Economii i h hS iic integration through SME investment and ... · closer investment destinations GDP per capita 2007, World Bank Mediterranean SMEs to be unleashed 3-5millionjobsperyeartocreate5

i i i h h S iEconomic integration through SME investmentand business developmentExperience developed by the MedAlliance within Invest in Med

Promoting business in the MediterraneangBrussels, 3 December 2009

Content

1. Why supporting Euro-Med economic integrationthrough SME development

2 A hi t d f t f th I t i M d2. Achievements and future of the Invest in Med programme

3 Examples and best practices3. Examples and best practices1. Study: 25 high potential niches to develop in the Mediterranean2. The Young Entrepreneurs initiative3. The TextechMed initiative

4. Future of Euromed integration: what SMEs are tiexpecting

www.invest-in-med.eu 2©ANIMA-Invest in Med 2009 Brussels, Nov. 2009

1 - Why supporting Euro-Med economicintegration through SMEsintegration through SMEs

Emmanuel Noutary, Director, Invest in Med


C ti b t E d thCooperation between Europe and the Mediterranean is more important than ever EU SMEs need growth relays

South Med markets demand will b 3 5% i 2010 d 2011grow by +3-5% in 2010 and 2011

The current int’l crisis favours closer investment destinations

GDP per capita 2007, World Bank

Mediterranean SMEs to be unleashed 3 5 million jobs per year to create 3-5 million jobs per year to create Small Mediterranean market sizes

imply SMEs fast international d l t

GDP/ cap.: EU-27 : US$ 34,502

development Need to switch from sub-

contracting to co-development ( h l d )

www.invest-in-med.eu

(innovation, technology, design) GDP/cap.: MED-10 : US$4,737

©ANIMA-Invest in Med 2009 Brussels, Nov. 2009 4

E M d GDP14 421

Euro-Med GDP N°1 in the world

15 346

987

2006 GDP in bn US$(World Bank)

RUSSIA

15 291987(World Bank)

9252 668

EURO-MED

EU 27MED-10

CHINA

925

906

1052

ASEAN

ALENA

INDIA

MERCOSURSADC

3791 492


MERCOSUR


SME th i i i tSMEs, the missing investors FDI from MNCs count for 64% and large companies

for 28% SMEs (8%) are mostly significant from Europe

www.invest-in-med.eu 6©ANIMA-Invest in Med 2009 Brussels, Nov. 2009 6

2 –Achievements and future of the Invest in Med programme

EC Funding ENPI (2008-2011) Budget €12 million /3 years (75% financed by the EC) Beneficiary countries: Algeria, Egypt, Israel, Jordan,

L b M P l ti i A th it S i T i i


Lebanon, Morocco, Palestinian Authority, Syria, Tunisia

I t i M d d d d i t f dInvest in Med demand driven, sector focussed approach Objectives

Develop FDI and sustainable business partnerships among EU and Med Contribute to a Mediterranean positioning on global value chains Contribute to a Mediterranean positioning on global value chains New public/ private model to gain in efficiency and leverage: the MedAlliance

Selection of high potential niches for Mediterranean countries Selection of high potential niches for Mediterranean countries I.e. Agri-food •Organic agriculture

•Cereals •Horticulture

Transversal topics•Privatisation/concession•Access to business from+•Med products (olive oil)

•Catering (tourism, airlines)•Cooked recipes •Fisheries etc

•Access to business from diasporas, youth, women…•Franchise•Branding, imageA t fi t

+

Invest in Med requests initiative proposals from networks twice a year Around 15 pilot projects supported per round

•Fisheries etc. •Acces to finance etc.


