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E-commerce Solutions
Private and Confidential | Infibeam Incorporation
Contents
Private and Confidential | Infibeam Incorporation
Closing ideasWho we are? Enterprise Platform E-commerce business Project plan
For Our Customers
Greater Selection
World Class
Experience
For Our Partners
An Advantaged Way to
Serve Customers and
Shareowners
For Our Employees
Makes Every Part of
Infibeam platform Better
and More Efficient
Growth Shows Up Where our Clients Want it… The Bottom Line and Long term Shareholder Value
2
Private and Confidential | Infibeam Incorporation
Infibeam Inc
3
India's Leading digital commerce ecosystem
40,000 platforms and growing….
Digital Commerce across Platforms
Demand Generation Solutions
Distribution Frameworks
Indent
infibeam.com
InfibeamInc
Build A Bazaar
Shipdroid
Odigma
Rewards &Loyalty
ClickMeGo
.OOO Domain
Private and Confidential | Infibeam Incorporation4
Infibeam.com Business Overview
Leading Horizontal retailer with a Large Base of High Quality Vendors Across Multiple Products
Robust Procurement Strategy and Supply Chain Focused Towards Effective Inventory Management
* Largest by size of active selection as of April 2015 in India
** Vendors as of May 2015
One of the largest* B2C online product
offerings in India with over 15mn SKUs in
more than 33 product categories across
Media and Non-Media
More than 5,000 vendors**
Relationships with 5000 suppliers and
brands
Media Non - Media
Books
Movies
Music
Magazines
eBooks
Health Equipment
Apparels
Consumer Electronics
Mobile Phones
Phone Accessories
Jewellery
Watches
Mobile Accessories
Portable Electronics
Toy & Games
Kitchenware
Gifts
Computer Accessories
Home Appliance
Home Equipment
Gaming Consoles
Computers
Cameras
Camera Accessories
Bikes
Cars
Historical trend analysis + Predictive Demand Estimation
Inventory BaseSales Plan
Purchase Order Product Purchase Customer Returns
Customer Sales Liquidation
Magic Box Discounts Supplier Returns
Private and Confidential | Infibeam Incorporation
Media And Accolades
5
Economic Times - Top 5 most trusted brands
Private and Confidential | Infibeam Incorporation
The Infibeam Advantage
6
The Right Blend Of Technology And Creative
Ecommerce Expertise
Strong Technology
Skills
Expertise In Performance
& Scaling
Expertise in Transaction Oriented
Campaigns
We Understand –Mindset | Technology | Operations
Strategic Relationships
Focus On User Experience
Creative Thinking
Private and Confidential | Infibeam Incorporation7
B2C: Buildabazaar - Everything You Need
For Digital Commerce
Commerce Platform Enterprise IntegrationOmni – Channel Distribution
Direct To Consumer ERP
Market Place Integration CRM
Single Sign On
Catalog
Promotions
Order Management
Supply Chain
Courier Integration
Content Management
Merchandising
Fulfilment
Payments
Management & Admin
Reporting Business Intelligence Reconciliation User Admin Site Administration Security
Private and Confidential | Infibeam Incorporation8
Multiple Buying Models On Single
Platform
Marketplace listings Business to Consumer
Business to Enterprise Business to Employees
Private and Confidential | Infibeam Incorporation9
Key Features
Market place integration
Customer service Logistics Integration SMS integration Multiple social logins
Operations Management
User friendly Navigation
Mobile Responsive Email integration Cataloging
Private and Confidential | Infibeam Incorporation10
In Built Integration With Ecosystem
Scale Logistics
Payments E-Marketing
Platform provides for complex functionality yet
being extremely stable.
Ability to handle A/B testing; geo targeting pages.
Ability to scale to 1,000’s of implementations
without any downtime.
Platform provides for complex functionality Tight
integration with high quality payment
gateways.
Authorization, settle, remit and refund
processes integrated.
Unique clearing of orders done in case of no
response but money deducted transactions without
any downtime.
Platform provides for complex functionality Direct API
integration for tracking, return pickup and dispatch
notifications.
Caters to 25000 pin codes.
