wxYj,

uOHia:dkhla njg ,xldj m;alsÍu

ie,iqula' fï uÕska cd;sl wd¾Ólfha

m%j¾Okh isÿjkq we;s'

flfia fj;;a" bkaÈhdfõ jrdhka

lSmhla ;u lkafÜk¾ hd;%dx.k

ixj¾Okh lr ;sfnkjd 3 jk .Kfha

hd;%d j,g fiajh ,nd§ug' tfiau úfoaY

wdfhdackhka fhdojñka ;j;a jrdhka

lSmhl lkafÜk¾ yeisrùfï Odß;dj jeä

lsÍug ie,iqï lr ;sfnkjd'

gqáfldaßka jrdh lkafÜk¾ kex.=rï

folla ixj¾Okh lr ;sfnkjd' tys

m<, ógr 370 la iy .eUqr óg¾ 11'9 la'

fld<U jrdhg iudkju gqáfldaßhka

jrdh fyd| ia:dkhl msysgd ;snqK;a tys

.eUqr iSñ;hs' cjy,a,d,a fkare jrdfha

lkafÜk¾ m¾hka; (JNPT) j,o Odß;dj

j¾Okh lr ;sfnkjd' kuq;a JNPT jrdfha ;sfnk ie,iqï iSñ;Ndjh ksid

thg úYd, yd m%Odk fufyhqïlrejkag

fiajh iemhsu wiSre jkq we;s' fpkakdys

ógr 600 l m<,la iy ógr 13 l

.eUqrla iys; lkafÜk¾ hd;%dx.K 03 la

ls%hd;aul lrkjd' lkafÜk¾ yeisrúfï

yelshdj fpkakdhs jrdh ;=< ;jÿrg;a

ixj¾Okh lr ;snqK;a" ie,iqï iSñ; nj

ksid yd gqÜfldaßhka ys jvd wdl¾YKSh

nj wdÈh ksid keõ udre uOHia:dkhla

f,i fpkakdhs jrdhg ls%hd;aul ùfï

yelshdfõ Okd;aul njla fmfkkafka

keye' bkaÈhdfõ fldÑka iy msfmda jrdh"

mdlsia:dkfha lrÉÑ iy ldisï jrdh"

nx.a,dfoaYfha Ñ;f.dka jrdh iDcqju

m%Odk keõ iud.ïj, b,aüla we;súh

yels jrdhka' ie,iqï" m%;Hka; iy fjk;a

ndOlhka fya;=fjka m%Odk uOHia:dk

njg fuu jrdhka m;aùu iel iys;hs'

by; ikao¾Nh wkqj fld<U jrdh

iuÕ bkaÈhdkq Wm uyoaùmfha fjk;a

jrdhka iei£ug ,la l< fkdyelshs'

ulaksido tu ishü jrdhkays .eUqr

fld<U jrdhg jvd ógr 3-4 lska muK

wvq uÜgul mj;S' tfiau úYd, hd;%d

tjeks jrdkays fufyhùu wjdoku iys;hs'

óg wu;rj" keõ j,g wjYH jkafka

yqfola keõ nvq yeisrùfï myiqlï

muKla fkdfõ' bkaOk iemhqu" keõ

ms<silr lsÍu jeks fjk;a fiajdjka o

n,dfmdfrd;a;= fõ' fuu ikao¾Nh ;=<"

fld<U jrdh bka§h Wm uyoaùmfha

jrdhkag jvd bÈßfhka isà' fï ish,a,gu

jvd" m%Odk keõ m:hkaf.a isg fuu

jrdhkag ;sfnk wm.uksl mssßjeh

fld<Ug we;s msßjehg jvd b;d by<

w.hla .kS' fï wdldrhg" fï jrdhka

iuyrlg l=vd uOHia:dkhka (Mini-hubs) f,i ls%hd lsÍfï yelshdj ;sfnkjd"

fld<U fyda fjk;a m%Odk uOHia:dkhl

wkq fldgila njg m;afjñka'

m%' fuu ie,iqu w;am;a lr .ekSug iy ;rÕldÍ njg uqyqK§ug Y%S ,xldfõ jrdhka ikakoaO lr we;af;a flfiao@

iS>%fhka jeäjk foaYSh keõ nvq

m%udKhka yeisrùug fld<U jrdh

ixj¾Okh lr ;sfnkjd' fjkiajk

m%jK;djka wfmaCId lrñka" jrdh ;=<

keõ nvq yeisrùfï lkafÜk¾ moaO;sfha

iS>% j¾Okhla we;s l<d' fld<U lkafÜk¾

yeisrùfï myiqlï ixj¾Okh lsÍu foaYSh

keõ lrejkag yd wmkhklrejkag Èß

.ekaùula jqKd' ukao" úfoaY fjf<|m,

;;a;ajhkag .e<fmk wdldrhg Tjqkaf.a

keõ nvq lkafÜk¾.; lsÍug Tjqkag

yelshdj ,efnkjd' tfiau j¾Okh fjñka

mj;sk l,dmfha keõ yqjudre fjf<|dug

wjYH;d msßueiSug fuu fiajd iy

myiqlï wdlD;s.; ù ;sfnkjd' lkafÜk¾

hd;%df.k 03 la ;sfnkjd' chd lkafÜk¾

hd;%d.Kh (JCT)" tlai;a lkafÜk¾

hd;%dx.Kh (UCT) iy iu.s lkafÜk¾

hd;%dx.Kh (SCT)' óg wu;rj ol=Kq

wdishdkq f.aÜfõ hd;%dx.Kh (SAGT) iuÕ rdcH-fm!oa.,sl yjq,a jHdmdrhlg

SLPA meñKshd' wo jk úg" fld<U ol=Kq

wdishdfõ jdy,alv f,i ke.S tñka

;sfnkjd'

fld<Ug ;odikak fyda msg;

myiqlï m%idrKh lr fyda w¨;ska

ia:dmkh lr ;sfnkjd" wkd.; wNsfhda.

hkag uqyqK §ug' fïjd 2020 jk úg

iemsÍug wfmaCIs;hs' jvd fyd| fiajdjla

iemhSfï wruqKska idudkH keõ nvq

yeisrùu .d,a,g ú;eka lr ;sfnkjd'

fuys N+ñ wjldYh mD:q, lsÍu uÕska keõ

ud¾.hka ys ;onoh wju lsÍug wfmaCId

lrkjd' oCIsK wêfõ.S ud¾.h uÕska Bg

;odikak iemhqï uOHia:dk ks¾udKh

lrkq we;s'

nyqúO wruqKq iys; cd;Hka;r

jrdhla f,i .d,a, ixj¾Okh lsÍu

uÕska uQ,slju fld<U § we;s jQ ;onohg

myiqjla we;s lrkjd' ukao" fld<U §

isÿ jQ keõ nvq f;d. leãfï ls%hdldrlï

.d,a,g f.k tkjd' lkafÜk¾.; keõ

nvq iSñ; m%udKhlg myiqlï iemhSugo

.d,a, jrdh kùlrKh lr ;sfnkjd'

ta fld.a., ksoyia fjf<| l,dmfha

iy iuia: oCIsK l,dmfha wjYH;d

msßueiSug msgqjy,la ùug' úYd, u.S

fk!ldjka yeisrùug iy ld¾ f.khk

jdylhka yeisrùug" ixpdrl jHdmdrhg

iy jdyk wka;¾ yqjudre l%shdldrlï

i|yd iyh ùug .d¨ jrdh mq¿,a lrkq

we;s' ;s%l=Kdu,h wd¾Ól jrdhla f,i

ixj¾Okh fjkq we;s' tys ;sfnk wiydh

kdúl f.dapria:dk" úYd, cd;sl iïm;a

iy Wreuhka fya;=fjka ixpdrlhka

wdl¾Ykh lr .ekSfï Yla;shla thg

;sfnkjd' m%Odk jYfhka úfkdaod;aul

ls%hdldrlï i|yd fuys uqyqÿ fndlal wjg

mßirh wdrCId l< hq;=hs' ;s%l=Kdu,hg

ol=Kska f.dvk.d we;s fmdÿfõ Ndú;d

l< yels ceáhla u.ska jdkscuh kdúl

lghq;= isÿflfrkq we;s' lkalika;=f¾

iy fmaÿre ;=vqj wd¾Ól yd l¾udka;

ixj¾Okhg wNskkaokh lrk l,dmSh

jrdhka f,i ls%hd lrkqq we;s' wïmdr"

EDEX+Plus Careers Magazine14 EDEX+Plus Careers Magazine14

Pinnacle

uvl,mqj" fudKrd.," nÿ,a, Èia;%slal

yd iómj l,dmfha ixj¾Ok wjYH;d

imqrk l,dmSh jrdhla f,i T¨ú,a jrdh

ixj¾Okh jkq we;s'

m%' kj jrdhka f.dvkexùu w;sf¾l m%.dulhka njg m;afõúo@

w¨;ska ixj¾Okh l< yïnkaf;dg

jrdh f;,a" f;d. iy f;d. leãu

yiqrjñka l¾udka; ffO¾hu;a lrkq we;s'

,xldfõ ksß; È. fjrf<a rfÜ wd¾Ólhg

lsisÿ m%;s,dNhla tla fkdlrñka hd;%djka

100 la muK Èklg .uka lrhs' wkd.;

wjYH;djka iïmdokhg ;rï fld<U

iu;a fkdjk úg" l,dmSh ;rÕlrejka yd

.eàug yïnkaf;dg iQodkï jkœ we;'

m%' l,dmfha keõ uOHia:dkh njg m;aùfï b,lalh imqrd.kakd úg .; hq;= wfkla mshjr fudkjdo@

wefußldkq" hqfrdmdkq yd wdishdfõ

fjk;a rgj, cd;Hka;r fj<| m,g

m%udKj;a jk ;rñka ,xldjg ;j wmkhk

jeä l< yels kï th jdisodhl fõú'

rch jrdhka ixj¾Okh lsÍug yd rfÜ

há;, myiqlï ÈhqqKq lsÍug lghq;= lrk

w;ru m%Odk keõ hd;%d ;j;a wdl¾IKh

lr .ekSug lghq;= l< hq;=hs' rch nqoaê

.,kh wvq lsÍug ishœï f,i l%shd;aul

úh hq;=hs' iemhqï yd .nvd myiqlï jevs

ÈhqKq lsÍfuka fyda iemhSfuka fjk;a

jákdlï tlajQ fiajdjka ,xldjg iemhsh

yels kï" ,xldjg keõ (Shipping) wjia:d

jeämqr we;s lrk ksIamdok l¾udkaYd,d

,xldfõ msysgùug nyq cd;sl wdh;k

wdl¾IKh lr .ekSug yeljkq we;'

nÿ wvq lsÍu jeks wdfhdack m%j¾Ok

l%shdjka isÿ lsÍug iqÿiq ;SrK .ekSug

wjYH jHjia:d ixfYdaOkhka isÿ l<

hq;=hs' lS¾;su;a wd¾Ól úoHd{fhla jfrl

mejiqjd" —jHdmdr isÿ lsÍug myiq lrk

ls%hdoduhka wkdl+, lsÍu Y%S ,xldjg

wjYHhs' fjk;a ol=Kq wdishdkq rgj,a yd

ii|k úg" ,xldj úúO ls%hdud¾. f.k

;sfnkjd' .nvdjla f.dvkexùug wjirh

yd n,m;%h ,nd.ekSug iuia: moaO;sfha o

ld¾hCIu;djhg wNsjDoaêhla we;s lsÍug

nÿ mßmd,lhkag lghq;= l< yelshs'˜

,xldfõ bvï ,shdmÈxÑ lsÍfï

ls%hdj,Ska l,dmSh m%;sY;hka blaujd

hkjd' ;ju;a msßjeh wju uÜgul mj;S'

rfÜ uQ,Huh há;, myiqlï Yla;su;a

lsÍug úYd, f,i wjldYh ;sfnkjd'

wd¾Ól ls%hdj,Ska ys by< ;;ajhla

,nd.ekSug" rfÜ isÿjk yqjudrejSïys

úksúoNdjh iy j.lSï we;s l< hq;=hs'

m%' keõ l¾udka;h ixj¾Okh lsÍu wjysr lrñka mj;sk ndOlhka iy wm tajdg uqyqK §ug Yla;su;a úh hq;af;a flfiao@

l,ska lS wdldrhg" ,xldj keõ"

fjf<| yd iemhqï uOHia:dkhla njg m;a

lsÍug rch ie,iqï lrhs' tu isÿùug ol=Kq

bka§h l,dmfha o isÿjk nj wms okakjd'

,xldfõ wka;¾ keõ udre jHdmdrh

fuuÕska iSud lsÍu iy fjk;lg yerùu

isÿ lrkq we;s' iS>% jrdh iy há;,

myiqlï ixj¾Okhla we;s lsÍu l< hq;=hs'

ula ksido wms úfYaIfhkau wfma wi,ajeis

rg iuÕ ;rÕ l< hq;=hs' fuu f;dr;=re

;dCIK hq.fha cd;Hka;r jrdhka uÕska

f;d. bj;a lsÍu" f;d. fíÍu jeks lghq;=

j,§ kùk ;dCIKsl úi÷ï fhdod .kS'

f,dalfha fyd|u ksIamdokd.dr uÕska we;s

lr ;sfnk ld, moaO;Skag iyh fjñka

ld¾hCIu;dj by< kxjd .ekSug Tjqkag

yelsj ;sfí' fï ksid" fjk;a cd;Hka;r

jrdhka yd iu ;;ajhg m;aùug ,xldjg

wjYH kï fuu ixj¾Okhka we;s l<

hq;=hs' keõ jD;a;Sh uÕska fjk;a iuqø.dó

/lshdjkag jvd mqoa.,hkag fjrf<a lrk

/lshdjka f;dard .ekSfï wjia:dj o Wod ù

;sfí' fuu /lshdjka .sKqïlrK" iemhqï"

ffk;sl" fufyhqï" WmlrK md,kh"

bxðfkare" f,aLk.; lsÍu jeks wxYj,

l%shd;aul fõ'

m%jdykh yd iemhqu ms<sn| jr,;a

wdh;kh iy keõ fn%dal¾jrekaf.a jr,;a

wdh;kh uÕska fuu iqÿiqlï w;am;a

lr.; yelsh' fuu fCIa;%fha ±kqu ,nd

.ekSug wjYH whg udf.a uQ,sl;ajh

hgf;a ,xld keõ ksfhdað;hskaf.a ix.uh

uÕska iy;sl m;% mdGud,djla ls%hd;aul

lrhs'

m%' foaYShj l¾udka;hla f,ig keõ l¾udka;h olskafka flfiao@ th ;reK mrmqr wdl¾IKh lr .kakd l¾udka;hla o@

lS¾;sh yd wdodhu Wfoid ;reK mrmqr

uÕska f;dard.kakd l¾udka;hla njg keõ

l¾udka;h m;aj ;sfí' foaYShj YlH;d yd

jD;a;Sh hk uÜgï foflau m%Odk /lshd

b,aüla ;sfí' wmg fmfkkjd fndfyda

orejka foudmshkaf.a wämdf¾ hñka

iudcfha iq¨ hehs fkd;lk /lshdjkag

wj;S¾K ùu m%;slafIam lrk nj' óg 20

jirlg fmr" iuqø.dóka ms<sn| ;snqfKa

krl m%;srEmhla' kuq;a ,xld keõ iud.u

keõ ysñlï ,ndf.k fufyhqï lsÍug

mgka .ekSu;a iuÕ fuu krl m%;srEmh

l%ufhka úhel=Kd' keõ l¾udka;fhka

uqo,a Wmhd.;a foaYSh ;reKhka .ïj,g

meñK jHdmdr wdrïN l<d' foaYSh iudch

;=< fujeks ixj¾Okhka iuÕ we;eï úg

keõ l¾udka;fhka jir folla wE;aj isg

kej; keõ l¾udka;hg tlajQ mqoa.,hka

isáhd'

m%' /lshd ms<sn|j l;d lrk úg" keõ l¾udka;fha wjldYh l=ulao@ ;reKhkaj wdl¾IKh lr.kakd m%Odk wxY f,i ie,lsh yelafla fudkjdo@

mdi,a yerhkafkl= jir 03 lska

lefvÜ ks,Odßfhl= fyda bxðfkarejrfhl=

f,i WmdêOrfhl= ù keõ l¾udka;fha

f;jk ks,Odßfhl= fyda bxðfkarejrfhl=

f,i weußldkq fvd,¾ 1500-2000 l

udisl jegqmlg iïnkaO fõ' lefvÜ

ks,Odßfhl= f,i jD;a;Sh mgka .kakd

wfhl=g jir 10 lska lms;dka ;k;=rg

m;aúh yelshs' lms;dkajrfhl=g we'fvd'

8000-10000 la muK Wmhd.; yelshs'

iuyr ialekaäfkaúhdkq rgj, ia;%S

Y%ñlhka isáh;a m%Odkj fuh msßñkaf.a

l¾udka;hla njg m;aj ;sfnkjd'

m%' ;reKhka i|yd mj;sk we;=<;a ùfï wjia:d fudkjdo@ úfYaIfhkau" m%Odk ksrdjrKhka u|jQ ;reKhka fuu l¾udka;hg tlaùug leu;s fõúo@

G.C.E. A/L iu;a ;reKhkag

wjia:dj ;sfnkjd kdúl lefvÜ jrfhl=

fyda bxðfkare lefvÜ jrfhl= f,i mqyqKq

ùug we;=<;a ùug' tfiau" fuhg nqoaêuh

±kqu" YdÍßl iqj;djh iy bx.%Sis ±kqu

wjYHhs' by< iqÿiqlï imqrd.kafka ke;s

wfhl=g YlH;d$ mqyqKq Y%ñlfhla f,i

lghq;= l< yelshs' ,xldfõ ;sfnk b;d

,dNodhS jD;a;shla f,i fuu l¾udka;h

i|yka l< hq;=hs'

m%' §¾> ld,Skj l¾udka;hg /lshd wjia:djka iïmdokh lrk mqyqKq $ jD;a;Sh /lshd ldKavhka fudkjdo@

,xldjg úYd, kdúl lKavdhula

ke;s jqj;a" ,xldfõ iuqø.dókag

fydxfldx" c¾uksh" .%Sish" cmdkh

jeks úfoaYSh rgj,ska b,aü ;sfnkjd'

cd;Hka;r fjf<|mf,a ,dxlslhkag by<

b,aüla ;sfnkjd' ukao Tjqkaj wfkla

cd;Skag idfmaCIj by< bx.%Sis ±kqula

;sfnkjd' ióCIKhlska fmkakqï lr

;sfnk wdldrhg 2015 jk úg ks,OdÍka

yd bxðfkarejreka 40"000 l muK

ysÕhla we;sj ;sfnkjd' we;af;kau" fuu

ks,OdÍka ixLHdj wd¾Ól ì|jeàfï

n,mEug ,laj wvqjkq we;s' f,dalfha we;s

iajNdúl m%jK;djh kï cd;shla ixj¾ê;

cd;shla njg m;ajQ úg ;ukaf.a mjq,aj,ska

wE;aj lrk /lshdj,g jvd ksjig lsÜgq

/lshdjkag mqrjeishka fhduqùuhs' fï

ksid ixj¾Okh fjñka mj;sk rgj,

ks,OdÍkag fyd| b,aüla mj;skq we;'

mdi,a yerhkafkl= jir 03 lska lefvÜ ks,Odßfhl=

fyda bxðfkarejrfhl= f,i WmdêOrfhl= ù keõ l¾udka;fha

f;jk ks,Odßfhl= fyda bxðfkarejrfhl= f,i

weußldkq fvd,¾ 1"500-2"000 l udisl jegqmlg

iïnkaO fõ


Sharlene De Chickera interviews

Professor Amal Kumarage, the Head, Department of Transport & Logistics Management to get an insight into the B.Sc. (Hons)

degree in Transport and Logistics Management offered by the University of Mortauwa’s Faculty of Engineering...

A degree right for the times

Q. What is the vision and the thinking behind introducing an undergraduate degree course related to transport and logistics at a local state university?

The transport sector in any economy is very important, involving many people and money. In the current context, it has evolved into constitute about 10-15% of the national economy. Sri Lanka also has the advantage of being placed at a strategic point on the world-map in terms of transport and trade. However, Sri Lanka has to compete with other transport hubs in the region, such as Hong Kong, Singapore and Dubai, to sustain our position. As such, the University of Moratuwa commenced the country’s first B.Sc. (Hons) degree in Transport and Logistics Management in 2005, to meet the industry needs in transportation, including aviation, shipping, supply chain management and logistics. We have a vision of making our Department the largest academic department in South Asia specializing in the transport sector.

The degree programme, though academic, gears students with industry knowledge and readies them to step into the world of transport, with minimal adjustment or further training. The curriculum was carefully designed by me, in consultation with authoritative bodies such as the Chartered Institute of Logistics and Transport (CILT) relevant agencies in transportation and industry professionals, to cater to this niche market of transport.

The degree programme which has just turned out its first set of graduates is proud that it is in line with the goals of making Sri Lanka a naval, aviation and knowledge hub, among other key initiatives to develop the country. To keep the programme relevant and cater to complexities in the transport industry, it will be evaluated and refreshed every five years. Stake-holders from academia and the industry brain-storm the contents to make

The degree programme, though

academic, gears students with industry

knowledge and readies them to

step into the world of transport, with

minimal adjustment or further training

it competitive and extremely relevant. Currently it is being revised to keep abreast with the dynamics of the industry.