Around 15 pilot projects supported per round


A t t E d SMEA gateway to Euromed SMEs: Joint business + government to develop the Mediterraneang p Implementation leverage via a network of 400 direct members

Business organisations

Economic development agencies

Chambers of commerce & industry

Specialmembers

Access to 2,000+ partner organisations

www.invest-in-med.eu 9

Access to the 40 million Euro-Mediterranean SMEs

©ANIMA-Invest in Med 2009 Brussels, Nov. 2009

O 36 i iti ti (10 15 i J 2010)Our 36 initiatives (10-15 more in Jan. 2010) Over 150 members of MedAlliance yet mobilised in the implementation

As leader of initiative or associated partner in the consortia

36 multi-country projects to develop a niche market or address a specific needspecific need

Develop design & innovation

Support entrepreneurship

Promote sustainable

development

Improve capacities of org.

& SMEsOrganise industrial

co-development&8 initiatives

p p9 initiatives

de e op e6 initiatives

& S s8 initiatives

p6 initiatives

e-3M’09 PaperMedPLATO Egypt

p

BATIMed


Example of impact on business & FDIIn total, 4,800 business meetings have been organised, , g gby Invest in Med and 500 deals have been identified

722 FDI projects monitored (ANIMA-inMed observatory)

3 Euro-Med joint ventures launched within our Med Industrial Partnership initiative (Co development Awards Oct 2008)(Co-development Awards, Oct. 2008) Cofrapex/Comarpex (Algeria); SMT/ Idem (Morocco);

Lombard Silvestre / Zina Fresh (Tunisia)

S h b (M ) d Té é l t d ith Sococharbo (Morocco) and Ténésol teamed up with Giordano the French leader of solar panels(BtoB held in October 2008 in the energy sector)

Tunis Entreprendre, association of businessmen offering free loans and coaching for entrepreneursto be created in Jan. 2010


to be created in Jan. 2010

11©ANIMA-Invest in Med 2009 Brussels, Nov. 2009

Example of long run institutional impacts750 bilateral or multilateral partnerships between business p psupport organisations

18 training sessions for bus. org. 850 people trained

Creation of Euromed Postal Corporation in Egypt in October 2009 Create seamless postal services to support SME internationalisation Create seamless postal services to support SME internationalisation Pave the way for e-commerce development

4 initiatives found new sponsors to fund their phase II C f M h b (CIREM) Y E t C hi N t k Carrefour Maghreb (CIREM), Young Entrepreneurs Coaching Network (Caisse des Dépôts), MagTrace (REME), Med Tracking

MedAcademy in Cyprus, Oct. 2009: FDI generating tools 17 webmasters from of business support organisations create a permanent

working group to develop joint services for investors

MedAlliance commits resources to sustain AgendaMed.Biz


200+ events already registered in the Mediterranean business event calendar

12©ANIMA-Invest in Med 2009 Brussels, Nov. 2009

Example of support services to business32 studies and guidebooks in the pipeline32 studies and guidebooks in the pipeline

500+ press clippings put the Mediterranean on the map

ETUDE N° 7 / Octobre 2009e

Investment Maps Investor & SME guides Matchmaking tools

PAPERS AND STUDIESNumber 26

April 2008di

terr

anea

n

ETUDE N 7 / Octobre 2009Version de travail

n M

édite

rrané

e

vest

in th

e M

ed

La carte des investissements en Méditerranée

Guide sectoriel à travers les politiques publiques l’i i Médi é

ianc

eIn

vest

ir e

Med Funds Survey: an Overview of Private Equity in

the MEDA region

ANIM

AIn

v pour l’investissement en Méditerranée

MED

-All


B i f t th litiBusiness moves faster than politics A co-operation momentum has been created!