Built-in courier optimization tool for optimum allocation of
packages.
Tracking Integration enables answering customer queries better.
Infibeam Digital is an authorized reseller
and
partner to Google, Facebook and ad
networks.
Expertise in Search marketing, SEO,
Affiliate marketing, E-mail & ad-serving
tools
Private and Confidential | Infibeam Incorporation
In Built Workflows To Run Your Business
Fast Implementation & RolloutLowest turn around time compared to any other platform
Average time of 3-4 weeks for a custom implementation to go liveIntuitive processes and screens.
Built In Business Process FlowsCommon flows associated with multiple
fulfilment channelsPlatform provides for most use cases
encountered in verificationsPlatform provides for promotions and
merchandising.
Complex Taxation & ShippingPlatform capable of handling multiple levels of taxation, other charges Platform compliant with dual taxation structures as needed
Order ManagementOptimize order fulfilment, transforming sales transactions on engaging experienceAutomate workflow, avoiding duplication of effort, increasing efficiency, reducing costs
11
Private and Confidential | Infibeam Incorporation
Integrated Payment Gateways
12
CCAvenue Amex Atom Axis Bill desk Net Banking
AirtelMoney Citrus Cyber Source DirecPay PayTM
Wallets
Emi for Amex Emi for Atom Emi for CC
Avenue Emi for Innoviti Emi for PayuEMI
Provider
Emvantage HDFC ICICI PayFort Pay pal Debit Card Solution
EBS Payu PayuMoney Qwikcilver Tech ProcessCredit Card solution
Private and Confidential | Infibeam Incorporation
Merchandising Tools
Widgets
Banners
Carousel
Product list
HTML
Collection pages
Popular/Bestselling/Recent
Bestsellers
New launches
Collections based on price (budget,
value, high end)
Appropriate for gifting
Ad hoc collections basis festival, seasons
etc.
Boost
Cross sell
Related items
Cart Add-on
Bundles
Up sell
Recently viewed
Wish list
Product comparison
Static page
13
Private and Confidential | Infibeam Incorporation14
Promotion Engine
Promotions Based on
Base price total
WSP total
Shipping address state
Exchange discount
Shipping address
Total quantity
Payment method
Product ID
Discount application condition pre-defined
Discount types
Product category
Promotion types
Manual and auto promotions
Combinable and non-combinable promotions
Reports of promotions used
Bulk promotion codes generation
Percentage discount Fixed discount
Private and Confidential | Infibeam Incorporation15
Business Reports
Order Detail
Order Fulfilment
Item Detail
Guest Check-in
Customer
Returns
Wish List
Missed Promise
Stopped Shopping Cart
Notify Me When Available
Private and Confidential | Infibeam Incorporation16
Business Analytics Tools
Google Analytics
Google Tag manager
Omniture
Ga.js Integration
Atlas
Kiss metrics
Private and Confidential | Infibeam Incorporation17
User-Flow
Chooses the product
Adds Shipping and Billing Details
Chooses quantity and style
Opts between Register, Guest and
Social Login
Customer visits website
Chooses Payment Method
Makes Payment
Checks Pin code Availability
Adds Promo-code
Order ConfirmationEmail and SMS Sent
to Customer
Private and Confidential | Infibeam Incorporation18
Operations Management
Once Approved
Assigning Courier
Order Fulfilment
Printing of Invoice
Order Received at Back End
Pick up assignedEmail and SMS
Sent to Customer
Order CompletedEmail and SMS
Sent to Customer
Fraud Approved or Declined
Printing Address Slip and Manifest
Order Tracked and Delivered
Private and Confidential | Infibeam Incorporation19
Warehousing
Predictive and Reactive buying of products
Warehouse insurance
Shipment assigned post weight analysis
Reverse Logistics
In-transit insurance of packages
Own Inbound and Outbound shipping teams
Distribution Center
Suppliers Suppliers Suppliers
Warehouse Locations
Kolkata Bangalore
Delhi Gurgaon
Hyderabad
Mumbai Ahmedabad
Receiving
Sorting
Shipping
StockInventory
Warehouse
Customer Customer Customer
Products are received, selected, repackaged,
and loaded for shipment w/o storage