Q. What will the future trends of the course be ?

We now provide a quality and sought after undergraduate degree. We are planning to commence post graduate level courses from next year. We also wish to expand our involvement in research for local transport and logistics industry. There are emerging knowledge areas of intelligent transport systems, green logistics, nano technology in transport etc that will become key areas in the future.

Q. The first batch of students graduated recently in B.Sc (Hons) in Transport and Logistics Management. What opportunities have been offered to these graduates?

The first batch of B.Sc. (Hons) in Transport and Logistics Management of University of Moratuwa, comprised of 49 graduates. To date state entities such as Sri Lankan Airlines, Road Development Authority, Sri Lanka Ports Authority and companies having businesses or related operations in transport have employed these graduates. Out of the forty nine graduates, three are employed in Maldives and the United Kingdom. On an average, waiting period for gainful employment after graduation had not been more than 3 months for the first batch.

In government agencies the starting salary has been around Rs 40,000 to Rs 45,000. In the private sector salaries ranged better with some of whom recruited overseas earning even more. It is understood that many graduates received remuneration packages worth Rs 100,000 within 6 months of graduation. The graduates can aspire for jobs in the private and government sectors. The academic programme gears them to be directly recruitable into managerial level. They

have a sense of ownership and pride. I view these graduate as being confident, of being the best to compete or be compared with any foreign graduate.

Q. What career opportunities can undergraduates aspire for in the future as they pass out into the industry?

There are opportunities for graduates to get employed through strategic partner companies, and in the larger context of the industry. The scope for employment

Careers


ranges from airline travel and trade, airports and ports, shipping companies, public transport operators, manufacturing and production companies, research and consultancy firms and regulatory and planning authorities.

As incomes rise in Sri Lanka as well as in South Asia, transport and logistics activities and related spending will increase significantly. Also, South Asia has complex problems that need to be solved by providing efficient transportation. In this context graduates will be in demand and command good salaries. I see them leading airport development, airline businesses development, as well as in ports and shipping businesses. There are also many opportunities in the land transport sector, both in government agencies that provide infrastructure as well as private operators of different transport services. In future many such services will be provided by corporates and will need professional managers.

Q. What additional skills do you see as necessary for undergraduates to develop, to navigate their career?

Apart from being mathematically oriented they should have strong analytical skills. They also should have a penchant for problem solving and have good communication and people related skills to solve problems.

It is a priority that students follow a number of modules designed for effective communication skills, team building and other soft-skills, including emotional intelligence. The Transport and Logistics Management Department has also invited companies to partner with the University, in terms of being professional partners to share hands-on experience and to collaborate with research with the aim of solving industry’s challenges and issues.

Q. Are there schemes designed to facilitate acquiring of such skills?

The students who choose the field of transport and logistics are analytically strong. What some of the students lack is communication skills and knowledge in English. We have programmes to help the students to speed up their learning process. In a bid to improve communication skills and team building, a three day outdoor life skills training programme is designed for first year students. The training is to increase self confidence, strengthen positive thinking and attitudes and re-enforce a sense of responsibility.

Student mentoring takes place during first and second years, where groups of 6-7 students meet with a senior executive from the industry to learn about the industry. A career guidance camp is organized by the

department for fourth year students where industry professionals make presentations. Role-plays are also on, with real-life inefficiencies in the transport system addressed and tackled, in preparation for actual employment situations.

Industry internships are also offered to third year students to sharpen their skills and practically put to use what has been learnt as theory. The placement is for six months, and a student is placed under supervision of an industry related manager, monitored by the university. Depending on their performance, some students have been recruited into the very same companies. During the placement period a student is paid an allowance as a trainee.

Q. Do these graduates have continued opportunities for post graduate and other professional qualifications, and research opportunities?

There are many top ranked universities that offer MSc. MBA, Mphil and PhD programs in transport and logistics. Furthermore, there are specialized higher degree programs in aviation, shipping, supply chain management, public transport, etc. University of Moratuwa also has its own post graduate programmes.

There are opportunities for graduates to get employed through strategic partner companies, and in the larger context of the industry.

The scope for employment ranges from airline travel and trade, airports and ports, shipping companies, public transport operators,

manufacturing and production companies, research and consultancy firms and regulatory and planning authorities

Careers


m%' m%jdykh iy iemhqï l<uKdlrKh ms<sn| Wmdê mdGud,djla y÷kajd §u msgqmi ;sfnk is;=ú,a, yd ±lau l=ulao@

´kEu rgl m%jdyk wxYh b;d

jeo.;a' thg úYd, ñksiqka yd uqo,a

m%udKhla fhdojkjd' j¾;udk ikao¾Nh

;=< thg cd;sl wd¾Ólfhka 10] - 15]

la muK wka;¾.;hs' m%jdykh yd fj<|

wxYhkays uqf,damdhsl ia:dkhl msysgd

;sîfï jdish Y%S ,xldj i;=j ;sfnkjd' fï

ksidu Y%S ,xldjg ;u ia:dkh mj;ajdf.k

hdug fydxfldx" isx.mamQrej" vqndhs jeks

l,dmfha wfkl=;a m%jdyk uOHia:dk

iuÕ ;rÕ lsÍug isÿù ;sfnkjd' ,xldfõ

m%:u m%jdykh yd iemhqï l<ukdlrKh

ms<sn| úoHdfõ§ (B.Sc) f.!rj Wmdëh

fudrgqj úYaj úoHd,fhka y÷kajd §u

;=<ska m%jdyk fCIa;%h ;=< l¾udka;

wjYH;d imqrd ,Su wruqKQ fjkjd'

m%jdyk fCIa;%h ms<sn| úfYaIfhka

wOHhkh lrk ol=Kq wdishdfõ ;sfnk

úYd,;u wOHhk fomd¾;fïka;=j njg

wfma fomd¾;fïka;=j m;a lsÍfï ±laula

wmg ;sfnkjd'

fuu wOHhk mdGud,dj ;=< isiqkag

Ydia;%Sh ±kqu fukau l¾udka; ±kqu o

,ndfokjd' fuys úIh ud,dj ud úiska b;d

mßY%ufhka ie,iqï lr ;sfnkafka fjk;a

n,h we;s wdh;khkaf.a o WmfoaYkh

we;=jhs' tfiau m%jdykh ms<sn| wod<

ksfhdað; wdh;khkaf.ao l¾udka;

jD;a;Sh fõ§kaf.ao WmfoaYkh ,nd.;a;d'

m%:u lKavdhu úiqrejd yeÍ fuu

Wmdê mdGud,dj" Y%S ,xldj kdúl" .=jka

yd ±kqï uOHia:dkhla njg m;alsÍfï

b,lalhg odhl fjkjd hhs wdvïnr

jkakg mq¿jka' fuu mdGud,dj jdvd;a

fyd¢ka yd M,odhs f,i mj;ajdf.k

hdug th jir 05 lg jrla .Kkh

lsÍu yd kej; m%dKj;a lsÍu isÿfjkjd'

j¾;udkfha fuu mdGud,dj m%;sfYdaOkh

fjñka mj;skjd" l¾udka;fha fjk;a

.;slhka yd Wfrkqr .eàug'

m%' mdGud,dfõ wkd.; m%nK;d jkq we;af;a fudkjo@

wms ±kg .=Kd;aul yd n,dfmdfrd;a;=

bgqlrk wdldrfha Wmdê mdGud,djla

imhkjd' B<Õ jif¾ mgka mYapd;a

Wmdê uÜgfï mdGud,djla wd¾ïN lsÍug

ie,iqï lrkjd' foaYsh m%jdyk yd iemhqï

fCIa;%fha m¾fhaIK j, ;j ;j;a fh§ug

n,dfmdfrd;a;= fjkjd'

m%' m%jdyk yd iemhqï l<ukdlrKh ms<sn| úoHdfõ§ f.!rj Wmdêh ,;a m<uq lKavdhu uE;l§ msgjqKd' Tjqkag ,eî we;s wjia:djka fudkjdo@

fuys m<uq WmdêOrhka .Kk 49

la' wo jk úg" Y%S ,xld .=jka iud.fï"

ud¾. ixj¾Okh wêldßfha" Y%S ,xld jrdh

wêldßfha iy m%jdykh iïnkaO jHDmdßl

lghq;= fyda fufyhqï isÿ lrk wdh;k

j, Tjqka /lshd lrkjd' fï w;ßka ;j;a

msßila ud,Èjhsfka yd tlai;a rdcOdksfha

/lshdjka j, ksr; fjkjd'

rcfha wdh;k j, fudjqkaf.a

wdrïNl jegqm re 40000 isg 45000 olajd

fjkjd' fm!oa.,sl wdh;k j,ska iuyr

úfoaaaaaYsh /lshd lrkakkag jvd jegqmla

,efnk wjia:d ;sfnkjd' fndfyda

WmdêOrhkag Wmdêh ,eî udi 06 la

we;=<; re 100000 l muK mdßf;daYslhla

,eî ;sfnkjd' m%;sY;hla f,ig"

/lshdjla ,nd.ekSug Wmdêh ,nd

.ekSfuka miqj Tjqkag .; jQ ld,h

udi 03 lg jvd jeä Wfka keye'

m%' fï wdldrfha mdGud,djka imhk fjk;a foaYsh yd úfoaYSh úYajúoHd, j,ska msgjk WmdêOrhkag jvd" Tfí mdGud,dj yeoErE isiqka ;ukag jgkdlu kshu lr.kafka iy wjia:d ,nd.kafka flfiao@

Tjqkag ysñlu yd wNsudkh ms<sn|

yeÕSula ;sfnkjd' uu olsk wdldrhg"

fjk;a úfoaYSh WmdêOrfhka yd iei£ug

fyda ;rÕ lsÍug úYajdihla we;s fyd|u

lKavdhu fuhhs'

m%' l¾udka;hg úisr hdfuka miqj" fuu Wmdê wfmaCIlhkag n,dfmdfrd;a;= úh yels jD;a;Sh wjia:djka fudkjdo@

l¾udka;fha jvd úYd,

ikao¾Nhla ;=< iy uQf,damdhsl yjq,aldr

iud.ï j, /lshdjka ,nd .ekSug fuu

isiqkag wjia:dj ;sfnkjd' .=jka m%jdykh

iyd fj<|du" .=jka f;dgqm< iy jrdh" keõ

iud.ï" fmdÿ m%jdyk fufyhqïlrejka"

ksIamdok wdh;k" m¾fhaIK yd WmfoaYk

wdh;k jeks wdh;k j, rlshdjka ,eîug

yelshs'

m%jdyk fCIa;%h

ms<sn| úfYaIfhka

wOHhkh lrk

ol=Kq wdishdfõ

;sfnk úYd,;u

wOHhk

fomd¾;fïka;=j

njg wfma

fomd¾;fïka;=j m;a

lsÍfï ±laula wmg

;sfnkjd

jD; a;sh

jD;a;Sh wOHdmkfha kj wdf,dalhm%jdykh yd iemhqï l<uKdlrKh ms<sn| f.!rj Wmdê

mdGud,dj y÷kajdfoñka uydpd¾h wu,a l=udrf.a fy<sorõ lrhs'''

idlÉPd igyk Yd,ska ä Ñflard" mßj¾;kh wixld úfca,;a


The days of having a single professional qualification to get one’s foot in the corporate door are coming to an end; in today’s competitive job market, having more qualifications means having a sharper edge that will take you further up the ladder faster.

What we offerQualification For whom Useful Information

ACCA Professional Qualification

Post A/L students and graduates who want to purse a globally mobile career as a finance professional

Exams - Comprise 14 papers, 9 of which are available for exemptions depending upon the relevancy of your current academic achievements.Ethics - Students need to complete an online ethics module prior to applying for membership.Experience - 3 years relevant practical experience during, before or after exams.

Certified Accounting Technician (CAT)

Students over 16 years of age

CAT provides an early start to the young student who can use CAT as a foundation for the ACCA Professional qualification or as the basis for seeking employment in account support roles.

BSc (Hons) in Applied Accounting from Oxford Brookes University UK

ACCA Professional scheme students

Students who complete the Skills level of the ACCA examinations can submit a research project and complete an ethics module in order to obtain the degree. The research project is marked by the Oxford Brookes University and the marks of the ACCA papers are taken in to account when awarding the degree.

Contact the ACCA Sri Lanka #424, R A De Mel Mawatha, Colombo 3.

2301920 / 2301923E mail [email protected] www.accaglobal.com

Interested in building a globally mobile career ?

m%' ;u jD;a;Sh Ôú;h i|yd fuu Wmdê wfmaCIlhskag wjYH hehs Tn is;k wu;r yelshdjka fudkjo@

.Ks;uh yelshdjg wu;rj fyd|

úYaf,aIK yelshdjlao ;sìh hq;=hs' m%Yak

úi§ug leue;a;la" fyd| ikaksfõok

yelshdjla m%Yak úi£ug ñksiqka iuÕ

fyd¢ka .Kqfokq lsÍfï yelshdjla ;sìh

hq;=hs' m%n, ikaksfõokh" lKavdhï

f.dvkexùu iy fjk;a nqoaêuh yd

yeÕSïuh uDÿ yelshjka bf.k .ekSu

wjYHhs' m%jdyk yd iemhqï l<ukdlrK

fomd¾;fïka;=j ±kgu;a ;uka iuÕ

iïnkaO ùug wdh;k j,g wdrdOkd lr

;sfnkjd" w;a±lSï yqjudre lr .ekSug

iy l¾udka;fha wNsfhda. yd m%Yak úi£u

i|yd m¾fhaIK lsÍug'

m% 7 - tjeks yelshdjka w;am;a lr .ekSug Woõ jk fhdackd l%uhla ie,iqï lr ;sfnkjdo@

m%jdykh iy iemhqï l<ukdlrKh

f;dard.kakd isiqkag fyd| úYaf,aIKd;aul

yelshdjla ;sfnkjd' Tjqka iuyfrl=g

fyd| ikaksfõok yelshdj iy bx.S%is ±kqu

wvqhs' Tjqkaf.a bf.kqï ls%hdj,sh fõ.j;a

lsÍug wms jevigyka ls%hd;aula lrkjd'

lKavdhï f.dvkexùu iy ikaksfõok

yelshjka j¾Okh lsÍug m<uq jir

isiqkag f;Èk mqyqKq jevigykla ilia

lr ;sfnkjd' fuys§ iajhx úYajdih

jeä lr .ekSu" Okd;aul Ñka;kh

Yla;su;a lsÍu iy j.lSu ms<sn| b.ekaùu

isÿflfrkjd' m<uq yd fojk jirj,§

YsIH WmfoaYkd;aul jevigyka l%shd;aul

lrkjd' fuys§ isiqka 6 - 7 fokd ne.ska

lKavdhï l¾udka;hl fcHIag úOdhl

ks<Odßfhl= uqK.eiS l¾udka;h ms<sn|

±kqu ,nd .kakjd' isõjk jir isiqkag

jD;a;Sh ud¾f.damfoaYk l|jqrla ixúOdkh

lrkjd' f;jk jir isiqkag l¾udka;hl

mqyqKq ld, iSudjla ,nd fokjd' fuys§

Tjqkag ;uy yelshdjka Tma kxjd.kAkg

mq¿jka' tfiau ;uka W.;a kHdhd;aul

±kqï m%dfhda.slj l%shdjg kxjkak mq¿jka'

fufu ld,h udi 06 la' l¾udka;h wod<

l<ukdlrefjl= uÕska isiqkaj wOSCIKh

lrkjd' úYaj úoHd,fhka WmfoaYkh

,nd fokjd' Tjqkaf.a ld¾h idOkh u;

iuyr isiqka tu wdh;k j,g /lshdj,g

wkqhqla; lr .kakjd'


Position Job Responsibility Qualification Experience Salary

Engineering Manager To control and coordinate all engineering activities within the container terminal and provide technical support to all engineering personnel

Engineering HND. or Equivalent (Mechanical, Electrical or Multidisciplinary) Desirable- Engineering Degree

Minimum 7 years 4000 USD

Engineering Superintendents

To ensure that engineering personnel conduct all work in accordance with site and company safety procedures and regulations

Engineering HND or Equivalent (Mechanical, Electrical or Multidisciplinary) Desirable- Engineering Degree

Preferably 3-5 years in similar role

3000 USD

Operations Superintendents

To control and coordinate the day to day activities within the container terminal

Ensure that the terminal operates at its optimum potential

Qualifications in Nautical Science / Port Management to H.N.C level or higher

Preferably 3-5 years in similar role within the port environment or minimum 5 years sea going experience on container vessels

2500 USD

Port Engineer Analyze all engineering parts of the tug & barge for defects/ maintenance

Have served an engineering apprenticeship

At least 5 years experience

2500 USD

Tug Skipper To maintain overall command of the tug in all aspects of navigation and towing operations

Certificate of competency (Class IV) with a command endorsement or equivalent E.U. Certificate

At least 2 years experience as a harbour tug master or 2 year in-house training at a Dry-dock

900 USD

Inspector - Senior Quality Controller

Inspection, verification, monitoring and control of projects Quality Control activities

University Degree or Diploma in relevant field or industrial experience

Three years inspection experience in a shipyard, oil & gas industry, or related field

900 USD

Foreman - Machinist Machining job such as lathe, drilling, milling, boring machines etc

Technical school, which last at least I year. Acadamic period of one year

Practical work in similar field for at least 7 years

700 USD

Technician Guides the repair teams in accordance with repair process, safety instructions & changing requirements of the work place

Engineering HND n Mechanical or related disciplines

Min. 3 years of work experience in a relevant position

600 USD

On-shore and off-shore jobs available in

the Shipping Industry

Careers



Sector Sub category Specialisation Position Job Description

Qualifications/experience

requiredSalary

Promotional prospects and career

options

Ship operation, chartering and support services (towing/ salvaging/ anchor handling/ tugs operations)

Navigation Captain/ Master Representative of the Company, superseding all other ranks on board of ship. Responsible for safety of vessel, all personnel on board, cargo and equipment, in all conditions and circumstances

Class 1 exam, 10 years of experience

Rs. 800,000 to Rs. 1,000,000

Chief Officer Responsible for cargo of the ship Class 2 exam Above Rs. 200,000

With Class 1 exam and adequate experience, can rise to the level of Captain

2nd Officer, Navigation

Officer in charge of a navigation watch. Maintain and correct all navigational charts and publications. Prepare passage plans. Maintains bridge navigational equipment. Reports to Captain

Class 2 exam Above Rs. 200,000

DO

3rd Officer, Navigation

Officer in charge of a navigation watch. Inspects and maintains fire fighting and life saving appliances. Reports to Captain

Class 3 exam, 3 years experience

Up to Rs. 200,000

DO

Deck Cadet On the job training to become a Deck Officer. Assists in navigation, cargo handling and ballasting operations

Cadet training, AL pass or foundation course

Allowances* DO

Deck Seaman Look out and helmsman on the bridge. Keeps gangway and cargo watches. Attends to maintenance work on hull, superstructure, deck machinery, cargo holds and ballast tanks

Seaman training, OL

Rs. 88,000.00 (appx.)

DO

Engine Room Chief Engineer In charge of Engine Department. Responsible to Captain and company for safe and efficient operations, maintenance of all propulsion, auxiliary machineries on board


Rs. 500,000 or more

2nd Engineer Officer

Directly responsible to Chief Engineer for day to day running of Engine Department. Carries out all maintenance and repair work of all machineries on board


Rs. 300,000 With Class 1 exam and adequate experience, can rise to the level of Chief Engineer

Mar

itim

e S

ervi

ces

Careers




requiredSalary


options

3rd Officer, Engine Room

Engineer in charge of a watch. Responsible for maintenance of machinery as assigned by Chief Engineer


Up to Rs. 300,000

DO

Engine Room Cadet

On the job training to become an Engineering Officer. Assist at engine room by watch keeping, operations and maintenance of machineries

Cadet training, AL or foundation course

Rs. 75,000 Can progress based on performance at exams and experience

Engine Room Seaman

Keeps Engine Room Watch. Assist with maintenance and repair work in all machineries

Seaman training, OL

Rs. 50,000 DO

Cafeteria Chief Cook Responsible to Captain for efficient running of Catering Department

Suitable catering qualification

Rs. 150,000

Assistant Cook Assist the Chief cook for food preparations, maintaining cleanliness and hygiene and stock control

Suitable catering qualification

Rs. 75,000 Can rise to the level of Chief Cook

Steward Attends to needs of Ship's Officers, sets tables, serves meals and cleans officer's quarters and public spaces

Rs. 50,000 Can rise to the level of Chief Cook

Port management, port development, customs services

Port based offices

Port Manager Management of vessel and cargo operations

Suitable degree with 10 years of experience

Rs. 50,000 Can become Senior Manager/ Director

Engineer Design/ construction of ports Qualified engineer with 10 years of experience

Rs. 100,000 Can become Director

Customs Officer Supervision of imports/ exports Customs Officers' exams

Rs. 40,000 Can rise through the hierarchy of Customs Department

Liner/ agency representation

Ashore/ port based

Agency/ Shipping Manager

Port related agency work Ship brokers' exams and experience

Rs. 75,000 Can become Senior Manager/ Director.

