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EC 352: Intermediate Microeconomics, Lecture 12
1
Economics 352: Intermediate Microeconomics Notes and Sample Questions Chapter Twelve: The Partial Equilibrium Competitive Model and Applied Competitive Analysis
This chapter will investigate perfect competition in the short run and in the long run. The
difference between the short run and long run here will be that new firms can enter the
market in the short run and, as a result, economic profits for firms will be driven to zero
in the long run, regardless of what they are in the short run.
Market Demand
Market demand is the sum of the individual demand curves of each person. In a graph,
this looks like:
Three graphs, side by side, showing that the horizontal sum of two individual demand
curves is the market demand curve.
Total market demand, Dt, is the horizontal sum of the demand functions of person a (Da)
and person b (Db). Also, note that the lower case letters q are used for individual
quantities while the upper case Q is used for the market quantity.
In terms of demand functions expressed mathematically, if each person has individual
demand function for good x of xi = xi (px, py, Ii) where xi is the quantity demanded by
person i and Ii is the income of person i, then the total market demand where there are n
people is:
n
1i
iyxi I,p,pxX
EC 352: Intermediate Microeconomics, Lecture 12
2
Changes in the price of x will cause movement along the demand curve and are referred
to as a change in the quantity demanded.
Changes in anything else result in a shift in the demand curve and are a change in
demand. Events that could result in a change in market demand would include:
-a change in the price of another good
-a change in incomes
-a change in weather
-new information about health effects of the good
-a tax or subsidy on the good
You should work through Example 10.1 to see how this all plays out with equations.
This can also be generalized to multiple goods and multiple people, as shown on page
282 of the text, but I don’t believe that this sort of generalization will be exploited further
in the chapter.
Some Notation
xi is the quantity of good x demanded by person i
QD is the total quantity demanded in the market
P is the market price of the good in question
P’ is the prices of other goods (or for you math fans, a vector of the prices of other goods)
I is the incomes of all the people in the market (again, a vector of incomes)
What’s up with the vectors?
P’ and I are one symbol that stand for multiple values. So, if we’re talking about good 1,
then P’ is the set of all the other prices in the market, so it would be [p2, p3, …, pn].
Similarly, I is the set of all of the incomes of people that are potential customers in the
market, so I is really [I1, I2, …, Im].
Elasticities of Market Demand
These are definitional and given in terms of partial derivatives:
Price Elasticity of Market Demand
D
D
Q
P
P
I,'P,PQ
Cross Price Elasticity of Market Demand
D
D
Q
'P
'P
I,'P,PQ
EC 352: Intermediate Microeconomics, Lecture 12
3
Income Elasticity of Market Demand
D
D
Q
I
I
I,'P,PQ
Short Run and Long Run
Discussion of supply responses in a market really depends on the time frame involved.
As more time is allowed, the magnitude of suppliers’ response to a price change can
increase.
The very short run is defined as the time period over which the quantity supplied is fixed,
so no supplier can alter the quantity that she will offer for sale. The market supply curve
is vertical in the very short run.
The short run is defined as the time period in which suppliers who are currently in the
market can change the quantity that they supply. However, new firms cannot enter the
market and existing firms cannot leave the market.
In the long run it’s all in play. Existing firms can leave the market and new firms can
enter.
The important thing about this will be that if economic profits are positive in the short
run, new firms will be attracted to the market and supply will expand in the long run,
driving prices down and driving profits toward zero.
How long the very short run, short run and long run might be depends on the industry in
question. It might take a couple of weeks or a month to get a new espresso cart up and
running, but it could take a decade to bring a new automobile plant on line.
Assumptions of Perfect Competition
The following are the assumptions about perfectly competitive markets. They actually
describe only a few markets, generally financial markets and some commodity markets.
However, the analysis is perfect competition is important, even though it doesn’t
perfectly describe all that many real-world markets, because lots of markets are
sufficiently similar to perfectly competitive markets that the conclusions we get from
analysis of perfect competition can be applied. Also, perfect competition is an ideal
against which other types of markets can be compared.
