MEDIA KIT2009

Articles are consistently ranked #1 for keyword searches in Google.

HILARY Magazine is North America’s longest running online women's magazine. The magazine features articles related to fashion, travel, pop culture, and female empowerment. With a full-time staff, two dozen contributing writers and Hilary herself, the magazine is constantly evolving. Our editorial philosophy is one of positive self-image and empowerment. We respect our readers' intelligence and strive to deliver articles that enrich their lives. We offer straight-forward solutions to modern urban living and the scoop on what's hip in fashion, beauty, travel and luxury products.

ABOUT HILARY

15th Anniversary Print Issue

FALL 2009

BALANCED EDITORIAL CONTENT

DEMO-GRAPHIC PROFILE

HILARY readers are stylish, sophisticated, martini guzzling urbanites on the edge of the next hip & exclusive thing.

- Incredible average click-through rate of 5.5%

- Banner and flash ad dimensions that provide unique and adequate creative space

- Interactive ads that collect information (e.g. signup to a mailing list or enter a contest)

- Special consideration in editorial content

- Elegant interruption of content (e.g. Vs. Pop Ups/Unders, Vokens, etc.)

The HILARY Reader:

How Often She Buys OnlineDaily 11%Weekly 39%Monthly 41% Occasionally 6%Never 3%

Before Buying She…Researches Online 87%Asks a Friend 6%Windowshops 9%Reads Product Reviews 91%

WHY ADVERTISE

WITH HILARY?

94% of readers prefer HILARY to any print magazine. 98% of readers prefer HILARY to any other online magazine.

Functionality Lead timeGif, jpeg, standard 3rd party tags 2 business daysFlash, HTML, 3rd party Rich Media 5 business days

STANDARD BANNERSCREATIVE SUBMISSIONS LEAD TIMES

Note: All Rich Media subject to approval, Flash must be in W Mode/Transparent

Creative TypeStandard BannersStandard Rich Media

Flash version 6,7 or 8Frame Rate Use 12‐18 fpsAnimation 15 seconds max. Animation on rollover is allowed, as long as the 

animation stops as soon as the user rolls off the ad.

ADDITIONAL SPECIFICATIONS

SWF FILE REQUIREMENTS

UNIVERSAL AD PACKAGE (UAP)

Art Size gif / jpg File Size Rich Media File Size300x250 20K 30K728x90 20K 30K336x280 20K 30K644x340 20K 30K300x600 20K 30K

HOST‐INITIATED EXPANDABLE BANNERS

SPECIFICATIONSArt Size File Size Max Expansion Expansion File Size Polite Load

300x250 30K 500x500 70K728x90 30K 728x270 70KExpansion/Animation Expansion Guidelines

Method of expansion and un‐expansion must be the same. (i.e., mouse‐over or click)

Expansion "hotspots": To minimize accidental expansion, "hotspots" must be clearly identified; cannot exceed 33% of ad space; horizontal "hotspots" cannot exceed 50% of horizontal pixel length; vertical "hotspots" cannot exceed 50% of vertical pixel length.

15 Seconds Max

Controls Frequency Cap User Expansion Audio Initiation Video InitiationMandatory "Close" button in top right corner

Host expansion capped at one display per user per 12 hours

Hotspots should be marked with appropriate call to action (mouse over or click)

User Initiated by click Host Initiated — Max length 15 seconds and must have standard controls (i.e. Play/Pause, Audio, Stop).Certified Vendor Product

Pointroll TowelboyEyeblaster ExpandableDART Motif Expanding FlashAtlas Expandable BannerKipmart ExpandableViewpoint (Unicast) In PageEyewonder Expandable BannerUnited Virtualities Showshkele

SUBMISSION 

Creative TypeRich Media‐ All Rich Media subject to approval

Format3rd party rich media tags

Assets Due5 business days prior to launch

AD SPECS

Advertisers are encouraged to submit their product for review to HILARY Magazine's staff. HILARY Magazine has built a reputation for giving trustworthy advice and reliable reviews on the hottest and hippest products.

Product reviews published in HILARY Magazine consistently rank #1 in GOOGLE, Yahoo and AOL.

A review in HILARY Magazine can give your product a competitive advantage.

Three out of four shoppers indicated that reviews are extremely or very important when making purchases online – BazaarVoice, 2007

82% of consumers surveyed said consumer-written product reviews directly influenced their buying decisions and 69% passed reviews on to others -Deloitte & Touche LLP, 2007

“The numbers are in, and user reviews of products have graduated from experiment to necessity” – Ecommerce Times, 2008

REVIEWS

Client: Swarovski CrystalCampaigns: Finding HILARY through word-of-mouth, Swarovski originally bought Premium Sponsorship and floating flash advertising for their “Out of Africa” campaign in HILARY Magazine’s Fashion section. Due to high click-thru and exceptionally high product purchase rates, they extended their Africa campaign for several months and bought two other major content sections (Reviews and Features).