Ship Planner Ship planning Class 2 exam with 5 years of experience


Operations Maneger/ Eexcutives

Management of vessel operations 5 years of experience


Ship chandling/ bunkering

Ashore/ port based

Bunker Manager Provision of bunkers to ships 5 years of experience

Rs. 50,000

Suppies Manager

Provision of supplies to ships 5 years of experience

Rs. 50,000

Additional services

Land based (offices of cargo surveyors, ship brokers, classifiers, lawyers, etd)

Surveyors Quantity/ quality based surveys Class 2 exam with 5 years of experience/ surveyors registered with Chamber

Rs. 75,000 - 150,000

Can become Head of Surveys

Ship Brokers Finding cargo/ tonnage for clients Ship brokers' exams and experience

Rs. 100,000 Can become Head of Chartering

Maritime lawyers Specilaise in maritime law/ disputes, actions in REM

Qualified lawyers with experience

Po

rt S

ervi

ces

Sh

ipp

ing

Rel

ated

Ser

vice

sCareers




requiredSalary


options

Warehousing Warehouse/ Storage/ Container Depot

Logistics Executive, Warehouse Manager, Warehouse Assistant

Liner agency representation, procurement of services, supply chain management, transportation/ fleet management

Suitable trade skills, experience

Rs. 50,000 and above

Drivers, Equipment Operators

Operation of trucks, cranes, folk lifts, cargo handling, stuffing/ destufing, container storage

Suitable trade skills, experience


Custom clearance

Land based Sales Officers Warf Clerks

Involved with inward/ outward movement of cargo from a port

Suitable degree/ professional course


Land based. Insurer/ broker companies

Insurance of cargo, ship (hull, machinery, etc)

Suitable degree/ professional course

Rs. 40,000 and above + commis-sions

Logi

stic

s/ O

ff D

ock

Fre

igh

t F

orw

ard

ing

Ma

rin

e

Ins

ura

nc

e

Nurturing Quality Professionals and Future Leaders

APIIT Sri Lanka was established over a decade ago in partnership with APIIT Malaysia and Staffordshire University, UK and, with the objective of promoting quality and diversity in higher education through global partnerships. APIIT has been successful in winning the confidence of the public as the leader in high quality tertiary education in Sri Lanka. The quality of education is the outcome of seamless integration of several spheres of activity including selection of appropriate programmes, effective teaching, and provision of outstanding resources, creation

of a supporting academic environment and value system, and efficient management. To put it in a nutshell, the British degree programmes are selected and appropriately modified to suit the Sri Lankan context; the faculty is recruited on the basis of qualifications and competence in teaching; the resources provided for teaching/ learning are of international standard and create an environment conducive to the pursuit of knowledge; and finally, APIIT is managed by educationalists with extensive experience in all aspects of higher education.

APIIT now offers the largest choice of internal British Degree programmes in Sri Lanka in the fields of Computing, Applied IT, Management and Law. These degrees are exclusively from Staffordshire University, which is one of the top universities in the UK for business management, computing and legal studies. Students can either complete the entire degree programme in Sri Lanka or transfer to an affiliated university either in the UK or in Australia in order to complete the programme, and thus forming part of an international collaboration in cross border education.


The dream of every aspiring youth of this country is to enter the national university system after passing the Advance Level exam and obtain a recognized degree qualification. But only a small fraction of the student population get the chance to fulfill this dream and the vast majority of those who sit for the Advance Level examination will go out of the school not having a proper career path to follow. Equally higher percentage of students drops out of school after doing Ordinary Level examination or even before that.

There are many avenues taken by the youth leaving school who do not gain eligibility to enter to the national university system to further their career aspirations. Some of these students enter local or foreign higher education institutes based on their qualifications and affordability of the corresponding course. But vast majority of those who complete school education either enter the job market directly or move into some form of vocational training before getting into the job market. But the main obstacle faced by the Sri Lankan youth is the lack of a properly recognized framework for the vocational qualifications in the country and also the lack of information about the available training courses and the institutes that offer these qualifications.

National Vocational Qualification (NVQ) Vocational qualifications leading to gainful employment By Prabath Fernando

The best option available for the school leavers who do not get a chance to obtain a higher education qualification is to obtain a proper vocational training qualification which would allow them to obtain gainful employment and would also allow them to climb up the career ladder after gaining the required experience. Even for those who directly enter the job market after leaving school due to various reasons, it is very important to obtain a proper vocational qualification to improve their employability.

In developed countries and even in most of the developing countries, it is mandatory to poses a vocational qualification for a person to engage in a given filed of work. This has a direct relevance to any person who is planning to obtain employment abroad as a skilled worker because most of these jobs require a vocational qualification as a mandatory requirement. With the government’s aim

of reducing the number of people going abroad for unskilled jobs like ‘housemaids’ and increasing the number of skilled workers, it is very important to open more avenues for vocational training and generate a large pool of skilled workers in the country.

One major problem faced by anyone wanting to obtain a vocational qualification is the lack of proper information about the available vocational training courses and the information about the training institutes that offer these qualifications. On the other hand, the employers are also in the dark when recruiting candidates with vocational qualifications and the required standards. To address the above concerns, the government has introduced the National Vocational Qualification system, NVQ in short to formally introduce

Careers



a framework for awarding vocational training qualifications. This framework is introduced by the Tertiary and Vocational Education Commission in collaboration with all Government Technical Education and Vocational Training Institutes. NVQ system is nationally and internationally recognized and similar systems are already in practice in many of the developed and even developing countries.

The NVQ system consists of seven levels starting from entry level going up to the planning level. Any person obtaining the entry level qualification can go up the ladder of NVQ system by acquiring the required experience and passing each level of the qualification. The most important point to remember is that one can obtain a degree equivalent qualification at the highest level by climbing through the NVQ qualification ladder. Therefore, any youth finishing the school education without getting selected for the national university system still has a path open to obtain the highest possible qualification in their respective fields.

The first 4 levels of the NVQ framework are categorized as craftsmanship where the level 4 is recognized as master craftsman. The levels 5 and 6 are equivalent to diploma and higher diploma respectively. These two levels typically correspond to supervisory and managerial roles in the job market. The final level, which is level 7, is compatible to a Degree qualification and is offered by a Vocational & Technical University (UNIVOTEC).

The introduction of the NVQ system will definitely help to create a globally competitive workforce in Sri Lanka. This will not only train a workforce with the necessary industry specific skills but also make them more employable locally and internationally. If Sri Lanka can send more and more skilled workers abroad, we should be able to reduce the number of people going for unskilled jobs specially the housemaids and avoid the negative social impacts associated with that. More importantly, a skilled workforce will be able to bring in much more foreign exchange than the unskilled workers.

One of the important aspects of the NVQ framework is the Competency Based Training (CBT) that is used to train individuals for a specific NVQ level. For every occupation covered by the NVQ system, a National Skills Standard is

drafted with the help of industry experts from the corresponding field. This process is managed by the National Industrial Training Advisory Committee, which is under the NAITA. All these processes make sure that the NVQ system is always kept in pace with the latest developments in each industry.

NVQ certifications can also be obtained without following a formal training course. This route of obtaining NVQ certification is called Recognition of Prior Learning (RPL). This route facilitates to obtain NVQ those who have already acquired their knowledge and competencies through some other means either formal or informal. This would enable those who are already employed with a set of skills to obtain a proper qualification to go with their skills.

There are many government organizations conducting vocational training courses leading to NVQ certifications including National Apprentice and Industrial Training Authority, Vocational Training Authority, National Youth Service Council and Technical College of Department of Technical Education and Training. In addition to the government institutes, there are many private and NGO sector institutions that conduct courses accredited to issue NVQ certification. When a person is registering for a vocational training course, it is really important to check whether the course is accredited as an NVQ qualification.

There are many avenues taken by the youth leaving school

who do not gain eligibility to enter to

the national university system to further their

career aspirations

Careers


njhopy;


jifik

jifik

jifik

jifik

jifik

jifik

jifik

njhopy;


jD; a;sh

iEu flfklau Ôú;h ,o fudfydaf;a

mgka urKh olajd bf.k .kshs' Ôú;fha

.;jk yeu ;;amrhlau jeo.;a jkafka ta

ksid fjks' tfia ,nk iEu w;a±lSulau

Ôjk ud¾.fha ÈYdj ;SrKh lsÍug

Wrfok uQ,sl idOlhls' ñksid Wmf;a

isg urKh f;lau wOHdmkh ,nk nj

uyïuoa ;=ud m%ldY lf<ao tneúks' Èúh

mqrdu ,nk b.ekqï u.ska ±kqu" wdl,am

yd l=i,;d hk wx.fhda fmdaIKh ,n;s'

bf.kqu ,nk foh;a" wkd.; jD;a;Sh

ud¾.h;a muKla fkdj mqoa., iudchSh

Ôú;h;a hk fï ish,a,u ;SrKh

lrkafka wm ,nk ±kqu yd tu.ska

j¾Okh lrkq ,nk l=i,;d yrydhs' wm

,nk ±kqu fyd|o@ krlo@ wm ;=< we;s

l=i,;d fyd|o@ krlo@ wOHdmkfha§

muKla fkdj jD;a;Sh Ôú;fha§ mjd wm

w;rux jkafka fu;ek§h' ta ish,af,a

wjidk ;Srlhd njg m;ajkafka wmf.au

uki ;=< f.dvkef.k yd f.dvkxjkq

,nk wdl,amfhdahs' —oekqu˜ m%d.aOkh

fldg i,lk iudcfha§" tu ±kqu

kshu jákdlulg wf,ú jkafka tu

,nd.;a ±kqu ;=< Okd;au wdl,am

;snqfKd;a muKs' tksid jD;a;Sh wruqKq

jk b.ekqul§ ±kqu ,nd.kSu muKla

m%udKj;a fkdfõ' ,nd.;a ±kqï hym;a

wdl,amj,ska fmdaIKh lr.ekSuo

wksjd¾hh ixisoaêhls'

Tn l=ukdldro" f,dalh;a ta wldr fõ'

úYajh ;=< mj;akd yeu fohlau Tn

úi|kafka" wd¾:l:kh lrkafka" Tnf.a

wNHka;r udkisl w;a±lSï wkqjh'

ta ksid f,dalh yd tysÈ wmg yuqjk

ish¨ mqoa., pß; j, ,laIK wmf.a

udkisl ms<sìUqjka ñi wka lrjrlaj;a

fkdfõ' wmf.a is;sú,s fyd|kï f,dalho

fyd|jkjd fukau wmf.a is;sú,s krl

kï f,dalhu wmg fmfkkqfha ñysmsg

wmdhla f,isks' j¾;udkfha§ b;du

by< wOHdmkhla ,nd" m%Yia; uÜgfï

±kqula ,dnd ;u jD;a;Suh Ôú;hg t<U

we;s fndfyda fokdg /lshd ia:dkh hkq

Ôú;fha wm%ikaku ia:dkhhs' tfiakï

±kqu fyda l=i,;djh ,o muKska ±kqug

jákdlula tlaù th m%d.aOkhla jkafka

ke;' thg hym;a is;sú,so tald;añl úh

hq;=uh' yeu ukqIH Ôú;hlau uQKmdk

isoaê w;a±lSï fyd| jqjo krl jqjo

tajd Ôú;hg Wlyd .efkkafka ta ta

mqo.,hdf.a is;sú,s wkqjh' tu ksidu

krlu w;a±lSula mjd fyd| wdrïNhla

f,i Ndú;d lsÍug msßmq;a wdl,am j,ska

fmdaIs; jD;a;slhd iu;ah' tfia fkdfldg

krl krlu f,i Ndr .ekSu ;=<

jD;a;Suh ixj¾Okh isyskhla muKs' fï

wkqj lsishï mqoa.,fhla i;=fgka isàkï"

ta Tyq ;=gqu;a is;sú,s ;=< Ôj;ajkafkl=

neúks' hful= ìhiq¿ fyda ks¾NS; úh

yelsh' keKySk fyda keKj;a úh

yelsh' l,n,ldÍ fyda Ydka; úh yelsh'

fï ´kEu ;;a;ajhla iudchSh fukau

jD;a;suh Ôú;h ;=<§ úoHdudk jkafka

tajdg n,mdk uQ,sl udkisl ;;a;j

Ôú;fha uq,a neif.k ;sfnk ksidfjks' ta

ksid ;udg fudkj;au fkdue;su hym;a

ffO¾hh iïmkak wdl,amh muKlau

we;akï ÈhqKqfõ rka fodrgqj újr ùu

lsisfjl=g j<ld,sh fkdyelsh' kuq;a

thg ie<iqï iy.; nj yd ixúOdkd;aul

njo talúh hq;=h'

—ug fvd,¾ oY,laIhla ;snqfKd;a ud

l=ula lrkafkao @˜ hk ud;Dldj hgf;a

;uka foaYkhla mj;ajk nj jrla

f.dkaid,ia keue;s ;reK foaj.e;s ;=ud

Ñldf.dafõ mqj;am;a ±kaùula m<lf<ah'

fuu ksfõokh ÿgq weußldfõ Ok

l=fõrfhl= jQ ms,sma ta wdu¾ fuu foaYkhg

ijka §ug is;d .;af;ah'

yqÿ kHdhd;aul lreKq .ek is;k muKg

jvd m%dfhda.sl lreKq wkqj is;Sfï wdYdj

yqrelr .ekSfuka Ôú;h jvd;a M,odhs

lr.ekSfï l%uh ;reK ;reKshka yg

b.ekafjk uyd mßudKfha ld¾ñl

Ys,am wdh;khla ;ud ìyslrk nj mejiQ

foaj.e;s ;=ud ;u mßl,amk Yla;sh l%shjg

kxjk wdldrh ie,iqulg wkqj bÈßm;a

lf<ah' foaYkh wjidkfha wdu¾ uy;d

ke.Sisáñka lSfõ —foaj.e;s;=uks Tng

l<yels fj;shs Tn is;k ish,a, lsÍug

Tng yels nj uu úYajdi lrkjd' Tng

wjYH fvd,¾ oY,laIh ux Tng fyg

uf.a ld¾hd,hg wdfjd;a ,nd fokjd'˜

weußldfõ ±kg b;du m%isoaO wdu¾

;dlaIK wdh;khg uq, msrefKa tf,isks'

l,amkd Yla;shl uysuh yd kshu oekqul

n,h lshdmEug ;j;a WodyrK wjYH

fkdfõ'

iqúi,a ÿïßh ud¾." úYsIag.Kfha uQ,H

wdh;k" ±jeka; jdKsc jHdmdr" fYa%aIaG

kj fidhd.ekSï hk yeu tllau Wm;

,enqfõ" lsishï ;ks ñksfil=f.a l,amkd

Yla;sfhah'

Y; mfya yd oyfha fj<| .nvd ie,eiau

h:d¾:hla njg m;aù F.W WOOWORTH

fldaám;sfhl= ùug fmr Tyq tu ie,eiau

ks¾udKh lf<a ;udf.a mßl,amk

f,dalfhah'

jdikdjka;hd hkq ;u l,amkd Yla;sh

jevg .kakg Ôú;fha uq,a ld,j,u

bf.k .kakd ;reKhd fyda ;reKshhs'

hyñka wjia:d mE§ we;s fï hq.fha th

fo.=Khlska tfiah' tfy;a tu jD;a;Sh

udj; ;=< lvd jeáu" mrdch wksjd¾h

idOlhkah' mrdchlska f;drj bf.k

.; fkdyels jqKq hï lsis w;HjYH

mdvula" mrdchla yryd bf.k .; yels

kï yeu mrdchlau fjiaj,df.k tk

wdYs¾jdohkah' tu mrdchka fndfydauhla

;djld,sl wid¾:l úï muks' tksidu

±kqug" l=,;djg wjYH jákdlu ,nd§ug

wdl,amh ksjerÈj y÷kd.; hq;=h'

ksjerÈj ia:dk.; l< hq;=h' ;u uäh

muKla fkdj wkqkao ;r lsÍug wjYH

wdl,am OdrKh lr.ekSu" wka ljrodg;A

jvd j¾;udkhg wjYHhs'

tksid Tn bÈßfha we;af;a jD;a;Sh isysk

fkdj jD;a;Sh ch.%yK muKs' Tn ,nk

yeu oekqulau ksjerÈh" jeo.;ah' tu ±kqu

ksrjq,a wdl,amhlska ,nd.;fyd;A thg

kshu jákdlu ,efnkq we;' f,dl= foaj,a

id¾:lj lrkakg Tng fkdyels kï l=vd

foaj,a f,dl=jg lrkakg Tng yelshdj

;sfnk nj u;l ;nd.kak' Tng hula

l< yels nj úYajdi l< yels kï ta foh

lsÍfï yelshdjo Tn i;=ju mj;sk nj

úYajdi lrkak' túg Tfí jD;a;Sh Èúh

muKla fkdj iudchSh Ôú;ho ÈhqKqfõ

rka fodrgqjg ,Õdfjkjd i;a;hs'

—uu lsisu fohla wyïfnka lf<a ke;' tfiau uf.a fidhd.ekSï ish,a, isÿjQfha wyïfnka fkdfõ' is;d jevlsÍfïks'˜

tâika

;drl wurfiak úisks

—is;c̃h .ekSug Tn iQodkï o @

jdikdjka;hd hkq ;u l,amkd Yla;sh jevg .kakg Ôú;fha uq,a ld,j,u bf.k .kakd ;reKhd fyda ;reKshhs'


HR

Possible impending crisis in theTourism Industry By Srilal Miththapala

Much has been written, debated and publicized about the meteoritic growth in tourism in post war Sri Lanka. Whatever the case may be, there is no doubt that in the short /medium term Sri Lanka is going to show strong growth in tourism. With HE the President setting an ambitious goal of 2.5 million tourists by the year 2016, and the rich peace dividends that the tourism industry in particular is reaping today, everyone seems to be jumping on the ‘tourism band wagon’. According to reports there are some 34 new tourism hotel projects in the pipeline amounting to an additional 3500 or more rooms, while another 1200 or so, are now already under construction, that will come on stream soon.

Late last year the government requested the private sector to present their views on the future of Sri Lanka Tourism, and a document titled “The Way Forward …… Private Sector Perspective” was developed and presented to the government.

2009 2011Short Term

2019Medium Term

Arrivals 447,890 754,518 2,377,223

Rooms 14,793 15,533 26,356

Average stay 9.2 8.0 6.0

Occupancy 42% 50% 68%

Per Night spends USD 77 91 171

Annual earnings Min USD 427 552 2,433

Total Direct and Indirect employment 304,800 383,595 1,419,238

Total No. Dependants on Tourism (4 per family)

1.2Mn 1.5Mn 5.6Mn

As a % of population 5.7% 7.4% 26.4%

While the actual number of rooms required to meet the 2016 influx, might vary somewhat depending on the market mix that is being targeted, the fact of the matter is that total direct and indirect employment in the tourism industry will easily surpass 1 million, if we even get close to these targets in 2016. Currently only about 55,000 people are directly employed in the industry, while at least another three times as much are employed in the informal sector, making a total of about 220,000 persons employed, directly or indirectly in the industry.

While certainly a warm smile is always welcome, in today’s competitive climate, on its own, the smile is not adequate. Travelers need high quality and efficient service standards, which no amount of ‘hospitality’ alone can substitute for. Hence hospitality today has to be tempered and augmented with good professionalism as well.

Unlike in other industries, the informal sector serving the tourism industry is very large. There are a wide range of peripheral service providers such as guides, chauffeurs, ticketing agents, travel agents, transport providers, etc who come in contact with visitors and play an important role in the supply chain. All these service providers also have to be trained and developed, if Sri Lanka Tourism is to continue to retain its competitive edge.

Hence, the bottom line is that from a current direct and indirect employment figure of about 220,000 persons, the number will have to reach over 1 million by 2016. By any yardstick, quadrupling the employment over 4 years is a huge challenge.

Hence, while everyone is scurrying around trying to develop infrastructure and build more hotel rooms, this critical HR factor is a hidden issue that will soon mushroom up into a great crisis later on, if not addressed immediately.

While certainly building hotel rooms and infrastructure requires time, training and development of proper staff for the tourism industry also definitely takes time. Given the competitive nature of today’s tourism industry, quality training and professionalism of staff will have a major impact on the competitiveness of the destination.

Hospitality vs Professionalism

One serious error that the Sri Lankan tourism industry makes is mixing up ‘hospitality’ with ‘service professionalism’.

The key highlights of this analysis is given below

We also are burdened with the ‘mediocre is acceptable mentality’. Very often we make do with less than perfection, accepting lower service levels, and not striving to deliver the best. The concepts Do it right first time (DRIFT) and Quality Always on Time (QuAT) are often alien to the service industry (in general) in Sri Lanka.

Quality and Quantity

Training and development of staff for the tourism trade is a complex task, particularly in a Sri Lankan context. It is not only job skills that needs to be developed and inculcated, but professionalism also has to be ‘taught’. E.g. In more developed countries basic on the job skills training is the only input required, where, very often one finds students working as temporary hands in the professional areas of the tourism industry during rush periods (as in Banquets). However, there is a large cultural divide in what is perceived as service quality in an affluent western culture, compared with what the average Sri

Pix by: Srilal Miththapala


HR

Lankan suburban and village population thinks. This means that one has to often provide not only on the job skills training, but also training in fundamental grooming and cleanliness skills as well. How often do we see waiters, even in 5 star hotels in Colombo, with dirty collars, crooked bow-ties, dirty finger nails, body odour etc.

