March 2011

Affiliate Opportunities

eBay Inc. confidential

eBay Electronics UK

eBayUK Traffic

*Source: Nielsen/NetRatings January 2011, home and work usage, brand

The largest e-commerce buyer audience in the UK

10% Of total UK online time is spent on eBay.co.uk

17.1 millionUnique visitorsper month

Average time spenton eBay per person(4 times that of any other UK site)

Broad UKdemographic*

Shoppers focused on finding a deal

50.7%49.3%1h 51m

eBay Inc. confidential

eBayStats and Facts

Source: Nielsen, hitwise

eBay has dominant traffic position in ecommerce

A TV sells every

10 minutes

A mobile phone sells every

21 seconds

An MP3 playersells every1 minute

A laptop sells every2 minutes

NEW

2010 revenues globally of $9.2 Billion

New Product sales account for62% of total GMV worldwide (Q4 2010)

eBay Inc. confidential

Electronics Categories

• Computing• Consumer Electronics• Mobile & Home Phones• Photography• Video Games

Daily Deals

Great Deals of the Week

Popular Products

3

1

2

Promotion Deals

Compaq CQ56-113SA Laptop Olympus E420 Digital Camera

Xbox 360 Kinect Bundle LG 32LH301C 32” Full HD LCD TV

Acer Aspire 5551 Laptop Toshiba Satellite Pro C650 Laptop

Dec 10

Price: ₤ 266,66

Dec 10 – 9 days

Price: ₤ 274,99

Nov 10

Price: ₤ 299,99

Nov 10 – 7 days

Price: ₤ 299,99

May 10 – 7 days

Price: ₤ 199,99

Nov 10 – 1 month

Price: ₤ 229,99

eBay Inc. confidential

eBay continues to give us opportunities to clear high volumes of end of line stock in a relatively cost effective way that we would have to work very hard to achieve through our own model, whilst also helping to get the Argos brand to a largely new customer base.

The Retail PartnershipWorking with leading brands

Adrian Burleton, Business Dev Director, Argos

eBay Inc. confidential

eBay Inc. confidential

• New dedicated product page

• Cleaner and leaner user-experience

• Focus on product instead of listing

• For all types of listings (new, used, etc)

• Information-rich (reviews, price-trends, specs, etc)

• Rollout for many products in 2011

User ExperienceProduct Pages

eBay Inc. confidential

Promoting eBayCreatives

eBay Inc. confidential

Promoting eBayTools

eBay Inc. confidential

Promoting eBayIntegrations

• API• ePN Data Feeds• Triton Electronics Feed• Product Lists