E-COMMERCE STORE SUCCESSLaunching & Growing Your Own Online Store

WHAT WE ARE COVERING TODAY

1. Housekeeping & Updates

2. Launching & Growing Your Own E-Commerce Store

3. Differences Between Using Amazon vs Your Own Store

4. Platforms & Tools to Operate Your E-Commerce Store

5. Rapid E-Commerce Growth Tactics

THIS WEEK’S GOALS

1. If you haven’t already – ORDER & SELL THOSE SAMPLES!

2. Build up your E-Commerce Infrastructure (Accounts, Listings, etc)

3. Find what works for your product/market – scale those up…

4. Analyze your product selection/variety often (Arbitrage vs Private Label vs OEM)

HOUSEKEEPING & UPDATES

IMPORT EMPIRE SUMMIT IS IN 48 FREAKIN’ HOURS!!!!!!!!!!!

^^We’re beyond excited to meet you all in person, have some drinks, and grow your biz^^

About 200 attendees, few tickets still available!

www.ImportSummit.com

(Use ‘VIP’ Coupon Code for 30% Off)

OMG – we seriously can’t wait

LAUNCHING YOUR OWN STORE

LAUNCHING YOUR OWN STORE

YOUR OWN STORE - WHEN & WHY• You should attack all 3rd-party sales channels FIRST, BEFORE creating your own

• You only want one brand/product line per store

• MUCH DIFFERENT BALL GAME

• Running your own Amazon(Web Dev, Design, SEO, Retargeting, Retention, Automation, Warehousing & Shipping,

Credit Card Processing, etc etc etc)

• Start Small – Don’t expect a huge influx, building your own sales channel is SLOW

YOUR OWN STORE - HOWLuckily there are some great tools to make it simpler

Main options –

• Shopify (Volusion, BigCommerce)

• Wordpress + WooCommerce

• Magento/Enterprise

We REALLY recommend Shopify

TREAT CUSTOMERS LIKE FRIENDSNEVER forget the 3 R’s – 100x as important on your own site

• Relationship – Treat customers like friends

• Retention – Work to WOW customers, find ways to followup and continue adding value

• Reviews – Drive reviews through a great experience & great followup

Strive to exceed all expectations – from product to shipping time to response time

Provide a 6-Star Customer Experience (think Apple)

E-COMMERCE SUCCESS TIPS1. SEO + Blogging is important – main organic driver (increasingly so)

2. Start with local seo – focus on providing value to your target customer

3. Get your shipping set up beforehand

4. Product Photography – almost always a good investment

5. Bite the bullet and use a paid theme – BIG winners get custom themes

6. F*CK IT, ship it!

7. Friends + Family + Your Network = Initial Traffic Source

8. Take full advantage of Shopify’s tools (FB Store, SEO, Integrations)

9. GET VISIBLE!

10. Think about assets used all over – Photos, branding, positioning (exponential effect)

11. Social Media is HUGE for E-Commerce (FB, Pinterest, Instagram, Twitter)

12. Be where your customers are & be part of their community – f*ck your preferences

E-COMMERCE SUCCESS TIPS1. Paid Advertising/Traffic is the future (sorry)

2. In most cases, it takes 7-9 touches to make a sale – take advantage of everything

3. Adwords, FB Ads, Pinterest, Instagram, Twitter, Amazon, etc

4. Dynamic Retargeting = Big for E-Comm (PIXELS)

5. EMAIL MARKETING IS KEY (check Shopify integrations for automation templates)

6. Know -> Like -> Trust (Attention -> Interest -> Desire -> Action)

7. People buy from brands they like – give value and create conversations/relationships

8. After you get them there, you have to CONVERT them! At least get the email

9. Create likability/relationship – conversions happen all along the process (7-9 touch)

10. Shopify is AWESOME for conversion ideas (even if you don’t use them) - Motivator

11. Set up your upsells/cross-sells (these can ADD value), bundles, bulk discounts

E-COMMERCE SUCCESS TIPS1. Onboarding -> Survey for Coupon -> Discover needs/how to sell customer

2. Beta Email List – Make money on your first runs (no website necessary)

3. A/B Testing is KEY – get data behind branding decisions, optimize conversion rate

4. Be Flexible – Adapt to you’re A/B Testing

5. Automate as much as possible – take advantage of integrations

6. Start with the basics – shipping & fulfillment, tracking, email, marketing/exposure

7. PHONE NUMBER

8. Get the customer experience RIGHT – set up the machine

9. Get your emails RIGHT – extremely important in developing the customer experience+relationship

10. Tell stories – be engaging. Tell them who you are, what you’re doing, and how you and your products are making the world better (customer success stories)

E-COMMERCE SUCCESS TIPS1. BUILD A HUMAN CONNECTION! CONVERSATIONS = RELATIONSHIPS!

2. BE REAL – INTERACT WITH CUSTOMERS – BE EVERYWHERE

3. YOU MUST BE A PRODUCT OF THE PRODUCT

4. Be DIFFERENT & UNEXPECTED – ‘Shelly has bought 10 shoes, she’s ran 1000 miles, woohoo Shelly’- Send out gifts – be WEIRD & UNIQUE

5. Turn your customers into brand ambassadors – people should know & love & want to spread your brand

6. Push your differentiators/UVPs/USPs/competitive advantages

7. Check the Shopify Examples/Showcase – GREAT examples

8. Be EXTREMELY accessible – Social, Phone, Live Chat, etc

9. Pop-up shops/kiosks – fun to experiment with and possibly HUGE

10. LISTEN TO and ADAPT TO CUSTOMER FEEDBACK

REMINDER – 20% OFF FOR LIFE!Head to http://www.Shopify.com/StartupBros to claim your VIP Discount!

20% Off for LIFE

(Comes with 14-day free trial)

NEXT FEW WEEKS• Driving Repeat Sales + Raving Fans with Promotional Product Inserts + Custom

Packaging

• How to set up & automate customer followup (Repeat Sales + Raving Fans)

• How to work towards a successful exit (Selling Your Business, IPOs, Mergers & Acquisitions, etc)

*Note* - There will be an extra weekly bonus session (Week 13)!

Q&A