This is no fault of theirs, nor is it anything derogatory- it is just that the average person in Sri Lanka would not know how to wear a tie properly, nor be particularly mindful of being well groomed and well-manicured. Our culture also does not drive the quality ethic in our day to day work. Getting it right the first time is often not considered important, and re-work is often the norm.

So, therefore grooming, training and developing proper tourism service professionals will take time.

Current Tourism Education in Sri Lanka

Currently we have only the Sri Lanka Institute of Tourism and Hotel Management (SLITHM) as the only national level tourism educational institute in Sri Lanka. That too is currently in a state of decline, where the quality of education needs substantial improvement.

The SLITHM Colombo School and its 5 satellite schools together, has been producing only around 1,500 students bi-annually, but this year the intake has risen to 2,150 due to higher demand. There are also several mushroom private entities strewn around Colombo and other major cities which offer so called ‘courses’ in tourism. They are not regulated, and like most of the other private tutouries, are of very mediocre standard, except for a very few. There are also National Universities such as Uva Wellassa and Sabaragamuwa which conduct degree courses in tourism. In each batch, of these 4 year duration courses, there would not be more than 30 – 40 students which means that the output from this channel will also be negligible. In any event, most of these graduates will have to fill higher level positions such as in strategic planning, and not at the front end of customer contact.

Hence, it is obvious that these few establishments, and the SLITHM will be unable to produce the required numbers, let alone the quality required.

This is indeed a very serious, sad and alarming situation. It does not take too much arithmetic to realize the enormity of the problem. Given the current

maximum intake (and eventual output) of about 4,300 students per year from the SLITHM, it will take more than 100 years to produce the extra staff required for the industry! Even if we were to add another 1,500 per year from the mushroom private tutories, it will still take over 80 years!

The Tourism Industry as a Career

During the past few decades Sri Lanka Tourism was unable to attract good quality young people in to the industry because it was perceived that the tourism industry did not have any future. During my tenure as Board member of the SLITHM, a few years ago I did a survey of the new intake for the certificate and intermediate courses and found that in some instances, the number of applicants were, even less than the total number of places available for the course (no demand for the study courses). More alarmingly, almost all the students who had applied had done so as a last resort, having exhausted all other avenues of education such as Engineering, Marketing, Accountancy, IT, etc.

However, with the meteoric rise of tourism immediately after the war, there is tremendous interest and enthusiasm for the tourism industry. Suddenly, almost overnight the tourism industry has been transformed into a vibrant and exiting industry, perceived as being able in providing lucrative career opportunities for young people. The industry has dramatically changed from a relatively low wage paying industry, to a medium wage paying one. Today the service charge alone, (which is paid over and above the basic salary) is exceeding Rs.25, 000 per month in almost all the city hotels, and several resorts as well.

The Sri Lanka Institute of Tourism and Hotel Management (SLITHM)

This interest level is clearly reflected in this year’s intake to the SLITHM. I am told that there were over 600 applications vying for not more than 80 places for some courses.

The SLITHM currently offers several courses of study. There is the Craft Level, practical oriented training, in cookery, food and beverage, front office and house keeping operations.

In the same fields, there is a higher level course at Certificate Level, which leads to the Intermediate, and subsequently Advanced level of studies. There is also a separate 3- year Management Diploma.

The intake for 2011 is as follows;

SLITHM and its satellite schools

Certificate level courses 1,524

Craft level courses 512

Management Diploma courses 42

Intermediate level courses 32

Advance level courses 32

Total 2,142

It is interesting to note that there is a relatively large interest seen from the provinces.

For the craft level courses, the intake at the Koggala satellite school (32%) and Ratnapura schools (29%) are in the same order of that of Colombo ( 39%).

In the case of certificate courses, while Colombo is still the highest ( 30%), the schools of Koggala ( 20 % ) and Kandy ( 22%) are not too far behind.

Also it is quite intriguing to note that tourism studies seems to be the most popular in the deep south where the

Certificate Level Intake - Institutions

Craft Level Intake – Institutions

total intake ( of both craft and certificate courses) for the Koggala school amounts to 441 , which is about 22 % the total. This may be attributed to the fact that the southern coast of Sri Lanka (where the largest numbers of hotel rooms are found) has maximum exposure to the tourism industry.

Reverse Brain Drain

No doubt with the recent success of tourism industry, we are beginning to see a gradual reverse brain rain. From a total of 266,445 Sri Lankan expatriate workers, currently only a meager 20% constitute the skilled level labour force, while the rest is the poor, lowly paid house maids, regarding whom, the less is said, the better.

Even if we assume that about 35% of this skilled expatriate labour force is attached to the Tourism Industry, it would mean that only a minuscule 25,180 Sri Lankan Tourism staff is currently working abroad. Even if all of them were to return to Sri Lanka, it will in no way help meet the demand.

How to meet the demand?

So what then is the solution? Hire expatriate staff from other Asian countries?

This could be a bitter pill to swallow, but there certainly exists the possibility of obtaining suitable staff from countries such as Bangladesh, Philippines and Indonesia. Some of these countries do have a reasonable good level of spoken English and as well as good level of education and training. (I recollect many years ago visiting Bangladesh on business, and found out to my amusement that the Bell Captain of the five star hotel I stayed in, had a MBA qualification!)

The other more logical path to follow is to strengthen private tourism education system instead of shutting it out of the main stream. The state can regulate the policy and standardize tourism courses through the SLITHM and provide a curriculum base for private tourism education institutions to follow in training and developing staff. The SLITHM can however, still continue to be the national level examining and certifying body.

Simultaneously, other foreign tourism educational institutes must be encouraged to set up education and training institutes in Sri Lanka. However, in this context one must guard against dilution or modification to the service delivery and hospitality ethos of Sri Lanka. One of Sri Lanka’s strong unique selling propositions, (USP) is our warmth and genuine hospitality. No amount of growth should be allowed to in anyway damage this. However, “high tech” the industry may become, it will always remain a “high touch” industry, and in this context, training, development and education in the tourism industry must always retain the local cultural flavour, and it should not be allowed to be superimposed with alien forms.

Currently we have only the

Sri Lanka Institute of Tourism and

Hotel Management (SLITHM) as the only national level tourism educational institute

in Sri Lanka

HR


Whilst positioning the customer at the centre always, through the delivery of optimum quality of service, higher levels of customer care, convenience and interaction, the company expanded its distribution channels and introduce a divisional infrastructure to optimize channel management.

The company is in the process of upgrading its network to a Next Generation Network, and is poised to assume a lead role in bringing cutting edge mobile technology that would inevitably help shape the next ICT led technological development phase of Sri Lanka. With a strategy of 'value innovation', the Mobitel customer always wins. We believe that technology for its own sake

is meaningless, and foster an organizational culture that focuses on Customer Centricity. This philosophy which is a way of life at Mobitel has enabled us to build long lasting relationships with our Customers. The features and benefits built into the Innovative packages that we offer are all designed carefully with our customer's best interest at heart, because "We Care Always". This has enabled us to achieve phenomenal results.

Mobitel is now in a unique position as the 'National' mobile service provider and has positioned itself to be in the vanguard of the mobile telephony sector. From here, we will continue to offer even more value to the most important person on our horizon: our customer.

Sri Lanka Telecom Mobitel is Sri Lanka's National Mobile services provider. Since being acquired by Sri Lanka Telecom in 2002, it has grown in leaps and bounds and is now on par technologically with the very latest in the Sri Lankan telecommunications industry. Mobitel is the first mobile operator to launch super 3.5G HSPA technology in South Asia.

The writer is a senior tourism professional, and a former Chief Executive Officer of a star class hotel chain and immediate past President of Tourist Hotels Association of Sri Lanka. He is presently the Project Director of the Greening Hotels SWITCH ASIA project of Ceylon Chamber of Commerce.



udkj iïm;a

Tn udkj iïm;la o @p;=ß .=K;s,l úisks

wOHdmk ixia:djl uQ,sl wruqK

úh hq;af;a" fláfhkau olajf;d;a

mßmQ¾K mqoa.,hka ìyslsÍuhs' kuq;a Y%S

,xflah wOHdmk rgdfõ mj;sk W!ks;

;;a;ajhka yuqfõ" tlS ikao¾Nhg wjYHh

mqoa.,hka ckkh fkdlrk w;r" ú/lshd

W;amdokh tys w;=re M,hla ù yudrh'

fujka ikao¾Nhla ;=< fláfhka úuid

n,kqfha wOHdmk wruqKq yd M,h w;r

mj;sk mriamrh we;slsÍfuys ,d fya;=jk

uQ,sl lreKqh'

Y%S ,dxldfõ m%d:ñl wOHdmkh wksjd¾hh

wx.hla jk neúka" orejd jhi wjqreÿ my

muK jkúg iqmsß mdi,la fj; we;=,;a

lsÍug W;aiy orK fouõmsfhda iy

wOHdmk m%;sm;a;s iïmdolfhda wjidk

ksIamdokh ms<sn| lkiai¨ fkdfj;s'

tkï meyeÈ,s b,lalhka fj; fhduq

jQ wOHdmksl l%uhla ;=<" úYaj úoHd,

wOHdmkfhka miqj jqjo /lshdjka i|yd

wjYHh jk wjfYaI idCIr;djhka tkï

mß>kl" bx.%Sis jeks idCIr;djhka ,nd

.ekSfï hqyqiq¿ fkdfj;s' tfukau —rcfha

/lshdjla˜ muKla ,nd .; hq;=h hk

miq.dó is;=ú,a, ;=< isrù isák úoHd¾:hska

ljod fyda rch úiska /lshd ,nd fokq

we;ehs hk Wml,amkh u; msysgd ish

Wmdêh ksjfiau ;ndf.k isá;s' bka

;udg fyda wfkldg jk M, m%fhdackhla

fkdjk w;r" by; lS mriamrhka ckkh

lsÍfuys,d fuh úIhla jkq we;'

fuysÈ úfYaIfhkau wjOdkh fhduqlrk

,enqfha úYaj úoHd,fhkaa ìyslrkq

,nk udkj yd iudc úoHd¾:hska

ms<sn|jhs' tkï Tjqkaf.a wdl,amhkays

mj;sk idñm%odhsl nj mj;sk iudchSh

;;a;ajhkag wkq.; fkdùfï yd tajd yUd

fkdhk fï ;;a;ajh úIo lrjhs' ;jo Y%S

,xflah isiqjdj YsIag iïmkak lrkQfha

fm!oa.,sl mßuKav,h ;=< msysgd lghq;=

lsÍug úkd fmdÿ mßuKav,h ;=< .Kqfokq

lsÍug fkdjk w;r" bka ìysjk udkj

yd iudchSh wjYHh;dj,g fukau wejeis

úg§ iudchSh ixfYdaOkhkag wduka;%Kh

lrkafka ke;'

;jo rfÜ mj;sk wOHdmk m%;sm;a;s" mqoa.,

mßl,amkhka fukau ks¾udK YS,S;ajhka

wyqrd oud ;sîu fmrlS mriamrhkag

lreKQ imhhs' ta mka;sfha fyd|u isiqjd

—ksYaYío;u <uhd˜ hehs kshuhla f.dv

ke.Su ;=<sks' tfyhska oaú;shsl fyda

;D;shsl wOHdmkh ksulrk mqoa.,hd

.uka lrkafka fldhsngo hkak úuid

ne,Sug yd Tjqkag .uka lsÍug bv ,nd

Èh hq;= ld,hhs' fï fuys§ mßl,amkh

mqo.,hd <Õ lr.; hq;= fohla jk w;r"

i;;dNHdih mßl,amkh ms<sn| yelshdj

Okd;aul lrjhs'

fï ish,a, wkqj fmkShkafka wOHdmkh

yd wfkla ish¨ wxY yryd udkjhd

udkj iïm;la njg m;aùfï udj; wyqrd

we;s njhs' ;uka ,nkafka l=ukdldrfha

wOHdmkhla fyda fõjd wOHdmk lafI;%fha

jákdlu fld;rï fyda fõjd th iïm;a

ckkhg Ndú;d úh hq;=h' ta i|yd udkj

Ôú;hg" ixúOdkd;aul Ndjh" ie<iqï

iy.; Ndjh" b,lal iy.; Ndjh iy

úplaIKYs,s Ndjh w;HdjYHh' tajd

wOHdmkfhka muKla ,nd.; fkdyelsh

;uka okak foa wNHdi l< hq;=h' yeu

fudfyd;lu wNHdifha fhÈh hq;=h'

tu wNHdifha ;rugu udkjhd ;=<

ksOka.;j mj;sk ish¨ ksi¾. yelshdjka

t<shg meñK f,dalhg Tyq ke;sju neß

udkj iïm;la njg mßj¾;kh lsÍug

iu;a úh yelsh'

mßuKav,fha" mßl,amk mka;sh

;SrKd;aul jk ;rugu udkjhd yd

udkj is;sú,s iïm;la njg mßj¾;kh

fõ' tajd u;ska bkamiq ks¾udKh jkafka

woaú;sh udkj iïm;ls' tu udkj iïm;

ksr;=rej b,lal lrkafka f;dard.; yels"

ueksh yels" <Õúh yels" h:d¾:jd§"

ld,hla kS¾Kh l< yels b,lal

j,g muKs' (Smart Goals) túg ksoyia

udkjhd iïm;la ù yudrh' Tyq kshu

l<uKdlrefjl= njg ksrka;rju m;afõ'

´kEu wfhl=g u; m<l< yelsh' woyia

bÈßm;a l< yelsh' tfy;a m%dfhda.sl úiÿï

bÈßm;a l< fkdyelsh' jeäfhka u;

m<lrkafkda l%shdfjys fkdfhfo;s' TjQyQ

udkj iïm;a fkdjk w;ru úpdrYS,so

fkdfj;s' kshu l<ukdlrejd YlH;d

y÷kdf.k ;u odhl;ajh yryd fiajlhd

kshu uyg fufyhjkq ñia Wmfoia

muKla ,ndfokafkla fkdfõ' tfiakï

udkjhd" iïm;la njg mßj¾;kh lsÍfï

ld¾hNdrfha Ndrÿru fldgi we;af;a

mßmd,kh i;=jh'

udkjfhl= f,i ñksi;alu .ek is;kak'

fjfyfikak' f,dalh fjkia lsÍug

fmr f,dalh fjkia lsÍug bf.k

.kak' Ôú;fha fndrejg yd wj,dohg

ysi fkdkukak' tfy;a ksjerÈ l<

fkdyelskï Tn jrÈka .e,fjkak'

ks;ru rcqka iuÕ yeisfrñka uyck;dj

iuÕ jdih lrkak' ,o foa .ek fkdis;d

,eîug yelsfoa .ek is;kak'

ir<j ;uka f.jk ,o ;;amr yegl

ld,h m%fhdackj;aj f.jd t<fUk

úkdähl ld,h .ek j.lSfuka Tng

is;sh yels kï todg Tn udkj iïm;la ù

yudrh' Bg;a jvd Tn todg kshu ñksfil=

ù wjikah

ir<j ;uka f.jk ,o ;;amr yegl ld,h m%fhdackj;aj f.jd t<fUk úkdähl ld,h .ek j.lSfuka Tng is;sh yels kï todg Tn udkj iïm;la ù yudrh'

Bg;a jvd Tn todg kshu ñksfil= ù wjikah


udkj iïm;a

udkj whs;sjdislï iy ;reKhka rgla jYfhka YS% ,xldjg mYapd;a hqO

rdcHlg m%;s,dN we;s lrk yrhka

m%idrKh l< hq;=j we;' fï ixo¾Nh

;=< YS% ,xlSl ;dreKHh fyd|u iïm;aa

iïmdokh lrk w;r úêu;a" wúêu;a

ks,fkdjk wOHdmkh u.ska ,xldfõ

;reKhkag fydou ud¾.hla myÞ fohs'

iduh wdrlaId lsÍfï udj; u.ska iudch

udkj whS;ska wdrlaId lrk iy .re

lrk iudchla njg m;afõ' fï ksid

iu wOHdmkh úêu;a" wúêu;a iy ks,

fkdjk wxYhka b,lal lrf.k we;'

flfia fj;;a fuu ,smsh b,lal lr

.kafka ks, wxYhhs'

YS% ,xldfõ ;reKhka rfÜ Yla;sh

fõ' wjidkjlg" NsIKfha iDKd;aul

n,mEu rfÜ ish¨ mqrjeishkag n,md

;sfí' iuyreka iDcqju f.dÿre njg

m;aúh' iuyre jl%ldrj n,mEug ,laúh'

m%pKav;ajh w;f¾ Ôj;a ùu hkq úYajdih

m,qÿ ùuh' wdrlaIdj ms<sn| yeÕSu

fkdue;sùuh' wmrdO j,g ìh we;s úuh

wkd.;h ms<sn| wia:djr njh' ksoyi

iuyr wdldrj,ska wvq ùuh' m%pKav;ajh

flfrys we;s yeÕSu ±ä ùuh' fuh hqoaOh

wjidk ùfuka ál l,la hk ;=reo mj;S'

fuu wiudk ixialD;sh mßj¾;kh

lsÍfïÈ ixialD;sl" jHqyd;dul"

foaYmd,ksl iy wd¾Ól ixfõ§;dj wjYH

fõ' wef;kau" mj;akd m%pKav ixialD;sh

udkj whs;sjdislï wdrlaIdlrk

ixialD;shla njg mßj¾;kh lsÍfïÈ

Ys% ,xldjg wOHdmkh fuj,ula f,i

Ndú;d lsÍu wjYHh' (http://www.moe.gov.lk/) YS% ,xldfõ iudc ip,;dj we;s

lSÍfï m%Odk ksfhdað;hd wOHdmkh

jk w;r úNd. iu;a ùu muKla fuhg

m%udKj;a fkdfõ'

id$fm<" W$fm< úNd.hkag uqyqK foñka

isák ,dxlSh ;reKhka th ;=< udkj

whs;sjdislï wOHdmkh fkdue;s ùu ksid

wjYH ±kqu wdl,am iy yrhka w;am;a lr

fkd.kS' 2005§" ,xldfõ ck.ykfhka

95%la idCIr;djfhka hqla;h' fï

.eyeKqkaf.ka 95]ls' msßñkaf.ka 97 ls'

(UNESCO 2005 o;a;& ;ju;a" ;reKhkag

;u tosfkod Ôú;h ;=< fuu yrhka tla

lSÍu wNsfhda.hla ù ;sfí'

,xldj ;=< wOHdmkh

YS% ,xldfõ uOH.; wOHdmk flaIa;%h

;=< mokïj udkj whs;Ska W.kajk

wOHdmkhla y÷kajd§ug W;aidy ±Íu

idOkh lreKls' wOHdmk`{hka úIh

ud,d ie<iqï iy fm< fmd;a mdid,a"

.=re wNHdi úoHd," wOHdmk wud;HxYh

iy m%Odk úNd.hka mj;ajk Wiia

wOHdmk wud;HdxYh i|yd ,shhs' udkj

whs;sjdislï wOHdmkh jeks kj úIhla

,xldjg y÷kajd §ug ;SrK .ekSu ÿIalr

lreKla njg m;aj ;sfí'

úêu;aa idu wOHdmkh

YS% ,xldfõ ;reKhka udkj whs;sjdislï

wdrlaId lsÍug lghq;= lrk Yla;su;a

msßila njg m;a lsÍug fyd|u uÕ idu

wOHdmkhhs' wef;kau fuu ,smsh ;rfha

m%ldY lrkafka" mqoa., ixj¾Okh flfrys

idu wOHdmkh uq,Sl wxYhla njg m;aúh

hq;= njhs' m%Yapd;a hqO ixo¾Nh ;=<"

fuu wNsfhda.h ls%hdjg kexfõh hk

n,dfmdfrd;a;=jla ;sfí' tfiau fuh

u.ska úpdrd;aul yd úYaf,aIKd;aul

Ñka;khka ixj¾Okh lrkq we;'

fuu idu wOHdmk ls%hdj,sh udkj

whs;sjdislï ms<sn| ie,ls,su;a úh hq;=h'

tfiau §.= ld,Skj th" m%pKav;ajh ms<sn|

ixialD;sh mßj¾;kh lsÍug iyfhda.h

Èh hq;=h' tfiau fuh m%Odk m%Yak 03 lg

ms<s;=re iemhsh hq;=h'

1' b.ekaaúh hq;af;a ljqo @

úêu;a wOHdmk ieliqï ;=< isiqkg yrhka

j.d lsrsu flfrys YslaIKh j¾Okh lsÍu

ksjerÈj isÿlsÍug .=rejrekag b.ekaúh

hq;=h' lsisÿ ie,lsh hq;= fjkialula

,xldfõ mdi,a wOHdmkfha ;sfnk

YsCIKhkays we;s lsßug wmyiq jqj;a

b.ekaùfï l%uh jvd;a ikaksfõok"

wkqnoaO iy .=re flaka§h l%ufhka wE;a jq

tlla njg m;aa lsßu jeo.;ah' .=rejrekag

YsIHkag ffO¾h imhk WmfoaYlhka"

YsIHkaf.a wOHdmksl w;a±lsï mq`:,a

lrkakka njg m;a ùug b.ekaúh yelsh'

