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E-Communications Best Practices for the Walk to End Alzheimer’sSusan SandvickSpecialist, Online FundraisingNational Office
•Inconsistent Font
•No call to action above the fold
Tip #1: Use the 2011 Walk templates
WALK 11 – Must Send Emails•Get the T-shirt
•$0 participant
•#1 Introduction – Registration
•#2 Welcome Email
•#3 Social Networking
•#4 Logistics
•#5 Thank You
•#6 Advocacy
New for 2011:
Registration
templates
New for 2011:
A targeted welcome email for
team captains
Participants who use the Boundless Fundraising Facebook
application raise, on average,
40% more than their peers, send more emails, and
bring in more new donors to the organization.
60-65% of all participants who use the
Boundless Fundraising Facebook application in 2010 added the application via an email they
received from the organization.
New for 2011:Social
Networking Templates
Blackbaud Email Training in February
Wednesday, 2/23/11Sending Emails in Blackbaud 2pm CST
Thursday, 2/24/11ADVANCED emails: How to send recurring emails2pm CST
Go to Insite>WalkCentral>Training to learn more!
LEAD THE WAY