India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015

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Published: May, 2012Copyright © 2012 Renub Research – All Rights Reserved

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India - E-Retail (E-Tailing) Analysis

If online travel and classifieds were the star performers of the last decade, e-retailing seems

to be hogging the limelight this time around. India is rapidly emerging as a rewarding market

for many e-retailing companies; who are currently present in the market with any one of the

three forms (Non-warehouse, Warehouse and Hybrid) models. The broadband and mobile

penetration, 3G rollout, cash on delivery, internet banking has led to rise in online transactions

by 18.2% for the year 2011 compared to 2010. Indian e-retail market is also expected to be

more than INR 10,000 Crore by 2015.

In our analysis we found that Computer peripherals, Camera & Mobile and Life Style segments

are expected hold 1st, 2nd and 3rd positions respectively for 2011. Together they account for

more than 70% of total market share in 2011. But by the end of 2015 Camera and Mobile is

expected to take the top slot pushing computer peripheral to third position. In companies

analysis segment Flipkart is the undisputed leader for the year 2011. Flipkart generated 4

times more revenue than its nearest competitor Yebhi in 2011. However according to our

research findings scenario is likely to change in 2012 as Myntra is expected to take the second

position leaving Yebhi to third position. For the year 2014 Flipkart and Myntra together is

expected to hold more than 50% market share.

In any retail business, some products are returned from the point of consumption. Therefore,

the challenge is to set up infrastructure and procedures for reverse logistics. The e-tailors

need to have an understandable product return policy on the Web. This report provides a

clear picture about the e-retailing scenario in India and its various issues like: Types of

business model in Indian e-retail, key companies funding and revenue forecast, driving forces

for e-retail, challenges in the e-retail.

Renub Research report entitled “India E-Retail (E-Tailing) Market, Companies Revenue

Analysis & Forecast to 2015” provides a comprehensive assessment of the fast-evolving, high-

growth e-retail space. We recommend this report as must-read insight for e-retailing

stakeholders.

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The report covers the following points

E-Retail business model in India

India e-retail users transacting online growth forecast from (2010 to 2015)

Studied growth forecasts and India e-retail market sizing from (2009 to 2015)

Key players revenue analysis, forecast and funding trends of: Flipkart, Letsbuy, Myntra,

HomeShop18, Yebhi, Snapdeal and Naptol from (2010 – 2014)

Market analysis and forecast for segments: Camera & Mobile, Computer Peripherals,

Electronic gadgets, Life style, Books amd Home & kitchen Appliances (2009 – 2015)

Researched the drivers and challenges for the e-retail industry in India

Key Players Analysis

This section covers the key facts about the major companies that play an important role in

India E-Retail Market. The companies analyzed in this section are as follows: Flipkart,

Letsbuy, Myntra, HomeShop18, Yebhi, Snapdeal and Naptol. All the companies have been

analyzed from two headings

1) Companies Revenue Analysis & Forecast

2) Companies Funding Sources form different private equity venture funds

Data Sources

This report is built using data and information sourced from proprietary databases, primary and

secondary research and in-house analysis by Renub Research team of industry experts.

Primary sources include industry surveys and telephone interviews with industry experts.

Secondary sources information and data has been collected from various printable and non-

printable sources like search engines, News websites, Government Websites, Trade Journals,

White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,

Industry Portals, Industry Associations and access to more than 100 paid databases.

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About Us

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centers at Noida India and Roswell USA. We have long-term experience especially in

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Insurance, Reinsurance, M&A, etc.), Energy, Chemicals, Automotive, Retail, FMCG, Consumer

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© India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015

Renub Research, 2012

Edition 1.0

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Table of Contents

1. Executive Summary

2. E-Retail Business Model in India

2.1 E-Retail Non-Warehousing Model

2.2 E-Retail Warehousing Model

2.3 E-Retail Hybrid Model

3. E-Retail Users, Market & Forecast in India

3.1 E-Retail Users & Forecast (2010 – 2015)

3.2 E-Retail Market & Forecast (2009 – 2015)

4. E-Retail Distribution Shares & Forecast in India

4.1 E-Retail Segment Wise Market Share & Forecast (2009 – 2015)

4.2 E-Retail Companies Market Share & Forecast (2010 – 2014)

5. E-Retail Market & Forecast – Segment Analysis

5.1 E-Retail – Book Market & Forecast

5.2 E-Retail – Electronics Gadgets Market & Forecast

5.3 E-Retail – Computer Peripherals Market & Forecast

5.4 E-Retail – Camera and Mobile Market & Forecast

5.5 E-Retail – Life-Style Market & Forecast

5.6 E-Retail – Home & Kitchen Appliances Market & Forecast

5.7 E-Retail – Others Market & Forecast

6. Key E-Retail Companies Revenue Analysis & their Funding Trends

6.1 Flipkart Revenue & Forecast (2008 – 2015)

6.1.1 Flipkart Funding

6.2 Letsbuy (Acquired by Flipkart) Revenue (2010 – 2012)

6.3 Myntra Revenue & Forecast (2008 – 2015)

6.3.1 Myntra Funding

6.4 HomeShop18 Revenue & Forecast (2007 – 2015)

6.4.1 HomeShop18 Funding

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6.5 Yebhi Revenue & Forecast (2010 – 2015)