2' W.kajkafka ljqo @

jhi yf;a isg 12 olajd orejkag udkj

whs;sjdislï yrhka jk fjk;a wd.ï"

fjk;a NdIdjka iy fjk;a mqoa., oDIaàka

ms<s.ekSug b.ekaúh hq;=h' ylqjqÜ iy

Tmkayhsu^¾& i|yka lrk wdldrhg, fuh

—wfkfHdakH f.!rjh" iudkd;au;dj iy

úúO oDIaáka ms<s.ekSu jeks fmdÿ udkj

wdl,am iys; iduh w;am;a lr.ekSug

Wmhdud¾.hka fyda iduh ,nd.ekSfï

yelshdj mq¾j wjYH;djka ixj¾Okhla

f,i wkfHdkH pß;hla je<| .ekSu

wmyiq.ukh lrk˜ jhila njhs'

^Hakvoot and Oppenheimer, 1999: 60 &

3' W.kajkafka fudkjdo @

idu wOHdmkh yÿkajd §u m%fhdcksl

l%ufjohla f,i oelsh yelsh' fuh

wdrïNfha mgkau wkdrCIs; njla we;s

lrhs' fuh úNd. b,lallr.;a wOHdmk

l%uh ;=< we;s úYd, ld, igyk iuÕ

wiSre fohla jkjd muKla fkdj" fuh

Okd;aul úplaIK fkdjk fyhska

ldjoaojkdjg jvd ixl,am kHdhka yd

fuj,ï ms<sn|j isiqkag W.kajkq we;'

;j ÿrg;a" wOHdmk{hka fmdaIKh"

mdßißl foaYmd,kh fyda ck.yk

wOHhk jeks kj mdGud,d y÷kajd§ug

jdo újdo mj;ajhs' wd¾Ól ixj¾Okh

iy /lshdjkag we;s yelshdj b,lal lr

.ekSu ms<sn| m%;sm;a;s iïmdolhkaf.a

b,lalhka iuÕ mj;akd mdie,a úIh

ud,djkag ;j;a úIhla tl;= lsÍug

b,a,Su ÿIalr lghq;a;ls' ish¨ úIhka

<uhksf.a ixj¾Okh i|yd jeo.;ah'

fuu ;¾lh mj;sk úIh ud,djg idu

wOHhkh we;=,a lSÍu i|ydhs' mj;akd

ld, igyk wkqj mj;akd úIh ud,dfõ

fldgila f,i th y÷kajd Èh hq;=h' úIh

ndysr ls%hdldrlï f,i .egqï úi§u"

ueÈy;a ùu iy fldamh l<ukdlrKh

lSÍfï yelshdjka b.ekaúh yelsh'

WÞyrKhla f,i m%d:ñl uÜgfï isg

úi§u iy iyfhda.h b,lal lr.;a YsIH

ls%hdldrlï ne.ska th isÿ l< yelsh'

idu wOHhkh úIh ud,djg we;=<;a lsÍu

b;d jeo.;a fõ' flfia fj;;a mj;akd

úYd, yi, úIh ud,dfõ fjk;a úIhla

f,i idu wOHdmkh y÷kajd §u wiSre

ksid" idl,H úIh ud,dj ;=,ska b.ekaùu

iqÿiqh' WÞyrKhla f,i rcjrekaf.a

Wmf;a isg urKh olajd W.kajdu fjkqjg

hqoaOhla we;sùug fya;=jk ;SrK .kakd

ls%hdj,sh m%Yak lrk mdvï we;=<;a lsÍu

l< yelsh'

zzidufha .=rejrhdZZ f,i mDÓúh mdßißl

j.lSï flfrys o¾YKhla imhk w;r

NdIdj fyda idys;H Tjqka lshk foh l=ulao

hkak yd th wfkldg lshkafka flfiao

hkafkys n,mEu úYaf,aIKh lsÍug

isiqkag Woõ lrhs' (McInnis, 1998:541) tfiau hqO ùrhkag jvd idufha ùrhka

flfrys kdNs.; lsÍu isÿ l< yelsh'

ukSId tia' jkisxy meial=j,a úisks



IT Savvy

THINK BIG – Work Smart

brilliant the programmer is, if the software / applications he develops are not friendly enough to interact with people, it’s useless.

A number of world leading companies such as Samsung, Panasonic, Motorola, McGraw Hill, Lextant, Amazon Web Services LLC, SAIC, Audible Inc., Lokion Interactive, WellAWARE Systems are looking for HCI professionals as all most all of the companies do their business online or at least business promotions online and most importantly because their products interact with people.


If you seem to no longer come to work with the same spring in your step as you did when you first

started, it may be time to

give some serious thought to making a

career shift

If you have found yourself in a rut in terms of your career as of late, if you seem to no longer come to work with the same spring in your step as you did when you first started, or if you're simply bored with the seemingly mundane tasks that you go about every day, it may be time to give some serious thought to making a career shift.

However, when faced with this question, most people find it hard to arrive at a single answer. With the multitude of possibilities in the workforce today and more and more people are finding it hard to decide on what kind of job they would like to have.

You must be able to train yourself to be a forward-thinker. At this point in your career, if you were experiencing the feeling of being in a rut, it would be a good idea to make some realistic projections about your career. Hope this new field of computer science will help you to explore exciting new career opportunities available in the world.

Have you ever wondered what makes some Websites easier to use than others, or why some people seem to master new navigation systems quickly while others struggle to learn? Do you know why users get lost in electronic space or find it difficult to communicate with others through the medium of technology? These questions are just some of the driving forces behind research in the developing field of Human Computer Interaction. Human Computer Interaction is a term that you may or may not have heard. So let’s explore it. Human Computer Interaction, or HCI, is the study, planning, and design of what happens when you and a computer work together. As its name implies, HCI consists of three parts: the user, the computer itself, and the ways they work together.

Human Computer Interaction is an emerging trend in IT world. Why is HCI so important? It’s because “WE” the human beings use the computers. No matter how

By Shriwanthi Amarasinghe

A New Way for New Opportunities

Job opportunities in the field of HCI

• Human Factors / UI Experience Analyst• Interactive Experience Designer /

Usability Consultant • Online User Experience Manager• Product User Experience Designer • Senior Enterprise User Interaction

Designer• Senior/Usability/

Human Factors Engineer• Senior User Experience Architect• Senior User Experience Designer• Usability Associate• Usability Engineer• User Experience Architect User

Experience Research Specialist• Director, User Insights & Usability

(Web)Some of the qualifications you will need to join with the field of HCI

• You have to be an innovator in the field, with game-changing ideas for the web, mobile, and user experience

• Expected to have extraordinary visualization and modeling skills

• Flexible thinking and the ability to master any software or hardware needed to solve a design problem and create any prototype is required

• Substantial experience applying a user-centered design process, including user testing will an added qualification


IIT proved through their recent success stories, that they turn out students who highly employable and widely recognized as the best in the field.

IIT has won a series of prestigious awards. The gold award was won at the National Best Quality Software Awards (NBQSA) by Mohomed Hamzeen, in the tertiary category. This is the second time in succession IIT won the Gold Award. Last year Lahiru Lakmal Priyadarshana, won the Gold award in the tertiary category, as well as the award for the Best Product developed using Open Source Tools for his iDisplay project. Another student of IIT Amani Soysa was awarded the Bronze award for her Chord a Tune project. Lahiru and Amani won these awards competing with the cream of software engineering students from more than five state universities and private institutes.

IIT offers the BSc(Hons) in Business Information Systems and The BEng(Hons) in Software Engineering degree, affiliated with the prestigious University of Westminster UK. IIT has an excellent campus environment, with a state of the art library and well equipped laboratories. Their computing faculties are linked to the intranet of the University of Westminster, enabling students to access the digital library, lecture material and past papers.

The lecture panel comprises industry experienced lecturers who employ a diverse range of teaching strategies including case studies, video presentations and project work. These teaching methods are used to develop students' knowledge, skills and ability to identify and solve real world problems.

INFORMATICS INSTITUTE OF TECHNOLOGY (IIT)

WINS PRESTIGIOUS AWARDS

• Great communication skills, with neatly-packaged deliverables, clear design rationale, and a great ability to distill the key contributions in every design is preferred

• Must have ability to initiate strong independent research and analysis, and work with your team to evolve those insights into a compelling form for technology transfer

• Experience in product design for software applications, consumer electronics, appliances, and other interactive applications will be an advantage

• Strong project management skills and ability to successfully manage/lead multiple projects concurrently.

Common responsibilities you have to undertake when you become a HCI professional

• Conduct primary user research to determine future directions for company websites.

• Work closely with internal business clients to translate their business requirements into experiences our customers love.

• Identify and implement a variety of methods for getting input and feedback from customers, including customer co-development methods, participatory design methods, diary studies, interviews, observational studies, online feedback mechanisms, focus groups (in-person and remote), card-sorting exercises, lab usability studies, online usability studies, remote usability studies, and others as appropriate.

• Manage, facilitate, analyze, and otherwise contribute to quantitative and qualitative audience research efforts including behavioral analytics, personas, surveys, interviews, stakeholder focus groups, and usability testing or whatever else it takes to understand what will delight the users for whom we design.

• Works closely with existing teams, project managers, creatives and engineers through numerous stages of the product development cycle. Participates in all aspects of the product life cycle, from creation to implementation.

• Design and develop breakthrough product prototypes for video displays, mobile, and other consumer electronics and appliances

• Produce 2D and 3D concept visualization, physical models, and rapid prototypes for software user interfaces and physical systems, including electronic and mechanical components

• Creative brainstorming guided by forward-looking user needs and business needs, with an emphasis on a graceful and delightful user experience

• Participate in analysis of User Experience findings, and assist in creating detailed evaluations and metrics to project managers.

• Participate in negotiation of adoption of critical usability recommendations.

• Plan, design and conduct usability evaluations of mid- to large-scale applications.

• Participate in initiatives that measure quality and productivity standards.

References:

www.hfcareers.com

www.howtodothings.com

www.sitepoint.com

(Article: - Human-Computer Interaction and

Your Site By Nicky Danino)



mßir moaO;s iajNdúl jYfhka

iu;=,;;djla mj;ajdf.k hk nj wms

okakd lreKls¡ tneúka mßir moaO;s

iïnkaOfhka b;d oeä wjOdkhla fhduq

lrñka Èh;a lrk ixj¾Ok lghq;=j,ska

by; lS iu;=,s;dj wdrËd lr.; yels

w;r we;a; jYfhkau tfia l< hq;= fõ¡

;j;a wdldrhlg olajkafka kï mßir

ys;ldó ixj¾Ok jHdmD;s i|yd Wkkaÿ

úh hq;=h¡ fN!;sl mßirfha úúO idOl

tkï N+ñfha úIu;djh" mi" foaY.=Ksl

idOl" fkdfhl=;a j¾.fha iïm;a"

iajNdúl jkdka;r iy ffcj úúO;ajh

hk ishü idOl wjOdkhg .ksñka mßir

ys;ldñ ixj¾Okhla lrd ,Õd úh yelsh¡

fuu woyi › ,xldjg o fmdÿ fõ¡ jvd;a

iqÿiq foa kï lsishï ixj¾Ok lghq;a;la

lsishï mßirhlg wkqhqla; lsÍu fkdj

mßirhg .e,fmk ixj¾Ok lghq;a;

f;dard .ekSuh¡ fï wkqj › ,xldfõ

fN!;sl mßirh flfrys wjOdkh fhduq

l<fyd;a idOl .Kkdjlska iukaú; nj

meyeÈ,sh¡ fuys§ thska idOl lsmhlg

wjOkh fhduq flf¾¡

› ,xldfõ N+ úIu;d ,laIKh kï

Èjhsfkys mßêh my;aìï j,skq;a

l%ul%ufhka rg wNHhka;rh Wiaìï

l,dmj,skq;a hqla; ùuh¡ idkq" ;eks;,d"

fkre" fudfydr iy ksïk hkdÈ úúO

N+ rEmk ,ËKj,ska hq;a fuu Wia ìï

l,dmj, u|" uOHia: iy o< nEjqï

l,dm y÷kd.; yelsh¡ nEjqïj, iajrEmh

wkqj mdxY= rErdhdï iy kdhhdï jeks

iajNdúl Wmøjj,ska hqla; h¡ tneúka N+

rEmk ,ËK flfrys jvd;a wjOdkh

fhduq lrñka mßirhg iqÿiq ke;fyd;a

.e,fmk ixj¾Ok lghq;= f;dard.; hq;=

fõ¡ uyd mßudK jHdmD;s i|yd muKla

fkdj iq¿ mßudK jHdmD;s i|yd o fuu

,ËK wjOdkhg .ekSu w;HjYH fõ¡

N+ úIu;djh yd iïnkaOjk fjr<;

l,dmfha jqjo ixj¾Ok lghq;= ;SrKfha

§ iajNdúl fN!;sl mßirhg wjOdkh

fhduq l< hq;= fõ¡ Èjhsk jfÜg msysgd

we;s fjr<; l,dmh iEu ia:dkhlu tl

yd iudk ,ËK fkdolajhs¡ › ,xldfõ

jhU fjr<; l,dmh mgq iajrEmfhkq;a"

ngysr" ol=Kq iy kef.kysr fjr<;

l,dmh mq¿,a l,dmhla f,i;a msysgd

we;¡ ixpdrl ksfla;k iy jrdh jeks

fjr<; l,dm wdY%s; ixj¾Ok jHdmD;s

i|yd by; lS idOlh wjOdkhg .ekSu

jeo.;a fõ¡ foaY.=Ksl idOl o ixj¾Ok

jevigykaj,§ wjOdkhg .;hq;=u

idOlhls¡ › ,xldj iïnkaOfhka

jvd jeo.;au foaY.=Ksl idOlh kï

j¾Idm;khhs¡ j¾Idm;kh ,efnk

ld,mßÉfþoj, úúO;ajhla mj;S¡

tfukau lafIa;%Sh jYfhka j¾Idm;k

jHdma;sfhys meyeÈ,s fjkialï oelsh

yelsh¡ fuu ld,Sk iy lafIa;%Sh jHdma;sh

ie,ls,a,g .ekSu b;d jeo.;a fõ¡

› ,xldj foaY.=Kh" mi" iajNdúl

jDË,;d hk idOl mokï lr.ksñka

foaY.=Ksl l,dm ;=klg fnod we;¡ tkï

f;;a" w;rueÈ iy úh<s l,dm jYfhks¡

f;;a l,dmhg wêl j¾Idm;khla

,efnk w;r Bg idfmaËj wka;¾ueÈ

l,dmhg;A" wka;¾ueÈ l,dmhg idfmaËj

úh<s l,dmhg;a ,efnk j¾Idm;kh

wvqh¡ ,efnk j¾Idm;khg wkqj mdxY=

idOl" iajNdúl jDË,;d" jeiau"

u;=msg c,h iy N+.; c, uÜgu hkdÈ

idOl fndfyduhla ;SrKh fõ¡ tuksid

foaY.=Ksl l,dmj, úúO;ajh ie,ls,a,g

.ksñka Bg .e,fmk ixj¾Ok l%shdodu

f;dard.; hq;=h¡ ke;fyd;a mßirhg

ydkshla fkdjk wdldrhg iy mßirh

;j;a iq/flk wdldrhg ixj¾Ok

l%shdoduhla i|yd wjYHh msysàu f;dard

.; hq;=h¡

Èjhsk lDIsld¾ñl rgla jYfhka tu

wxYfhka isÿ flfrk ixj¾Ok lghq;=j,§

—mi˜ hk fN!;sl idOlhg o wjOdkh

fhduq lsÍu wjYHu lreKls¡ jeä M,odjla

,nd .ekSu fuys wruqK f,i ir,j jgyd

.; yelsh¡ kuq;a jvd;a jeo.;a lreK

kï mi úhelSu" mi ksireùu" wmú;%ùu

hkd§ .eg¿j,ska f;drùu ùuhs¡ ksj¾;k

l,dmSh rgla jYfhka › ,xldfõ o mia

wÕ,la ks¾udKh i|yd jir 400-500 ;a

;rï ld,hla .;fõ¡

iuyr ixj¾Ok l%shdodu i|yd tajdg

úfYaIs; jQ ia:dk f;dard.; hq;= fõ¡ WÞyrK

jYfhka jrdh iy .=jkaf;dgqfmd<¡ ;j;a

iuyr ixj¾Ok l%shdodu ´kEu ia:dkhl

ia:dms; l< yelsh¡ WÞyrKhla jYfhka

ixpdrl ksfla;k iy fydag,a oelaúh

yelsh¡ kuq;a fuys§ jvd;a wjOdkh fhduq

l< hq;= wxYh kï ixpdrl l¾udka;h

i|ydjk b¢lsÍï" N+ñ Ndú;h" wmøjH

neyer lsÍfï l%u hkdÈh úúO mßirhkag

.e<fmk wdldrhg úh hq;=h¡ WÞyrKhla

jYfhka .;fyd;a › ,xldfõ fjr<

l,dmfha ixpdrl ksfla;khla i|yd jk

b¢lsÍï › ,xldfõ uOH l÷lr m%foaYfha

b¢lsÍï yd iudk úh fkdyel¡

ixj¾Ok lghq;=j,§ fN!;sl mßirh

iq/lSfï wruqKska tu ixj¾Ok lghq;=

wdrïNfha§u tajd ;lafiarejlg ,la l<

yelsh¡ f,dalfha fndfyda rgj,a fuu

;lafiarej isÿlrk w;r › ,xldj o

Bg we;=<;a fõ¡ fuu jHdmD;s we.hSfï

l%shdoduh —mdßißl we.hsfï ;lafiarej˜

(Environmental Impact Assesment-EIA) jYfhka ye¢kafõ¡ ixj¾Ok jHdmD;sfhys

iajrEmh" úYd,;ajh yd msysàu wkqj

jHdmD;sh we.hSulg Ndckh flf¾¡

iajrEmh hkqfjka woyia lrkqfha

mßirhg Rcq n,mEula isÿúh yels

jHdmD;Ska h¡ WodyrK jYfhka wêfõ.S

ud¾." ;dm úÿ,s n,d.dr iy isfuka;s

ksIamdokh oelaúh yelsh¡ jHdmD;sfha

úYd,;ajh hk idOlh jHdmD;sj,

úúO;ajh wkqj fjkia fõ¡ WÞyrK f,i

;dm úÿ,s n,d.drhla kï fu.d fjdÜia

25 blaujk ,o" fydag,hla kï ldur 99

la blau jQ" wêfõ.S ud¾.hla kï ls¡ ó¡

10 blau jQ jYfhka oelaúh yelsh¡ msysàu

ie,ls,a,g .ekSfï § fldgila jYfhka

fyda iïmQ¾Kfhka mdßißl ixfõ§ ia:dk

tkï jkdka;r" jk i;=kaf.a rËs;" c,

fmdaIl m%foaY" ft;sydisl jeo.;alula

we;s ia:dk iy Ldokhhg ,lajk m%foaY

hkdÈh úfYaI wjOdkhg ,la flf¾¡

fujeks we.hSulska n,dfmdfrd;a;= jkqfha

mdßißl idOl ;jÿrg;a Okd;aul lsÍu;a

iy mßirhg wys;lr idOl ;sfí kï

tajd ;jÿrg;a RKd;aul lsÍu;ah¡ fuu

jHdmD;sfha uq,Sl j.lSu uOHu mßir

wêldßh i;=h¡ Bg wu;rj ixj¾Ok

jHdmD;shg wod,j úúO wud;HxY fï

iïnkaOfhka j.lSu orhs¡ kuq;a fuys§

olakg ,efnk kqiqÿiq lreKla kï

jHdmD;sh wdrïNfha § fuu we.hSu isÿ

l<;a m%dfhda.sl jYfhka kej; kej;

wëËKh l< hq;= j.lSu meyer yeÍuhs¡

fujeks we.hSfï l%shdj,shla wkq.ukh

lsÍfuka mßir ys;ldó ixj¾Okhla lrd

› ,xldjg msh ke.sh yelsh¡ tuksid iEu

mqrjeisfhl=f.au j.lSu fujeks jHdmD;s

i|yd wjxl iyfhda.h ,nd §uhs¡

idú;s% rKisxy úisks

mßir ys;ldó ixj¾Okhla lrd'''

mßirh

Èjhsk lDIsld¾ñl rgla jYfhka tu wxYfhka isÿ flfrk ixj¾Ok lghq;=j,§ —mi˜ hk fN!;sl idOlhg o

wjOdkh fhduq lsÍu wjYHu lreKls


Green Economy

In addition to supplementing wage employment, NREGA’s secondary objective is to strengthen rural natural resource management. This is achieved by financing rural works that address causes of drought, deforestation and soil erosion, thus restoring the natural capital base on which rural livelihoods depend.

As one of the world’s leading crop producers, India has seen a surge in water consumption in the agriculture sector over the years. With industrial water consumption expected to quadruple between 2000 and 2050 as well, groundwater aquifers in the four major river basins may be depleted by half by 2050. India is moving towards water scarcity due to increasing demand and a drop in supply of clean

water as well, with forecasts of even a 50 per cent deficit by 2030. Increasing water scarcity is a major constraint to agriculture and livestock production affecting livelihoods and food security.