Focus on implementation and exit strategies

New developments are envisaged by the networkse de e op e ts a e e saged by t e et o s Cross sector fertilisation

SME coaching and financingg g

Focus on sustainable devlpt. innovation, R&D

b ld d l d Capacity building and mutualisedtools for intermediaries

Think tank and communication Think tank and communication


3 – Examples and best practices 1/3« 25 high potential niche markets to develop in the g p p

Mediterranean »Bénédict de Saint-Laurent, CEO, ANIMA


O i i h k tOpening up new niche markets Selection of sub-sectors based upon

The needs and strengths of MED Its economic positioning:

Mid-costs/ mid-tech /EU proximity…

Value added or differentiating features to activities facing fierce international competitionfacing fierce international competition Examples: technical textile, tourism diversification, agrifood

Entirely new activities using new technologies or Entirely new activities, using new technologies or opportunities offered by globalisation Examples: e-commercen offshore web design health tourism Examples: e commercen offshore web design, health tourism

MED greentechs addressing urban challenges or accompanying the industrial takeoff

www.invest-in-med.euBrussels, 3 Dec. 2009 © ANIMA 2009 16

p y g Examples: energy efficiency, social housing, waste management

© ANIMA 2009 16

E l f d l b l l i tiExample of e-commerce and global logistics Mediterranean logistics Positioning of MED on ICT

A strategic geolocation on major container routes

New poles able to produce,

gvalue chain Neither cheap electronics

(Asia for mass production) New poles able to produce, assemble, export to EU

Competitive resources

(Asia for mass production) Nor Indian software workshop But assets in call centres

E-commerce could use this experience Languages proximity with EU

Northern Europe

Bursa

©AN

I

Languages, proximity with EU (Ro-Ro), same time zone

Trained staff and good l l f

EuropeBlack SeaCentral AsiaSouthern Europe

Middle

MA 2009 -All rights r

telecom platforms Challenges: secured low-cost

shipments, safe card

America, East coast America

West coast

Middle East

North Africa

East PortS ïd

Tanger Med Malta Freeport

reserved

Aqaba


transactions

© ANIMA 2009 17

AsiaSaïdFreeport

Examples of opportunity social housingExamples of opportunity - social housingNew cities, low cost promotion, urban regeneration (medinas, slum upgrading programmes, overhaul of existing stocks)

High-end projects get a cold... & social housing turns into hotspot!

upgrading programmes, overhaul of existing stocks)

Recent boom in luxury real estate not sustainable Social housing compensates via volumes loss in margin Public initiative is often insufficient State incentives : eg. Egypt

Public-private partnerships In Morocco, call open to foreign promoters for novel In Morocco, call open to foreign promoters for novel

quality social housing (Mixta, Orascom Develpt)

Growth factors Urban & demographic growth low energy building materials incentives Urban & demographic growth, low-energy building materials, incentives

packages, PPPs, mortage financeTop Med construction programmes

Algeria 2010 14: DZD 300 bn Morocco 2008 12: Egypt National Housing Jordan Decent Housing for


Algeria 2010-14: DZD 300 bn in renovating & building 1 million unit (1/4 for rentals)

Morocco 2008-12: 130 000 planned units, incl. 35% by private

Egypt National Housing Project 2005-11: 500 000 units, incl. 20% by private

Jordan Decent Housing for All Programme 2008-13: 100 000 units

I d t i l t tilDesign & production for packaging, mining, transport (auto, aero),

t til ( t ti ) t ti t

Industrial textile

Industrial textiles use agri-products & decrease infra./logistics costsGl b l t h i l t til k t € 100 b i 2010

agrotextiles (crop protection), construction, etc.

Global technical textile market = € 100 bn in 2010 Local markets: booming Med infra. & housing

market, aeronautics & car clusters moving southward Follow the pioneers!

German stands & tents manufacturer Röder: €10 million greenfield investment in Düzce, Turkeyg , y

Spanish Antolin or Portuguese Sunviauto: car subcontracting in Tangiers Tunisia’s Altea Packaging: several projects (Algeria, Europe)

