East Midlands Media Pack 2009

For Local news read ………………………………..

www.granthamjournal.co.uk

Market ProfileThe busy town of Grantham in Lincolnshire is situated adjacent to the busy A1. This old red brick and stone town, with a high steepled parish church has an array of local and national shops. The two shopping centres, one of which is named after Isaac Newton, along with a busy market, service Grantham and surrounding areas. The large bustling market is held every Saturday and is popular with locals and visitors. Early closing day is on a Wednesday.

Title ProfileGrantham Journal is a very strong, market-leading newspaper. Its challenging local editorial content and popular classified section. The varied features and in paper specials have added to its success to make it the first choice for readers and advertisers. It’s on-line offering compliments the newspaper and provides up to the minute news, information and advertising opportunities.

* Source JIGREG Total Audience Survey

Unrivalled coverage of Grantham and surrounding areas. granthamjournal.co.uk and the Grantham Journal reach an audience of

60,622* people a monthABC Jan-June 2008* 20,446Format Tabloid (size)Average Pagination 96Publication day Paid for Friday

Profile of Readers & web browsers*Grantham Journal website

Men 49% 43%Women 51% 57% ABC1 50% 62%C12DE 50% 38%

15-24 13% 9%25-34 12% 21%35-44 19% 23%45-54 17% 22%55-64 18% 18%65-74 14% 6%75+ 9% 2%

For Local news access www.granthamjournal.co.uk

35,9988,317 1,305 15,002

Print audience 51,000

On-Line audience 24,624

Monthly audienceBased on monthly newspaper and online reach

*Source JIGREG; Total Audience Survey. The following site has been surveyed for the website profile: www.granthamjournal.co.uk

LOCATION CIRC RPC

Bingham Rural 156 2.3

Bourne 41 2.3

Grantham 13727 2.4

Grantham Rural 5315 2.4

Lincoln Rural 11 2.3

Melton Mowbray 57 2.3

Melton Rural 209 2.3

Newark upon trent 203 2.3

Oakham 81 2.5

Sleaford 301 2.3

Sleaford Rural 343 2.4

Southwell 2 2.2

Source JIGREGCirc = Average of copies soldRPC = Average readers per copy

For Local news read the……………………..

Market Profile Situated on the edge of Leicestershire in Fox Hunting country, Melton

has been a market town for 1,000 years and is well know for its “Melton Mowbray” Pork Pies. An array of markets take place, every Tuesday a

street and cattle market is held, Wednesdays a small antique/ bric-a-brac market takes place in the town centre and on Saturday there is a market.

Title ProfileMelton Times is a, market-leading newspaper with local editorial content and popular classified section. The varied features and in paper specials have added to its success to make it the first choice for readers and advertisers. It’s on-line offering compliments the newspaper and provides up to the minute news, information and advertising opportunities.

Unrivalled coverage of Melton and surrounding areas. With meltontimes.co.uk and the Melton Times

Profile of Readers & web browsers*Melton Times website

Men 49% 43%Women 51% 57% ABC1 54% 65%C12DE 46% 35%

15-24 12% 9%25-34 12% 21%35-44 18% 22%45-54 19% 23%55-64 18% 18%65-74 11% 6%75+ 10% 1%

For Local news access www.meltontimes.co.uk

25,47313,354 17,737 5,417

Print audience 30,890**


*Source JIGREG; Total Audience Survey. The following sites have been surveyed within Lincolnshire West incorporating Leicestershire

for the website profile; www.meltontimes.co.uk and www.granthamjournal.co.uk

LOCATION CIRC RPC

Loughborough Rural 35 2.9

Melton Mowbray 8701 2.2

Melton M Rural 3460 2.9

Oakham 416 2.9

Source JIGREGCirc = Average no copies soldRPC = Average Readers per copy

ABC Jan-June 2008* 12612Format Tabloid (size)Average Pagination 64-72Publication day Paid for Friday

www.meltontimes.co.uk

AudienceBased on monthly online reach and a

**SINGLE newspaper

Of the 36,508 people visiting the Lincolnshire West incorporating Leicestershire websites every month12,048 visit meltontimes.co.uk (09/08 figs)Source: Modelled Using WebTrends data

For Local news read the………………

Market Profile Boston is an important market town situated in south-east Lincolnshire. A great blend of past and present, the town is home to England’s tallest parish church tower, the famous “Boston Stump”. Surrounded by rich agricultural “fenland”, Boston is Lincolnshire’s second town and home to a thriving port, handling millions of tonnes of cargo each year. It has excellent road links and a mix of agriculture, manufacturing, distribution and service industries. Boston is also a major focal point for retail and business activity.

