ECR IRELAND 2019

MEMBERSHIP DETAILS,

EVENTS & ACTIVITIES

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ECR IRELAND - INTRODUCTION“Transforming the way we work together to fulfil consumer wishes better, faster and at less cost.”

ECR is the flagship for delivering consumer benefits through collaborative practices between trading partners along the consumer goods value chain.

We provide a neutral platform for retailers, manufacturers & service providers to debate, develop, disseminate and foster the implementation of collaborative practices focussing on consumer value.

ECR Ireland is a “Not for profit” Association and part of the ECR Community Group.

ECR Ireland hosts many events for company executives from various functions -• CEOs & Senior Executives• Category Managers & Shopper Marketers• Supply Chain Managers & Promotions / Forecasting Analysts• HR Executives• Digital Marketers & Online experts• National Account Managers• Consumer & Trade Insights Managers

The major benefit of ECR membership is attending the peer-to-peer workgroups.All membership is at company level.

ECR LEADERS CONGRESS07 NOV ‘19

SUPPLY CHAIN SUMMIT22 MAY ‘19

SHOPPER CONFERENCE & AWARDS18 SEP ‘19

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CALENDAR 2019 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Steering Group #1 08 #2 10 #3 12 #4 11 #5 13

Shopper Workgroup #1 27 #2 30 #3 03 #4 19

Retailer Guided Store

Tours

#1 05 #2 02 #3 25 #4 01

Digital Forum #1 07

Fujitsu

#2 28 #3 27 #4 22

Supply Chain (OSA)

Group

#1 07 #2 11 #3 25 #4 26

Pharma Workgroup #1 27 #2 30 #3 03 #4 19

ECR CONFERENCES

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Supply Chain

Summit

18

Shopper Awards

& Conference

07

Leaders

Congress

ECR Community

Quarterly Meetings

#1 22 #2 11,12 #3

18,19#4 16, 17

ECR IRELAND EVENTS CALENDAR 2019

ECR Membership is at company level – Company representatives are free to attend all Workgroups & Forums – ECR Member Discount applies for Conferences

BENEFIT OF ECR IRELAND MEMBERSHIP

ECR IS THE FLAGSHIP FOR COLLABORATION4

People Development

Participate in Retailer /

Supplier Collaboration

Projects

Develop Skills & Knowledge.

Keep up-to-date with global

developments

Peer-to-peer networking

Join Quarterly

Industry Groups

ECR Supply

Chain & OSA

Workgroup

ECR Shopper WorkgroupECR Digital

ForumECR Pharma Group

Attend

Conferences & Events

Supply Chain

Summit 2019

Shopper Engagement

Conference & Awards 2019

Retailer Guided

Store Tours Leaders Congress 2019

Work together

as an industryECR Ireland Steering Group Syndicated Research

International Links:

ECR Community &

Consumer Goods Forum

ECR STEERING GROUP

ECR Ireland Steering Group is comprised of a selection of retailers, manufacturers and service providers from ECR members companies.

The Steering Group meets 5 times p.a. and is responsible for the strategic development of ECR Ireland, overseeing Workgroups & events and highlighting the hot topics & challenges in the industry.

Retailer Co-Chair

• Brian Donaldson, CEO, The Maxol Group

Supplier Co-Chair

• Jim Cummins, National Account Director, Irish Distillers Pernod Ricard

Members

• Simon Marriott, Trading Director, BWG Foods

• Eoin Butler, Supply Chain Director, MRPI

• John Brennan, Ambient Category Director, Tesco Ireland

• Judy Glover, Senior Market Director, Circle K Ireland

• Alex Hughes, Head of Category Development & Insight, Diageo

• Andrew Shaw, Country Manager, Nestle Ireland

• David Keeling, CEO, Keelings Retail

• Mike Byrne, CEO, GS1 Ireland

• Owen McFeeley, Director, Advisory Services, Retail & Consumer Practice, PwC

• Colm O’Brien, Director, Solutions - Global Consumer Industry, IBM

• Sarah Love, MD, Goosebump

• Unilever, tbc

• Kerry Foods, tbc

• J & J, tbc

ECR Ireland is adding new members to the Steering Group for 2019.

