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ECP9335M Launch Pack
THE FULL RANGE OF EXPERIENCES
Positioning
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TARGET CONSUMER
THE BARISTA WANNABE
I'm a "barista wannabe".
I want to prepare superior quality coffee drinks from espresso to milk specialties, myself.
I want to do it myself, because I want to have complete control of the process for superb in-cup results and I believe this is the authentic way to prepare a real espresso and do it myself is the kind of experience I feel rewarding for myself
and inspiring for my friends.
Tagline; Designed in Italy, Crafted by you
Product Description; The new La Specialista, is the perfect combination between manual interaction and automation-ensuring barista quality coffee is created with ease.
This innovative manual machine is designed to allow home users to make consistent and authentic Italian style espresso-based coffee, easily and in the comfort of their own home.
Product Messaging
Key Features
Where we win
Grind fresh beans directly into the porta-filter (coffee handle). The optimal coffee dose is delivered according to the type of coffee you want to create, delivering maximum flavour to every cup. The smart built in sensor will alert you if there isn’t enough beans to complete the desired recipe.
Pull down the lever to apply the correct amount of pressure, for a consistent level tamp every time. An even tamp is essential to creating a well-balanced espresso. The smart tamping station is also 100% mess free.
The dedicated espresso thermoblock ensures water is heated to the optimum temperature for brewing, vital in producing awell-balanced espresso. A second thermoblock for maximum steam performance and no waiting time to create perfectly textured milk.
Enjoy your experience with the foam selector to create delicious creamy milk based coffees, from Australia’s favourite Flat White or a sweet tasting Cappuccino.
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3 Pre-set coffee recipes
One or two shots of a long espresso, without preinfusion,
for a more delicate taste
Americano is double shots of espresso first. Hot water poured on top to
create a light layer of crema for a long-lasting taste.
Long black is the other way around.
Balanced aroma, Hazelnut colour crema, 3-4 mm thickness, intense
rounded body, long lasting taste
Unique Features
Full Features
ECP9335M Full Features
• 19 bar pump• Grinding position sensor• RPM sensor• Bean sensor• Active rinsing for quick heating• Active Temperature Control for temperature stability•Maximum cup height 120 mm• 3 pre-set coffee recipes – Espresso, Coffee or
Americano/Long Black• Dedicated water spout• Integrated bean sensor which notifies the consumer
when the bean hopper is nearing empty to avoid wasted brew cycles.• Grinding and tamping are all done internally so no coffee
is spilled on the machine and countertop.• 2 Independent Heating Systems for coffee and milk
• 1 dedicated Thermoblock heats water for coffee and• 1 dedicated Heating system to steam milk.
In pack inclusions & technical specifications
Dimensions (H x W x D) mm 445 x 368 x 375
Weight Kg 12
Bean Hopper g 250
Input power W 1450
Rated voltage/Frequency V~Hz 220-240V ~ 50/60Hz
Water container overall capacity L 2
Power cord length mm 1200
Warranty Years 2
Spec Sheet available here:P:\Marketing\Consumer Marketing\Group\Spec Sheets\Coffee\Manual Pump\Powerpoint
La Specialista Images
Product Logo:
Technology Logos:
Logos available here: https://www.dropbox.com/sh/imv37ttugz4270r/AAAe17KUu_K7DHoCnwZqNZJAa?dl=0
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La Specialista Images
Product ImagesTier 1
https://www.dropbox.com/sh/27zc4x9jnw44p6n/AACkQklZ7oqmdxnCGYdXIxHPa?dl=0
https://www.dropbox.com/sh/pmtira8x48um0cz/AADlfTbTooE66nXsHvT9G4jta?dl=0
Product ImagesTier 2
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La Specialista Images
Lifestylehttps://www.dropbox.com/sh/nvr24v8kzpfg1jp/AABpf58mER8O_1kHYI7fLOvQa?dl=0
More available in Mid February 2019
Available in Mid February 2019
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Features.https://www.dropbox.com/sh/7s8gwqntdgdhsfq/AAAydzqlpJQINPilAvtQRoffa?dl=0
La Specialista Images
Beverageshttps://www.dropbox.com/sh/0sv6i8xsngrqp2g/AAAfrQg_5RL7eg9Pre7JnxBna?dl=0
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La Specialista Images
Internal Drawingshttps://www.dropbox.com/sh/qxws16xc427ge7r/AAAEc0-QjSZYvqpyOZqzo-RJa?dl=0
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Social Clipshttps://www.dropbox.com/sh/k0xtr38h1nkqt28/AABl5llM4QBT1M7FK3aKsiBBa?dl=0
La Specialista Videos
La Specialista In-Store Support
Product POS:
*TBC; Not Confirmed*
Online Support
300px W x 250px H (MREC)
728px W x 90px H (Leaderboard)
1170px W x 300px H
Digital Banners:
Available here: https://www.dropbox.com/sh/3rvv7ee60p0jnt3/AAAMjGR_rdze4Lac3gc5KOgYa?dl=0
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Packaging
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Quick Coffee Guide in Pack
In Pack Brochurehttps://www.dropbox.com/sh/sviryx3wd6bra3b/AAARVEzuA26B78F_4Tc7D-toa?dl=0