Title ProfileEstablished in 1912 the Boston Standard is a well respected newspaper, with unrivalled news coverage and a strong classified, motors and recruitment sections It’s on-line offering compliments the newspaper and provides up to the minute news, information and advertising opportunities.

* Source JIGREG Total Audience Survey

Unrivalled coverage of Boston and surrounding areas. With bostonstandard.co.uk and the Boston Standard

Profile of Readers & web browsers*Boston Standard website

Men 49% 45%Women 51% 55% ABC1 50% 51%C12DE 50% 49%

15-24 11% 7%25-34 11% 13%35-44 16% 18%45-54 18% 25%55-64 19% 20%65-74 14% 15%75+ 11% 2%

For Local news access www.bostonstandard.co.uk



**SINGLE newspaper

*Source JIGREG; Total Audience Survey. The following site has been surveyed for the website profile within Lincolnshire East:

www.bostonstandard.co.uk and www.skegnessstandard.co.uk; www.sleafordstandard.co.uk

LOCATION CIRC RPC

Boston 6772 2.7

Boston Rural 3852 2.8

Coningsby 142 2.9

Skegness 161 2.8

Spalding Rural 238 2.8

Spilsby 113 2.8

Woodall Spa 27 2.8



www.bostonstandard.co.uk

Of the 32,656 people visiting the Lincolnshire East websites every month 12,083 visit bostonstandard.co.uk (09/08 figs)Source: Modelled Using WebTrends data

28,05019,664 9,879 3,113


For Local news read the………………

Market Profile Sleaford is a traditional English market town with a long and varied history but has been brought up to date with The Hub, the largest craft and design gallery space outside London. It can trace its history back to Iron Age times and was a thriving place of business due to its fantastic waterway systems.Nowadays Sleaford is still a thriving town with a varied number of businesses in and around the area. Its popular market is on Friday, Saturday & Monday.

Title ProfileSleaford Standard is a well respected newspaper, with unrivalled news coverage and a strong classified, motors and recruitment sections It’s on-line offering compliments the newspaper and provides up to the minute news, information and advertising opportunities.

Unrivalled coverage of Sleaford and surrounding areas. With sleafordstandard.co.uk and the Sleaford Standard

Profile of Readers & web browsers*Boston Standard website

Men 49% 45%Women 51% 55% ABC1 56% 51%C12DE 44% 49%

15-24 13% 7%25-34 11% 13%35-44 19% 18%45-54 18% 25%55-64 17% 20%65-74 13% 15%75+ 9% 2%

For Local news access www.sleafordstandard.co.uk



**SINGLE newspaper

*Source JIGREG; Total Audience Survey. The following site has been surveyed for the website profile within Lincolnshire East:

www.sleafordstandard.co.uk; www.bostonstandard.co.uk and www.skegnessstandard.co.uk;

LOCATION CIRC RPC

Boston 6772 2.7

Boston Rural 3852 2.8

Coningsby 142 2.9

Skegness 161 2.8

Spalding Rural 238 2.8

Spilsby 113 2.8

Woodall Spa 27 2.8



www.sleafordstandard.co.uk

Of the 32,656 people visiting the Lincolnshire East websites every month 7,837 visit sleafordstandard.co.uk (09/08 figs) Source: Modelled Using WebTrends data

9,42119,664 10,959 2,033


For Local news read the

Market ProfileThe busy town of Louth is situated in north-east Lincolnshire.Louth boasts a huge array of shops and businesses, including the country's oldest department store. With a colourful history and wonderful historic buildings, Louth is a popular choice for tourists, many of whom come to visit its famous market.Mablethorpe is a charming resort situated to the north of Lincolnshire’s coastline. It has an excellent selection of cafes and restaurants, bars, nightclubs, beautiful parks, gardens and a safe, award winning sandy beach which stretches for miles.