6.5.1 Yebhi Funding

6.6 E-bay India Revenue & Forecast (2010 – 2015)

6.7 Snapdeal Revenue & Forecast (2010 – 2015)

6.7.1 Snapdeal Funding

6.8 Naaptol Revenue and Forecast (2008 – 2015)

6.9 Amazon (jungle.com)

7. Growth Factors for E-Retail in India

7.1 Growing Internet Penetration

7.2 Growing Online Shoppers

7.3 Increasing Smartphones, Personal Computers & Tablet PCs

7.4 Improvement in Telecom Infrastructure & launch of 3G Services

7.5 Convenience & Multiple Payment Channels

7.6 Investment by Venture Capitalist in E-Retail Companies

8. Challenges for E-Retail in India

8.1 Distribution Risks

8.2 Risks to Scalability and Risks in Payment

8.3 Quality of Product/Service

8.4 IT & Information Security Risks

8.5 Lack of Clear Regulatory and Taxation Frameworks

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List of Figures:

Figure 1-1: E-Retail Business Model – Companies Without Warehouse

Figure 1-2: E-Retail Business Model – Companies Having Their Own Warehouse

Figure 2-1: India – Users Transacting Online (Million), 2010 – 2011

Figure 2-2: India – Forecast for Users Transacting Online (Million), 2012 – 2015

Figure 2-3: India – E-Retail Market (Crore INR), 2009 – 2011

Figure 2-4: India – Forecast for E-Retail Market (Crore INR), 2012 – 2015

Figure 3-1: India – E-Retail Market Share (Percent), 2009 – 2011

Figure 3-2: India – Forecast for E-Retail Market Share (Percent), 2012 – 2015

Figure 3-3: India – E-Retail Market Share (Percent), 2010 – 2011

Figure 3-4: India – Forecast for E-Retail Market Share (Percent), 2012 – 2014

Figure 4-1: E-Retail – Book Market (Crore INR), 2009 – 2011

Figure 4-2: E-Retail – Forecast for Book Market (Crore INR), 2012 – 2015

Figure 4-3: E-Retail – Electronics Gadgets Market (Crore INR), 2009 – 2011

Figure 4-4: E-Retail – Forecast for Electronics Gadgets Market (Crore INR), 2012 – 2015

Figure 4-5: E-Retail – Computer Peripherals Market (Crore INR), 2009 – 2011

Figure 4-6: E-Retail – Computer Peripherals Market (Crore INR), 2012 – 2015

Figure 4-7: E-Retail – Camera & Mobile Market (Crore INR), 2009 – 2011

Figure 4-8: E-Retail – Forecast for Camera & Mobile Market (Crore INR), 2012 – 2015

Figure 4-9: E-Retail – Life Style Market (Crore INR), 2009 – 2011

Figure 4-10: E-Retail – Forecast for Life Style Market (Crore INR), 2012 – 2015

Figure 4-11: E-Retail – Home & Kitchen Appliances Market (Crore INR), 2009 – 2011

Figure 4-12: E-Retail – Forecast for Home & Kitchen Appliances Market (Crore INR), 2012 – 2015

Figure 4-13: E-Retail – Others Market (Crore INR), 2009 – 2011

Figure 4-14: E-Retail – Forecast for Others Market (Crore INR), 2012 – 2015

Figure 5-1: Flipkart – Revenue (Crore INR), 2008 – 2011

Figure 5-2: Flipkart – Forecast for Revenue (Crore INR), 2012 – 2015

Figure 5-3: Letsbuy – Revenue (Crore INR), 2010 – 2012

Figure 5-4: Myntra – Revenue (Crore INR), 2008 – 2011

Figure 5-5: Myntra – Forecast for Revenue (Crore INR), 2012 – 2015

Figure 5-6: HomeShop18 – Revenue (Crore INR), 2007 – 2011

Figure 5-7: HomeShop18 – Forecast for Revenue (Crore INR), 2012 – 2015

Figure 5-8: Yebhi – Revenue (Crore INR), 2010 – 2011

Figure 5-9: Yebhi – Forecast for Revenue (Crore INR), 2012 – 2015

Figure 5-10: E-bay India – Revenue (Crore INR), 2010 – 2011

Figure 5-11: E-bay India – Forecast for Revenue (Crore INR), 2012 – 2015

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Figure 5-12: Snapdeal – Revenue (Crore INR), 2010 – 2011

Figure 5-13: Snapdeal – Forecast for Revenue (Crore INR), 2012 – 2015

Figure 5-14: Naaptol – Revenue (Crore INR), 2008 – 2011

Figure 5-15: Naaptol – Forecast for Revenue (Crore INR), 2012 – 2015

Figure 6-1: India – Internet Users (Million), 2006 – 2011

Figure 6-2: India – Forecast for Internet Users (Million), 2012 – 2015

Figure 6-3: India – Smartphone Sales Unit (Million), 2010 – 2011

Figure 6-4: India – Forecast for Smartphone Sales Unit (Million), 2012 – 2015

Figure 6-5: India – PC Users (Million), 2010 – 2011

Figure 6-6: India – Forecast for PC Users (Million), 2012 – 2015

Figure 6-7: India – Tablet PC Unit Sales & Future Forecast (Million), 2011 – 2015

Figure 6-8: India – Forecast for 3G Penetration Growth (Percent), 2012 – 2015

© Renub Research Page 10 of 15

List of Tables:

Table 2-1: India – Top 10 Retail Sites by Unique Visitors (Thousands), November 2011

Table 5-1: Flipkart – Funding (Million US$), 2009 – 2012

Table 5-2: Myntra – Funding (Million US$), 2007 – 2012

Table 5-3: HomeShop 18 – Funding (Million US$), 2007 – 2011

Table 5-4: Yebhi – Funding (Crore INR), 2010 – 2011

Table 5-5: Snapdeal – Funding (Million US$), 2011

Table 6-1: India – Total Visitors Age 15+ Home/Work Locations (Thousand), Nov 2010 – Nov 2011

Table 6-2: India – Investment by Venture Capitalist in E-retail Companies, 2009 – 2011

© Renub Research Page 11 of 15

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