Water conservation accounts for about half of the total projects supported under NREGA, with 850,000 water conservation works funded and completed from 2006 to 2008. For example, in the District of Jalaun (Uttar Pradesh), NREGA provided training and jobs for villagers to develop solutions to their heavily silted water harvesting infrastructure, alleviating their water shortage. In 2007-2008, more than 3,000 new soak pits, together with hand pumps were constructed. This has helped conserve an estimated 5 million litres of water. Similarly in

Andra Pradesh, NREGA supported the restoration of a network of water storage tanks dating back over 500 years in the principal arid zone. Repairs to the gates of the tanks, as well as works to desilt the channels feeding them, has restored to full capacity. This not only boosts crop and livestock production but has contributed to groundwater replenishment.

In its short history, NREGA has produced many such success stories across the country. In promoting to inclusive growth and the restoration of ecological infrastructure, the programme also has a strong impact on empowerment of poor or marginalized groups. It has contributed to boosting the average wage for agricultural labourers by more than 25 per cent over its three-year history.

RURAL ECOLOGICAL INFRASTRUCTURE

IN INDIA

Courtesy : United Nations Environment Programme (2010)

India’s National Rural Employment Guarantee Act 2005 (NREGA) is a guaranteed wage employment programme that enhances the livelihood security of marginalized households in rural areas. Implemented by the Ministry of Rural Development, NREGA directly touches the lives of the poor, promotes inclusive growth,

and also contributes to the restoration and maintenance of ecological infrastructure.

In its first two-and-a-half years of operation, from 2006 to 2008, NREGA generated more than 3.5 billion days of work reaching on average 30 million families per year. The programme is implemented in all 615

rural districts of the country, with women representing roughly half the employed workforce. The emphasis is placed on labour-intensive work, prohibiting the use of contractors and machinery.

Investing in ecological infrastructure


the basic requirements for maintaining health: clean air and water, sufficient food and adequate shelter.

Each year, about 1.2 million people die from causes attributable to urban air pollution, 2.2 million from diarrhoea largely resulting from lack of access to clean water supply and sanitation, and from poor hygiene, 3.5 million from malnutrition and approximately 60,000 in natural disasters.

A warmer and more variable climate threatens to lead to higher levels of some air pollutants, increase transmission of diseases through unclean water and through contaminated food, to compromise agricultural production in some of the least developed countries, and to increase the hazards of extreme weather.

How does climate change affect our health..?

What is climate change?

Nowadays the term “climate change” is generally used when referring to changes in our climate, which have been identified as occurring since the beginning of the mid-19th century.

Our planet’s climate is always changing. In the past it has altered due to natural causes but at present the changes have accelerated as a result of human behaviour rather than natural forces.

Climate change is often associated with ecosystem destruction and disappearing species. This is all true, but climate change affects our lives in a more direct way: our health. Unfortunately, the impact of climate change on human health isn’t generally acknowledged.

The major mechanism behind climate change is the increased “greenhouse effect”, by which the Earth’s atmosphere traps energy from the sun just like a greenhouse.

The natural greenhouse effect which warms our planet to support life—is being heavily disturbed. The energy from the sun warms land, water, and air. In turn, the warmed-up land, water, and air give off heat, which rises up towards the sky. Gases, such as water vapor, present in the Earth’s atmosphere capture some of that heat and prevent it from escaping into space. This heat trap keeps the Earth warm, and like a warm blanket makes our planet a habitable world for all the various animal and plant species to survive in. Without this heat trapping system, the Earth’s surface would be about 15 degrees Celsius colder than it is now.

This process is known as the greenhouse effect. It is a natural phenomenon mainly driven by water vapor, and other greenhouse gases (or GHGs) present in the atmosphere. Adding more greenhouse gases increases the warming effect to the point that it is no longer beneficial but has negative consequences for life on Earth.

For over 10,000 years, the Earth has had relatively stable temperatures. But scientists have noticed that for the past 150 years our planet has been warming up fast. This phenomenon is called “global warming”. It is basically due to the increased amount of greenhouse gases in the atmosphere that have intensified the greenhouse effect. This change is the result of human activities that release GHGs. The changing climate will inevitably affect

Most of devastating natural disasters occur in a common background referred to as climate change and is frequently mentioned over media but not so frequently understood. So let us begin by defining the basic concepts which govern them by understanding the difference between weather and climate. Weather consists of those meteorological events, such as rain, wind, and sunshine that can change day by day, even hour by hour. Climate is the average of all these events over a period of time, like a year or several years.

By Dr.Gumindu Garuka Kulatunga

Main types of greenhouse gases and how they are produced

Name of the greenhouse gas How it is produced

Water vapor Builds up with the evaporation from water bodies on Earth.

Carbon dioxide (CO2) Produced by the combustion of fossil fuels and from forest fires.

Methane (CH4) Release d by animal husbandry, irrigated agriculture and oil extraction

Nitrous oxide (N2O) By-product of burning fossil fuels

Ozone (O3) Ozone is both a natural and a man-made gas. Produced in excess as a result of smog and severe air pollution.Ozone is also a main element of the protective layer in the upper atmosphere, which protects the Earth from the sun’s harmful ultraviolet radiation.

Chlorofluorocarbons (CFCs) Chlorine-containing gas used for refrigerators, air conditioners, aerosol sprays propellants and cleaning agents.


Environment/Health

39EDEX+Plus Careers Magazine 39EDEX+Plus Careers Magazine

Health concerns and vulnerabilities due to climate changeMany of the major killers are highly climate sensitive with regard to temperature and rainfall, including cholera and the diarrhoeal diseases, as well as diseases including malaria, dengue and other infections carried by vectors.

In the long run, however, the greatest health impacts may not be from acute shocks such as natural disasters or epidemics, but from the gradual build-up of pressure on the natural, economic and social systems that sustain health, and which are already under stress in much of the developing world. These gradual stresses include reductions and seasonal changes in the availability of fresh water, regional drops in food production, and rising sea levels.

Effects from climate change will impact all countries of the South-East Asia Region. There will be a glacier melting in the Himalayas with a rate of recession greater than anywhere else in the world leading to an increase in floods and landslides, reduced water and food resources, more frequent storms and rising sea levels. Melting glaciers and disturbed rainfall patterns will increase the amount of water induced hazards such as floods, flash floods, landslides, debris flows and droughts.

Rainfalls will increase in high latitudes and decrease in most subtropical land regions, many of which are already affected by drought.

Population growth and increasing demand for water (due not only to higher temperatures but also to higher standards of living) could adversely affect more than a billion people in the 2050s. Increasing withdrawal rates of groundwater and decreasing recharge time of the aquifers will accelerate the water crisis, notably in drier areas. The demand for irrigation water will increase by 10% for an increase in temperature of 1 degree Celsius. Regional crop yields could decrease up to 30% in Central and South Asia by the middle of this century.

The rapid population growth and urbanization in the region will magnify the number of people malnourished and the risk of hunger due to climate change. Coastal ecosystems could be destroyed (wetlands, mangroves, coral reefs) with an increased coral bleaching, leading to widespread coral mortality due to temperature increases of 1–3 °C.

Weather events Impacts on human health

Warm spells, heat waves and stagnant air masses

Heat stroke, affecting mainly children and the elderly. Increase in respiratory diseases & Cardio-vascular illnesses.

Warmer temperatures and Disturbed rainfall patterns

More exposure to diseases like malaria, dengue, Japanese encephalitis and other diseases carried by vectors such as mosquitoes, rodents and ticks

Heavy precipitation events such as heavy rain fall in short time period

Increased risk of diseases related to contaminated water and to unsafe food. Depletion of safe water supplies and poor sanitation will increase the incidence of diarrhoeal diseases such as cholera.

Droughts Malnutrition and starvation particularly affecting children’s growth and development. Reduced crop yields causing a psychosocial stress for farmers and their families

Intense weather events (cyclones, storms) Loss of life, injuries, life-long handicaps.Damaged public health infrastructure such as health centers, hospitals and clinics. Loss of life, loss of property and land, displacement and forced migration due to disasters will bring about psychosocial stress affecting mental health.

Sea level rise and coastal storms Loss of livelihoods and disappearance of land will trigger massive migration and cause potential social conflicts, affecting mental health.

How climate change impacts on your health

Heat strokes

Higher temperatures are expected to increase the occurrence of heat-related illnesses such as heat exhaustion and heat stroke, and exacerbate existing conditions related to circulatory, respiratory and nervous-system problems. An increase in heat waves, particularly in urban areas, could significantly increase deaths.

Respiratory diseases

Respiratory diseases are a leading cause of mortality in developing countries, and one of the most common causes of

illness in children of developed countries as well.

The prevalence of asthma since the 1980s in a number of countries has increased four-fold.

Respiratory diseases, such as asthma and allergies, are caused by combinations of different factors. Long-term exposure to air pollution, both inside the home and outdoors, is known to increase the risk of respiratory illness in children. Key air pollutants that can affect human health are ozone, nitrogen dioxide and sulphur dioxide. This pollution is mainly linked to road traffic or industrial processes.

Environment/Health


Waterborne diseases

Waterborne diseases are any illness caused by drinking water contaminated by human or animal faeces, which contain pathogenic microorganisms. In developing countries many illnesses are caused by waterborne diseases, with diarrhoea being the leading cause of childhood death.

Contaminated water and food are the single most common way by which people become infected. Warmer temperatures will raise the risk of flooding, increasing diarrhoeal illnesses. Floods cause sewage and drinking water systems to mix, and that water if ingested can lead to diseases such as cholera, diarrhoea and typhoid. The lack of sanitation would make the problem worse. Overall, climate change is expected to increase the burden of diarrhoea, mostly in developing countries, by 2 to 5 percent by 2020.

Also, algal blooms could occur more frequently as temperatures warm, particularly in areas with polluted waters, in which case diseases such as cholera that tend to accompany algal blooms could become more frequent. Such infectious disease outbreaks would affect all sections of society, both the rich and poor.

Vector-borne diseases

Infectious diseases are now the world’s number one killer. Scientists suspect that many diseases transmitted by insects and animals (known as vector-borne diseases) will become more common. Climate change may increase the risk of some infectious diseases, particularly those diseases that appear in warm areas and are spread by mosquitoes and other insects. A change in climate will be more favorable to the growth of “vector organisms” like mosquitoes and rodents. These vector-borne diseases include malaria, dengue fever and Japanese encephalitis. Other diseases that may become more prevalent are chikungunya and yellow fever (both also carried by mosquitoes), schistosomiasis (carried by land snails), leishmaniasis (carried by sand flies) and Lyme disease (carried by ticks). Higher temperatures, in combination with favorable rainfall patterns, could prolong disease transmission seasons in some locations where certain diseases already exist. In disease-free locations, climate change could enhance the introduction of certain vector-borne diseases.

Malnutrition

Malnutrition is a general term for a medical condition caused by an improper or insufficient diet.

The world’s poorest countries face a dramatic rise in deaths from disease and malnutrition as a result of climate change, which is driven by wealthier, more industrialized and more polluting countries.

Food production would be severely affected by climate change, especially cereal crops. A change in climate would change temperature, rainfall patterns, soil moisture and soil fertility. Crop pests could find ideal conditions to thrive. Food security problems would lead to widespread malnutrition. This would reduce child growth and development. Malnutrition and hunger would affect adults’ health too. Greater variability in weather patterns along with higher temperatures may lead to droughts and water shortages. Today, 1.7 billion people (about one-third of the world’s population) live in places that have periodic water shortages. That number is expected to increase to 5 billion by 2025.

A decrease in water availability as a result of changes in the rainfall pattern, forcing people to drink unsafe water, would add to the health problems related to diarrhoeal disease outbreaks. Water and food scarcity would bring havoc to subsistence farmers, possibly triggering mass migration to urban centers.

Decreasing river flows, rising salinity of estuaries, loss of fish and aquatic plant species and reductions in coastal sediments are likely to damage fisheries, a key source of protein for coastal and riverside populations, possibly as early as 2020.

Injuries

Changes in the frequency of extreme weather events such as heatwaves, cold spells, hurricanes, cyclones, floods and storms would result in injuries and deaths.

Rising sea levels – another outcome of global warming – increase the risk of coastal flooding, and could cause population displacement. More than half of the world's population now lives within 60 kilometres of shorelines. These injuries can result in major trauma, such as the loss of limbs, and minor injuries (broken

bones and cuts and bruises), but also lead to deaths from drowning. Flooding is the most common weather disaster, responsible for the deaths of about 100 000 people and the displacement of 1.2 billion from 1992 to 2001, globally.

Psychosocial stress

Psychosocial stress occurs when acute or chronic events, of psychological or social in origin, cause a major disruption in an individual’s day-to-day life and affect their well-being. Stressful situations may arise due to natural disasters, traumatic events, crowding or isolation. Natural disasters not only lead to destruction, but also to displacement. Survivors of such disasters have to cope not only with physical injuries, but the pain and stress of loosing their family members, homes and livelihood. Witnessing such traumatic events could have a devastating impact on their mental health causing a condition known as Post-Traumatic stress disorder (PTSD).

Climate change may also contribute to social disruption, economic decline and displacement of populations in certain regions due to effects on agricultural production, already-scarce water resources and extreme weather events. These issues are likely to be more severe in developing countries, and may worsen human health and well-being in affected regions.

It is imperative to have a better understanding of the relationships between climate change and human health. Indeed, it is high time that health concerns move up front in the decision-making processes about mitigation and adaptation to global warming and climate change.

References

1. How is climate change affecting our health? A manual for teachers on world health day- 2008, (World Health Organization) WHO regional office for South-East Asia

2. Protecting health from climate change: connecting science, policy and people, WHO 2009.

3. Climate change is affecting our health, something should be done now, WHO 2009.

Environment/Health


41EDEX+Plus Careers Magazine 41EDEX+Plus Careers Magazine

Educat ion

Is it time to do my MBA?

The present environment worldwide including Sri Lanka is one of great uncertainity, so one wonders is it the right time to pursue a course leading to an MBA? Several factors need to be examined before answering this question.

First let’s put an MBA into context. An MBA is a Master's degree in Business Administration. Originally, courses in the MBA program introduced important areas of business such as accounting, finance, marketing, human resources and operations management. In time, these were extended to other areas such as Information Systems, E-Commerce, Entrepreneurship etc. The MBA designation originated in the United States as the country industrialized and companies sought scientific approaches to management. It has now spread to all parts of the globe and is the significant differentiator in acquiring top management positions.

However, an MBA is not for everyone. Because of the time it takes, the commitment and the cost, an MBA is not in general for people who want more academic focus than an undergraduate (first) degree or those without a deep desire for a business career.

On the other hand, an MBA can benefit those who want to be effective leaders or require to change or advance their business careers. The MBA programme can be followed full time or part time. Generally, it is not recommended to follow an MBA course immediately after a first degree. This is because a certain amount of familiarity and experience in business is necessary to reap the full benefits of the course. The minimum qualification to follow such a course is a first degree or satisfactory evidence of relevant experience.

In Sri Lanka, MBA programmes are conducted by the main universities. Distance Learning courses from foreign universities are also available privately. For the highest positions, it is important to get an MBA from a reputed “business school”. Much like a law school education, the academic content of a business school education does not vary much between programs in the same field. However, the value of your MBA is directly related to the prestige of the school which granted it. The leading business schools are generally accepted to be Harvard, Wharton and Stanford though others are catching up with their reputation.

MBA programmes are available in many fields, so it can take some time to research the best fit for your requirements. Before embarking on such a search, it is best to assess your career goals. This will tell you if an MBA is appropriate, what benefits you seek and why, so that your expectations are placed on a realistic footing. Therefore, age is not a decider or barrier to embarking on an MBA programme.

The answer to “Is it time to do my MBA?” is aptly summarised by Dipak Jain, Dean of the Kellogg School of Management at Northwestern University, and a visiting professor at the Indian School of Business, Hyderabad, who says:

“The right time to do an MBA is when you are mentally prepared to start the journey. External market conditions need to be factored into your decision, but they should not be the driving decision. Conditions come and go, but the MBA degree will continue to be of enduring value. We believe that intellectual curiosity and learning should be your guide in the journey ahead.”

By Nalin Goonewardene

MBA programmes are available in many fields, so it can take some time to research the best fit for your requirements. Before embarking on such a search, it is best to assess your career goals



Education / Exams

Opening doors – that’s what more and more people are finding an IELTS result do for them.

So much so that over 1,500,000 people took the IELTS exam in the last 12 months worldwide, making it the world’s most popular English testing system.

IELTS is the International English Language Testing System which tests English proficiency in over 500 counties, and is primarily used by those looking to pursue new opportunities abroad, be it study, work or a new life after migrating. There are usually tests 3 times a month in Sri Lanka.

IELTS is recognized by more than 6000 institutions in over 135 countries. That’s a major reason for the continuing success of IELTS – it is truly global in its usage & recognition. The top 3 destinations test takers use for IELTS are Australia, the United Kingdom and the United States. The last of these 3 may surprise people, but IELTS is accepted by over 2500 US institutes, including all the Ivy League institutes.

This can make life much more straightforward. “I wanted to apply to universities in Australia and the US, and it’s the only English proficiency exam that I can use in both countries. If I did the TOEFL, I had to do IELTS as well, so I think I can kill two birds with one stone” says IELTS candidate Tanisha Panditharatne.

IELTS is also internationally focused in its content. For example, a range of native-speaker accents (North American, Australian, New Zealand, and British) is used in the Listening test, and all standard varieties of English are accepted in candidates’ responses in all parts of the test.

I E L T SPeople trust the quality and security of IELTS because it is managed by three reputable, international organisations: British Council, IDP: IELTS Australia and the University of Cambridge ESOL Examinations (Cambridge ESOL).

Speaking of IELTS’ phenomenal growth over the last twenty years, Dr Michael Milanovic, Chief Executive of Cambridge ESOL said: “Over the last two decades IELTS has become the leading and most widely accepted international English language test in the world. Whether for work or study, millions of ambitious candidates have benefited from the life-changing opportunities that IELTS enables”.

“Our success has been driven by a continual focus on strong, expert-led research and innovation, along with a commitment to test language ability in a practical, real and relevant way. IELTS is uniquely fit for purpose, as it covers all of the key skills – speaking, writing, reading and listening abilities. Indeed our face-to-face speaking test is the only true-to-life oral test available. Ultimately, IELTS is not just about giving students a certificate, but proving that they have the language skills needed to get the most from learning and working in another country.”

Making sense of IELTSIELTS results are graded on the unique IELTS 9-band scale, with each band corresponding to a specified competence in English. Overall Band Scores are reported to the nearest half band.

9 Expert User8 Very Good User7 Good User6 Competent User5 Modest User4 Limited User3 Extremely Limited User2 Intermittent User1 Non User0 Did not attempt the test

There are two types of IELTS test: Academic or General Training, the choice of which depends on whether you want to study, work or migrate. Both modules are made up of four parts – Listening, Reading, Writing and Speaking. The Academic format is, broadly speaking, for those who want to study or

train in an English-speaking university or Institutions of Higher and Further Education. Admission to undergraduate and postgraduate courses is based on the results of the Academic test. The General Training format focuses on basic survival skills in broad social and workplace contexts. It is typically for those who are going to English-speaking countries to do secondary education, work experience or training programs. People migrating to Australia, Canada and New Zealand must sit the General Training test.

Each recognising organisation sets its own entry requirements in terms of band scores. These will vary depending upon the purpose of taking the test, and the general minimum is a band 4. In some cases both modules may be accepted. If you are in doubt as to which module to take or the score you need, you should contact the organisation you are applying to in order to check their requirements. Further information on required scores or modules is also available on www.ielts.org.

Preparing to take IELTS – Make sure you are ready

It’s important to familiarise yourself with the format of the test – information on the test can be found at www.ielts.org It’s recommended anyone do a practice test. Samples of IELTS test material and information about the test are available from the following websites:

• www.ielts.org• www.britishcouncil.org/learning-ielts.

htm• www.cambr idgee so l .o rg /exams/

academic-english/ielts.html• www.idp.com/examinations/ielts/

about_the_test.aspx• www.ieltsusa.org

You don’t have to attend a preparation course, but many candidates find that doing so helps them improve their performance.

Other top tips for success in IELTS • Check you follow instructions with

your answers• There’snonegativemarking,soattempt

as many questions as possible• Manageyourtimecarefully in the test• Practiceapplyingthesetipsasmuchas

possible!