Title ProfileLouth Leader / Mablethorpe Leader is a very strong, market-leading newspaper. Its challenging editorial content and popular classified section have made it first choice for readers and advertisers. Classified Gold, is shared with its sister newspapers in Skegness, Horncastle and Market Rasen and is considered the most popular classified section in this part of Lincolnshire, achieving high levels of response.

Unrivalled coverage of Louth, Mablethorpe and surrounding areas with www.louthleader.co.uk, Louth Leader & Mablethorpe Leader

For Local news access www.louthleader.co.uk

Profile of Readers & web browsers*Louth Leader website

Men 48% 43%Women 52% 57% ABC1 56% 62%C12DE 44% 38%

15-24 10% 9%25-34 8% 21%35-44 15% 23%45-54 18% 22%55-64 21% 18%65-74 16% 6%75+ 12% 2%

18,95551,561 8,719 7,673



*Source JIGREG; Total Audience Survey. The following sites have been surveyed within Lincolnshire North for the website profile:

www.louthleader.co.uk, www.marketrasenmail.co.uk, www.horncastlenews.co.uk

LOCATION CIRC RPC

Caistor 22 2.8

Cleethorpes 363 2.8

Coningsby 15` 2.9

Horncastle 80 2.7

Lincoln 41 2.7


Louth 6423 2.7

Mablethorpe 2703 2.8

Woodall Spa 13 2.8


ABC Jan-June 2008* 9,732Format TabloidAverage Pagination 64-72Publication day Paid for Wednesday

www.louthleader.co.ukClassified GoldClassified Gold

Classified GoldClassified Goldincludes

AudienceBased on monthly online reach and a **SINGLE newspaper

Of the 67,953 people visiting the Lincolnshire North websites…55,041 visit louthleader.co.uk (09/08 figs) Source: Modelled Using WebTrends data

Mablethorpe


Market Profile Market Rasen is a thriving market town on the western edge of the Lincolnshire Wolds. The town has had a market since the 14th century and is a popular choice for visitors, offering a variety of shops selling local produce, clothing and gifts. Willingham Woods, just outside the town, is a popular tourist attraction, as is Market Rasen Race Course, which isregularly featured on television. The town hosts an annual literary festival, gardeners fair, Christmas market and motorcycle festival.

Title ProfileThe Market Rasen Mail was established in 1856 and is the market-leading newspaper for the town and surrounding villages. It has a high penetration of local homes and has a history of campaigning on issues of importance to the community. The classified section, Classified Gold, is shared withits sister newspapers in Louth, Horncastle and Skegness. Classified Gold is considered the most popular classified section in this part of Lincolnshire and achieves high levels of response.

Unrivalled coverage of Market Rasen and surrounding areas with marketrasenmail.co.uk and the Market Rasen Mail

Profile of Readers & web browsers*Mkt Rasen Mail website

Men 48% 49%Women 52% 51% ABC1 55% 51%C12DE 45% 49%

15-24 11% 7%25-34 8% 13%35-44 16% 18%45-54 20% 25%55-64 20% 20%65-74 14% 15%75+ 11% 2%

For Local news access www.marketrasenmail.co.uk

10,02051,561 13,609 2,783


On-Line audience 67,953*

LOCATION CIRC RPC

Caistor 945 2.8


Louth 232 2.8

Market Rasen 2398 2.9

Scunthorpe Rural 140 2.9


ABC Jan-June 2008* 4478Format Tabloid (size)Average Pagination 64-72Publication day Paid for Wednesday

www.martketrasenmail.co.ukClassified GoldClassified Gold


Of the 67,953 people visiting the Lincolnshire North websites every month 6,311 visit marketrasenmail.co.uk (09/08 figs) Source: Modelled Using WebTrends data

*Source JIGREG; Total Audience Survey. The following sites have been surveyed within Lincolnshire North for the website profile:,

www.marketrasenmail.co.uk, www.louthleader.co.uk www.horncastlenews.co.uk


**SINGLE newspaper


Market Profile Standing at the gateway to the Wolds area of outstanding natural beauty, Horncastle is a traditional market town, which dates back to Roman times. Remains of the Roman Wall which surrounded the original town ofBanovallum can even be seen in the Horncastle News car park.Nowadays Horncastle is known as Lincolnshire’s foremost antiques town, with a host of antique shops throughout the town centre.