Growth factors Growth factors Agadir Textile Association, TextTech Med initiative Vulgarisation of technical textile uses among agrifood & construction

professionals


professionals EU & Med support, R&D policies

When MED companies eye the EU market…

E t t f Extract of the Invest in Medin Med collection of success

www.invest-in-med.euBrussels, 3 Dec. 2009 © ANIMA 2009 20© ANIMA 2009 20

stories

iEco travel agencies, sport, rural & cultural ecotourism

Eco-tourism

The “green washing” temptation

ecoguides, ecolodge, Bedouin camps, training-consulting-engineering…

The green washing temptation Beyond the likes of the Adopt a coral sampling

Aqaba campaign- little genuine green offer Responsible travel preserves environment

& improves local people resources Potential market is big : sensitised Western tourists

20% f ld t i k t ( d ti t i t i l t )=20% of world tourism market (+ domestic tourists in long term)

A strong potential in MED countries More & more natural reserves (e. g. 23 parks covering 9% of Egypt) More & more natural reserves (e. g. 23 parks covering 9% of Egypt) Example of Jordan: major gap between high-end resorts at €100/night

and low standard rooms at €10/night Growth factors: broad-band internet micro-finance integration of eco-


Growth factors: broad band internet, micro finance, integration of ecotourism into country strategies, rural development, biodiversity projects

M d t i i t tMed countries investment map A recent ANIMA survey –major public strategies for attracting

investment and projects in the Mediterraneaninvestment and projects in the Mediterranean The Med region will not become the plant of the world, but may

benefit from a extraordinary positioning -close to EU, languages, competitive costs high social needs knowledge economycompetitive costs, high social needs, knowledge economy

G b

Istanbul

Enfidha

RadèsAlger Cap Djinet

Tanger MedIzmir

Lattakia Deir Ez Zor

Bursa

Arzew

r

Gebze

Skikda

ETUDE N° 7 / Octobre 2009Version de travail

dite

rrané

e

d a

Casablanca

a a a

BeirutHaifaPort Said

East-Westmotorway

BenghaziAlexandria

CairoRailway projects

Tang

ier–

Casa

-Aga

dir

high

spe

d trai

n

Safi Hejjaz railway

©AN

IMestir

en

Méd

Cairo

Aqaba

Ta Soukhna

MA 2009 -All rights r

La carte des investissements en Méditerranée

Guide sectoriel à travers les politiques publiques

pour l’investissement en Méditerranée

D-A

llian

ceIn

ve


Main port Port under development or project Main industrial concern Major road/railway

reservedMED

A i i b i dA new economic map is being drawn...EUROPE €102.9 bnFDI

ASIA & EMERGING

€27.0 bn

flows

€49.3 bn €9.8 bn

€10.7 bn

€30.6 bn

€3.9 bn

€22.9 bn

€32.7 bn

€6.5 bn €17.5 bn

€41 9 bn

€5.2 bn

€22.9 bn€12.5bn

€41.9 bn

GULF€69.2 bn

Source : ANIMA 2003 to


USA/ CANADA €44.4 bn2009

3 – Examples and best practices 2/3« The Young Entrepreneurs initiative »« The Young Entrepreneurs initiative »

Douja Gharbi, Vice President, CJD Tunisia

www.invest-in-med.euNovember 2009 ©ANIMA 2009 24


Speed dating : 11 tables – 3 rounds – 55 participants – 582 BtoB contacts

Workshop : Project screening – 40 participants – 4 project presentations

1 hi b AD (B l i ) d CNRST (M )1 partnership between AD (Belgium) and CNRST (Morocco)

Saphir Consult (Tunisia) launched new activities in Morocco

GESECO Security Gardiennage (Belgium) opens subsidiary in Morocco


Conference : 120 entrepreneurs –multiple networking occasions

First inter-cultural training in the Maghreb


g

304 Participants

5 match making operations

3 evening sessions

Company visits

BtoB meetingsBtoB meetings

2 Creations Platform JD – Maghreb (GTZ)


(GTZ)

CJD Maghreb (UN)

BtoB meetings31 promissing contacts


3 – Examples and best practices 3/3« The TextechMed initiative »

Raffaele Buompane, Project Manager, EBN


joining the efforts of research, business and investment actorsbusiness and investment actors