1. A large number of firms
2. A homogeneous product – every firm produces exactly the same thing
3. Each firm maximizes its own profits
4. Each firm takes the market price as given
EC 352: Intermediate Microeconomics, Lecture 12
4
5. All prices are known by all market participants
6. There are no secrets about the production of the product
7. There are no transactions costs
8. There are no barriers to the entry of new firms or exit of existing firms
The short run market supply curve is the horizontal sum of the individual supply curves
of the existing firms in the market. This is just like the market demand curve assembled
above. The total supply curve is the sum of the quantities supplied by each individual
firm at each price.
Three graphs, side by side, showing that the market supply curve is the horizontal sum of
individual firms’ supply curves.
In mathematical terms, if each firm has the supply function qi(P,v,w) then the market
supply is given by:
n
1i
iS w,v,Pqw,v,PQ
To see how this all works out, you should work through Example 10.2 in the textbook,
knowing that the real start of this is back in Example 8.1 with cost minimization of the
Cobb-Douglas production function:
lk)l,k(fq
In Example 8.5 we get the cost function
1
1
11 kwqvk)k,q,w,v(SC
And in Example 9.3 we get the short run supply function for one firm
EC 352: Intermediate Microeconomics, Lecture 12
5
11
1
1
Pkw
q
Short Run Equilibrium in A Perfectly Competitive Market
In a perfectly competitive market, the short run equilibrium price will be the price for
which the market quantity supplied is equal to the market quantity demanded. This
should come as no surprise.
In math terms, this is that the equilibrium price P* satisfies:
QD(P*,P’,I) = QS(P*,v,w)
In terms of a simple diagram of a market with 1000 firms and an equilibrium price of $8,
this could be:
Two diagrams, side by side, showing supply and demand in the market generating a price
that an individual firm takes as given in determining its profit maximizing quantity to
produce. The profit maximizing quantity is the quantity for which marginal cost is equal
to the market price.
That is, the equilibrium price is determined in the market to be $8, and the resulting
market quantity is 10,000 units. For an individual firm, the price of $8 causes it to
produce 10 units. The 1000 identical firms together produce the 10,000 units in the
market.
If market demand increases, the market price will rise and, in the short run, all of the
existing firms will increase production.
EC 352: Intermediate Microeconomics, Lecture 12
6
If market demand falls, the market price will fall and, in the short run, all of the existing
firms will decrease production.
Each of these events will be represented in the market diagram by a shift in the demand
curve, but by a movement along the existing supply curve. There will be a change in
demand, but a change in the quantity supplied.
You should work through Example 10.3.
Mathematical Model of Market Equilibrium
This is shown on page 293 of the text. I’ll try to work through it a bit more carefully
here.
We start with the demand and supply functions, except that the quantities to be supplied
and demanded are expressed as a function of the price and just one other factor. This
other factor (which we won’t name right now) is called α in the case of the demand
function and is called β in the case of the supply function.
,PSQ
,PDQ
S
D
If we totally differentiate each of these we get:
dSdPSdS
dPP
SdQ
dDdPDdD
dPP
DdQ
PS
PD
In equilibrium we have QD=QS and, totally differentiating this we get:
dQD=dQS
And combining these we get:
dSdPSdDdPD PP
EC 352: Intermediate Microeconomics, Lecture 12
7
Now, if β doesn’t change (that is, if β is held constant) we have dβ=0 and this equation
becomes:
PP
PP
DS
D
d
dP
dPSdDdPD
So, this describes the effect of an increase in α on the equilibrium price, P. The
denominator, SP – DP is positive (you should know why this is positive), so if the effect
of an increase in α on demand is positive, then an increase in α will increase the price.
Similarly, if the effect of an increase in α on demand is negative, then an increase in α
will lower the price.
α might be something like income, and if the good is a normal good then an increase in
income will increase demand for the good and its equilibrium price will rise.
You should work through Example 10.4 and be sure it makes sense to you.
Long Run Competitive Equilibrium
In the long run, if economic profits in an industry are positive, new firms will be attracted
to the industry and supply will increase. The increase in supply means that prices will
fall and, as a result, profits will fall, too. This will continue to happen until profits in the
industry are driven to zero, giving us the long run competitive equilibrium condition that
profits are equal to zero or, alternatively, that P=AC. If we combine this with the firm’s
profit maximizing condition that P=MC, we get P=MC=AC and profits equal zero.