Tngu .e,fmk l=i,;d ixj¾Ok iy ;dCIKsl

mqyqKq mdGud,d i|yd

fjí wvúhg msúfikak'

www.careers.edex.lk

Powered by


wOHdmkh

W.;a ;reKhkaf.a /lshd úrys; nj iy /lshd fkd.e<mSu ( Ys% ,dxflah ikao¾Nh ;=<

Ydkql fikr;a úisks

zzmiq.sh oYl lSmh ;=< ;reKhkaf.a /lshd

kshqla;sh b;d ixfõ§ yd nrm;, m%Yakhla

njg m;aj we;ZZ' ^kdkdhlaldr"2004&

wOHdmk iqÿiqlï iy wjYH;d w;r fkd.e,mSu

miq.sh oYlh ;=< uynexl= jd¾;d uÕska

fmkakqï lrkafka /lshd wjia:djka yd

wOHdmk iqÿiqlï w;r ;sfnk fkd.e<mSu

fya;=fjka úYaj úoHd, WmdêOdßhka w;r

/lshd úhqla;sh mj;sk njhs' ûy nexl=j"

2009 ( uy nexl=j" 2003 ( uynexl=j" 1999&

fjk;a úúO rdcH yd rdcH fkdjk

m%ldYk iy wOHhk Ydia;%Orhka úiska

fuu ±lau ;j ÿrg;a ;yjqre lr we;'

zzwjYH wOHdmk iqÿiqlï iy yelshdjka

W.;a ;reKhka w;r fkdue;sùu ,xldfõ

;reK /lshd úhqla;shg uQ,sl fya;=jla ù

we;'ZZ ûy nexl=j"2003&

WmdêOrhka w;r /lshd úhqla;shg m%Odk

fya;= ;=kla kdkdhlaldr ^2004& y÷kd.

kS' thg m<uq fya;=j Tjqka úYaj úoHd,

wOHdmkh wjika lrk jhihs' o< jYfhka

th jhi 26 - 27 la fõ' fojk fya;=j

kï m%udKj;a fkdjk bx.s%is NdId ±kqu

iy f;dr;=re ;dCI‚l ±kqu wvqùuhs'

wjidk jYfhka kdkdhlaldr olajkafka"

úúO fya;= u; mokïj fm!oa.,sl wxYh

úiska WmdêOrhka n|jd .ekSug ;sfnk

wleue;a; ksid o WmdêOrhka w;r /lshd

úhqla;sh we;sj ;sfnk njhs'

/lshd úrys; WmdêOrhkag rcfha /lshd iïmdokh lsÍu

jir 2004 § mej;s rch úiska rcfha /lshd

42000 la WmdêOdÍkag ,ndfok ,§' fuu

/lshd 42000 úúO rdcH wud;HdxY yd

fomd¾;fïka;= ;=< mqyqKq ld, iSudjlao

iys;j ,nd § ;sìK' wÞ, ld,fhka miq

/lshdjg n|jd .ekSu n,dfmdfrd;a;=

úh' ûy nexl=j" 2004& m<uq yd fojk

rEm igyka j,ska fmkakqï lrkafka

W.;a ;reKhkaf.a /lshd úhqla;sh iy

rdcH wxYfha /lshd kshqla;sh iïnkaO ù

we;s wdldrhhs' m<uq rEm igykg wkqj

2004 jirg idfmaCIj 2005 jif¾ rdcH

wxYfha /lshd kshqla;slhkaf.a m%udKfhys

meyeÈ,s jeäùula fmkakqï lrhs' fuh

isÿj we;af;a WmdêOrhkag /lshd 42000

iïmdokh lsÍfuka miqjh' 3'6 rEm

igyfkka fmkakqï lrk wdldrhg wkqj"

W.;a ;reKhka w;r /lshd úhqla;sh 2004

idfmalaIj 2005 § meyeÈ,sj wvq ù we;'

Ys% ,xldfõ /lshd fkd.e<mSu

/lshd fj<| fmd< f;dr;=re tAllh

^2010& ;u úYaf,aIlhka ;=<ska ;jÿrg;a

Tmamq lrkafka m%udKj;a ;rï /lshd

wjia:d ;snqK;a m%Yakh ù we;af;a wjYH

/lshdj fkdue;s ùu njhs' úYaf,aIlhka

i|yka lrkafka iuyr /lshd j¾.hkag

by< b,aüla ;sfnk njhs' kS;sfõ§ka"

Wiia ks<Odßka iy l<uKdlrejka jeks

by< yelshdjla wjYH /lshd j,g b,aü

olskakg ,efí' tfiau mqyqKq iy w¾O

mqyqKq /lshd i|ydo by< b,aüla ;sfnk

nj úYaf,aIlhka ;yjqre lrhs' mqyqKq

j¾.hg fyda by< mqyqKq j¾.hg jvd w¾O

mqyqKq /lshd j¾.hg by< b,aüla ;sfí'

wjYH iqÿiqlï i,ld ne,Sfï§ CIMA j,g by< b,aüla ;sfí' tfiau AAT, NDT, M.Sc iy wd¾Ól úoHdj ms<sn|j

B.A Wmdêh wjYH wOHdmk$jD;a;Sh

iqÿiqlï w;r fõ' yelshdj wjYHjkjdg

wu;rj bx.s%is ±kqu iy mß.Kl yelshdj

w;HjYHh' ^Y%u fj<| fmd< f;dr;=re

tAllfha úúO uQ,dY%&

zzfnjßÊ jl%h fmkajk wdldrhg" /lshd

úrys; wkqmd;h iy wenE¾;= wkqmd;h

w;r m%;sf,dau iïnkaO;djhla ;sfíZZ Y%u

fj<|fmd< f;dr;=re tAllh ^2010&

ye`Èkaùu,xldfõ /lshd úhqla;sfha iajNdjh miq.sh oYlh

;=< ;Èka fmfkkakg ;snqKs' úfYaIfhkau úYaj

úoHd, WmdêOdÍka w;r /lshd úhqla;sh ;Èka

lemS fmfka' wfkla w;g" jhia uÜgu wkqj

/lshd úhqla;sh i,ld n,k úg" jeäu /lshd

úhqla;shla we;af;a jhi 18 - 24 w;r ;reKhka

w;rh' ûy nexl=fõ úúO uQ,dY%& msßñka w;r

/lshd úhqla;shg jvd ia;S%ka w;r /lshd úhqla;sh

by<h' úfYaIfhkau W.;a ;reKshka ;=<" fï

ikaisoaêh meyeÈ,sj Èiafõ' w'fmd'i' Wiia fm<

iu;a iy WmdêOrhka o we;=,;aj W$fm<g jvd

by< iqÿiqlï we;s ;reKhka w;r jeäu /lshd

úhqla;shla mj;S'

idrdxYh

fï wdldrhg fmkS hkafka wOHdmk

iqÿiqlï iy wjYH;d w;r ;sfnk

fkd.e<mSu wfkla w;g ,xldfõ

;reKhka w;r /lshd úrys;

njla we;slrk njhs' ,xldfõ

WmdêOrhka w;r ú/lshdj

.;a l< th y÷kd.; yelafla

yelshdjka w;r fkd.e<mSu f,ihs'

fï wkqj kjl joh wd§ wkjYHh

wjia:d ;=rka lrñka jvd fyd|"

/lshd b,lal jQ mdGud,djla

ks¾udKh lsÍu wjYH fõ


wOHdmkh

;¾l - 2011

iuia; ,xld ff;%NdId

cd;sl újdo ;r.dj,sh

fld<U rdclSh úoHd,Sh isxy, lÓl yd

újdo ixioh u.ska ixúOdkh lrkq ,enQ

—;¾l 2011˜ iuia; ,xld ff;%NdId cd;sl

újdo ;r.dj,sh miq.shod w;s id¾:l whqßka

meje;aúKs' NdId udOH ;=ku ksfhdackh

lrñka mdi,a újdo lKavdhï 203 la fuu

jif¾oS ;r.dj,sh i|yd iyNd.S jQ w;r

fuh YS% ,xldfõ meje;afjk tlu cd;sl

uÜgfï ff;%NdId újdo ;r.dj,sho

fõ' 7 jeks jrg;a ixúOdkh lrkq ,enQ

fuu ;r.dj,sh fmr jirhkaysoS fukau

wOHdmk wud;HdxYfha mQ¾K wkque;sh

yd wëlaIKh hgf;a mj;ajdf.k hdu

iqúfYaIS;djhls' re' ñ,shk 2'3 l muK

oejeka; msrsjehla fï fjkqfjka jeh

lrñka rdclShhka h:d¾;hla njg m;al,

fuu iqúi,a l¾;hHh furg furg mdi,a

isiqka lKavdhula úiska ixúOdkh jk

fuu ;r.dj,sh" fuu jif¾oS Ys% ,xldfõ

ixpdrl l¾udka;h yd tys bosß .uk

ms<sn| jQ f;audjka mokï lr.ksñka t,s

oelaúKs' wd¾Ól ixj¾Ok wud;HdxYh

hgf;a mj;sk YS% ,xld ixpdrl ixj¾Ok

wêldßh yd w;aje,a ne|.ksñka —;¾l

2011˜ fujr ixúOdkh jQfhao ta fyhsks'

osjhsfka m%d:ñl fkdjk ish,qu rcfha

yd fm!oa.,sl mdi,a fuu ;r.dj,sh

i|yd wdrdOkd ,enQ w;r k.rno mdi,a

fukau" .ïno w;s ÿIalr m%foaYhka yd

W;=re kef.kysr fmr hqO jd;djrKh

mej;s m%foaYkays mdi,a j, orejka mjd

fuu ;r.dj,sh i|yd iyNd.S ùu iqúfYaIs

isÿùula úh'

osjhsfka l=uk m%foaYlhl isg meñKsho"

ljr ;rd;srula ksfhdackh l,o" ljr

NdIdjlska wduka;%Kh l,o" ish,q

fokdyg iu ;r. whs;sjdislï ,nd

foñka yd wjYH ish¿ myiqlï ,nd foñka

rdclShhka bgq l, fufyh m%YxikSh fõ'

;r. mej;s osk lsysmh mqrdu ;r.lrejka

i|yd wjYH wdydr mdk" kjd;eka myiqlï

wdoS jQ ish¿ wjYH;djhka fkdwvqj

inqqrd,Sug ixúOdhlfhda hqyqiq¿ jQy'

fmnrjdrs 12 yd 13 hk oskhkaysoS NdId

udOH ;=fkysu uQ,sl ;r. jhgkays isg

wjika mQ¾j jg olajd mej;s w;r bx.S%is

yd oñ, NdId udOHkays wjika ;r.o

fmnrjdrs 13 ^bßod& iji meje;aúKs'

fld<U úYaj úoHd,hSh kS;s isiqka yd

wdos rdclSh újdolhkaf.ka ieÿï,;a

lKavdhula úksYaph lghq;= j, fhÿKy'

fuu ;r.dj,sh ;=< lemS fmkqk

iqúfiaYS;u wx.h jQfha —;¾l jevuq¿jhs˜

ms<su¿ka msgqoelSfï l%uhg újdo ;r.

jg meje;afjoaoS mrchg m;ajk ÿr

neyer mdi,a úYd, ixLHdjlg h,s .ï

ìï fj; yerS hdug isÿjk ;;a;ajh

je,elaùu i|yd fuh ixúOdkh jQ w;r

;r. jg meje;afjk w;r;=r mrdcs;

lKavdhïo iu.ska jevuq¿j bosßhg

.uka flßKs' tys m%:u wx.h f,i YS%

,xld md¾,sfïka;=fõ wdlD;shg ieliqK

úfYaI wdo¾Y md¾,sfïka;= ieisjdrhla

meje;aúKs' ;¾l - PHENOMENON

kï úfYaI ix.S;s ieoEj ldf.;a is;a

oskd.ksñka úvdnr uki ikikakg

bjy,a úh' th jevuq¿fjys wx.hhs

f;jeks wx.h f,I úfYaIfhkau mdi,a

orejka jeo.;a jk kdhl;aj mqyqKqj"

Wiia wOHdmkh" fukau YS% ,xldfõ

ixpdrl l¾udka;fha kj m%jK;d ms<sn|

jQ foaYk ud,d lsysmhla meje;aúKs'

jevuq¿fjys wjidk wx.h f,i ;¾l -

COLOMBO CITY TOUR kï jQ fld<U

k.rh flakaølr.;a úfYaI pdßldjkla

ixúOdkh lr ;sìKs'

fï wdlrfha osk 2 la mqrd mej;s fuu

jevigyka wjika miqod ^14 jkod& g

ysre kef.kafka ,dxflah újdo lafIa;%fha

cd;sl Y+rhka ìys lsÍu Wfoid lr,sh

iliñks' rdclSh úÿy,a kj r.y,a

mßY%fha mej;s fuu wjika uyd ;r.h

yd chixÄ; m%Odk Wf<f,ys m%Odk

wdrdê;hd jQfha wd¾:sl ixj¾Ok wud;H

neis,a rdcmlaI uy;dh' isxy, újdo ;r.

wxYfha wjika ;r.h tu wjia:dfõoS

meje;ajQ w;r tu ;r.fhao ch ,nñka

;r.dj,sfha isxy, wxYfha iuia;

Y+r;djh fld<U ä'tia' fiakdkdhl

úÿy, oskd.kakd ,os' tys wkqY+r;djh

ysñ lr.;af;a ;¾iagka úoHd,hhs' bx.S%is

wxYfha Y+r;djh fld<U ldka;d úoHd,h

ysñlr.ksoaoS tys wkqY+r;djh .,alsiai

Ydka; f;dauia úÿy, ysñlr .ekSug iu;a

úh' oñ, wxYfha Y+r;djh nïn,msáh

yskaÿ nd,sld úoHd,h Wrejllï lSy'

fkduo meiiqï /ilska mßmQ¾Kj ksudj

ÿgq fï oejka; l¾;jHh fujrg;a jvd

w;Hd,xldrj ,nk jif¾oS;a f.k taug

újdolhka iQodkïka isá'


EDEX Notes

EDEX 2011 Expo an exceptional exhibition with choices, options and opportunities for youth


EDEX Expo, Sri Lanka's largest and most comprehensive education and careers exhibition was held for the 8th year in January 2011 at BMICH Colombo and Kandy City Centre. It was an overwhelming success despite numerous challenges faced.

EDEX 2011 Expo had the largest number of stalls in Colombo and Kandy totaling 300, segmented into 5 pavilions in Colombo under International, Domestic, Careers, Think Green, Vocational Training and Skills Development. The three day event in Colombo attracted approximately 37,000 visitors while 15,000 visitors attended the Kandy Expo, a very satisfactory visitor turnout that met stall holder expectations.

A special feature this year was the participation of strategic partner, Sri Lanka Association of Software and Service Companies (SLASSCOM) as a stall holder accommodating 11 member organizations showcasing career opportunities in the IT/ BPO industry, a sector with high growth potential.

Further, it was an encouragement to see the participation of five institutions of the Ministry of Youth Affairs and Skills Development showcasing technical and vocational training and skills development opportunities

that lead to gainful employment for the benefit of students who fail to enter universities or other secondary higher educational institutes. Participation of Kothalawala Defense University and Sri Lanka Military Academy also expanded the reach of the Expo further.

Strategic alliances formed with Ceylon Chamber of Commerce (CCC), American Chamber of Commerce (AMCHAM), Information and Communication Technology Agency (ICTA) and Sri Lanka Association of Software and Service Companies (SLASSCOM) is a factor reflecting the high regard professional entities have for the EDEX expo.

Further, sponsorships granted by corporate entities such as Singer, ESOFT, ANC, HSBC, Institute of Chartered Accountants of Sri Lanka (ICASL), Chartered Institute for Securities and Investment (UK) and Western College for Management & Technology, speaks volumes for its professional appeal.

EDEX Expo organized at a national level has been endorsed by the Presidential Secretariat, Ministries of Education, Higher Education, Youth Affairs & Skills Development and Labour and Labour Relations.



EDEX Notes


Youth Participation at EDEX Colombo

Youth Participation at EDEX Kandy

Welcome toEDEX Colombo

1. Education Minister Bandula Gunawardena is welcomed by Principal of Royal College, Mr. Upali Gunasekera

2. The Minister of Environment, Anura Priyadharshana Yapa, is welcomed by Mr. Gunasekera

3. Lighting of the traditional Oil Lamp

4. Chairman of EDEX, Mr. Kamal Abeysinghe, making the welcome address

5. Cutting the ceremonial ribbon

6. The special invitees visit the Green stalls

1. Chief Minister, Sarath Ekanayake and Central Provincial Governor, Tikiri Kobbekaduwa at the opening ceremony

2. Lighting the oil lamp

3. Youth from the central province congregate at Kandy EDEX


1

1

2

3

2

3

4

5

6

Welcome toEDEX Kandy


EDEX Notes

1

2

3

4

5

6



Letters

EDEX+PlusP.S. I Love You


We thank all our readers for writing to us form all parts of Sri Lanka. We truly appreciate you feed back....


is;+jïEDEX

EDEX Wiia wOHdmk yd jD;a;Sh ud¾f.damfoaY m%o¾Ykh" furg wod, lafIa;%fha m%uqL;u m%o¾Ykhhs' tys jákdlï jeä lrk wkq wx. .Kkdjls' ta w;ßka EDEX is;=jï" EDEX yd Y%S ,xflah m%cdj ;j ;j;a hd lrhs' EDEX COMP kñka rdclSh úoHd,h we;=<; muKla meje;ajqKq fuu ;rÕ jißka jir ÈhqKq fjñka EDEX 2011 jk úg furg m%uqL;u Ñ;% m%o¾Ykh njg m;aj we;' m%d:ñl" wka;¾uOHu" fÊIaG yd úYajúoHd, uÜgñka meje;ajqKq EDEX is;=jï 2011" iuia: ,xld iy rdclSh úoHd,hSh hk uQ,sl wxY oaú;ajh Tiafia È. yereKls' yß; ixl,amh mokï lr .;a f;audjka /.;a fuu ;rÕdj,sh ;=<ska jir .Kkdjla ;siafia furg YsIH m%cdfõ l,d l=i,;d fukau yß;uh is;sú,s uqjy;a úh'

rdclSh úoHd,hSh ix.uh uÕska ixúOdkh lrk EDEX m%o¾Yk mßY%h ;=< iqúfYaIs wx.khla fujr is;=jï i|yd fjkaúKs' fufg%dfmd,sgka wdh;kfha wkq.%dyl odhl;ajh u; ieliqkq tu wx.kh i|yd iqúfYaIs wjOdkhla krUkakkaf.ka ,eîKs'

is;=jï tajd ch.%yKh l< isiqkag iïudk" ;Hd. iy iy;sl m;a msßkeóu Wfoid jQ Wf<, miq.shod rdclSh úoHd,hSh úÿy,am;s Wmd,s .=Kfialr uy;df.a m%Odk;ajfhka" úoHd,hSh ksmqK;d flakaø Y%jKd.drfha§ fmnrjdß 26 jk osk meje;aúKs'

yß; úialï


Secretary of the Royal College Union, Mr. Manju Ariyaratne presenting a

certificate and gift to an all-island winner

Chairman of EDEX, Mr. Kamal Abeysinghe, awarding the prize to the winner of the

University category

The principal of Royal Collage, Mr. Upali Gunasekera awarding a

prize to a senior student


EDEX is;=jï 2011 ch.%ylhskaa

Junior - 1st Place

Intermediate - 1st Place

Senior - 1st Place

University - 1st Place

Junior - 2nd Place

Intermediate - 2nd Place

Senior - 2nd Place

University - 2nd Place

Junior - 3rd Place

Intermediate - 3rd Place

Senior - 3rd Place

University - 3rd Place

W.A. K.K. WeerasingheEheliyagoda Dharmapala Primary School, Eheliyagoda

K.M.I.S.JaliyabandaraKegalle Balika Vidyalaya, Kegalle

R.A.Asanka MadushaankaH/Thalawa Maha Vidyalaya, Kariyamadiththa

K.A.Sandunika HasanganiArt Faculty, University of Colombo

I.K. SeniwirathnaSt.joseph Ladies College, Kegalle

Vidanagamage Pethmi BudaraNarandeniya Central College, Kaburupitiya

D.P.G.Sugath KarunarathnePoramadulla Madhya Vidyalaya, Rikillagaskada

Pothpitiyage Dinusha Chinthaka,Open Univercity ,Ambalangoda

W.P.M.SewminiLyceum International Scool, Rathnapura

B.A.I.GunaratneGothami Balika Vidyalaya, Colombo 10

W.T.P.H.PereraSri Somaloka Daham Pasala,Pannipitiya

Mihiri Maheshika PremadasaFaculty of Science,University of Colombo



Books I Love to Read

The Way of Shadows The Story of the Night Angel

Brent Weeks

For Durzo Blint, assassination is an art. And he is the city's most accom-plished artist, his talents required from alleyway to courtly boudoir. For Azoth, survival is precarious. Something you never take for granted. As a guild rat, he's grown up in the slums, and learned the hard way to judge people quickly – and take no risks. Risks like apprenticing himself to Durzo Blint. But to be accepted, Azoth must turn his back on his own life and embrace a new identity and name. As Kylar Stern, he must learn to navigate the assassin's world of dangerous politics and strange magic and cultivate a flair for death. As the first of a trilogy that takes you on an epic journey of magic, politics and elemental chaos, The Way of Shadows is the perfect example to show how contemporary fiction has evolved to a level where the story setting no longer makes the novel imaginary. The depth of emotion and suspense that has been included within the setting of the story and within the characters themselves manages to create the impression that the fictional land of “Midcyru”, set in a Medieval Persian background, would have actually existed. This belief is further strength-ened by the level of politics and hierarchy that is brilliantly described by the writer, which adds to the creation of a land filled with medieval autocracy and unconditional devotion. With references to actual cultures that existed in the past and mixing it with various religions in order to create a fantas-tic portrait on ancient kingship, this

novel is not merely an action packed thrill ride. The inclusion of various aspects of life including regions ruled by God-kings, Priestesses, Smugglers, and Weak Dynasties adds up to the creation of a beautiful setting in which this story unfolds. Brent Weeks manages to give a rather unique take on the battle between Good and Evil. The novel, centred upon the characters of Durzo Blint, the Legend and Azoth or Kylar Stern, the Street Rat, manages to portray how the world is not always as black and white as we hope it is. It shows how choosing the lesser of two evils might just be the best option available to mankind and how such compromise would suit a world filled with power hungry humans better than trying to create the illusion of a make believe utopia with the hope of achieving perfection in the future. Kylar is essentially posed with the question that makes him stand up for what he believes in. From the very beginning, we see how Azoth the boy is oppressed by the system that governs him, and his urge to break out is sanctified when he has a happen-stance meeting with Durzo Blint. The life of a street rat, to live off of what you can find, and to give out anything you find extra to whoever who runs the street, is not so different from the situation of slums in modern society. The first half of the book shows how Azoth essen-tially beats this system with the help of Durzo Blint, and manages to stand up for his beliefs.

