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A restaurants where knowledge is served with food. Steps: • find an authentic ethnic cook • find a space with the basic cooking facilities • secure authentic ingredients from local supplier • create an on-line platform for promotion, reservation and screening of results • launch the Eat What You Learn restaurant • repeat in other locations or with other ethnic cuisines
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Institute of Relevant StudiesAgata Jaworska - Giovanni Innella - Kanarak Isarankura Na Ayudhya
June, 15th 2009
EAT WHAT YOULEARNA restaurants where knowledge is served with food.
Steps:• findanauthenticethniccook• findaspacewiththebasiccookingfacilities• secureauthenticingredientsfromlocalsupplier•createanon-lineplatformforpromotion,reservationandscreeningofresults
• launchtheEatWhatYouLearnrestaurant•repeatinotherlocationsorwithotherethniccuisines
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DESCRIPTION. EATWHATYOULEARNISARESTAURANTWHEREYOUNOTONLYEATAUTHENTICFOOD,YOUALSOLEARNHOWTOMAKEIT.
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PeopleinterestedinethnicfoodwouldreservespaceontheEatWhatYouLearnpromotionalandfunctionalwebsiteandgatherinaspaceequippedwithbasicmobilekitchenfacilities.Ingredientswouldcomefromlocalethnicsuppliers,whichcouldalsobecomesponsors.Anauthenticcookwouldleadthesessionbyshowingthestepsandwatchingpeopleastheylearn.ResultsofthecookingwillbesharedontheEatWhatYouLearnwebsite.
PROMOTING ETHNIC CUISINES AND CULTURES. THROUGHCOOKINGANDEATINGATTHERESTAURANTWITHANAUTHENTICCOOK,GUESTSWILLHAVEAUNIQUECHANCETOLEARNABOUTOTHER
NATIONALITIES’SPECIALITIESANDCULTURE.Itisanopensourceplatformwhichinvitesactivehands-onparticipation.Webelievetherestaurantcancreateanauthenticimpressionofculturethroughinteractingwiththecook,ingredients,thewayofcookingandultimately,theeatingexperience.
BENEFITS.
FORCULTURALINSTITUTIONS• Promotionoffood,cultureandtourism• Commercialgainforlocalfoodsuppliers• Increasinginterestineatingethnicspecialitieswhichwill
raiselocalethnicrestaurantdemand
FORRESTAURANTGUESTS• Authenticfoodexperience• Learningaboutforeignculturethroughactiveparticipation• Practicalknow-howforexperiencingethnicculturesinyour
city• Expandingyourcookingvocabulary
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FORFOREIGNENTREPRENEURS• Increaseddemandfortheirproductsandservices• Creatingofnetworkofbusinesses• Marketingbenefitsfrompromotingsponsorships
FORCOOKS• Tobecomerecognizedasanauthenticcook• Becomeanambassadoroftheirownculture• Activeparticipationincommunity
INSTITUTE OF RELEVANT STUDIESISADESIGNPRACTICEFOCUSEDONDOINGMOREWITHWHATEXISTS.MINIMIZINGADDITIONALINFRASTRUCTUREANDFIXEDCOSTS,THEIoRSRE-ADAPTSEXISTINGRESOURCESANDSYSTEMSOFEXCHANGETOCREATEANDDISSEMINATEPHYSICALANDDIGITALGOODS,SERVICESANDEXPERIENCES.IoRSSEESBUSINESSMODELSASAFORMOFDESIGNANDEXPRESSION.
KANARAKISARANKURANAAYUDHYA,GIOVANNIINNELLAANDAGATAJAWORSKAGRADUATEDFROMIMMASTERSOFTHEDESIGNACADEMYEINDHOVEN.THEYCOLLABORATEWITHCOMPANIESANDINSTITUTIONSSUCHASPHILIPSDESIGN,INTERACTIONDESIGNLAB,DROOG,NABAANDDESIGNACADEMYEINDHOVENAMONGSTOTHERS.THEIRPROJECTSHAVEBEENEXHIBITEDATMOMANEWYORK,NETHERLANDSARCHITECTUREINSTITUTEMAASTRICHTANDFUORISALONEINMILAN.
0906_eat_learn©
AgataJaworskaandGiovanniInnella,2009