Similarly, if economic profits are negative, firms will exit the industry (shut down, or
maybe start making something else, it doesn’t matter), causing the supply to diminish and
the price to rise. This will continue to happen until the price rises enough to bring
economic profits up to zero, at which point firms will stop exiting.
The standard, simple graph of long run equilibrium is:
EC 352: Intermediate Microeconomics, Lecture 12
8
Two graphs, side by side, showing long run equilibrium in which the market price is
equal to the minimum average cost. The individual firm produces a quantity such that
price is equal to minimum average cost, which is equal to marginal cost.
Example
Imagine that a perfectly competitive industry has firms whose cost functions are given
by:
C(q) = 5000 + 5q + 2q2
and that there are currently 1000 firms in the industry. Demand in the industry is given
by:
P(Q) = 1000 – (Q/1000)
Which may be rewritten as:
P1000000,000,1QD
Solve for the short run equilibrium price and for the long run equilibrium price. Discuss
how the market will move from the short run equilibrium to the long run equilibrium.
The short run supply curve for a typical firm will be given by the firm’s marginal cost
function, which is:
EC 352: Intermediate Microeconomics, Lecture 12
9
4
5pq
p)q(MC
q45dq
dC)q(MC
s
That is, the marginal cost function is MC(q)=5+4q and, at a profit maximizing quantity
the marginal cost equals the price, so we set marginal cost equal to the price and solve for
the quantity to get the function for the quantity supplied.
Now, there are 1000 firms, so the market supply function is:
1250p250)5p(2504
5p1000q1000Q ss
We can combine this with the market demand function to get
199,000QQ
801*P
P1250250,001,1
1250P250P1000000,000,1
SD
SD
So, in the short run the quantity sold in the market is 199,000, so each of the 1000 firms
in the market produces 199 units.
Now, in the long run, P=MC=AC. It also happens that MC=AC at minimum average
cost, so there are a number of ways to solve for minimum average cost. You could either
find the average cost function and find its minimum (take the derivative and set it equal
to zero) or you could set the marginal cost function equal to the average cost function and
solve for q. Let’s do both.
EC 352: Intermediate Microeconomics, Lecture 12
10
205)50(2550
5000)50(AC
50q
2500q
02q
5000
dq
dAC
q25q
5000)q(AC
q
q2q55000
q
)q(C)q(AC
2
2
2
205)50(45)50(MC
50q
q25000
q2q
5000
)q(MCq45q25q
5000)q(AC
2
So, the long run equilibrium has a price of 205 and each firm is making 50 units.
Total market demand at a price of 205 is:
1,000,000 – 1000(205) = 795,000
If each firm is producing 50 units, this means that in the long run there will be
795,000/50 = 15,900 firms.
Increasing, Decreasing and Constant Cost Industries
There’s a question about how well new firms in an industry can compete with previously
existing or incumbent firms.
If new firms tend to have higher average costs, either because they lack some advantage
that previously existing firms enjoy or because they just don’t know the business as well,
then in the long run as the quantity supplied increases, average costs in the market will
increase. Such an industry is known as an increasing cost industry, because as the
market quantity increases in the long run, the price or average cost will rise. In this case,
the long run supply curve will be upward sloping. The long run elasticity of supply will
be positive.
If prices or average costs don’t rise with the entry of new firms in the long run, then long
run supply will be infinitely elastic. That is, the long run supply curve will simply be a
horizontal line at the level of a typical firm’s minimum average cost. This is called a
constant cost industry. The long run elasticity of supply will be infinite.
If prices or average costs fall as more and more firms enter the industry, perhaps due to
positive externalities in production, then the long run supply curve will be downward
sloping and this will be a decreasing cost industry. The long run elasticity of supply will
be negative.
EC 352: Intermediate Microeconomics, Lecture 12
11
The Effects of Shocks to the Market on the Structure of the Market
Market structure, in the case of perfect competition, basically means how many firms
there are and how much each firm produces.
