VOLUME 103 ISSUE 6 • JULY 2019 $10.00

S P EC I A L O C C AS I O N W E A R S W E E P S I N T O F O C U S

ENCHANTED BEAUTY

What’s Hot for Holiday

RUNWAY REPORT

Spring ’20 Pitti Recap

Luna Luna’s Leading Lady

’80S FLASHBACK

Stranger Things

VOLUME 103 ISSUE 7 • AUGUST 2019 $10.00

P R I N T S A N D PA L E T T E S P E R F EC T F O R P O O LS I D E P L AY

Tie-Dye Techniques

What’s Hot with Sunuva’s Emily Cohen

Spring ’20 Shoe Preview

HELLO SUNSHINE!

VOLUME 103 ISSUE 5 • JUNE 2019 $10.00

TWEEN SPIRIT

SPORTY LAYERED LOOKS THAT ROCK!

Shopper Survey: Moms Sound Off

Q&A: Catching Up with Chaser

Trend Watch: Punk & Preppy

VOLUME 103 NUMBER 1 • JANUARY 2019 $10.00

VOLUME 103 NUMBER 2 • FEBRUARY 2019 $10.00

THE MOJO BEHIND MOLO

FALL SHOE PREVIEW

TREND WATCH: LEOPARD ON THE PROWL

SOPHIST ICATED STREETWEAR FOR THE CHILL SEASON

VOLUME 103 ISSUE 8 • SEPTEMBER 2019 $10.00

FA D E D PAST E L S , L AY E R E D LO O K S , R O O M Y S I L H O U E T T E S A N D D AS H E S O F D E C A D E S PAST

SIGNS OF SPRING

Digital Marketing Done Right

Eyes on Eyelet

Brand Building the Birkenstock Way

VOLUME 103 NUMBER 3 • APRIL/MAY 2019 $10.00

FALL FASHION FORECAST: CALM HUES, CUDDLY KNITS AND COZY FURS

WARM FRONT

Q&A: OH BABY ’S MARY LAUER

MILK & HONEY BABIES F INDS SWEET SUCCESS AT HUDSON YARDS

EARNSHAW’S • 9THREADS • 2 14 W 39TH STREET, SUITE 205 • NY, NY • 1001 8 • 9 17.886 .6669 • EARNSHAWS.COM

EARNSHAW’S 2020 MEDIA K IT

THE NO. 1 MAGAZINE FOR CHILDRENSWEAR PROFESSIONALS

Attracting and fostering industry relationships since 1917, Earnshaw’s remains the most trusted medium for delivering market news and results to childrenswear professionals. Brands, retailers and, more recently, family influencers across North America rely on Earnshaw’s multi-faceted coverage for daily analysis, innovative ideas and top trends that will ensure the most efficient and effective strategies for their ever-evolving business.

Our Mission

Earnshaws.com/SubscribeGet Your FREE Subscription Today!

KEY FACTS: • The voice of the U.S. children’s fashion market for 103 years.

• Distributes 14,000+ print copies 10 times a year.

• Industry-focused social media audience of 20,000+ followers.

• Recognized with 100+ design and editorial awards.

Captivating print and digital content featuring industry news, cutting-edge photography and sophisticated styling.

THE EARNSHAW’S EXPERIENCE

WANT TO JOIN EARNSHAW’S GROWING FAMILY? FOLLOW US!

@earnshawsmagazine

@earnshaws

@earnshawsmagazine

While print may be our bread

and butter, 35,000 digital

subscribers regularly engage with

Earnshaw’s via our website, email

campaigns, social media channels,

custom projects and live events.

Got news? Inquire about

upcoming opportunities today.

J A N U A R Y Outerwear

Ad Close: 12/13/19 Materials Due: 12/18/19

F E B R U A R Y Back to School Ad Close: 1/13/20

Materials Due: 1/18/20

J U N E Sustainability

Ad Close: 5/11/20 Materials Due: 5/15/20

M A R C H Girl Power!

Ad Close: 2/17/20 Materials Due: 2/19/20

A P R I L / M AY The Baby IssueAd Close: 4/10/20

Materials Due: 4/13/20

J U LY Dresswear

Ad Close: 6/15/20 Materials Due: 6/19/20

A U G U S T Swimwear

Ad Close: 7/13/20 Materials Due: 7/17/20

S E P T E M B E R Spring Style

Ad Close: 8/14/20 Materials Due: 8/18/20

O C TO B E RThe Baby Issue Ad Close: 9/15/20

Materials Due: 9/21/20

N OV E M B E R / D E C E M B E R Pajamas and Loungewear

Ad Close: 11/10/20 Materials Due: 11/16/20

2020 CALENDAR

Print and Digital Opportunities

CUSTOM ASSETS Trust our creative experts to build tools for growing your business.

Custom PublishingLet our award-winning custom publishing division help you spread the word with unique and exclusive brand extensions, including look books, catalogs and magazines.

Strategic Consultation Schedule an in-person or online session with our industry experts to discuss content, contacts and other personalized methods to push your business forward.

Distribution With industry connections across North America, Earnshaw’s offers custom services for printing, packaging and targeted mailing for delivering your message most effectively.

EXPERIENTIAL MARKETING Bring your business to life!

Earnshaw’s Buyer Box Be a part of the marketplace delivered to the doorstep of buyers across the country. Inquire about details and upcoming themes.

