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7/31/2019 ED Harshal
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205 : Mandar Ghayal207 : Sanket Ghugare
210 : Ronak Gupta
212 : Harshal Vyawahare
229 : Lokesh Singh
249 : Ronal Patil
Intrapreneurship:Developing Corporate Entrepreneurship
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INTRAPRENUERSHIP
DEVLOPING SPIRIT OF ENTREPRENUERSHIP
WITHIN ESTABLISHED ORGANIZATION.
ALLOWING EMPLOYEES TO INTRODUCE AND
IMPLEMENT INOVATION WITIN THEORGANIZATION
IDENTIFYING AND FOSTERING THE EMPLOYEES
WHO ARE CONSIDERED TO HAVE THE
INTRAPRENUERAL TRAITS.
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Corporate Entrepreneurship
Due to:
Rapid technological change, consumer demand for variety,quality, customization and convenience
Short business cycles
Move from physical to intellectual assets The increase in strategic alliances with small firms,
outsourcing and downsizing
Large firms are changing the way they structure their
processes in order to be more responsive to marketneeds, competitors strategies, and the initiatives ofsmall businesses
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Need, Definition and Importance
Fast Changing Environment
Small firms developing rapidly
Typical Decision making by large organizations
Organizational culture does not allow one to takethe risk
Hence to face the competition Intrapreneurship
needs to be promoted
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Innovative employees disrupt the organization ina constructive way to instigate new products or
services
Eg. Shiv Nadar left DCM to start HCl
Technologies
Resistance to growth, diversification and
Innovation can be overcome by developing a
spirit of entrepreneurship in the organization
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Intrapreneurial Activities
Corporate Venturing create new subsidiary
Organization Innovation create new products,
production processes,etc
Self renewal Bharat Forge Pro Activeness by top executives - Wipro
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Types of Corporate Entrepreneurship
- Hans Schollhammer
Administrative Entrepreneurship R&D activities
Opportunistic Entrepreneurship Fund Managers
in Banks
Acquisitive Entrepreneurship HUL acquiringModern foods
Imitative Entrepreneurship - Samsung
Incubative Entrepreneurship TATA Motors
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THE DIFFERENCES BETWEEN
ENTREPRENEURS AND INTRAPRENEURS
Entrepreneur Intrapreneur1. Entrepreneurship is the process of
searching out opportunities and
arranging resources to exploit these
opportunities for long term gains
1. Intrapreneurship is
Entrepreneurship practiced by people
within established organizations
2. Starting a new business 2. Developing a new product in an
already existing business.
3. Searches resources from external
environment
3. Finds a ready source of "free"
resources within the organization
4. Sole risk taker 4. Risk is shared with the organization
5. Self or VC funded 5. Funded by the company
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THE DIFFERENCES BETWEEN
ENTREPRENEURS AND INTRAPRENEURS
Entrepreneur Intrapreneur6. Is his own boss 6. Works for an organization
7. Factors affecting entrepreneurship :- Profits/Losses
- Funding
7. Factors affecting Intrapreneurship :- Rewards
- Hierarchy
8. New methods for research and
development
8. Traditional methods for research and
development
9. Freedom 9. Restrictive policies
10. Approvals given and decisions
taken are fast
10. Long, complex approval cycles
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THE DIFFERENCES BETWEEN
ENTREPRENEURS AND INTRAPRENEURS
Entrepreneur Intrapreneur
11. No formal strategy. 11. As its an organizational process,
things have to be strategized
beforehand12. Entrepreneur role models are
present.
12. No entrepreneur role model
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Interpreting INTRAPRENEURSHIP
CREATION OF NEW BUSINESS IN EXISTINGORGANIZATION
e.g.: ITC venturing into FMCG - snacks, Biscuits, and othersegments
RENEWAL / TRANSFORMATION OF EXISTING BUSINESS
e.g.: Introduction of Electric vehicles "Etios" & "Prius" by Toyota
FRAME-BREAKING OR CHANGING THE RULES OF
COMPETITION IN THE INDUSTRY I.E. BEING A "GAMECHANGER"
e.g.: Introduction of Assembly Lines by Ford Automobiles
e.g.: TATA DOCOMO introducing 1 paisa / sec in the Indianmarket.
e.g.: Introduction of sachets by Chic Shampoo
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Famous Examples
Play Station Intrapreneurs: Ken Katuragi
Company: Sony
Year: 1994
Java Programming Language
Intrapreneurs: Patrick Naughton, James
Gosling, Bill Joy Company: SUN MICROSYSTEMS
Year: 1995
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Organizations
KodakInkjet Printer Division Intrapreneur: Cheryl Pohlman
Lesson: Exhaustive market research
Lowered Cartridge prices by 50% causing a 17%
growth
YahooSponsored Search Engine
Intrapreneur: Scott Gatz
Lesson: Responsibility of Idea
Not being In charge of your brainchild cant always be a
bad thing
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Organizations
ToyotaScion17, Free Internet Radio Station Intrapreneur: Jeri Yoshizu
Lesson: Improvisation and Belief
Used Social Networking sites
Got tremendous response
Wal MartIn-Store Health Clinics
Intrapreneur: Alicia Ledlie
Lesson: Responsibility of someone elses Ideas
Execution
Positive response and acceptance
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Developing OrganizationCulture for
Intrapreneurship
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Requirements by Employees
Self-Awareness
Determining their own personal brand
Network-Strategic Alliances
Create an expanded job that leverages yourstrengths and adds greater value.
Create a schedule and try and improve.
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Requirements by Company
Empower people to make decision
Reward- monetary, recognition
Creating a learning culture- Ok to make mistakes
Give employees ownership of their ideas-opportunity to try them out
Be transparent
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Examples
Xerox- Xerox Technology Venture
Google- 20% of employee time
Play- DohJoseph McVicker
IntelApple- Steve Jobs