Please contact Declan Carolan for enquiries.

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OVERVIEW - PEOPLE DEVELOPMENT

Skills & Knowledge

Attending ECR events will expose

participants to the latest thinking, best

practices and successful collaborative

initiatives both domestically &

abroad. The ECR Community network

is supported by over 1,800 retailers,

manufacturers and service providers

across Europe. Additionally, the ECR

Shrink & OSA Group, ECR

Asia/Pacific, EuroCommerce, AIM,

GS1 in Europe and the Consumer

Goods Forum all contribute to ECR

Community.

Conferences & Awards

ECR Ireland conferences are

themed events designed to

deliver actionable insights to

attendees. The ECR Leaders

Congress is a high level event for

senior executives while the ECR

Shopper Engagement Conference

and the ECR Supply Chain

Summit are aimed at relevant

practitioners. All conferences

highlight effective collaboration.

Peer-to-Peer Networks

The core tenet of participation in ECR

events is learning through interaction

with peers. The ECR values of being

neutral, holistic, inclusive, actively

listening and practical ensure that

everybody has a place irrespective of

company size or channel. ECR Ireland

will not enter into any discussion,

activity or conduct that may infringe, on

its part or on the part of its members

and participants, any applicable

competition laws

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ECR SHOPPER WORKGROUP

FOR ALL CATEGORY MANAGERS – SHOPPER MARKETERS – DIGITAL MARKETERS –INSIGHTS EXECUTIVES - NAMS

A quarterly peer-to-peer workgroup to advance the standards of consumer insights, category management, digital & shopper marketing in Ireland for demand side professionals.

Participants debate hot topics, industry challenges and global best practices to keep the individuals & their companies ahead.

Every workgroup is anchored by a feature presentation and includes valuable updates from ECR member retailers on recent developments and demand side news.

Regular retailer updates during 2018 were from BWG Foods, Tesco, MRPI & Circle K.

Typical attendees = 15–25 per meeting.

See calendar for dates.

ECR SHOPPER ENGAGEMENT CONFERENCE & AWARDS18 SEP 2019

The ECR Ireland Shopper Engagement Conference is the major annual event highlighting the path to purchase & in-store activation for the FMCG retail & consumer packaged goods sector.

Attended by c.140 demand side professionals, delegates hear the latest insights & successful case studies from the leading retailers, suppliers & experts in the grocery sector in Ireland.

The Conference is renowned for the ECR Shopper Award sponsored by Goosebump when finalists present their submissions on-stage followed by Q&A - Delegates then vote for the winner!

This unique Awards format allows for the presentation of project methodology & results guaranteeing plenty of learning for delegates.

Check out presentations from 2018 @ www.ecrireland.ie

ECR members benefit from a discounted fee.

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ECR DIGITAL FORUM

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The ECR Digital Forum is a series of workshops to discuss, debate, better understand & track the impact of digital in the grocery sector

It includes all digital activities along the “path to purchase”, consumer & shopper facing.

The emphasis is on insights & case studies followed by interactive “round table” discussion.

Recent hosts include IBM & Heineken.

Next Forum hosted by Fujitsu on Feb 7th.

Free to attend for ECR members.

See calendar for dates

ECR PHARMA

Quarterly ECR Pharma Workgroups

For all trading partners along Pharmacy value chain.

1. Small, medium & large Pharmacy groups

2. Independent owners

3. Suppliers / distributors / manufacturers

4. Pharmacy service providers

Purpose

1. Neutral platform to work together to advance the industry

2. Predict future changes in pharmacy consumer & shopper behaviour

3. Irish Pharmacy Shopper Insights.

4. Understand successful category management & shopper marketing in the Pharmacy sector.

5. Establish Best Practices for operations & collaboration

6. Examine data accuracy & store inventory accuracy as current issues.

7. Monitor new business models (including paid services, e-commerce and the role of digital technology in the future of Irish pharmacies)

8. Track international & digital developments

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Pharma Focus is a Syndicated Pharmacy Research Study launched by ECR Ireland & V360°.

A major focus area throughout the ECR Pharma Meetings 2018 has been Irish Pharmacy Shopper Insights.To meet this demand, V360° and ECR have formed a syndicated pharmacy research solution to support suppliers, pharmacies and service providers aiming to unlock growth within the sector with relevant Irish pharmacy shopper insights.