If demand increases, the equilibrium price will rise in the short run, but it will fall back to
the minimum average cost in the long run. In a constant cost industry, this will result in
the entry of new firms and, in the long run, each firm will produce just as many units as
they did before the demand increase.
If producer costs rise, the effect on the number of firms and on each individual firm’s
output will be ambiguous. If the cost increase is an increase in the firm’s fixes costs, this
will shift the average cost function up but will leave the marginal cost function
unchanged. It will likely be the case that there will be fewer firms in the market, but that
the remaining firms will produce more units than they did previously. If the cost increase
takes the form of a large increase in marginal cost, then the optimal (average cost
minimizing) quantity might fall enough that each firm will produce fewer units and the
number of firms could actually rise.
Producer Surplus in the Long Run
In a constant cost industry, producer surplus or profit will go to zero in the long run as
new companies come in and drive the price down to minimum average cost.
The applicable principle here is that if firms in an industry without significant barriers to
entry are making extranormal profits, these profits won’t last long because new firms will
enter the industry and take those profits away. Put somewhat differently, if firms in
industries without barriers to entry have highly priced stocks, the value of those stocks
will probably fall over time as a result of new firms entering.
In an increasing cost industry, incumbent firms will have some cost advantage over new
entrants and the profits of incumbent firms can remain higher than normal (that is, they
can enjoy positive economic profits on a sustained basis), but these extra profits will
really be returns to the advantage that they possess.
For example, a farmer who owns particularly fertile land will be able to produce crops
more cheaply than a farmer working less fertile land. The extra profit earned as a result
of the superior fertility of the land might show up as extra profit for the farmer, but it is
really a rent accruing to the very fertile land that he owns and works. In fact, the
opportunity cost of his working the land is the rent that he could charge to someone else
to work the land.
EC 352: Intermediate Microeconomics, Lecture 12
12
Practice Problems
1. Recreate the analysis on page 293, except that you should assume that supply shifts
and that demand is held constant. Explain how changes in β affect equilibrium price
and why this makes sense.
2. For the short run and long run competitive example presented in these notes, fill in the
appropriate numbers in the following diagrams.
Short run:
Long Run
EC 352: Intermediate Microeconomics, Lecture 12
13
Applied Competitive Analysis
In this chapter, we will do some fun stuff with supply and demand and competitive
analysis.
There is one potentially important caveat offered at the beginning of the chapter that I
will echo here. The analysis offered here is partial equilibrium analysis, that is, it only
looks at one market and doesn’t consider effects in other markets. A more complete
analysis that looked explicitly at other markets and considered the interactions between
markets might generate different results.
A large part of the focus of this chapter is on the gains from trade, which are a measure of
the benefits to society of the exchanges that take place in a market. Gains from trade are
divided into the gains to consumers, or consumers’ surplus, and the gains to producers, or
producers’ surplus. These are shown for a market equilibrium in the following graph:
EC 352: Intermediate Microeconomics, Lecture 12
14
A graph showing the triangles that are consumer surplus (CS) and producer surplus (PS) from the standard supply and demand graph with a market equilibrium.
To see why gains from trade are maximized at q*, it helps to think of the supply curve as
a marginal cost curve, that is, the height of the supply curve gives the cost of making and
selling one additional unit at each quantity, and to think of the demand curve as a
marginal value curve, that is, the height of the demand curve gives the consumers’
marginal willingness to pay to get another unit of the good at each quantity. The supply
curve is upward sloping because marginal cost is rising, at least in the short run. The
demand curve is downward sloping because marginal value diminishes.
At quantities less than q*, the marginal value is greater than the marginal cost, so there
are gains to be had by producing and selling additional units because consumers’
willingness to pay is greater than the marginal cost. For example, if I’m willing to pay
$10 to get another unit of something and it costs you only $3 to make and sell it, there is
the potential for an additional $10-$3=$7 in gains if an additional unit is made and sold.
So, at quantities less than q*, it is reasonable to increase production.
At quantities greater than q*, the marginal value is less than the marginal cost, so there
are gains to be had from reducing production because consumers’ willingness to pay is
less than the marginal cost. For example, if I’m willing to pay $4 to get another unit of
something and it costs you $12 to make and sell, making and selling that unit would
result in a loss of $12-$4=$8. So, at quantities greater than q*, it is reasonable reduce
production.