Focus Groups Want to plan a focus group? Let our team do the legwork with knowledge of vendors, venues and other key connections for creating an enticing round table discussion.

In-Store Activations Create a one-of-a-kind pop-up experience around a new product or promotion that drives traffic to your shop. Complementary social campaign packages available.

PUBLISHING & SOCIAL Share your story through Earnshaw’s channel-optimized content.

Dedicated E-Blast Alert retailers of upcoming trade show appearances and special promotions with an email from Earnshaw’s delivered directly to our digital subscribers.

Digital Series Sponsor a series of e-blasts or blog posts of specially curated content crafted to generate clicks with your ad positioned alongside it.

Earnshaw’s Express Daily Newsletter Position your ad beside our buzz-worthy daily newsletter of the latest trends, technologies and industry news.

Homepage Takeover Choose from three ad positions on the Earnshaws.com homepage: leaderboard, side rectangle and footer.

Issue SponsorshipEach digital issue is emailed to our subscribers with a special message from its sponsor and is archived at Earnshaws.com, providing long-lasting brand visibility.

Earnshaw’s ClassifiedsConnect with top talent across the industry by placing your listing in our designated classifieds section.

Earnie Awards Sponsorship Inquire about how you can promote your nomination with a digital cam-paign or event sponsorship around this year’s award season festivities.

Social-Driven Storytelling Create hype with a customized social campaign that engages our industry-focused audience with captivating content including (but not limited to) images, interviews and contests.

Partnership Opportunities

Creative Services With more than 100 years of experience behind our name, Earnshaw’s creative team is known for photographing, producing and designing high-energy promotional pieces that highlight children’s brands’ best features from style and versatility to quality and comfort.

Earnshaw’s creative team has received more than 250 design and photography awards from The Society of Publication Designers, The Type Directors Club, Print, How, Communication Arts, Graphis and Creative Quarterly.

EARNSHAWSCREATIVE.COM___________________

Contact Noelle HeffernanNoelle.Heffernan@9Threads.com(917) 886-6669

• Editorial Content

• Graphic Design

• Photography

• Production

• Printing

• Mailing

We specialize in:

2020 MECHANICAL SPECIFICATIONS

Electronic FilesPrefer high-resolution, print-ready PDFs. We also can accept mac source files for:• InDesign (CS6 or lower)• Photoshop (CS6 or lower)• Illustrator (CS6 or lower)

FTP InstructionsFiles can also be uploaded to our ftp site at ftp.9Threads.comContact your account manager for login details

Contact InformationLaurie Guptill Production Manager214 W 39th St., Suite 205New York, NY 10018508.735.4294Laurie.Guptill@9Threads.com

Full Page Trim 9” x 10.875”

Bleed 9.25” x 11.125”

Half Horizontal7.75” x 5”

Half Vertical3.75” x 9.75”

One Third Vertical2.375” x 9.75”

Quarter3.75” x 4.75”

Mechanical SpecificationsPrinting Process: web offset. Resolution: 300 dpi. Binding method: saddle-stitched.

Digital SpecificationsDigital files created in high resolution print publishing programs at the proper trim size with bleed allowances. All ads should be sup-plied with a SWOP color proof. If the advertiser does not submit one, Earnshaw’s is not liable for any color inaccuracies.

Production ChargesAccepted without charge: press-ready PDFs or QuarkXpress, Adobe Photoshop, Illustrator or InDesign files in Mac format, with a SWOP-approved proof generated directly from the supplied file. The advertiser or agency will as-sume charges at the commission rate for all production charges incurred by the publisher.

RegulationsAll advertising runs at the discretion of the publisher. All position stipulations appearing on orders will be treated as requested. Adver-tiser and advertising agency assume liability for all content (including text, representation and illustrations) of advertisements printed and also assume the responsibility for any

claims arising therefrom made against the publisher. The publisher is not bound by any advertisers instructions that are in conflict with the provisions of the rate card.

Terms For AdvertisersNet 30 days from date of invoice.

Commission15% agency commission to accredited agen-cies based on space, color, bleed and position.

Agency ResponsibilityAdvertiser is not released from liability in case of nonpayment by agency.

Short RatesShould advertiser fail or refuse to use total amount of space initially contracted for, before the expiration of contract period, advertiser shall pay for all advertising actually published at the higher rate applicable to the frequency earned.

All Bleed Charges: 10%

Premium Position Fees: Cover: 25%; Cover II: 15% and Cover III: 10%

1/4 PAGE

1/3 PAGE

1/2 PAGE

FULL PAGE

FOUR COLOR 3X1X

$3,306$3,677

$4,485$4,990

$5,742$6,411

$6,907$7,776

6X

$3,120

$4,284

$5,448

$6,612

10X

$2,678

$3,641

$4,676

$5,675

WIDTH x HEIGHT

WIDTH x HEIGHT

3.75” x 9.75”

7.75” x 5”

2.375” x 9.75”

9.125” x 11.125”

9” x 10.875”

HALF VERTICAL

HALF HORIZONTAL

ONE THIRD HORIZONTAL

FULL PAGE (BLEED)

FULL PAGE (NON-BLEED)

AD DIMENSIONS

SPECIAL UNITS

2-PAGE SPREAD

BARN DOOR

COVER WRAP

GATEFOLD

Contact your sales representative for details about these unique and powerful advertising opportunities.

2020 Rate Card