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CM G M ECM: Putting Great KM Ideas into Practice (#INFO15) Karen Stein into Practice (#INFO15) Mark Salamon Senior Manager, Custom Solutions Ropes & Gray LLP Senior Knowledge Analyst Orrick, Herrington & Sutcliffe LLP Kate Simpson Kate Simpson Information & Knowledge Architect Tangledom, Inc

ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

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Page 1: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

CM G MECM: Putting Great KM Ideas into Practice (#INFO15)

Karen Stein

into Practice (#INFO15)

Mark Salamon

Senior Manager, Custom SolutionsRopes & Gray LLP

Senior Knowledge AnalystOrrick, Herrington & Sutcliffe LLP

Kate SimpsonKate Simpson

Information & Knowledge ArchitectTangledom, Inc

Page 2: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Kate SimpsonKate Simpson

www.tangledom.com

kate@tangledom [email protected]

@k8simpson

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Image: Tangledom’s “Jenkin”

Page 3: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

“Every block of stone has a d d h kstatue inside it and it is the task

of the sculptor to discover it”- Michelangelo

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Image: Michelangelo, Captive, Tomb of Julius II, 1519-36

Page 4: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

How can you take your raw data How can you take your raw data, which may be as impenetrable as a block of marble, or as scary as a blank canvas…

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Page 5: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

… and turn it into something f l f l b f l duseful; if not also beautiful and

timeless?

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Image: Frédéric Bartholdi, The Statue of Liberty, Liberty Island in New York Harbor, 1886

Page 6: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

The Power (or Grace) of hThrees

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Image: Antonio Canova, The Three Graces, V&A, 1814-1817

Thalia (youth and beauty) is accompanied by Euphrosyne (mirth), and Aglaia (elegance).

Page 7: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Our ECM/KM Triangle:

data

toolsvision

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Page 8: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Whilst acknowledging that some of our IT project triangles tend of our IT project triangles tend to include compromises…

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Page 9: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

… that does not make them impossible impossible

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Image: The mathematician Roger Penrose devised and popularized it in the 1950s, describing it as "impossibility in its purest form".

Page 10: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

DATAUnderstanding What You Have

DATA

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Page 11: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

DATADATA

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Image: Scott Adams, Dilbert, September 10, 2001

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1 R f ti l I t it 1. Referential Integrity: Joining data on a unique ID/key

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Leonardo da Vinci, Vitruvian Man, 1487

Page 13: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

2 D t Q lit 2. Data Quality: Rubbish In. Rubbish Out.

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Oscar the Grouch, Old Street, London

Page 14: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

3 D t S it & P i 3. Data Security & Privacy: Knowing what can and should be shared with others

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Leonardo da Vinci, c. 1503–1519 Musée du Louvre, Paris

Page 15: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

TOOLSUnderstanding How You’ll Get What You Want

TOOLS

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Page 16: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

U d t di t h i l t k Understanding your technical stack & capabilities

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

My Cat, London, 2009

Page 17: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

1 P h1. PowerhousesDeciding between OOTB and Configuration

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Mark Heath, CartoonStock.com, 2011

Page 18: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

2 ECM Pl tf2. ECM Platforms= Mashups & Integration

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Kim Piotrowski, http://kipiboo.blogspot.com, August 2010

Page 19: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

3 UX3. UXWe need good UI design

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Steve Jobs, Apple iPad Keynote, January 2010

Page 20: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

“Technology provides no benefits of its own; it is the application of technology to business

opportunities that produces ROI”- Robert McDowell: In Search of Business Value

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

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VISIONUnderstanding What You Want

VISION

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Page 22: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Design matters Design matters. Design is your vision.

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Apple iPhone

Page 23: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

1 D i Skill1. Design SkillsAppreciate and leverage design skills

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Steve Krug: “Don’t Make Me Think!”