Title ProfileThe Horncastle News has been at the heart of its community since 1885. Today, this market-leading newspaper is first choice for readers and advertisers alike. The classified section is shared with its sisternewspapers in Louth, Skegness and Market Rasen. It is considered the most popular classified section in this part of Lincolnshire, achievinghigh levels of response.

Unrivalled coverage of Horncastle and surrounding areas with horncastlenews.co.uk and the Horncastle News

Profile of Readers & web browsers*Melton Times website

Men 48% 43%Women 52% 57% ABC1 55% 62%C12DE 45% 38%

15-24 13% 7%25-34 9% 13%35-44 16% 18%45-54 17% 25%55-64 19% 20%65-74 16% 15%75+ 13% 2%

For Local news access www.horncastlenews.co.uk

12,98451,561 14,344 2,048


On-Line audience 67,953*

*Source JIGREG; Total Audience Survey. The following sites have been surveyed within Lincolnshire North for the website profile:

www.marketrasenmail.co.uk; www.louthleader.co.uk and www.horncastlenews.co.uk

LOCATION CIRC RPC

Coningsby 2400 2.9

Horncast;le 6159 2.6


Louth 436 2.7

Spilsby 353 2.8

Woodall Spa 2607 2.8



www.horncastlenews.co.ukClassified GoldClassified Gold



**SINGLE newspaper

Of the 67,953 people visiting the Lincolnshire North websites every month 6,601 visit horncastlenews.co.uk (09/08 figs)Source: Modelled Using WebTrends data


Market Profile Skegness has been a popular seaside resort for more than a hundred years. It has European award-winning beaches, fantastic leisure attractions for all ages, excellent shopping facilities and it is also Europe’s biggest caravan holiday destination.Spilsby has been a rural market town for over 700 years. At the centre pf town is an open square or traditional market place, from which the four main town streets radiate. There is a range of small supermarkets, traditional newsagents, baker, butchers and clothing

Title ProfileThe Skegness Standard / Spilsby Standard has been at the heart of its community since 1922. As well as its popularity with local residents, hundreds of copies are sold to visitors each week during the holiday season. The classified section, Classified Gold,is shared with its sister newspapers in Louth, Horncastle and Market Rasen. Classified Gold is considered the most popular classified section in this part of Lincolnshire, achieving high levels of response.

Unrivalled coverage of Skegness, Spilsby and surrounding areas, with skegnessstandard.co.uk, Skegness Standard and Spilsby Standard

Profile of Readers & web browsers*Skegness Standard website

Men 48% 43%Women 52% 57% ABC1 55% 62%C12DE 45% 38%

15-24 11% 7%25-34 8% 13%35-44 15% 18%45-54 16% 25%55-64 21% 20%65-74 17% 15%75+ 12% 2%

For Local news access www.skegnessstandard.co.uk

23,44219,664 8,565 4,427



*Source JIGREG; Total Audience Survey. The following sites within Lincolnshire East have been surveyed for the website profile:

www.skegnessstandard.co.uk; www.bostonstandard.co.uk and www.sleafordstandard.co.uk

LOCATION CIRC RPCBoston Rural 652 2.8Coningsby 434 2.9Grantham 36 2.7

Horncastle 65 2.7

Lincoln 85 2.7

Louth 143 2.7

Mablethorpe 3165 2.8

Nottingham 86 2.5

Peterborough 57 2.7

Skegness 19608 2.6

Spilsby 3508 2.8

Woodall Spa 31 2.8


www.skegnessstandard.co.ukClassified GoldClassified Gold


Of the 32,656 people visiting the Lincolnshire East websites every month 12,736 visit skegnessstandard.co.uk (09/08 figs)Source: Modelled Using WebTrends data


