Ebiz_Presentation group 2

8/7/2019 Ebiz_Presentation group 2

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M-World


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The Future

The Future is getting digital.

Mobile Our Personal of PersonalComputer.

There is a Huge world of opportunitiesgetting explored.

Cloud computing is the future of mobile.


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The Mobile Banking

With the scampering growth in technology banks aretrying to make life easier for their customers.

There is vast scope for growth in mobile banking

industry. In future, the concept of carrying cash or carrying

wallet may become obsolete.

You will be able to carry out all kind of financial

transactions from buying a small pencil worth Re 1 tobuying a car worth, say, Rs 10 lakh using your mobilephone.


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M Banking Present

Mobile Banking is the latest area of development inthe banking sector

It is expected to replace the credit/debit cardsystem in future.

Currently (November, 2010), there are 600 millionmobile users, with approximately 20 million being

added every month


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M-Banking Business Models

Mobile Banking models are classified into 3 maincategories:

1) Bank Focused Models

2) Bank-Led model

3) Non-Bank led model


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Mobile Banking Services

1. Account Information

2. Payments, Deposits, Withdrawals , and Transfers

3. Investments

4. Support

5. Content Services


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Challenges for a Mobile Banking Solution

1. Handset Operability

2. Security

3. Scalability and Reliability

4. Application distribution

5. Personalization


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Mobile Banking in India

Mobile banking in India is set to explode.

Checking account balances is the most popularbanking service used by urban Indians

Usage Unique users(millions)

Used Mobile Banking 43.70

Checking Account Balance 39.97

View last 3 Transactions 28.15

Status of cheques 21.06

Payment Reminders 20.92

Request a check Book 19.11


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Contd.

Mobile banking is popular among the Rs.1 to 5lakhs per year income group

Most Popular Bank:-1. ICICI

2. HDFC

3. State Bank Of India


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Reserve Bank of India had set up the MobilePayments Forum Of India (MPFI), a WorkingGroup on Mobile Banking to examine differentaspects of Mobile Banking (M-banking):

The Group had focused on three major areas of M-banking, i.e.,

(i) technology and security issues,(ii) business issues and

(iii) regulatory and supervisory issues.


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M-Wallet


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History

Started in Japan as a solution to the problem ofnot having small changes in gas station, ticketcounter etc.

NTT DoCoMo started to offer m-wallet servicein 2004.

In Kenya Safaricom( an affiliate of Vodafone)have 150,000 m- wallet customer who deposit

money in their mobile account and making thepayment by sending sms.


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Some services offered by m-wallet

1. Banking- withdraw money, make remittanceand inter account transfer.

2. Electronic wallet- shopping at malls and retailstores.

3. e-commerce and e-trading- internet shoppingand online financial transfer

4. Train tickets

5. Electronic ticket- a ticket downloaded in yourmobile in digital format.

6. Membership id in gym, club, library etc.

7. Identification and access control for employeesand students etc.


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M-Wallet in India

Bank of Punjab was the first to launch mobile walletin India.

Forging a tie-up with ICICI Bank and Visa Card,Bharti Airtel started mChq service in Delhi andMumbai.

The Reserve Bank of India (RBI) has startedissuing licences to telecom operators for mobilewallet services.

The RBI, however, clarified that the mobile walletcannot be used to withdraw money.


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Some issues

Customers may not accept cell phone as amode of payment

High risk of fraud because of the use ofinformation technology and no bank accountsinvolved

Need good dispute settlement mechanism. Low average revenue of Indian cell phone

user. Vendors and shoppers may not accept the

system. Eg: newspaper vendor and milkman.


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Mobile Advertising


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Mobile Ads

Mobile advertising remains one of the most excitingdevelopments in the mobile market today.

One of the which opens the door for marketers totarget their customers .

This new channel reaches out to the end usersmost personal of devices


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Issues

Despite the clear advantages, mobileadvertising revenues currently represent only avery small percentage of total mobile revenues.

Operators must find the right balance betweencapitalizing on mobile advertising as a newrevenue stream and protecting their customers

from untargeted spam.

There is a need to overcome the potentialbarriers regarding customer acceptance.


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Solution

Delivering ads based on a customerspreference creates relevance which in turn willdrive increased response rates and customersatisfaction

The mobile phone offers an unmatchedchannel for delivering content-rich, interactive

and targeted promotions/services; it is amarketers dream, but it must be handledresponsibly or risks alienating consumers.


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Mobile Ad Market

The global mobile marketing industry is expected togrow to $24 billion by 2013.

According to industry reports, mobile advertising inIndia currently stands at around $25 million andgrowing.

Revenues from mVAS such as music downloads,mobile gaming and social networking on mobiles isRs. 16,520 crores by June 2010.


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Contd

A recent study by Nokia and TNS India put forthsome startling facts as to why mobile advertising isdestined to flourish in India.

The report states that 18% of subscribers viewmobile banner ads and, of those, 56% seek moreinformation on the ads viewed.

Further, 49% people opined that they did not mindviewing ads on their mobile phones.


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The 3G

3G and 3.5G telecom services are among the mosthyped and talked about in the field of mobile

telecommunications using which a mobile phoneuser can experience seamless data transfer of upto 2-8 Mbps.


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3G Applications

Mobile TV a provider redirects a TV channeldirectly to the subscriber's phone where it can bewatched.

Video on demand a provider sends a movie to the

subscriber's phone. Video conferencing subscribers can see as well

as talk to each other.

Tele-medicine a medical provider monitors orprovides advice to the potentially isolated subscriber.

Location-based services a provider sendslocalized weather or traffic conditions to the phone, orthe phone allows the subscriber to find nearbybusinesses or friends.


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The Mobile apps

95% of iPhone users regularly surf the Internet

Google sees 50 times greater number of searchesfrom iPhones than from any other device

AppStore is a huge success with 10,000 apps and

300 million downloads in 2008


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Contd

Despite the success of iPhone, here's the loomingissue for mobile applications

Should they be developed as native, platformproprietary applications or web enabledapplications?

While native applications have possible

advantages in performance optimization and userexperience


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Thank You

Group 2

o Mohit Palesha-43

o Romil Tulshani-59o Mayank Khandelwal-38

o Tapan Shah-54

o Rohan Parekh-44

o Nirmal Khanchandani-37

Rahul Hakani-25

Documents

Ebiz_Presentation group 2