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Company Profile : Name – eBay . IncIndustries served – Online retailing, Internet Geographic area served – WorldwideHeadquarters – U.S.Revenue- $14.07 billion (2012)Profit - $ 2.60 billion (2012)
Introduction : The Goal of this book is to teach you how to
build a profitable business selling on ebay – and most important words in this sentence is ‘ PROFITABLE’.
Making sales on ebay is simple and you can learn how to do that by just browsing the site.
The first online auction venue hit the internet in 1994.
Cont’d… The following year , Pierre Ombidyar
introduced the site that would eventually known as ‘ebay’. Originally called Auction Web , it started out as a kind of Virtual Garbage Sale , but with the added excitement of auction pricing.
Beware : eBay Transaction are between buyers and
seller. As the online auction site, eBay is merely the vehicle that brings the buyer and seller together.
eBay will assist with dispute but is not ultimately responsible for the transaction.
Early History :AuctionWeb was founded in California, on
September 3,1995 , by French-born Iranian – American computer programmer Pierre Obidyar as a part of larger site.
One of the first items sold on AuctionWeb was a broken laser pointer of $14.83.
Jeffery Skoll was hired as a first president of the company in 1996.
Management Head:
John Donahoe, CEO &
President
•Born- 30 april,1960
•Education- BA in Economics and MBA from
Stanford Business School
Mission : eBay Inc. enables commerce by delivering
flexible and scalable solution that foster merchant growth.
eBay delivers the world’s largest online marketplace to customers via any connected device, connecting people with the things they need and love.
eBay Products : Ebay Classifieds Electronics Commerce Gumtree Kijiji Online Auction Hosting PayPal Shopping Mail
Process of Selling : Register a eBay Create a Seller account Providing your Debit / Credit Card
Information Declare your payment process of selling fees Select payment methods to get money from
buyers
How to make money on eBay.com : Register > Advertise > Getting Paid. eBay publishers for quality clicks sent to eBay sites.
The amount paid per click(EPC) on a daily basis depends on traffic quality. The quality of the traffic is assessed using a number of different factors, including revenue from sales and the long term value of users.
CONCLUSION: eBay has changed the landscape of micro
auction from customers to customers. Revenue model of eBay benificial for both
seller and user as the seller pay a minimal fee to list their product and when they are sold a transaction fee is collected.
This satisfy sellers as they don’t mind to pay 5 to 10 percent of sales revenue to eBay.