Ecommerce Overview Blocked

8/2/2019 Ecommerce Overview Blocked

1/37

3/21/2012 [email protected] 1

IT for Decision makers

eCommerce Overview

By

Yunus PM

HSSTDept.of Commerce

Nochat HSS, Nochad


2/37


E Commerce

Technology driven market
http://welcome%20to%20e%20commerce.flv/http://welcome%20to%20e%20commerce.flv/


3/37


E commerce for you

E-commerce is enabling or achievingyour business objectives by using

information technology to enhance or

transform your business processes.Kami, 2000


4/37


What it means

Any form of business transactionin which the parties interact

electronically rather than by physicalexchanges or direct physical contact.


5/37


Definitions

Commerce conducted via the Internet-Webster

Maintaining business relationships andselling information, services, andcommodities by means of computertelecommunications networks.

-Encyclopdia Britannica
http://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-networkhttp://www.britannica.com/EBchecked/topic/585829/telecommunications-network


6/37


WTO on E commerce

E commerce as the production,distribution, marketing, sales or deliveryof goods and services through electronic

means


7/37


Commerce and E commerce

.
http://commerce%20and%20e%20commerce.pps/http://commerce%20and%20e%20commerce.pps/


8/37


Six main instruments of

E commerce - WTO

1. Telephone

2. Fax

3. TV

4. Electronic payment, money transfersystem (EFT)

5. Electronic Data Interchange (EDI)

6. Internet
http://internet.flv/http://internet.flv/http://internet.flv/


9/37


E commerce Past, Present

and Future

video
http://e-commerce%20%28past%2C%20present%2C%20future%29.flv/http://e-commerce%20%28past%2C%20present%2C%20future%29.flv/


10/37


Driving forces of E commerce

Go through video
http://e-commerce%20presentation.avi.flv/http://e-commerce%20presentation.avi.flv/


11/37


E commerce and sales turn

over in US

Growing sales turn over
http://e-commerce%20-%20evolution%20-%20related%20indian%20videos%2C%20bollywood%20videos%20-%20uservideos.smashits.com2.flv/http://e-commerce%20-%20evolution%20-%20related%20indian%20videos%2C%20bollywood%20videos%20-%20uservideos.smashits.com2.flv/


12/37


ecommerce

Business to business (B2B)

automating supply

increasing business efficiency

Business to Consumer (B2C)

Retail Sales

Customer Support

Consumer to Consumer (C2C)

Online Auctions


13/37


What is working in E commerce?

Pornography

Travel / Tourism

Retail - items that dont need personal touch -objectivity in product quality and performancemusic, books, gifts, Computers, electronic items

Auctions

Real Estate - houses and investment properties.

Customer support services

More efficient and effective processes betweenbusinesses (B 2 B)


14/37


What is not working?

Items which require touch and trial

Luxury goods

Clothes -

Groceries - it works for some people butmarket is restricted

Note: Many OFF line factors determinesuccess of Online service. Eg. Transportnetwork, customer profiles,


15/37


InformationCollection, Privacy

and Data Protection

Domain NameSystem

Authentication,

Certificates, DigitalSignatures

Intellectual Property

(Copyright, Patents,Trademarks)

CyberCrime,

Network Security,Law Enforcement

Illegal and HarmfulContent

Taxation On-Line

Jurisdiction

Technical Standards

ISP Liability

Global issues in E commerce
http://s719a.ppt/http://s719a.ppt/http://s719a.ppt/


16/37


SECURITY ISSUES

SECURING E COMMERCE TRANSACTIONS


17/37


Security Risks

$$The Internet:

open

Your network: data!virus

Hackers and crackers


18/37


E-Commerce Problems

UnreliableMerchant

Unknowncustomer


19/37


E-Commerce: Challenges

Trusting others electronically

E-Commerce infrastructure

Security threats the real threats and theperceptions

Network connectivity and availability issues

Better architecture and planning

Global economy issues

Flexible solutions


20/37



Trusting others electronically

Authentication

Handling of private information

Message integrity

Digital signatures and non-repudiation

Access to timely information


21/37



Trusting Others

Trusting the medium

Am I connected to the correct web site?

Is the right person using the othercomputer?

Did the appropriate party send the last

email?Did the last message get there in time,

correctly?


22/37


E-Commerce: Solutions

Trusting Others

Public-Key Infrastructure (PKI)

Distribute key pairs to all interested entities

Certify public keys in a trusted fashion

The Certificate Authority

Secure protocols between entitiesDigital Signatures, trusted records and non-

repudiation


23/37



Security Threats

Authentication problems

Impersonation attacks

Privacy problems

Hacking and similar attacks

Integrity problems

Repudiation problems


24/37


The Main Security Risks

Data being stolen

Electronic mail can be intercepted and read

Customers credit card numbers may be read

Login/password and other access information

stolen

Operating system shutdown

Filesystem corruption

User login information can be captured


25/37


Success story of E commerce

in India

Success story of a goldsmith
http://e-commerce%20successes%20in%20india%20-%20part%201.flv/http://e-commerce%20successes%20in%20india%20-%20part%201.flv/


26/37


THANKING U ALL


27/37


PART II

An ecommerce strategy for a Small

Business


28/37


Objectives?

Why get online?

Promote awareness of your Organization

Sell a productCustomer support

Information and contact page

NetworkingEveryone else has a web page


29/37


Plan

What is your product?Electronic, Services or physical

Portable and inexpensive to deliver

Tourism

Who is your market?Overseas Fish buyers

Upper income art collectors

Budget travellers / Up market

Obstacles, Implementation and deadlines.


30/37


Getting Online

Hosting Your WebsiteFast Access

Cost, Support, Space and Services

Choosing a Domain Name (web address)

www.myname.com / .nu / .to / .tv / .fj /Calling Card

Choose name that relates to productReflects on organization

Easy to remember


31/37


Design Issues

Often Simple Is Better

E.g. National PNG, Yahoo

Complexity depends on your websiteobjectives

Planning content

How do you keep content fresh and relevant

Who Develops your website?Professional Services

Do it Yourself


32/37


Web Site Software

Web-site CreationCommon Software Tools.

Image Editing

Adobe PhotoshopJasc.com

Web Page Development

Paintshop Microsoft Front page - $150

Dream Weaver - $150 200Netscape Communicator-Free

Note: There are a lot of cheaper software online.


33/37


Managing your Web Site

Managing your website can take TIME!

Adapting Business processes

Good Samaritan Inn exampleLook at employee time

Customer expectations

Limitations of the medium (non face to face)


34/37


Transactions

1. Getting paid online is very difficult in the Pacific. Manybanks will need a large deposit or a strong relationshipto allow a SME to open a merchant / credit cardprocessing account at a bank.

Alternatives include:

Bank transfer / wire

Credit Cards

Merchant account Manual / Automated processing

Third party processing paypal.com


35/37


Delivery

Delivering an artifact after online purchase orattracting visitors to an eco tourism resort -managing expectations is essential

People are used to guaranteed delivery but more importantly,communicate reality so expectations are realistic.

E.g. Implement a 2 week guarantee for goods

Ensure online advertisement meets expectations

Use a reliable delivery service (TNT, FedEx)


36/37


Marketing Web site

How do people find your website?

ONLINE Strategy

Links from related and / or popular websites

Search Engines

Online AdvertisementsInformed by other users


37/37

3/21/2012 yunuspba@gmail com 37

Marketing Your Website

OFFLINE Strategy - Show Your URL

www.MYCOMPANY.com

StationaryAdvertising on conventional media

Trade shows

Documents

Ecommerce Overview Blocked