This is an exciting piece of research. It underlines the benefit of participation in ECR Pharma Workgroups as discussion between pharmacies, suppliers & service providers during the ECR Workgroups 2018 have emphasised the need for more relevant Pharmacy Shopper Insights throughout the sector. Pharma Focus has thus been developed to serve this requirement in a cost-effective way.

Participation in Pharma Focus is open to members & non-members of ECR Ireland with a different pricing model for both.

Confirmation of participation is due by end of January 2019Full details @ www.ecrireland.ie

ECR SUPPLY CHAIN & OSAWORKGROUP

A quarterly peer-to-peer workgroup & network for product availability & FMCG supply chain leaders.

Focus on the forces shaping food and grocery supply chains in Ireland in 2019 including collaboration, trade updates, promotions management, forecasting accuracy, out-of-stocks, shrink management and food waste prevention.

Impact of Brexit, technology & innovation on Supply Chain to be a focus of Workgroup Meetings 2019.

The ECR Supply Chain Summit will take place on 22 May at Carlton Hotel, Dublin Airport.

Check out presentations from Supply Chain Summit 2018 @ www.ecrireland.ie

See calendar for Workgroup dates.

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ECR LEADERS CONGRESS 07 NOV 2019

The ECR Leaders Congress assembles senior experts to keep Irish senior executives abreast of actual global advancements to consider the domestic opportunities & challenges.

It is a major event in the Irish food & grocery calendar attended by CEOs, senior executives and heads of function from Irish retailers, suppliers & service providers.

Hear the experts + Question the Panel + Plan for the future

The ECR Leaders Congress 2018 focused on The Irish Retail Landscape 2023 (What changes will occur in the Irish Retail Landscape by 2023, What global trends will take hold & How will Irish shoppers behave? Check out the presentations from @ www.ecrireland.ie

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RETAILER GUIDED STORE TOURS

Retailer members of ECR Ireland will host guided tours and insight presentations to showcase effective collaboration in action and new ways of retailing.

The objective is to encourage collaboration and better understanding between retailers and their manufacturers and service providers. We encourage two-way discussion throughout the store visits so that retailers & their trading partners debate and challenge each other as to what is working well or could work better.

Each ECR Store Tour Day should feature;

1. Retailer Introduction

2. Guided store tours in 2-4 outlets

3. Focus on specific areas of retailing, hot topics & collaboration

4. Conclusion via an interactive debriefing session.

Each retailer will decide the areas of focus – possible focus areas include;

Effective collaboration in action

In-store activation

Category Management

Shopper Marketing

New ways of retailing

Retailer insight / consumer insight

Promotions

Product availability

Hot Topics

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1ST ECR STORE TOUR DAY - SUPERVALU & CENTRA - TUE 11 SEPTEMBER 2018

Summary

This Store Tour was a first for ECR Ireland & Musgraves.

ECR is the “Flagship for collaboration” and the tour illustrated Musgrave’s commitment to collaborating with suppliers & service providers.

Key to the success of the tour was the Musgrave’s insight, the open nature of discussion and the debriefing session which allowed for in depth discussion and exchange of ideas.

Feedback

The feedback from suppliers was enthusiastic and they genuinely appreciated the time & respect given to their questions & ideas during the day.

Focus Areas

The major focus areas of the Musgraves ECR Store Tour Day were;

Store layout by format

Shopper Missions

Identifying categories that will grow or decline significantly over the next 3 years

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“Hugely beneficial, lots of learnings and some great insights from a very open, honest and engaging SuperValu team. One of the best events we have attended and one that will help us add a lot of value to our growing business with SV"

“This was one of the most productive sessions I have spent in the trade in term of understanding the retailer and also networking with other FMCG colleagues”

“I felt it was very beneficial to understand Musgraves thinking and to see how my company can play a part in that vision going forward.”

“I have circulated all my notes internally so as to ‘push’ forward what Musgraves are looking for when considering NPD, range changes and promotional submissions.”

“Very inspiring and informative day, it was nice to take a step back and think about the whole store layout.”