If production is at some level other than q*, the gains from trade will be reduced. This
reduction in gains from trade is called a dead weight loss or an efficiency loss.
EC 352: Intermediate Microeconomics, Lecture 12
15
For example, at a smaller quantity, qs, there is the potential to produce additional units for
which the marginal value is relatively high and the marginal cost is relatively low.
Stopping at qs results in the dead weight loss shown in the diagram below:
A graph showing the dead weight loss (or the foregone gains from trade) that result from
too small a quantity being exchanged in a market.
Similarly, at too big a quantity, qb, the last few units produced had a relatively high
marginal cost and a relatively low marginal value and society would have been better off
if they had not been produced at all. Production should be reduced at quantities greater
than q*.
A graph showing the deadweight loss (or losses in gains from trade) that
result from too large a quantity of goods being exchanged in a market.
EC 352: Intermediate Microeconomics, Lecture 12
16
Calculating This Stuff
The book goes through a couple of calculations examples (Example 11.1) but I’ll offer a
more complete set of examples here.
Imagine that you have supply and demand functions given by
QD=1200 – 2P and QS = 3P – 200
We will solve for the equilibrium price and quantity and then calculate the dead weight
loss resulting from quantities of 550 and 700.
First, to solve for equilibrium:
QD = QS
1200 – 2P = 3P – 200
1400 = 5P
P* = 280, Q*=640
Diagramming this, we have:
A graph showing the numerical values from this example as they look in a
supply and demand graph.
Further, we can calculate CS and PS:
EC 352: Intermediate Microeconomics, Lecture 12
17
68,1606402132
1)0640()67280(
2
1PS
102,4006403202
1)0640()280600(
2
1CS
Now, if for some reason the quantity produced is restricted to 550 units, there will be a
resulting dead weight loss that can be calculated. To do this, we need to know the height
of the demand and supply curves at the quantity Q=550. To calculate these values, we
need to rewrite the supply and demand functions as marginal cost (MC) and marginal
value (MV) functions:
QD=1200 – 2P QS = 3P – 200
MV = P = 600 – Q/2 MC = 200/3 + Q/3
At Q=550 we have:
MV = 600 – 550/2 MC = 200/3 + (550/3)
MV = 600 – 275 MC = 66.67 + 183.33
MV = 325 MC = 250
Now the calculation of the dead weight loss is simply a matter of finding the area of a
triangle:
A graph showing the numbers and calculated dead weight loss from this
example.
The dead weight loss (DWL) can be calculated as:
EC 352: Intermediate Microeconomics, Lecture 12
18
337590752
1)550640()250325(
2
1DWL
This is the value by which gains from trade would increase if the market were allowed to
trade 640 units instead of 550.
You might be wondering if you could go one step further and describe how the dead
weight loss or the extra gains from trade might be divided between consumers and
producers. This could be done if you knew the market price when Q=550. If the market
price at Q=550 is P=280, then figuring out the extra CS and extra PS from moving to
Q=640 would be a fairly straightforward calculation of two triangles’ areas. However,
the price at Q=550 is P=325, then moving to market equilibrium would represent a big
increase in consumers’ surplus and, most likely, a decrease in producers’ surplus.
Now, if the quantity were 700, we would recreate the calculations from above:
At Q=700 we have:
MV = 600 – 700/2 MC = 200/3 + (700/3)
MV = 600 – 350 MC = 66.67 + 233.33
MV = 250 MC = 300
A graph showing the numbers and resulting dead weight loss resulting
from too much production in this example.
The dead weight loss (DWL) can be calculated as:
150060502
1)640700()250300(
2
1DWL
EC 352: Intermediate Microeconomics, Lecture 12
19
This is the value by which gains from trade would increase if the market quantity was cut
from 700 back to 640. There would be increased gains from trade because the extra
units, from unit 641 to unit 700, were all produced at a marginal cost that was greater
than the associated marginal value. In other words, the resources that went into
production of these extra sixty units would have been better used elsewhere.