Page 24: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

2. Architectural & Design HeuristicsAligning design principles with business Aligning design principles with business needs

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

The Louvre, Paris

Page 25: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

3. Communicating Great IdeasDesigning a shared vision

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Model of St. Paul’s Cathedral, London

Page 26: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Pondering Life’s Imponderables

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Auguste Rodin, The Thinker, 1902, Musée Rodin, Paris

Page 27: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Our ECM/KM Triangle:

data

toolsvision

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Page 28: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

ECM: Putting Great KM Ideas into Practice

Karen SteinSenior Manager, Custom SolutionsRopes & Gray LLP (guilty of all slide deck issues)

Actually, Super Sub Suzanne Willette – WoolfActually, Super Sub Suzanne Willette Woolf

Senior Business Analyst

Page 29: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Case Study: Client PortalCase Study: Client Portal

• Business Need: Easier access to content and Business Need: Easier access to content and data

• Current state: Multiple systems, siloed, of course

• Goal: Aggregate the content and data in one web view for client and matter teams

Page 30: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

We’re going to create a work of art!

Page 31: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

DATAUnderstanding What You Have

DATA

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Page 32: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

ScopeScope

• Which data and content are most important?Which data and content are most important?• Investigate the owners of this data/content• Evaluate its condition

• Prioritize a multi-phased project

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Leverage Source SystemsLeverage Source Systems

• EliteElite• InterAction

M• iManage• SharePoint sites• Lexis Publisher

Page 34: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Pulling data and content from source systems

Page 35: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Darn DataDarn Data

• Many unpleasant surprisesMany unpleasant surprises• We have trouble standardizing on terms.

I i Cli S b l Cli ID Fil S b l?– Is it a Client Symbol, Client ID, File Symbol?

• How do we “represent” a client if we have multiple Client IDs for one actual entity?

Page 36: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Many Client IDs for one client(Th h 85!)(This one has 85!)

Page 37: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Double Darn DataDouble Darn Data

• The data warehouse and the common data The data warehouse and the common data repository are great in theory; in practice…not so muchso much.

• What is the “official” address of the client?

Page 38: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

I am so tired of data…I am so tired of data…

• Lots of angst around financial dataLots of angst around financial data– “You can’t possibly show everyone that!”

• Ethi l W ll id ti• Ethical Walls considerations

Page 39: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Not so sure we can create a masterpiece(Perhaps I’ll set my expectations a bit lower.)

Page 40: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

TOOLSUnderstanding How You’ll Get What You Want

TOOLS

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Page 41: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Technology ConsiderationsTechnology Considerations

• SharePoint solutionSharePoint solution• Telerik controls

A f• SOA for extensibility• Assess in house talent versus outside sources• Security considerations

Page 42: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Functionality ChoicesFunctionality Choices• Billing and Invoices• Business Development• Client and Matter Workspaces in DMSClient and Matter Workspaces in DMS• Closing Binders• Contacts• Events and Reminders• News• TimekeepersTimekeepers

Page 43: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Client Workspaces

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News

Page 45: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Timekeepers

Page 46: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

We’re going to build something cool, new and wonderful…or go mad trying!

Page 47: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

VISIONUnderstanding What You Want

VISION

#INFO15 - Kate Simpson, Tangledom Inc. - @k8simpson

Page 48: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Objectives and PrioritiesObjectives and Priorities

• So many ideas Which are key? Which map So many ideas. Which are key? Which map to overall roadmap?

• What data is read for primetime?• What data is ready for primetime?• Build something new and different…but it can’t

ffbe too new and different…• Will the system of record be changing soon?

Page 49: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Expanding Our Idea of TeamExpanding Our Idea of Team

• Librarians key to building news searchesLibrarians key to building news searches• Business development looking for a technology

sol tionsolution• Practice Development wants a “practice view”• Litigators vs Corporate lawyers• Listen to people across the firmp p

Page 50: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Communicating VisionCommunicating Vision

• If you build it will they come?If you build it, will they come?• Are lawyers ready to work in a new way?

W• What is the best way to deploy?• What kind of training is necessary?• Early adopters want more, more, more.

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Evolution Evolution

• Phased approach First step on a long road Phased approach. First step on a long road. • More integration needed and wanted.

f• Stirred up demand for a true data governance effort.