CASE STUDY

ADVER-TORIAL

AdvertorialsFor an advertising fee, companies can advertise their products, services and upcoming events on HILARY.comin article form, rather than in a banner ad. Fees vary depending on the length of the article and the type of product/service/event advertised.

HILARY NewslettersFor a more direct form of advertising, HILARY Magazine is initiating a weekly Newsletter program that will deliver the latest in fashion, celebrity, travel news and articles, as well as upcoming events and contests.

As requested by Sponsors, HILARY will send out advertorial emails dedicated to informing HILARY readers about certain products, services, events, etc.

Advertorials are a more direct way to reach a target audience, by adding a personal touch. They help Sponsors stand out from the typical banner ads. Fees vary depending on the amount of contacts Newsletters are sent to.

15th Anniversary Print Issue

To celebrate 15 years of providing the latest in fashion, celebrity, beauty and travel news to its readers, HILARY Magazine is distributing its FIRST EVER print issue. Set to release in the Fall of 2009, the HILARY Magazine 15th Anniversary Issue will feature new interviews with celebrities, edgy fashion photography and the best of past HILARY articles published over the last 15 years.

Advertising in this special issue is limited to one or two advertisers but the multi-media advertising platform will provide tremendous exposure for sponsors.

Multi-Media Advertising Platform:(Sole Sponsorship within Market Classifications)

- Print Advertising in thousands of copies of the 15th Anniversary Issue, to be sold nationwide

- Advertorial in Anniversary Issue included in relevant category

- Online advertising on hilary.com and Anniversary Issue blog

- Exposure at NYC Anniversary Issue launch event

- Press release issued to thousands of PR contacts; coverage by local media

Founded in early 1995, New Faces was the world's first online portfolio site, first online community for talent, and first online agency.

Founded by a professional model, Hilary Rowland, New Faces® has built a long-standing reputation as a legitimate talent site and ranks consistently high in Google and other search engines for all relevant Industry keywords.

The site is used by top casting agents to choose models, actors, and photographers for jobs. New Faces is frequented by editors, casting agents, and directors from the largest companies in the business, such as MTV, Warner Brothers, Miramax, FOX Network, NBC, etc.; the top fashion houses from Christian Dior to Diesel; and all the top magazines, such as Vogue (USA and Europe), Elle, Bazaar, Marie Claire, InStyle, Cosmopolitan, FHM, Newsweek, Women's Wear Daily, and more.

Our premium, high end community and services provides unparalleled exposure for individuals seeking careers in fashion and film. Our community consists of fashion-forward and trend-setting young talent.

ABOUT NEW

FACES

New Faces Talent  By Average Family 

HHI

New Faces TalentBy Age

New Faces Talent By Gender

Over 400,000 members. 650,000-800,000 uniques per month.

12 million pageviews per month.

DEMO-GRAPHIC PROFILE

New Faces members are the celebrities of tomorrow; they are the top trendsetters and are both impressionable and receptive to new products, ideas and services. Advertising and sponsorship with New Faces are excellent ways to capture this audience.

New Faces provides exposure to all demographic groups. New Faces® can tailor all advertising and sponsorship by age, gender, geographic location and professional category, depending on the mode of distribution chosen by the sponsor.

- Incredible average click-through rate of 5.5%

- Banner and flash ad dimensions that provide unique and adequate creative space

- Interactive ads that collect information (e.g. signup to a mailing list or enter a contest)

- Special consideration in editorial content

- Elegant interruption of content (e.g. Vs. Pop Ups/Unders, Vokens, etc.)

- An audience with the future members of the celebrity circuit

WHY ADVERTISE WITH NEW FACES?

Market your products to the most beautiful network of talent in the world.

Functionality Lead timeGif, jpeg, standard 3rd party tags 2 business daysFlash, HTML, 3rd party Rich Media 5 business days

STANDARD BANNERSCREATIVE SUBMISSIONS LEAD TIMES

Note: All Rich Media subject to approval, Flash must be in W Mode/Transparent

Creative TypeStandard BannersStandard Rich Media

Flash version 6,7 or 8Frame Rate Use 12‐18 fpsAnimation 15 seconds max. Animation on rollover is allowed, as long as the 

animation stops as soon as the user rolls off the ad.

ADDITIONAL SPECIFICATIONS

SWF FILE REQUIREMENTS

UNIVERSAL AD PACKAGE (UAP)

Art Size gif / jpg File Size Rich Media File Size300x250 20K 30K728x90 20K 30K336x280 20K 30K644x340 20K 30K300x600 20K 30K

HOST‐INITIATED EXPANDABLE BANNERS

SPECIFICATIONSArt Size File Size Max Expansion Expansion File Size Polite Load

300x250 30K 500x500 70K728x90 30K 728x270 70KExpansion/Animation Expansion Guidelines

Method of expansion and un‐expansion must be the same. (i.e., mouse‐over or click)

Expansion "hotspots": To minimize accidental expansion, "hotspots" must be clearly identified; cannot exceed 33% of ad space; horizontal "hotspots" cannot exceed 50% of horizontal pixel length; vertical "hotspots" cannot exceed 50% of vertical pixel length.