Now, this sort of example can be re-done using the slightly more realistic constant
elasticity demand functions. I say that these are more realistic because it is likely that
you won’t know a linear equation for some real world market demand function, but you
will probably have access to an estimate of the price elasticity of demand and will know a
recent price and quantity and can come up with a combination of the two to get a demand
function. I will duplicate the example from the book.
Imagine that you know that the price elasticity of demand for automobiles is –1.2 and you
suspect, for whatever reason, that the price elasticity of supply is 1. This suggests that
the demand and supply functions will be of the form:
2.1
D PAQ PBPBQ 0.1
S
Based on recent price and quantity information, you could come up with values to put in
for A and B. The book uses A = 200 and B = 1.3. We can calculate the equilibrium as:
825.12866.93.1*Q
866.9846.153*P
846.153P
PPPP
P
3.1
200
P3.1P200
2.2
1
2.2
2.22.10.1
2.1
0.1
0.12.1
SD
In a diagram, this looks like:
EC 352: Intermediate Microeconomics, Lecture 12
20
A graph showing the equilibrium price and quantity from this example.
Now, if the quantity exchanged in the market is restricted to 11 (million) units, there will
be a dead weight loss. While this won’t exactly be a triangle, we’ll approximate the dead
weight loss as a triangle. To do this, we need to calculate the MV and the MC at a
quantity of 11:
21.11200
11)11(MV
200
QPMV
200
QP
P200Q
2.1
1
2.1
1
2.1
2.1
D
46.83.1
11)11(MC
3.1
QPMC
P3.1QS
The area of the triangle is given by:
51.275.2825.12
146.821.1111825.12
2
1DWL
In a diagram, this looks like:
EC 352: Intermediate Microeconomics, Lecture 12
21
A graph showing the dead weight loss that occurs if the quantity is
restricted to 11 in this example.
Finally, the example in the book talks about restricting the sale of new automobiles to
control emissions of pollutants. This is a terrible idea for a pollution control policy and I
need to tell you why. As the supply of new cars is restricted and their price rises from
9.866 to 11.21, demand for older, used cars will rise. Older cars, which tend to have
more emissions that new cars, will be driven more and will be driven longer and this, if
anything, will tend to make emissions problems worse rather than better.
Price Controls and Shortages
Figure 11.2 in the textbook is way more complicated than it needs to be. A more
reasonable version looks like this:
EC 352: Intermediate Microeconomics, Lecture 12
22
A graph showing a simplified version of Figure 11.2 from the textbook,
which shows the dead weight loss resulting from a price ceiling.
Imagine that a market is subject to a price ceiling at pc, which is below the equilibrium
price. At the restricted price, pc, the quantity demanded is qd and the quantity supplied is
qs, resulting in a shortage equal to qd – qs. The resulting dead weight loss is shown. The
dead weight loss occurs because at qs, additional units could be produced for which the
MV is greater than the MC. So, producing and selling additional units would generate
some additional gains from trade.
As an example, imagine that we have a linear system in which demand is given by QD =
120 – P and supply is given by QS = 2P – 30. The equilibrium is P=50 and Q=70.
Imagine that this market is subject to a price control of PC=40. At this price, qd=80 and
qs=50, with the resulting shortage of 80 – 50 = 30. The calculation of the dead weight
loss requires knowing the height of the demand curve or the marginal value at qs=50.
This is given by:
300)4070()5070(2
1DWL
7050120)50(MV
Q120MVP
P120QD
This looks like:
EC 352: Intermediate Microeconomics, Lecture 12
23
A supply and demand graph showing the deadweight loss and the shortage
resulting from a price ceiling.
Non-price Rationing
More should be said about price ceilings and shortages. When there is a shortage of
some good, there must be some process to determine who gets the goods. Waiting in line
is sometimes used as the rationing process, so that those who are willing to wait in line
the longest get the stuff. In the above diagram the controlled price is $40 but the
marginal willingness to pay at the quantity of 50 is $70. If people have a value of time of
$10/hour, you might expect that the different between the marginal value and the price
will be made for by the time cost of waiting in line. $30 at $10/hour means an
equilibrium waiting time of three hours. The resulting consumer surplus, including the
cost of waiting in line, will be the small triangle at the top of the demand curve. The
value of the time wasted waiting in line is the rectangle to the left of the dead weight loss
triangle.