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Client Portal Screen Shot

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Results So FarResults So Far

• Delivered planned functionality butDelivered planned functionality, but…– Ethical Walls solution still not fully in place

Still rolling out more slowly than we’d like– Still rolling out more slowly than we d like– Many applications still not included

C ti d d f k t t d th – Competing demand for key resources to extend the functionality

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Final ThoughtsFinal Thoughts

• A good first stepA good first step• Re-focus on what we want to get out of our

man s stemsmany systems• Leveraging tools, technologies and skills that

f CM & Mwill allow for continued ECM & KM development

Page 55: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Thank you very much, Nashville!

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ECM: Putting Great KM Ideas into Practice

(Plus a Free Lesson in Art History)

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Case Study: Who Knows Whom(aka WKW)

• Driver/Business Need Obtain useful Driver/Business Need. Obtain useful information about a third party from a trusted resource: the people at your firm resource: the people at your firm.

• Current Solution. “Does anybody know…” mass emails which wastes time and often does mass emails, which wastes time and often does not lead to any results.Al S f f Sh d• Alternative Source of Information. Shared contact information stored in InterAction.

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WKW: InterAction HurdlesWKW: InterAction Hurdles

• How to leverage this dataHow to leverage this data.• InterAction has an overwhelming and confusing

interfaceinterface• Too much information and too many options are

provided• Unfamiliar interface (another interface)• So we started with…

Page 59: ECM G MCM: Putting Great KM Ideas into Practiceilta.personifycloud.com/webfiles/productfiles/698494/... · 2011-09-22 · ECM G MCM: Putting Great KM Ideas into Practice (#INFO15)

Where’s Data?(I can promise you, this is no day at the beach!)

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WKW: Understanding the DataWKW: Understanding the Data

• What data do we haveWhat data do we have• CRM team could only provide so much

g idance beca se the data the see is guidance, because the data they see is abstracted from the raw data

A• The InterAction database is very complicated…

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Overwhelmed by ComplexityOverwhelmed by Complexity

• The InterAction The InterAction database schema (5.5’ high x 5’ wide!)

• But, this is the raw materials from which to (hopefully) create a masterpiece

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You Need To Dive inand Expose Yourself to the Data

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WKW: Understanding the DataWKW: Understanding the Data

• Like InterAction most data is stored in a Like InterAction, most data is stored in a relational database

• The onl wa to nderstand it is to learn SQL• The only way to understand it is to learn SQL• Tempting to rely on IT and/or Reports to give

fyou a proxy version of this data• You need to examine the raw data yourself to

really understand what is there and its warts/shortcomings…

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WKW: Understanding the DataWKW: Understanding the Data

• Several weeks later we learned:Several weeks later, we learned:• The data can only be cleaned by the CRM

team We co ldn’t tackle that end (O er team. We couldn’t tackle that end. (Over 250,000 individuals.) But it was good enough to work withto work with.

• Personal information was being shared (hair l d d b ) h d f lstylist, credit card numbers), so we had to filter

those out as much as possible.

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WKW: Understanding the DataWKW: Understanding the Data

• People may not have realized that they were People may not have realized that they were sharing this information (security by obscurity), we didn’t want to scare these people away we didn t want to scare these people away from continuing to share

• Other information is strictly private exclude • Other information is strictly private; exclude that entirely.O l f h d h ld b• Only focus on the data that would be meaningful

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WKW: Building the SolutionWKW: Building the Solution

• Using a search interface that users were Using a search interface that users were already familiar with: Enterprise Search/RecommindSearch/Recommind

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Our MasterpieceOur Masterpiece

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WKW: Search Results (Query)WKW: Search Results (Query)

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WKW: Search Results (Filters)WKW: Search Results (Filters)

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WKW: Displaying the Native UIWKW: Displaying the Native UI

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[WKW: Advanced Search][WKW: Advanced Search]

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WKW: Extra FeaturesWKW: Extra Features

Accessing External Data Power Feature: Export ResultsAccessing External Data Power Feature: Export Results

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Look, But Don’t TouchLook, But Don t Touch

Venus de MiloVenus de Milo

“Often discussed, much admired, seldom embraced”

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Questions? Questions?

• Kate Simpson TangledomKate Simpson, Tangledom– [email protected]

• Karen Stein, Ropes & Gray– [email protected]

• Mark Salamon, Orrick– msalamon@orrick [email protected]