E-tailing Processes
E-tailing in India
SECONDARY RESEARCH BY
V.D.KRIBANIDHI & ANANDVEL.S
MBA,PGP-II (2012-14)BIM, TRICHY2012 to 20212012E-tail 8% of
E-commerce industry.E-tailing yields USD 0.6 billion 380 million
mobile phone users &140 million internet users in India
2021 USD 76 billion180 million broadband users by 2020Employment
to 1.45 million people600 million mobile phone users
- Technopak Study
Sectors using E-tailingElectronics Computers and PeripheralsToys
& GamesTravel & TourismReal EstateEmploymentApparels &
Footwear
Major E tailers in India
Formats adopted by E-Tailers in India Generic E-Tailers : like
Flipkart, India plaza, Infibeam, etc, who deal in all products.Deal
Aggregators : They do not stock any items but work as
intermediaries between suppliers and customers. Eg snapdeal,
naptol, dealsandyou etc.Niche players (Specialized Retailers) : who
deal in specialized area only like caratlane, perfume2order,
fashion&you, mithai etc.Physical retailers turned E-Tailers :
future group, shoppers stop, globus, landmark etc.Growth
DriversIncreasing urbanization Burgeoning middle class with
relatively high disposable incomes In-adequacy of time of consumers
High need for saving labour Convenience (open 24X7). Accessibility
(can purchase from anywhere through internet)Quick deals search and
choice of best available in the market.Increasing internet
penetration.Young and educated population.Bargaining Obviated
E-tailing Key meritsCater to consumers across geographiesNo
operational timingsUnlimited shelf spaceOnline Retail AestheticsWeb
site designDesign of product Service comparison and
information,Time to complete online order form, Ease of searching
product and service, Screen layout, complexity & page
composition, Information display & retrieval methods
information,. Challenges facedHigh cost of acquiring customerHigh
inventory costCash on deliveryLogistics Problem of ReturnsPayment
Gateway CrashesTrends Marketing tool (Valuable customer
information)Recommended productsPeople also boughtCustomization of
cart items displayonline coupons, gift certificates, promotional
codescustomer reviews and ratingsReferral and reward programsSocial
media events
Strategies AheadSet up infrastructure and procedures for reverse
logisticsInternet access infrastructureFlawless payment
infrastructureCompensatory Real-time Shopping Experience
Social Shopping Group shopping, Tagged shopping,
3-D Shopping
Customized mannequin trial experience
Community Building
