E marketing

Applying marketing principles over the “INTERNET”

I marketing

Or

Internet marketing

Or

Web marketing

Also called as

Overview

Why e marketing is important?

Search engines

Search engine optimization

How to advertise a site?

Case study.

Why is it important?

Global reach

Increase visitors

24 hour marketing

Lower cost

Deeper customer engagement

Traceable & measurable

SEARCH ENGINES

A Web search engine is a tool designed to search for information on the World Wide Web

What is Search engine optimization?

Helps in the Process of increasing the

volume or quality of traffic to the website by

search engines.

Some basic things to know before doing SEO.

Page rank

An Algorithm that Google uses to assign numerical weight to any hyper linked

document.

Web spider

A computer program that crawls all website and indexes it which is later used by search

engines

Conversion rate

It is the percentage of visitors who take desired actions among the total number of

visitors.

How to do SEO?

Keyword research

- A keyword is a term entered in the search

engine to find relevant information.

- Find out the best one as search begins

with these keywords.

What is a keyword?

Keyword entered here

Image & video optimization

Images & video may take a long time to

download.

In such cases optimization is done to change

their quality for quick download.

Example for image optimization tool: gifbot

The content of the website must be relevant

to the keyword.

A content is more important because it

makes the reader to visit again and again.

Content must be updated.

Content optimization

Directory submission

Web directories are collections of web

pages with similar subjects and similar

content.

Benefits:

1.Click through traffic

2.Indexing

3.Increasing your ranking

How to advertise my site?

Organic result

Pay per click advertisement

Social websites & Blogs

Organic result

By doing SEO, Your site can get listed in the first ten sites in Google search result page.

Pay per click Ads

Your site can get listed here if paid.These are called sponsored links

Social websites

Social websites

A social network service focuses on building online

communities of people who share interests and/or

activities, or who are interested in exploring the interests

and activities of others.

Social websites for..................

● Friends network and connections

● Messaging

● Consumer reviews

● Video sharing

● Photo sharing

● Music sharing

Which brands in India have best use of blogs and social media ?

Sectors using Blogs and Social media

ITTelecomAirlinesBollywood MoviesJob Portals

Brands with the highest use of blog and

Socialmedia

Sunsilk-Gang of girls

Tata tea-Jaago re

MTV roadies

Fastrack

Pepsi(youngistan campaign)

Blogs of microsoft, IBM,Hp,Nokia

Blogs

- personal on line journal frequently updated

- created by individuals or corporates.

What is a Blog?

www.sdp.sap.com/irj/sdn/weblog

Case study

How Obama Is shaping out?

Obama understands that to reach and expand

his base,he needs to be were his

constituents are.

He is everywhere on Youtube, Facebook,

Twitter....

On Twitter, Obama has sent out more than 269

tweets to 144,000 followers.

Obama on

Myspace Linked in

Obama on

Facebook Twitter

CONCLUSION

Thus, Emarketing plays a major and significant

role in the success of an organization.

Social Media and Blogs are equally important.

THANK YOU