BuildaBazaar Partner Program

Introduction to the Partner ProgramJanuary 2013

Contents

• Introduction

• About BuildaBazaar: India’s largest e-commerce platform

• BuildaBazaar offices across India

• Premium Clientele

• Industries served

• Testimonials from clients

• Why BuildaBazaar : Competitive cost analysis

• 6 reasons why you should partner with BuildaBazaar

• Partner Program Specifics

• Contact us

Infibeam.com : Started in FY07 and today one of India’s largest and most popular E-commerce company

Rated by Economic Times: Top 5 Digital Brands in the e-commerce category

Developed and launched a robust cloud based E-commerce platform for retailers andbrands – BuildaBazaar.com

Founding & Leadership Team consists of ecommerce industry experts with a vision toachieve and deliver best end user client experience

Leading retail brands like Airtel, Crossword, The Mobile Store, Bombay Dyeing and15,000 more have shown trust and continue to use buildabazaar.com platform to runtheir ecommerce stores

Introduction

About BuildaBazaar

BuildaBazaar: A self-service platform solution operating on a Software as a Servicemodel which helps in saving 80-90% technology cost for retailers and brands

Launched in September 2011; Buildabazaar today powers ~15,000 merchants on theironline storefronts

BuildaBazaar alleviates the need of IT expertise and takes care of onlinetransactions, maintenance, hosting and software solutions

Featured as Start-up of the Week by SiliconIndia

~50 of the top 350 Indian e-commerce sites are powered by BuildaBazaar platform(Source: NextBigWhat.com)

Where there is E-commerce, there is BuildaBazaar

Welcome to

India’s largest E-commerce platform

BuildaBazaar : India’s largest E-commerce Platform

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Timeline

Full page Print-Ads in Times of India, Economic Times &

Mirror newspapers

Full page Digital Ads on Times of India &

IndiaTimes websites

Reaching the

15,000 mark in just

1 year

BuildaBazaar Growth Story

As of January 2013

BuildaBazaar Offices across India:

Ahmedabad (Head-office)

Bangalore

Delhi

Mumbai

Kolkata

Providing dedicated customer services to customers from across the India covering hundreds of towns and cities.

BuildaBazaar offices across the country

BuildaBazaar Premium Clientele

Industries served by BuildaBazaar

BuildaBazaar powering Online Storesfor businessesacross industries

Few client testimonials

A short note of thanks to

BuildaBazaar for getting my site

piqpaqgo.com build. We were very

pleased with the Awesome Result.

Having an online store was our

dream, which BuildaBazaar and

my business representatives over

there helped us to achieve.

BuildaBazaar is a veryinnovative platformwherein any layman

can start up their site without anyprevious knowledge of tech. Thishas been of good help for us sincewe could start our online storewithout too much hassles andconfusions. It is mainly a utilitybased website at a competitivepricing and with optimum features

Thank You BuildaBazaar forproviding such a wonderful E-complatform. I had been strugglingwith my E-com portal for morethan 8 months but then BB mademe go live in just a week’s time.They have been quite professionaland have well trained businessrepresentatives

We evaluated multiple platforms before short listing Infibeam’sBuildaBazaar platform. It is the support & quick response thatimpressed us the most. The team is proactive in providing solutions orwork around to our requirements not just on the platform but also forpayment gateway, courier, etc allowing us to focus on your product.Infibeam has made e-commerce very simple for us & our customers.

Thanks a lot to BuildaBazaar for givingfully loaded online shopping portal withpayment gateway. Now we can reachout millions of customers online whichhas helped us boost the sales. I wouldalso say that BB team is very Supportive.

- Rahul Kanwadia (Piqpaqgo.com) - Ms. Rubina (Renaithandbags.in) - Rajeev Sinha (TheVanca.com)

- Ajay Verma (CCH India Store)- Vipin (Techistyle.com)

Why BuildaBazaar : Competitive Cost Analysis

Requirement Setup On your own (in INR)

Via BuildaBazaar(in INR)

Assumed Plans(best plans)

High Medium(Silver)

High(Gold)

Hardware 1,65,000 - -

Software 1,00,000 - -

IT Maintenance 1,20,000 - -

Developers & Testing Staff cost 14,40,000 - -

Payment Gateway Integration 20,000 - -

Bandwidth Cost 60,000 - -

Annual Subscription Charges - 10,000 25,000

URL (Domain name) Charges 500 500 500

Internet charges 24,000 6,000 24,000

Total Cost for 1 year 19,29,500 16,500 49,500

Cost Reductions up to ~97%

If your answer is YESthen you are just a few steps away from becoming a

Successful E-commerce Consultant

BuildaBazaar Partner Program

Are you interested in a Partnership Potential?