Tax Incidence Analysis
A fun question to ask is who bears the burden of a tax. Microeconomic theory says that it
doesn’t matter on whom the tax is actually levied, the real burden of the tax depends on
the relative elasticities of the consumers and suppliers in the market. When demand is
relatively inelastic consumers will bear most of the burden of taxes. When supply is
relatively inelastic suppliers will bear most of the burden of taxes. The standard diagram
is shown below for cases of inelastic demand and of inelastic supply.
EC 352: Intermediate Microeconomics, Lecture 12
24
Two diagram, side by side, demonstrating that the distribution of the burden of a tax
depends on relative slopes of demand and supply curves. The first shows that when the
demand curve is relatively steep the consumer will bear most of the burden of a tax. The
second shows that when the supply curve is relatively steep the supplier will bear most of
the burden of the tax.
The first diagram shows relatively inelastic (steep) demand. A tax imposed shifts the
supply curve upward by the amount of the tax, leading to a reduction in the quantity
exchanged and creation of a dead weight loss equal to the shaded area. After the tax
there is a higher price paid by the consumer (PPBC) and a lower price received by the
supplier (PRBS), with the difference between these being equal to the per unit tax (PPBC
– PRBS = tax). The two rectangles to the left of the dead weight loss triangle represent
the total tax revenue. The top rectangle is the portion of the tax revenue taken from
consumers in terms of reduced consumer surplus. The bottom rectangle is the portion of
the tax revenue taken from producers, in terms of reduced producer surplus. The PPBC
rises a lot as a result of the tax while the PRBS falls only slightly, so consumers, as a
result of their inelastic demand, bear most of the burden of the tax. This is evidence by
the fact that their tax revenue rectangle (the top rectangle) is larger than the lower,
suppliers’ rectangle.
The second diagram shows a relatively flat demand curve and a relatively steep supply
curve, with the result being that suppliers bear most of the burden.
As an example, imagine that demand is given by QD = 120 – P and supply is given by QS
= 2P – 30. The equilibrium is P=50 and Q=70. For a tax of $6, find the new equilibrium
quantity, the new PPBC and PRBS, the total tax revenue raised, the reduction in
consumers’ surplus, the reduction in producers’ surplus and the dead weight loss.
To find the new equilibrium, it is necessary to add the tax to the supply curve, but to do
this you need to re-write the supply curve to get price in terms of quantity, add the tax,
and then re-write the new supply curve in terms of quantity:
QS = 2P – 30
P = Q/2 + 15
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Tax: P = Q/2 + 15 + 6
P = Q/2 + 21
QS = 2P – 42
The new equilibrium is given by:
2P – 42 = 120 – P
3P = 162
P = PPBC = 54, Q = 120 – 54 = 66
PRBS = PPBC – 6 = 54 – 6 = 48.
The diagram and resulting areas are:
A graph showing the numbers for the tax example given here.
Total tax revenue = ($54 - $48) x 66 = $396
Reduction in CS = 272$2
667050$54$
Reduction in PS = 136$2
667048$50$
Dead Weight Loss = 12$)6670()48$54($2
1
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The relationship between these is that the sum of the reduction in CS and the reduction in
PS is equal to the sum of the tax revenue and the dead weight loss, which are both $408
in this example.
Put more clearly, the total damage to consumers and producers will be greater than the
tax revenue collected, so taxes result in a welfare loss despite the fact that the money
collected in tax revenues is merely transferred from one part of society (private
individuals) to another part of society (the government).
The book goes through and establishes that how the tax burden is divided between
consumers and suppliers depends on their elasticities. For example, if the price elasticity
of demand is –1.2 and the price elasticity of supply is 0.6 the division of a $10 per unit
tax to consumers and producers will be:
67.6$2.16.0
2.110$t:Suppliers
33.3$2.16.0
6.010$t:Consumers
DS
D
DS
S
So, the price paid by consumers, who are more flexible as evidenced by their elasticity of
–1.2, will see the price that they pay rise by $3.33.
The price received by suppliers, who are less flexible as evidence by their elasticity of
0.6, will see the price that they receive fall by $6.67.