However, his decision to pursue the life free of oppression by following the footsteps of the most dangerous assassin in “Midcyru” ends up mak-ing him question his understanding of what freedom really is. The life that he is trained to lead, filled with politics and deception, mixed with magic and combat, allows him to tap into strengths that he never knew to exist. However, little does he realize that the stronger he gets, the lighter his grip on humanity becomes. The Way of Shadows is in its own a coming of age story, about an orphan boy who decides to make something out of himself and ends up being the turning point of an entire civilization. Filled with action, adventure, magic, suspense, unbeliev-able twists and turns, with a pinch of romance and sheer literary brilliance. The Way of Shadows is definitely a keeper for any fiction fan.

By Vinura Welgama



Educational Movies that will delight you!

Movie Review

By Vinura Welgama


At first I was skeptical as to whether a decent movie could be made based on the life of a so called “nerd” . But David Fincher lives up to his reputation and delivers a movie that is guaranteed to grip you like an iron vice in the first five minutes of the movie. The movie as I am pretty sure you all are aware of is based on the creation of facebook. But the brilliant plot and storyline based on a true story, seems like the creation of a fantasy. An enthralling movie that is a must watch, specially for the five hundred million facebook users out there. The only flaw I find with the movie is that Mark Zuckerberg is predominantly vast as the bad guy and the viewer is not left to make his own conclusion, yet regardless of this flaw this movie in my opinion well deserved even more than the three Oscars it won.

An elaborate, complex and amazing movie. Inception is not a movie you should watch in your free time, it’s a movie that you should make free time to watch for. If the storyline grips you as it did me, you’ll probably be left with a stunned feeling and a headache at the end of the movie. Seriously this movie was just stunning, from the imagery in the movie, ( no words to describe it, you got to watch it to believe it ) ever seen roads just going into the sky ? To the plot and the concept of inception itself, this movie is based on a very very novel and innovative idea and is therefore a must watch for people out there who ask questions. This movie in one word is “ religious “ in the proportion of the concept it reveals

The Social NetworkThe Social Network

Inception


;dreKHh iy fi!kao¾hh

—l,dj ljqreka Wfoido˜ hkak tl;rd

wjêhl§ m%n, f,i iudcfha újdohg

Ndck jQ ldrKdjla úh' tys§ úoaj;ayq

iy úpdrlfhda kkaúÈ u;jdo m< l<y'

lreKq flfia jqj;a l,dj jQ l,S ñksiqka

Wfoid f,dj my< jQ W;a;u wx.hla nj

wmf.a yeÕSuhs' ñksia iudch fN!;sl

jYfhka u;= fkdj wOHd;añl jYfhka

o by< ;,hlg Tijd ;eîfï ksi¾.

yelshdfjka wkQk l,dj kï jQ ta wioDY

ks¾ñ;hg ;reKH fjkqfjka bIag isoaO

l< yels ld¾h Ndrh flfrys wjOdkh

fhduq lsÍug mQ¾j jYfhka l,dj kï

jQ úIh m:h ksjerÈj w¾: l:kh lr

.ekSu fuys,d jeo.;a jkq we;ehs yeÕSï'

—ñksid úiska idlaId;a lr.kq ,nk

W;a;Í;r ñksia yeÕSï iyDohkag fnod

fokafka" iufma%IKh lrkafka l=ulao@

th l,djhs˜ hkqfjka reishdkq uyd

.;alre ,sfhda fgda,aiafgdahs ks¾jpkh lr

we;s wdldrhgu l,dj hkq udkùh;ajh

yd iïnkaO jk úfYaIs; ks¾ñ;hla nj

m%;HCI fjhs'

flál:dj" kjl;dj" lúh" .S;h" kdgHh"

iskudj" Ñ;%h" uQ¾;sh" leghu wd§ kkaúO

wx.j,ska iukaú; jk l,dj kï jQ ta

úYajl¾u ks¾udKfhys tal foaYhla jk

.S;h flakaø lr .ksñka —;reKhd i|yd

l,dfõ ld¾h Ndrh l=ulao@˜ hk j.

y÷kajd fokq leue;af;ñ' ,dxflah .S;

fCI;%h u;= fkdj wfkl=;a l,dx.hka

flfryso úuiqï wei fhduq lrk l, úYo

jk lgql h:d¾:hla we;' tkï" l,dj

iajlSh m%ldYk udOHh f,i Ndú;d lrk"

l,dlrejka hk kñka ;uka y÷kajd

.kakd fndfyda fokd l,dfõ ld¾hNdrh

fyda ish iudc j.lSu ,>qfldg ;lñka

iudc ixia:dj u;= fkdj l,dfõ wkd.;h

o w.dOhlg weof.k hk njhs' woH;k

isxy, .S; idys;Hh flfrka fuu ;;ajh

m%n,j u biau;= fõ'

—.; jQ jir oyh ;=< furg .=jka úÿ,sh

yd rEmjdyskS kd,sld /ila ìysù .S;h tlS

kd,sldjkays m%n, yd ckm%sh u l,dx.

hla njg o m;aù ;sfí' ckm%Sh;ajh yd

m%udKd;aul j¾Okh iu. u .S;fha

.=Kd;aula mCIh ±ä mßydKshlg ,la

j we;ehs hkak m%;sfCIAm l< fkdyels

i;Hhls'˜ ,dxflah .S; idys;Hfha

wNHqohg fya;+ka jk ufkdruH .Smo

rpkd ;=<ska .S; idys;Hh ieriq

m%;sNdmQ¾K .S; rpl r;ak Y%S úfÊisxyf.a

hf:dala; m%ldYh fmr lS ks.ukh ;yjqre

lrùfuys iu;ah'

fh!jkhka jQ l,s hï rgla fyda cd;shla

i;= uyd¾I Yla;s m%jdyhhs' fulS Yla;s

m%jdyh udkisluh jYfhka Wiia

uÜgulg f.k tkq jia l,dj i;=

YlH;dj iq¿mgq fkdfõ' tla w;lska fï

jkdys l,dlrejd i;= Ndr¥r j.lSula

f,i kï l< ukdh' fï j.lSu bgq lsÍug

ne£ iák wfhl= f,i l,dlrejdf.a

N+ñldj fln÷o@ hkak m%fõYfha § úuid

n,kq jà' fm%auh yd úm%fhda.h iïnkaO

ufkdaNdjhka ;dreKHh yd w;Hka;fhka

ne£ mj;skafka fjhs' ta w;ßkq;a fm%auh

jQ l,s iudc.; idudðlhka ish,a,kagu

fmd¥ jQ ruKSh w;a±lSuls' fuys §

;reK yoj;a jvd m%nqoaO wdldrfhka tu

wkœN+;sh úkaokh lsÍug fhduq lsÍu

Wfoid fndfyda .S; rplfhda WkauqL jQy'

—jikaf;a ksod Wka fhdjqka fldals,djka

.hkafka iqfmï .S; fyauka;fha§

jikaf;a <m,af,ka jeiS Wka l=iqï leka

kgkafka msmS ±ka fyauka;fha §˜

fuu f.ah mo rplhd iïfm%AIKh lrkqfha

;ud yd;ami f,dalh u mßj¾;khg n÷ka

j we;s njhs' tlS mßj¾;kh jQ l,S iqkaor

mßj¾;khls' fidnd oyfï isÿ jQ iD;=

úm¾hdih;a iuÕ fjkod fkdweiqKQ

fldals, l+ckhla ijiam;a w;r kskakdo

fjhs' th iqfmïj;a .S;sldjla f,i Tyqg

wefia' fuhska èjks;d¾:j;a jkafka Tyqf.a

$wehf.a f,dalhg fm%aufha wreKe,a,

jegqKq fihls' rplhd th mjid we;af;a

ixh; iajrfhks'

—ú,dfmka úvd ù /§ ux ;,dfõ

jeiS wkaOldfrka jeà ux uq<dfõ

j,djla f,iska ux wefooa§ whdf,a

Tfnka fk;a ,enQfha fyauka; ldf,a˜

ÿl" fYdalh" ika;dmh" fõokdj Ôú;fha

iodld,sl Wreulrefjda fkdfj;a'

w÷rg fjka jQ fydard lsysmhla we;s fia

u wdf,dalhg o fydard lsysmhla fjkaj

we;' ÿla fida iqqiqï fidaod yer ika;=Iaáh

ms<s.ekSug ld,h t<U ;sfí' mSvdjg m;a

jQ Ôú;hg ;s; ;eîug ld,hhs' ie<uq;=

fmul yõyrK Ôú;hg ,eî we;s nj

ks¾udKlrejd ixh; iajrfhka m%ldY

lrhs' —Ôú;fha § wmg uqqyqK §ug isÿ

jk fõokdldÍ w;a±lSïj,g jvd m%Yia;

whqßka ms<s;=re iemhsh hq;=h' Tn Ôú;fha

wñysß lv bul miqjkafkl= úh yel

kuq;a thska miqng úh hq;= fkdfõ' ula

ksid o h;a ksielfhka u ñysßhdj o Tn

miqmiska tk neúks'˜ hk fï h:d¾:h

;reK mrmqr fj; iïfm%aIKh lrñka

Tjqkf.a n,dfmdfrd;a;= ±,aùug fuu

l,dlrejd iu;a ù we;'

È¨ñ ymqwdrÉÑ úisks

wdfõ.Ys,s ;reKHfhacjiïmkak yeÕSï l,dj yryd Woa§mkh l< yelsh


;dreKHh iy fi!kao¾hh

;reKHh cjiïmkak jQ;a wdfõ.

YS,S jQ;a lv buls' fuys,d l,dlrejd

i;= ld¾H jkqfha iajlSh l,d lD;sh

Wmfhda.S lr.ksñka ;dreK yeÕSï l=mS;

lrùu fkdj tlS yeÕSï ishqï f,i

ika;¾mKh lsÍuhs' fm%auh yd iïnkaê;

wd,ïnk úNdjhla f,i fm%aujka;hd fyda

fma%ujka;sh rislhd yuqjg muqKjñka

Ndjhka msì§ ldu .skak o,ajk wjr

.Kfha .S; rpkd ;=<ska hglS ioa ld¾hh

bIag jkafka ke;'

—bÕ;a fndau fmdä

<eu;a fndau we;s

È.eia ;sfhk <ÿfka˜

fujeks .S ksid ;reK yoj;ays le<UQKq

is;sú,s frdamKh fõ' jeäysá m%cdj ;=<

we;sjkafka pu;aldrhla fkdj cq.=maidjls'

fun÷ wjHla; .S mo rpkd ksid ia;%shf.a

iudc jákdlu;a f.!rjh;a úkdY uqLhg

weo jefÜ' tfy;a ienE l,dlrejd ia;%Sh

iudc nyqudkhg md;% lr iyDo yojf;ys

weh ms<sn| myka yeÕSï iuqodhla

mqnqÿjd,hs'

—ks, wyfia ;dreld fia

wE kqjka o,ajd n,kakS

fma%ufha udhd ±,ska ud

is;a kqjka n|jd ;nkakS ''''

ud jgd iyila hq.;a md

wE reúka ms<srE ueú,d ''''˜

fma%udila; oEia úysod weh fy<k ne,au

Tyq is; fmdUhhs' Tyqg wef.a fk;a ÿgq

l, isys jkafka ;dreldh' weh úiska

Tyqf.a Ôú;h ;ud hg;g .kq ,en we;'

ta jkdys iqkaor hg;a lr .ekSuls' wdorh

keue;s udhd ±,ska weh Tyqf.a is; keue;s

oEi ne| oud we;s j. mejfikqfha Wla

wre; Tmakxjñks' Tyqf.a Ôú;h u weh

ù yudrh' Tyqg oi; wef.a rej jeù

fmfkkqfha tneúks'

udkj iïnkaO;d f.dvk.d .ekSfï §

.=Kd;aul mCIfhka woH;k ;rek mrmqr

miœ.uS ;;ajhl miqfj;s' ta Wfoid

Tjqkag ksjerÈ ud¾f.damfoaYhla iemhSu

iïnkaOfhaka o l,dlrejd lem úh hq;=

fjhs' ’;reKfhl= ;reKshlf.a fifkyi

me;sh hq;= jkafka flfiao@’ hkak

iïnkaOfhka Tjqkg ,efnk u. fmkaùu

fun÷ kï Bg ,efnk m%;spdrh .ek ljr

kï l:do@

—fl,af,a fl,af,a iqÿ fl,af,a

wdof¾ fokjo fl,af,a '''''˜

hqj;shlf.a wdorh ieye,a¨fjka

ie,lSug uk lshk fun÷ .S; rpkd

ksid isÿ ù we;af;a Ôú;fha ienE wre;

fkd±k" ;eKhskaf.a uyÕ= Ôú; j,a u;a

ùuhs' iajlSh j.lSu ukd fldg m%;sfõo

fldg .;a l,dlrejd ;reK yoj; iam¾Y

lrñka Tjqkaf.a nqoaêh wjÈ lrkqfha

fufiah'

—kq. fijKla fia Tng - fijK ioka

kï <ÿks

uo mjkla fia Tng - isys, iokakï

<ÿks˜

iycfhkau fi!uH;ajhg fldau<;ajhg

Wreulï lshkakd jQ ia;%S j¾.hd wruqKq

fldg weu;sh hq;= jkafka tjeksu jQ

fldau< yo nilsks' ia;%S - mqreI fm%auh

CIKslj idod f.k ri ú¢h yels

wdydrhla fuka ,>q fldg fkd;ld ta

yd ne£ mj;sk Ôjk h:d¾:fhys m;a,g

u ls|d nei iajlSh Ôú; wdf,dalj;a

lr .ekSu ;reK m%cdj i;= j.lSu nj

fmkajd §ug fujka l,d lrefjda kka úO

whqßka h;ak or;s'

ia;%S - mqreI jYfhka nkaOk.; ù tys

.eUqrg lsño ne,Su Wfoid flfrk

werhqu jQ l,S yqÿ .%duH iajrEmfha tlla

fkdúh hq;=h' h:djfndaOfhka hq;=j tla

ùfuka muKla th wdOHd;añl nkaOkhla

njg m;a jkq we;'

iudcfha ±fjk m%Yak ms<sn| h:diajrEmh

fy<s lrñka ;reK mrmqr {dkuh

jYfhka ikakoaO lsÍfï j.lSu o

l,dlrejd i;=fõ' ta fufyjrg odhl

jQ l,dlrefjda whqla;shg tfrys j ke.S

isàug ;reKhka iún, .ekAjQy'

—oÕ f.hs oËqjï ishque,s jevkï

w¨f.daiqjfka t,a,dmka

lgq bUqf,a wm t,a,dmka

fh!jkhka jQ l,s hï rgla

fyda cd;shla i;= uyd¾I Yla;s

m%jdyhhs' fulS Yla;s m%jdyh

udkisluh jYfhka Wiia uÜgulg

f.k tkq jia l,dj i;= YlH;dj iq¿mgq

fkdfõ

hq;a;sh Wfoid lE fudr §uhs

oÕfohs ,Eug wm ieu l< mj

uqljdvï ne| tll= kik l,

oksjq iqjyila ;j WmÈk nj ''''' ˜

foaYmd,k lv;=rdfjka jeiS .sh fujka

iudc h:d¾:hka ishQï f,i úksúo olsñka

;reKhkaf.a cjiïmkak Ndjh wjÈ lr

bka iudc fufyhla bgq lrùug Tjqka

fmd<Ujd jvd hym;a wkd.;hl udj;

bÈ lrùfï wdOHdY mfil ;nd isr.;

ùu ;j;a tla isÿùula f,i ir,j w¾:

l:kh lf<dayq o fõ;a

f.aula §,d .sh wjqreoafoa - je,slv

b|,hs t<shg wdfõ'

weoao udi yhla ysf¾ - lÜg lEj

fyd|g wfka'

t<shg wdj ux '''''''

h:d¾:fha wdf,dalh olskakg bv fkd§

ñ:Hfõ we÷ßka ;reKhd wdjrKh lr

±óug fjr orK Bkshd l,dlrejka ksid

iudch wjk;shg hdu j¾;udkfha m%n,

iudc w¾nqohl ;rug W.% jQ .eg¨jla

njg m;aj we;'

;reKhd Wfoid l,dfõ ld¾hNdrh

Ndr¥r jQjla nj fuf;la isÿ lrk ,o

ú.%yh wkqj m%;HlaI fldg .; yelsh'

iqka jQ m%d¾:kd ksid kejqï ,o ;reK is;a

ikyd Tjqkf.a wfmaCId

;reKhd Wfoid l,dfõ ld¾h Ndrh

ndr¥r jQjla nj fuf;lA isÿ lrk ,o

js.%yh wkœj m%;HÌ lr .; yelsh' iqkA jQ

m%dra:kd ksid ;ejqï ,o ;reK is;a ikyd

Tjqkaf.A wfmaÌd o,ajd udkisl jYfhka

Tjqka Yla;su;a lsÍu" fma%ufha fi!kao¾hh

w¾:dkaú; j y÷kajd §u" udkj iïnkaO;d

úêu;a j f.dvk.d .ekSu iïnkaOfhka

l%uj;A iy ksrjoH ud¾f.damfoaY iemhSu"

;reK is;a i;kaj, cks; jkakd jQ yeÕSï

ixhufhka hq;=j ika;¾mKh lsÍu" ish

iylreg $iyldßhg ysñ f.!rjh ms<sn|

ksrka;r wjOdkh fhduq lrùu" ia;%S -

mqreI ldhsl nkaOkhl .ïNSr w¾: Wlyd

§u" ;reKhka jYfhka Tjqkaf.kA bgqúh

hq;= iudc fufyjr flfrys fofk;a fhduq

lrùu wd§ m%Odk j.lSï l,dlrejka

i;= ld,Sk jYfhka m%uqL jk j.lSï

f,i y÷kajd Èh yelsh' ^ ;j;a j.lSï

rdYshla we;;a ld,Sk jYfhka jeo.;a

jk j.lSï f,i y÷kd .; yels jkqfha

fuu j.lSïh & fï Ndrÿr ld¾hfhys .re

Ndrh ish ysiu;g .;a ienE l,dlrejkag

jvd l,dfõ iSud udhsï mjd fkdo;a"

l,dfõ W;a;Í;r Ndjh flf,id ouk

Bkshd l,dlrejka wdêm;Hh fydn jk

fujka iudchl ;reKhkaf.a muKla

fkdj l,dfõ wkd.;h o wúksYaÑ; jQ;a

;SrKd;aul jQ;a wiSre wjia:djlg m%fõY

ù we;s nj jika l< fkdyels i;Hhls'


Edexcel HND more affordable @ ESOFT

Having realized what the customer is asking for, we have decided to offer the programme at a very competitive price of Rs. 125,000 during this season.

The study options that are available include HND’s in

· Computing· Business (General)· Business (Management)· Business (HR)· Business (IT)

The HND is a 18 to 24 month academic programme that can be completed either on a full time or part time basis, thereby giving the student a valuable qualification that is equivalent to the first two years of a three year British Degree. Students can then do one more year of studies to top-up their qualification with a B.Sc (Hons) Degree from a prestigious UK University, thereby earning their Degree in record time, with a minimal investment, directly via ESOFT. This partnership will be launched officially in May 2011. Students that wish to study for the final year in the UK can also be facilitated via ESOFT, as we have several partnerships with Universities in the UK and Australia.

ESOFT is well known in the training and education sector for leading the market in several products

including the University of Colombo BIT Degree, University of Moratuwa BIT Degree, and the British Computer Society Professional Examinations.

Even absolute beginners can join into ESOFT’s HND Programme as our goal is to ensure that everyone receives the maximum benefit of what we have to offer. Students that do not have any exposure to IT can first enter into our bridging programme (if needed). Successfully completing this bridging programme entitles the student to a valued certificate as well. The student can then proceed onto the HND programme and continue with the normal studies with the confidence that he or she can perform well.

ESOFT has been involved in the education sector since the year 2000 and has 27 branches islandwide. Amongst these, the branches that conduct the Edexcel HND are Colombo, Kandy, Kurunegala, Kiribathgoda, Negombo, Galle, Matara, Jaffna, Batticaloa, Kalmunai and many more.

Think wisely before investing your time and money with unknown parties, as this is an investment in your future. ESOFT offers comprehensive textbooks for each module and the batches are kept small so as to provide better attention. The scholarship that is being offered is an added incentive that none can match.

For further information, please call us on 077 309 9 301 or 011 7 555 545. You can also get more information by visiting our website at www.esoft.lk

ESOFT Computer Studies, which is a well known name in the Sri Lankan Training and Education field, also offers

Edexcel International’s Higher National Diploma (HND) programmes.

Documents

EDEX Magazine April 2011