Quality Control teams
Regular pickup timings –multiple courier pickups
every day
Private and Confidential | Infibeam Incorporation20
Logistics Coverage
25,000 pincodescovered
24-48 hours SLA of delivery in Tier
1 cities and towns
48-72 hours SLA of delivery in Tier
2 cities
Maximum SLA of delivery – upto 7 days in Tier 3 and 4
Payment modes Prepaid Cash on delivery ODA locations ESS locations Air and Surface shipping In-transit insurance
Private and Confidential | Infibeam Incorporation
1,000.00
1,500.00
21
Infibeam Logistics Locations
InfibeamLogistics present in 25 cities of India – employs more than 500 people
End-to-end integrated logistics operations with the E-commerce platform
Only bikers with proper references are hired
Flexible Panels and API’s for Tracking, Routing, Cash management and accounting
Minimal upfront capex as only those with own bikes are hired
Robust tracking , routing and cash management processes put in place
Tracking exposed to customers and API exposed to merchants
Significant benefits in working capital cycle management as the money collected from COD
deliveries is received upfront as compared to 3PLs where funds reach only after 45 days
Private and Confidential | Infibeam Incorporation
B2B: Rewards And Loyalty Solution
Key Features Solutions
Multi-channel Programs
Points Accumulation
Engagement
Redemption
Business Intelligence and
Analytics Employee Motivation
Channel Partner Performance
Customer Loyalty
Futuristic technology driven loyalty solutions with assured ROI
22
Private and Confidential | Infibeam Incorporation23
B2E: BYOD Solution
Flash Sale Model: Offers can be time and quantity driven so as to create
a rush among employees
Non-disruptive to offline trade
End to End Solution including Last mile delivery
Built in Process flow: B2B2C (Employee Purchase Program) – The program has the
below -payment variants.
Individual Owns Corporate Pays
Individual Owns Individual Pays
Corporate Owns Corporate Pays
Access control to prevent brand dilution
Automated Order Status Email & SMS
Payment Gateways – Online + EMI
Customer service
Infibeam EPP Online Store
Employee Registration with Official Email id
Catalog Display
Add to Cart
Checkout & Shipping Details
Payment Processing (All Online & Easy EMI Options)
Order Processing & Delivery
After Sales Queries
Private and Confidential | Infibeam Incorporation24
There Is A Mobile In Every Hand!!!
Are You There?
ExperienceMobile experiences to multiple dimensions of a consumer lifecycle
StrategyUnique app strategies for engagement and interaction
PlatformsOmni channel platform with proven record of powering global mobile app aspirations
B2C Commerce
B2E Commerce
B2B BYOD
Private and Confidential | Infibeam Incorporation25
Ecosystem Benefits - Digital Strategy
SEM
App Development
Web Design
SEO
Video Production
Email Marketing
Content Marketing
Social Media
Branding
Video Production
Content Marketing
Social media
Branding
Email Marketing
Web Design
SEM
App Development
Private and Confidential | Infibeam Incorporation26
Powering The Largest Brands in India and MEA
Private and Confidential | Infibeam Incorporation
Customer Service
27
Summarizing Infibeam Offering On Buildabazaar
Your Store powered by Buildabazaar End to End Comprehensive Solution Offering
Front End Services Back End Services
Website designTechnology
Bandwidth, Cache and Hosting
Catalogcreation
Omni-channel listings
Creatives
Digital Marketing
Mobile app
Chat Services
Warehousing
Fulfillment –Shipping and
Handling
Logistics
After-sales issues
Returns Management
SMS Services
Email Services
Payment Gateway Integration
Business Intelligence/Analytics
Private and Confidential | Infibeam Incorporation
Project Plan
Requirements gathering
Commercial Proposal
Approval, Agreement
Design and Technical
Development
Operational Alignment
Catalogupload,
sharing with images
Demo store
Creation
Internal testing – unit,
functional and
regression
UAT
Store goes live
28
Private and Confidential | Infibeam Incorporation
Thank You !