The textbook also gives an equation for dead weight loss as a function of the amount of
the tax (dt) and the elasticities of supply and demand, eS and eD, respectively. The
equation is on page 324 and there is a related example, Example 11.2.
International Trade and Restrictions
Imagine that a small country that has not traded with the rest of the world in some good
(wheat, perhaps) is considering opening up their market to international trade. The world
wheat price is less than their domestic wheat price, so the price that consumers pay for
wheat in the country will fall. Producers, of course, are opposed to opening trade to
foreign producers and claim that they will all be driven out of business.
If the country is small, its entry into the world market won’t affect world prices, so world
prices can be taken as given. The effect of the entry into world trade on the domestic
wheat market is shown in the following diagrams:
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Three graphs, side by side, showing the impact of opening trade on a domestic market.
The first graph shows the increased consumer surplus for domestic consumers, the
second shows the decreased producer surplus for domestic producers, and the third
shows the difference between the two, or the domestic net gains.
As the price within the country falls from p* to the world price pw, the total quantity
purchased will rise from the domestic equilibrium q* to q1 and consumer surplus will
increase.
As the price within the country falls, the quantity supplied by domestic suppliers will fall
from q* to q2 and producer surplus will fall.
The net effect on domestic gains from trade will be the area shown in the third diagram,
the difference between the consumer surplus gains and the producer surplus loss. It
should be noted that the gains to consumers will outweigh the losses to producers, so the
net benefits to opening up trade will be positive.
Analysis of Tariffs
Tariffs are often imposed on the import of foreign goods. In fact, this is how the U.S.
government raised most of its tax revenue until the early 20th
century.
The book presents this analysis graphically. The book’s analysis will be presented here
with some additional explanation.
Let’s start with the original picture of international trade:
EC 352: Intermediate Microeconomics, Lecture 12
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A simple supply and demand graph showing the net gains from the opening of a domestic
market to international trade.
The shaded area represents the net gains from international trade and the fact that
consumers can buy at the lower world price, pw.
Now, imagine that a tariff equal to t per unit is applied to the imported good. This will
raise the effective price of the imported, world market goods from pw to pw+t. This will
make the net gains triangle smaller. The reduction in the net gains triangle can be
divided into two parts. The rectangle is the tax revenue from the tariff, and is equal to the
amount of the tariff multiplied by the quantity imported after the tariff is imposed. The
remaining two triangles are the deadweight loss from the imposition of the tariff.
That is, the tax revenue is a transfer from domestic consumers to the government, so it
isn’t a welfare loss. However, the reduction in gains from international trade that occurs
as a result of the tariff is a welfare loss.
EC 352: Intermediate Microeconomics, Lecture 12
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A graph showing the tax revenue and the net welfare loss that result from imposing a
tariff on international trade.
Practice Problems and Stuff
1. For a market with supply and demand given by QS = 3P – 30 and QD = 90 – P, find the
following:
a. equilibrium price and quantity
b. CS and PS at the equilibrium
c. shortage and DWL resulting from a price ceiling of P=$20.
d. surplus and DWL resulting from a price floor of P=$40
e. tax revenue and DWL from a tax of $12 per unit.
2. For a market with supply and demand given by QS = 1.2P and QD = 20P-1.5
, find the
following:
a. equilibrium price and quantity
b. shortage and pproximate DWL resulting from a price ceiling of P=$3.
c. surplus and approximate DWL resulting from a price floor of P=$4.
d. tax revenue and approximate DWL from a tax of 10%. Note: this will require
rewriting the supply curve so that it is 10% higher than it is originally. To do this, solve
the supply curve for P and multiply by 1.10, the re-solve for Q.
e. for the tax revenue question in part d, is the tax burden distributed as theory predicts it
should be? Explain.
3. In general, how the distribution of the burden of a tax depend on elasticity?
4. In general, how does the dead weight loss associated with a tax depend on elasticity?
EC 352: Intermediate Microeconomics, Lecture 12
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5. If demand is given by QS = 3P0.5
and demand is given by QD = 12P-1.5
and a tax is
imposed on the market, how will the burden of this tax be shared between suppliers and
consumers?