6 reasons why you should partner with BuildaBazaar

Become your own boss

Become a part of the fastest growing Indian E-commerce Industry

No limit to your earning potential

No software knowledge required

Minimum capital investments required

Partner with the Market Leader

Be a part of Indian E-commerce Growth Story

Indian Online Retail Revenues (B2C and C2C) 2012 and 2016

Source: Forrester Research Online Retail Forecast, 2011 to 2016 (Asia Pacific)

E-commerce Growth Story in India A Sunrise Industry

Number of online shoppers in India: 10mm

Number of online shoppers in India are growing at

an estimated 40-45% CAGR vis-à-vis global growth

rate of 8-10%

Expected to grow to ~$9 billion by 2016

Be a part of Indian E-commerce Growth Story

India is among the Top 3 fastest growing Internet markets in the world, growing at an

annual rate of 41% year over year (Source: Assocham and Comscore)

Increasing number of Indian consumers are buying online now with increased credit

and debit card penetration (250mm cards issued till date in India)

With current internet penetration in India about 10.2% (Source: Internet World

Stats), there is large market potential to go after

Consumer friendly concepts like Cash-on-Delivery, Free Shipping, Free-return policy are

driving forces for online shopping in India

E-commerce contributes to ~0.5% of retail in India vs. 5.4% in China and 18.1% in US; therefore presenting a huge opportunity for e-commerce growth

YOU

By choosing to become a Business Partner with BuildaBazaar, you become

A trained E-commerce Consultant

An Entrepreneur

A business owner

Part of a success story

Become your own Boss

As a BuildaBazaar Partner, you get sustained income streams for a number of years, as

You earn on every online store signed up through you

You earn on rentals paid by the store owner

You earn on every sale made to the store

You earn on every purchase made on the store

For e.g. : If you get an online store signed up you earn commission on that online store as long as the store is alive

Unlimited Earning Potential

BuildaBazaar Platform is designed for the ideal Indian merchant

No software/hardware installation for running the online store

User-friendly store administration

Third party Integrations with Google analytics, leading Logistic tracking API’s and support

providers

Access to an easy to use Store Admin Panel for managing various e-commerce business

operations on your store

Built-in modules to effectively manage online purchases, orders placed, customers'

accounts and delivery of products directly from the platform

No Software Knowledge Required

With just a one time partner fees, you get complete Partner Business Setup Assistance

Minimum Capital Investments Required

Benefits of Pan India and regional marketing taken care by BuildaBazaar

No need of expenses for a dedicated office space

No need to hire any IT professionals

No need to hire any manpower for designing and delivery support

Partner with the Market Leader

Our actions speak louder than words

15,000 Live online stores implementation

30+ Categories of stores based on different Products & Services sold online

5 Offices across India

100+ Dedicated workforce working for BuildaBazaar

Partner Program Specifics

Benefits of being a BuildaBazaar Partner

Mutual deliverablesCommission structure: BuildaBazaar Partner

Earning potential: BuildaBazaar Partner

3

4

* 12.36% Service Tax applicable, paid upfront & non-refundable

Our Deliverables

Business Partner FeeIntroductory 30 day price:

Rs. 1,00,000 only

We provide you with,

1 day on-site Training Session on the platform

Apple iPad 2 (16 GB) with a 3G Sim Card

Partnership Information Docket (PID)

Marketing Collaterals

BuildaBazaar Posters, Brochures

Visiting Cards

Online Sales Executive Support from Ahmedabad

(for 1month)

Webinar sessions for 3 months

Certificate for qualified BuildaBazaar (BaB) Partner

Partner Portal to track performance

Period of Partnership: 3 years

Marketing & Business Development

Partner Kit (Marketing Proposals, Leaflets, Logo, Banners, Product Brochures) Website : Partner Profile and Activities Visiting Cards Event support, localized/national marketing

Sales

Partner Sales Kit Sales support (Sales Executive Support) Post-sales support (Delivery-Team) Performance based incentive campaign Leads generation support Personal iPad for partners for a better client

engagement

Training & Knowledge

FID (Franchise Information Docket) Web seminars Training Modules (Classroom & Online) Sales Pitch Training On-site training on Platform know-how Certifications & Monthly Exams

Technical Support Access to Knowledge Repository and platform

updates Product Road Map Weekly Newsletter communication Regular feedback retrieval Access to CRM tools to manage leads/accounts Dashboard to monitor partner’s performance

