E-Democracy and Web 2.0 How to make the most of a new model for engaging with citizensAlison KershawDepartment of Further Education, Employment, Science and TechnologySouth Australia

Current Official SA Govt UseArts SA - Facebook, MySpace Courts Administration Authority - YouTube Dept. of Environment and Natural Resources - Flickr DECS - LinkedIn DFEEST - TwitterDWLBC - LinkedIn Government of South Australia - YouTube Office for Youth - Facebook Safework SA - MySpace, Twitter, Del.icio.us SA CFS - YouTube SA Health YouTubeSA Maritime Museum Facebook, Twitter SA Police Band of the SA Police YouTube SA SES - TwitterState Library - YouTube, Flickr, Facebook, Twitter TAFE SA - Facebook, YouTube Tourism SA - Livechat, YouTube, Twitter

The Ten A's

Generic 2.0 No real name given by REVIVALthedigest http://www.flickr.com/photos/revivaling/5001276322/

Generic 2.0 Not so helpful help point by BrotherMagneto http://www.flickr.com/photos/brothermagneto/2224407398/

Generic 2.0 Liverpool Street station crowd blur by victoriapeckham http://www.flickr.com/photos/victoriapeckham/164175205/

Generic 2.0 "White Flower" made from plastic milk bottle by Urban Woodswalker http://www.flickr.com/photos/urbanwoodswalker/4408176239/

Cashmoney by Martin Kingsley http://www.flickr.com/photos/coyotejack/1812312679/

Generic2.0 Lego People by Joe Shlabotnik http://www.flickr.com/photos/joeshlabotnik/305410323/

Generic 2.0 Entry by bondidwhat http://www.flickr.com/photos/bondidwhat/195324586/

Generic 2.0 IMG_1286 by tantek http://www.flickr.com/photos/tantek/22778226/

American Red Cross

Generic 2.0 Treasuremytext for iPhone: Archive Options by katielips http://www.flickr.com/photos/katielips/2154517991/

Generic 2.0 Commandment for the Day by phunkstarr http://www.flickr.com/photos/jonmelsa/3000222387/

alison.kershaw@sa.gov.auGeneric 2.0 ThankYouKeys by Fenng(dbanotes) http://www.flickr.com/photos/fenng/4134953185/

What do you want to achieve?What do you want to do or know?What do you want your audience to know?What do you want your audience to do?Who is the target audience?What social media tools do they use?How long will your strategy run?How are you going to market your online activity?Whats the budget?Be more than window dressing?Add value to your work? Add value to the consultation you are running?Be of interest to your target audience?Be of value to your target audience?Provide the feedback, information or input you need?Who is your audience?Do you want them to respond, comment or contribute?What tools are your audience already using?Where will your audience be accessing your social media at home or at work, if at work will they be able to access the website?How will your audience be accessing your social media - on a computer or on a mobile device?Does your audience generally have broadband, or are they using dial up, satellite or wireless internet or do they use a mobile device?Will you be able to find your audience?Will your audience be able to find you?Will there be an impact on your agencys broadband usage?How much time will the set up and maintenance of the social media presence need?How many staff will be needed to set up and maintain the social media presence ?Will staff need training; will there be a cost involved?Do you have the resources to analyse the comments, feedback and input you receive?What will be the cost to the audience to access and participate?Will there be lots to download?Do you have the staff and the technology to set up, monitor, respond if needed, and ultimately take down and archive social media?Will it work on:Dial up internetSatellite internetMobile devices

Is it accessible for people with disabilitiesWhat are your alternative strategies for people who cant engage online?Have you done this before what advice and support do you and your staff need?Do you need to consult with other agencies before you start?Do you need advice or input from your target audience?Do you need advice or input from your IT department?What other advice or information do you need before you start?

Advise your staff about what is considered unacceptable professional and personal behaviour. Do not leave them to work it out for themselves. Advice and information about personal use of social media is also valuable.

Cyber Safety information for usersAre you likely to receive negative comments or feedback?What will you do if you receive negative comments or feedback?What will you do if people do not stay on message?What will you do if staff make a mistake or behave inappropriately?