“Many thanks to Paul for his time and for being very transparent, sharing the thinking behind Musgrave’s strategy and mentioning a few quite practical things, like explaining the Musgrave product flow.”

1ST ECR STORE TOUR DAY - SUPERVALU & CENTRA TUE 11 SEPTEMBER 2018KEY FEEDBACK

ECR IRELAND COLLABORATION PROGRAMME NEW FOR 2019!

ECR Ireland has hosted successful Collaboration Programmes amongst trading partners in the past. Having discussed amongst several ECR members, the Programme will return for 2019.

The ECR Ireland Collaboration Programme 2019 will pair up retailers, suppliers, logistics & service providers to work together to improve an aspect of their business to serve consumers better. This could be product availability, reduce inventories, develop better practices, more efficient promotions, category management, shopper marketing etc. Each collaboration partnership will determine their objectives.

This business-benefit oriented programme is designed to deliver sustainable and scalable results for trading partners.

Cross-functional trading partner teams will learn from working together whilst also observing progress from other participating teams. Emphasis will be placed on the Learning – Action – Results cycle to develop best practices that improve consumer satisfaction and increase sales and are usable, transferable and sustainable in Ireland.

Each Collaboration Partnership to present at Leaders Congress Nov 7th.

Details to be announced in February.

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"I see all the people taking part have grown in themselves and their knowledge and understanding is significantly better as a result of the programme“

"No one is dominating: ECR is facilitating a ‘neutral ground’"

"It hadn’t been on the radar screen. Now we have made 110% progress and we have lots of momentum"

"This is amazing. We have been trying to collaborate on this for years. Fantastic progress has now been made in just two months"

“The resources used is dwarfed by the benefits gained from the programme"

"Working with suppliers in a way that we have not been able to achieve before"

Quotes from past participants

ECR IRELAND MEMBERS 2018

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ECR members are retailers, manufacturers, distributors and service providers from the retail and consumer product goods sector in Ireland

▪Auxilia Consultants

▪Boyne Valley Foods

▪Britvic Ireland

▪BWG Foods

▪Circle K

▪Coca Cola HBC Ireland

▪Diageo Ireland

▪Dr. Oetker Ireland

▪Dunnhumby

▪ESMA

▪Fujitsu

▪Gala Retail Stores

▪Glaxo Smithkline

▪Goosebump

▪Green Isle Foods

▪GS1 Ireland

▪Heineken Ireland Ltd

▪ IBM

▪ Irish Distillers Pernod Ricard

▪Johnson & Johnson

▪Kantar Worldpanel

▪Keelings

▪Kerry Foods

▪Mars Foods Ireland

▪The Maxol Group

▪Musgrave Retail Partners Ireland

▪Nestlé (Ireland)

▪Nielsen

▪PepsiCo Ireland Food & Beverages

▪Pharma Support

▪PwC

▪Richmond Marketing

▪Shelfstock

▪Shopper Intelligence

▪Tesco Ireland

▪The Delta Group

▪Unilever

▪Valeo Foods

▪Visualise

ECR IRELAND MEMBERSHIP 2019

<5 employees

€550

<50 employees

€1,650

Corporate Group

€3,250

>15 employees

€2,150

<15 employees

€1,100

>50 employees

€2,150Retailers &

Suppliers

Service

Providers

ECR Ireland membership is competitively priced.

Membership is on a company basis - Employees are on a global basis

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ECR ANTI-TRUST CAUTION

ECR Ireland will not enter into any discussion, activity or conduct that may infringe, on its part or on the part of its members and participants, any applicable competition laws. By way of example, members and participants shall not discuss, communicate or exchange any commercially sensitive information, including non-public information relating to prices, marketing and advertisement strategy, costs and revenues, trading terms and conditions with third parties, including purchasing strategy, terms of supply, trade programmes or distribution strategy.

This applies not only to discussion in formal meetings but also to informal discussions before, during or after meetings.

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CONTACT ECR IRELAND

Declan Carolan

General Manager, ECR Ireland

Co-Chair, ECR Community

Digital Office Centre, 12 Camden Row, Dublin 8, Ireland.

T +353 1 479 0506

M +353 87 235 2148

E declancarolan@ecrireland.ie

W www.ecrireland.ie

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