15 Seconds Max

Controls Frequency Cap User Expansion Audio Initiation Video InitiationMandatory "Close" button in top right corner

Host expansion capped at one display per user per 12 hours

Hotspots should be marked with appropriate call to action (mouse over or click)

User Initiated by click Host Initiated — Max length 15 seconds and must have standard controls (i.e. Play/Pause, Audio, Stop).Certified Vendor Product

Pointroll TowelboyEyeblaster ExpandableDART Motif Expanding FlashAtlas Expandable BannerKipmart ExpandableViewpoint (Unicast) In PageEyewonder Expandable BannerUnited Virtualities Showshkele

SUBMISSION 

Creative TypeRich Media‐ All Rich Media subject to approval

Format3rd party rich media tags

Assets Due5 business days prior to launch

AD SPECS

EVENT SPONSOR-

SHIP

New Faces Boot CampsNew Faces Boot Camps are full-day events, hosted by the New Faces® team, and featuring a variety of Industry speakers. Attendees are the most serious about breaking into the Industry – some of New Faces’ top members. Boot Camps will be held in New York City, Los Angeles and Miami. All attendees receive custom gift bags –featuring new beauty, fitness, fashion and technology products and service coupons. Exposure to this market is multiplied through brand advertising on the highly trafficked New Faces® website (on the Boot Camp page) as well as distribution of an official press release to hundreds of PR contacts mentioning sponsorship of the event.

New Faces Runway ShowsNew Faces Runway Shows are evening events, hosted by the New Faces® team, and featuring up and coming designers displaying their collections on the runway. All models for the event are cast and trained in runway techniques by NewFaces.com. Attendees will include talent, agents, casting directors, photographers, make-up artists, etc. All attendees will receive small favors and be eligible for raffle prizes – proceeds of which will be donated to charity. Exposure to this market again is multiplied through brand advertising on the highly trafficked New Faces® website (on the Events page) as well as distribution of an official press release to hundreds of PR contacts mentioning sponsorship of the event.

CONTESTSPONSOR-

SHIP

New Faces hosts a variety of contests, allowing members to compete for prizes to help them further their career. Currently NewFaces.com is hosting a Best Success Story Contest which will feature beauty and fashion prizes, as well as a photo shoot as prizes. Additionally, this summer NewFaces.com will host a Swimsuit Contest which will feature a tropical photo shoot as part of the prize.

New Faces is looking for official sponsors to provide fashion and beauty products for The Best Success Story Contest.

New Faces is looking for a swimsuit sponsor to provide swimsuits for the winning photo shoot. For a fee of $500, the swimsuit company will be able to purchase the rights to the photos for use in their upcoming marketing campaigns.

New Faces is looking for a travel company interested in sponsoring a weekend trip to a tropical locale for the winner and a friend, to be the setting for the photo shoot.

ADVER-TORIAL

New Faces DiscountsFor a monthly fee of $200, Sponsors can advertise a discount (minimum of 10%) on NewFaces.com. Sponsors can select exactly the types of members they would like the discount viewable to, from all site visitors, to all members, or particular ages or professions, etc.

New Faces NewslettersWith over 400,000 members, New Faces has an enormous database of email contacts. While New Faces does not resell its contact list as it is against the company’s privacy policy, New Faces has developed another method by which Sponsors can take advantage of this incredible exposure. New Faces is initiating a weekly Newsletter program that will deliver the latest in modeling and acting news, updates and goings-on at NewFaces.com.

As requested by Sponsors, NewFaces.com will send out advertorial emails dedicated to informing New Faces members about certain products, etc. “Dedicated”newsletters can be distributed to the entire list, or portions of the list as segregated by demographic.

Advertorials are a more direct way to reach a target audience, by adding a personal touch. They help Sponsors stand out from the typical banner ads. Fees vary depending on the amount of contacts Newsletters are sent to.

BENEFITS OF

SPONSOR-SHIP

Dramatically increased exposure for Sponsor in the Entertainment industry

- Exposure to modeling and acting demographic on New Faces

- Word-of-mouth marketing through brand samples

- Advertising on New Faces site as an official sponsor (with link to Sponsor’s website) –exposure to 400,000 members

- Mention as a sponsor in an official press release to be sent to hundreds of PR contacts

Increased revenue for Sponsor as a result of increased exposure

Improved brand equity and brand awareness

Personalized and memorable forms of marketing and advertising to supplement traditional online advertising

CONTACT

Jennifer Haganjennifer@eclickinteractive.com