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ECR Europe 2002 Conference ECR Europe 2002 Conference BarcelonaBarcelona
22-24 April 200222-24 April 2002
General EvaluationGeneral Evaluation
Breakdown of delegatesBreakdown of delegatesBarcelona Glasgow
Manufacturer 59 60Retail / wholesaler 17 16
Consultant 13 14Supplier 5 4
IT 6 6100% 100%
CEO 18 16Logistics 13 17
Cust . Dev . 54 51Marketing
I.T.
9
6
100%
9
7
100%
Response RatesResponse Rates
17%
13%
6%
0
2
4
6
8
10
12
14
16
18
Amsterdam 97 Glasgow 01 Barcelona 02
18%...
Who made up our base?Who made up our base?
14%
11%
22%
53%
Manufacturers Service/Consultants Retailers Others
Retail response down from Glasgow 14%
Manufacturer to Retailer ratio in the Conference 3.3 to 1
Some basic numbersSome basic numbers
• Total number of registrations: 2.884
• 319 Retailer delegates from 81 companies
• 1126 Manufacturer delegates from 168
companies/groups
• 54 countries represented
• 54 Exhibitors occupied 2.450 m2 in the
Marketplace
Plenary SessionsPlenary Sessions
New Consumer Landscape 3.4
ECR Tools at Work 3.2
Imagining Tomorrow’s Consumers 4.0+
CEO Panel 3.8
OSA Mini Plenary 3.6
GCI Mini Plenary 4.0
Consumer Demand Mini Plenary 4.0
Maximum score: 5.0Pro memoire: Glasgow plenary scores 2.95 -> 4.0
Overall seminar evaluationOverall seminar evaluation
• Seminars met expectations 3.9 (3.2)
• Content matched the programme 4.0 (3.5)
• Speakers had excellent knowledge
of subject 4.2 (3.9)
• Speakers presented effectively 3.9 (3.3)
• Content level was “just right” 4.0 (3.2)
(Maximum Score 5.0 - Glasgow scores in brackets)
The Top 7 SeminarsThe Top 7 Seminars
• Global Data Synchronisation 4.7
• Social/Environmental Issues 4.5
• Euro 4.3
• Shrinkage 4.2
• POS Data Management 4.2
• Supply Chains of the Future 4.1
• CPFR seminar 4.1
Maximum score: 5.0 - Highest in Glasgow: 3.7 (!)
Other SeminarsOther Seminars
• OSA Seminar 3.8
• Global Scorecard 3.7
• E-Category Management 3.4
• B2B Update 3.3
• CRM seminar 3.0
• PIETF, Logistics, Fresh, Intelligent
Tagging: no statis-tically useable
dataMaximum score: 5.0 - Highest in Glasgow: 3.7 (!)
Barcelona - Positive ElementsBarcelona - Positive Elements
• The break out sessions were a great success!• Conference content - was generally very
good• Quality of Speakers - was high• Despite being a shorter event, networking &
Marketplace meeting opportunities were good:
Average time spent in MP (over 2 days): 5hrs! (one delegate even spent 24hrs!)(one delegate even spent 24hrs!)
In Glasgow: 6h40mins over 3 days
Barcelona Negative PointsBarcelona Negative Points
• Insufficient time to discuss with speakers in break out sessions
• Marketplace small and not offering new insights or ideas: a poor 2.6 score (Glasgow 3.1)
• “Comfort level” issues (chairs/distances to walk/buses)
• Overall organisation evaluation dropped from 3.7 at Glasgow to 3.4
SuggestionsSuggestions
• Bring the CEO Panel to the beginning of the afternoon
• Bring conflicting views into the CEO Panel “we need fireworks”
• Don’t just relay the success stories• Put more depth into (plenary) presen-
tations• Stick to time – end earlier Day 2: concern
to get to airport
Topics proposed by Topics proposed by delegatesdelegates
Suggested FutureTopics Suggested FutureTopics from list on questionnairefrom list on questionnaire
• Stores of the future 45%• Supply Chains of the Future 43%• Demand Generation 41%• CPFR 35%• POS Data Management• Global Data Synchronisation• Social & Environmental Issues• B2B Exchanges• FRESH• …..
20-25%
Spontaneous Topic suggestionsSpontaneous Topic suggestions
• Efficient Promotions
• Point of Purchase Innovations
• Development of CRM projects
• Logistics & Transportation as integrated part of the
Supply Chain; LSP; 3PL - 4PL.
• Merchandising Solutions
• Packaging RTIs
• GCI & standards
• Consumer focus