3rd December 2009 Bruxelles3 December 2009, Bruxelleswww.textechmed.eu

TEXTECH Med partners

Euro Med Textile community• Association Marocaine des Industries du Textile et de l'Habillement• Association Marocaine des Industries du Textile et de l Habillement,

Morocco• Ecole Supérieure des Industries de Textile et de l'Habillement, Morocco• Mfcpole le Pôle de Compétitivité Monastir-EL Fejja-la Manouba TunisiaMfcpole, le Pôle de Compétitivité Monastir EL Fejja la Manouba, Tunisia• La Cité Euroméditerranéenne de la Mode, France• TexNet - MEDA Textile network, associated partner

C

Euro Med Business community• Confédération Générale des Entreprises du Maroc, Morocco• Foreign Investment Promotion Agency, Tunisia C

opyright EB

N

• EBN - European Business & Innovation Centre Network

N –

2009

2

Project philosophy

Market oriented vision and value chain representation of technical textile sector Intelligent mapping of EuroMed actors business opportunities and multi-actor Intelligent mapping of EuroMed actors, business opportunities … and multi-actor

relation making Business to Business Research to Business Investors to Business

Pilot project, possible adaptation to Agrifood, Automotive, Health & CosmeticsHealth & Cosmetics

CB to I

Fine analysis of cooperation potential & opportunities

Copyright E

BN

R t B

B to B

N –

2009

3

R to B

First results• More than 300

EuroMed actorsmapped

• Project / mapping extension to Mashreq countries

• First matchmaking

Culture des fibres naturelles

Make-up, couture,

confection

EnoblissementFilage, tissage, tricotage

Transformation des fibres, chimie des matières

Distribution B2B, B2C

• First matchmaking session: more than200 BtoB, RtoB and ItoB meetingsMachines et

équipements

matières

ProgicielProduction

CAO /

Création, design, stylisme

Prototypage,test,

contrôle,

Gestion de l’eau, de

l’énergie et des

Composants électroniques et

microélectronique

TIC

gorganised

• Engagement of EU and Med clusters: U T

Régulation Normalisation

DAO stylisme mesure des déchets s

Environnement juridique et légal

C

UpTex, TECHTERRA, MFC Pole, AMITH, etc.

Partnerships with other programs and projects

Copyright E

BN

Partnerships with other programs and projects• TexNet & MedaTex, Medibtikar project (www.medibtikar.eu )• SYSTEX, smart textile project, FP7 program (www.systex.org )

N –

2009

4

Shared platform supportingTextech Med processTextech Med process

CValue chain mapping

Company profile

Copyright E

BN

Value chain mapping

N –

2009

5Business opportunities

Today & tomorrow

TEXTECH Med up coming projectsTEXTECH Med up coming projects Feasibility study of regional user-friendly service center:

prototyping, technical testing, knowledge intensive & businessservices for MEDA technical textile SMEsservices for MEDA technical textile SMEs

Awareness and training sessions for traditional textile companieswilling to develop technical applications of textile (ESITH, ENSAIT,University of Monastir, etc. )

CContacts Copyright E

BN

ContactsTEXTECH Med web - www.textechmed.eu

Raffaele BUOMPAME, Project Director - [email protected] TAMARELLE Senior Expert – francois tamarelle@synbea fr N

–2009

Francois TAMARELLE, Senior Expert [email protected] MURZAKAEVA, Project Officer – [email protected]

6

Thank youEmmanuel Noutary, Programme Director, Invest in [email protected]

Last advicewww.agendamed.bizgThe Mediterranean business event calendar

Boost investment and business in

www.invest-in-med.eu 38

the Mediterranean

©ANIMA-Invest in Med 2009 Brussels, Nov. 2009

Documents

Economii i h hS iic integration through SME investment and ... · closer investment destinations GDP per capita 2007, World Bank Mediterranean SMEs to be unleashed 3-5millionjobsperyeartocreate5