Benefits of being a BuildaBazaar Partner

Commission structure: Monthly payout

First 25,000

Next 25,000

50,000 - 100,000

100,000 – 150,000

150,000 – 200,000

200,000 – 250,000

250,000 – 300,000

0

25k

50k

100k

150k

200k

250k

300kYou Get (%)

Figures in INR

Maximum Earning

Rs. 25,000

Rs. 25,000

Rs. 35,000

Rs. 45,000

Rs. 55,000

Rs. 65,000

Rs. 75,000

100%

-

20%

20%

20%

20%

20%

Cumulative monthly revenue

The above schema is applicable for the first 6 months. After that,any revenue will be shared between partner & BaB in the ratio 20:80

Earning Potential for a Buildabazaar Partner

Year End Revenue Projections for Partner (in INR)

Scenarios Year 1 Year 2 Year 3

NormalScenarios

250 leads/ month Rs. 7,01,688 Rs. 9,25,823 Rs. 10,37,048

OptimisticScenarios

500 leads/ month Rs. 12,23,377 Rs. 16,71,647 Rs. 18,94,096

Pessimistic Scenarios

100 leads/ month Rs. 3,88,675 Rs. 4,78,329 Rs. 5,22,819

Above calculations made with following scenario parameters:

Conversion Factor (for Leads): 5% Average Revenue per client (one time): Rs. 10,000 Recurring Revenue per client: Rs. 1,500 Churn Factor: 5% Partner Share: 20% for monthly sale above Rs. 50,000

What all you can sell as a Partner

Online Stores

Online Travel StoresOnline Ticket-selling Solutions

Online E-commerce Stores Sell store setup plans (Silver/Gold/Platinum) to any product

retailer

Store designing packages, Customized store features

Online Travel Stores Sell various travel store setup plans to Travel agents, bus

services, and others

(Silver/Gold/Platinum), Store designing packages, Customized store features

Online Ticketing Stores Sell various ticketing plans to Multiplexes, Cricket

team’s, restaurants and others

Store designing packages, Customized store features

Support system for a Buildabazaar Partner

Technology Team

A 60+ memberTechnology Teamat Bangaloreworking onplatform upgrades

Maintaining theplatform uptimeto ~ 99.99% andmodules for e-commerce

Online Support

Detailed tutorials are available at help.buildabazaar.com

8 hour phone and24 hour onlineemail supportfrom ourdedicated PartnerTeam to addresspartners’ queriesand concerns

Delivery Team

Takes care ofcomplete Storesetup and trainingfor customers

Functions as aninterface betweenthe clients andTechnology &Design Teams

Design Team

A dedicated teamof skilleddesigners thatgives the onlinestores a neat yetunique look

Digital Banners,custom LogoDesigns, webstoretheme designs aremade by theDesign Team

Roles of a Partner

Prospecting & Pitching

Explaining Selling ServicingCustomer

Relationship Management

1 2 3 4 5

• Generate leads through databases, industry associations, connections

• Set up meetings with prospects

• Take marketing material to meetings

• Understand specific use case and requirement s of the client

• Explain capabilities of the platform

• Figure out if there are customizations required

• Requirement scoping

• Send a detailed proposal to the client with inputs from Buildabazaar Sales consultant

• Get feedback from the client on proposal

• Provide inputs on the client requirements to the Delivery team

• D Team completes work; within 15 days

• Get feedback on store from the client

• Understand other requirements like marketing, logistics, payments, loyalty, call center from the clients and up-sell features and any of these services

What does it take?

Minimum age: 18 years

Minimum Qualification: Equivalent to

HSC

Formal Training for a period of 50 hours

Personal Interview

Issuance of BuildaBazaar Partner License

Field Training – First 5 sales

Dream to reach new heights

Think Big

Strong commitment to achieve goals

Determination to work hard

An undying urge to learn

Positivity and Perseverance

Desire to build relations and grow

networks

Formal requirements What makes a great Partner?

Become a Top Performer

Jateen MehtaINR 15,00,000*

Amoli ShahINR 13,00,000*

Ravish PatelINR 12,00,000*

Ramesh GarcharINR 11,00,000*

*Sales in last 1 year

Contact us

BuildaBazaar TeamTelephone: +91-079-49004848 Web: www.buildabazaar.com

Email: partner@buildabazaar.comHelp: buildabazaar.com/pages/partner_faq

Infibeam.com9th Floor, A-Wing, Gopal Palace, Nehrunagar, Ahmedabad- 380015, Gujarat

Telephone: +91 - 079 – 4026 0260