**SINGLE newspaper


Market Profile This diverse area has the beauty of the Lincolnshire Wolds, withan array of historical market towns. The rich agriculture fenland where farming and industry sit side by side. The thriving port of Boston which handles millions of tonnes of cargo each year and home to Skegness, Lincolnshire's premier resort, with an award winning six mile long beach and many superb attractions

Title ProfileThe Lincolnshire Citizen is distributed to the major towns within the Lincolnshire area. It complements it’s sister paid for titles that are sold within the area, the Louth Leader, Skegness Standard, Boston Standard, Sleaford Standard along with the on-line presence of those paid for titles

Distributed throughout the Louth, Boston, Fishtoft, Sleaford, Skegness , Mablethorpe, Chapel St. Leonards,

Winthorpe and Sutton on Sea area.

For Local news access www.louthleader.co.ukwww.bostonstandard.co.uk

www.sleafordstandard.co.ukwww.skegnessstandard.co.uk

Publishers Statement 24651 Format Tabloid (size)Average Pagination 24-32Publication day Free

LincolnshireLincolnshire

FishtoftFishtoft

LOCATION DIST

Alford 211

Fishtoft (outside Boston) 1469

Louth 3210

Mablethorpe 1063

Sleaford 5303

Skegness 1560

Sutton on Sea 1166

Boston 10224

Chapel St Leonards 146

Winthorpe (between Skegness and Ingoldmellss) 299

LincolnshireLincolnshire


Market ProfileThe busy town of Grantham in Lincolnshire is situated adjacent to the busy A1. This old red brick and stone town, with a high steepled parish church has an array of local and national shops. The two shopping centres, one of which is named after Isaac Newton, along with a busy market, service Grantham and surrounding areas. The large bustling market is held every Saturday and is popular with locals and visitors. Early closing day is on a Wednesday.

Title ProfileThe Grantham Citizen is distributed within the Grantham area. Itcomplements it’s sister paid for the Grantham Journal, along with the on-line media www.granthamjournal.co.uk.Promoting within all three media gives advertisers a unique opportunity to reach a large potential audience.

Publishers statement 19254Format Tabloid (size)Average Pagination 20-28Publication day Free

GranthamGrantham

For Local news access www.granthamjournal.co.uk

Unrivalled coverage of Grantham and surrounding areas with

granthamjournal.co.uk, Grantham Citizen and the Grantham Journal

LOCATION DIST

Grantham NG31 6 539

Grantham NG31 7 1693




Market ProfileSituated on the edge of Leicestershire in Fox Hunting country, Melton has been a market town for 1,000 years and is well know for its “Melton Mowbray” Pork Pies. An array of markets take place, every Tuesday a street and cattle market is held, Wednesdays a small antique/ bric-a-brac market takes place in the town centre and on Saturday there is a market.

Title ProfileThe Melton Citizen is distributed within the Melton area. It complements it’s sister paid for the Melton Times, along with the on-line media www.meltontimes.co.uk.Promoting within all three media gives advertisers a unique opportunity to reach a large potential audience.Publishers statement 5001

Format Tabloid (size)Average Pagination 16-28Publication day Free

MeltonMelton

For Local news access www.meltontimes.co.uk

Unrivalled coverage of Melton and surrounding areas with

Meltontimes.co.uk. Melton Citizen and the Melton Times

LOCATION DIST

Melton Mowbray LE13 0 2730

Melton Mowbray LE13 1 2271

MeltonMelton

Classified GoldClassified Gold

Inc.Inc.

Classified GoldClassified GoldClassified GoldClassified Gold

Classified Gold is run through the following newspapers:-

• Louth (includes Mablethorpe), • Horncastle • Market Rasen• Skegness (includes Spilsby).

It is considered the most popular classified section in this part of Lincolnshire, achieving high levels of response.

The classified section run through these titles is an EXACT copy –i.e. NO changes can be made and advertisements CANNOT go into one, two or three titles – they must go through all four.

Documents

East Midlands Media Pack 2009