E-Commerce Solutions with Dynamics for Retail & SharePoint 2013Meera MahabalaSenior Program ManagerMicrosoft Corporation

SPC359

Today’s agendaOverview of Dynamics for E-Commerce

Demo of the features and capabilities

Extensibility architecture.

Demo and review

Personal

from multi-channel to Omni-channel

Seamless

from multi-step to single-step

Differentiated

from standard to standout

The Dynamic Retailer

Discoverable & Engaging

What they want – how, when, and

where they choose

Manageable & Maintainable

Increase employee productivity & effectiveness

Agile & Opportunistic

Anticipate Trends & Capitalize on Opportunities

The Complete Shopping Experience

Dynamics for Ecommerce – Key Pillars

• Channel Management

• Catalog Management

• Merchandising• Order Fulfillment

Centralized Data & Order Mgt

Across all Channels

• Out of Box “Starter” Storefront

• Retail Data Exchange and Commerce Runtime

• Integrated Payment Processing

OOB e-Commerce with

Storefront Developer Platform

• Cross-Channel Fulfillment

• Omni Channel Loyalty

• Omni Channel Gift Cards

• Pricing, Sales Tax & Shipping Services

• Discounts and Promotion Services

• Quantity and Store Availability Services

Symmetrical Omni-Channel Retail Services

Cross-Channel and Cross-

Device Workflows

Business Organizations e.g., Retailer

Online Consumer

Dynamics SharePoint

Product Catalog Published to SharePoint

Customer Interacts with Online Store

Order Returned to Dynamics

Dynamics CRT Services(Pricing, Sales Tax, Shipping)

Order Fulfilled from Dynamics

Microsoft Dynamics & SharePoint - Integrated E-Commerce Solution

Dynamics E-Commerce Solution Components

Commerce Runtime

Shipping

Commerce Runtime (CRT)

Product Catalog Site Collection

Publishing Site Collection

SP Connector

Dynamics AX for Retail

SharePoint 2013 Server

Consumer

CDX - Real time

Service

CDX - Sync

Service

CRT DB

Commerce Run time Services

Search Index

CDX - Sync

Service

Net.TCP

TCP/IP

Comm

erce AJAX Services

Ecommerce web parts

Dynamics AX Retail configuration

Online store

Navigation hierarchy

Customer

Sales Tax

Gift card, Loyalty

Currency

Language

Catalog

Channel & Product Attributes

Payment account & method

Modes of Delivery

Prices and Promotions

Demo : Online store featuresMeera Mahabala

Extensibility

Dynamics Ecommerce & SharePoint Entity MappingSHAREPOINT 2013 Server

(Product Catalog Site)

Term StoreNavigation and categorization

structure of a site

Site ColumnsDefine the attributes of a product

catalog

Content TypesCreate relationships between site

columns

List itemsA flattened representation of products

and variants

Search PropertiesAttribute refinement, indexing and

query rules

This is about the displayable content

SHAREPOINT 2013 Server(Publishing Site)

Page LayoutsControls look & feel, content based on

associated content typeContent Search Web

PartsFunctional “apps” that can be

deployed on pagesDisplay Templates

Control layout and behavior of results and layout of each result

Site CollectionsPrimary and micro site “containers”

This is about how its presented

Master PagesDefine the shared framing elements

for all pages

DYNAMICS FOR ECOMMERCE(Commerce entities)

Navigation HierarchyDefines the hierarchy of categories

Product attributesDefine a customizable product

attribute schema

Product catalogA collection of catalog products and

variants

Products & Variants A collection of products and variants

Attribute metadataRefinable, queryable, sortable and

searchable

This is about the business content

SharePoint 2013 page modelMaster page

Master page

Page layoutPage field

control

Page field

control

Page field control

Page

Authored

content

Authored

content

Content Search Web PartList templateItem

template

Item templat

e

Item templa

tePaging, sorting, other links

Content search web part List template

Item templat

e

Item templat

e

Item templat

e

Paging, sorting, other links

SharePoint 2013

Out of box online store architecture

AJAX

serv

ices

HTTP HTML/ Java Script

Search index

Cont

ent S

earc

h pa

rts

CRT DB

CDX

Com

mer

ce R

untim

e

Microsoft Dynamics AX

2012 for Retail

Disp

lay

Tem

plat

es

Page

Lay

outs

Reus

able

con

trols

Mas

ter P

age

Page

s

Reusable OOB online store controls

Shopping cartMini shopping cartOrder historyAddress – display, editCustomer – display, editWish ListCategory LandingWelcome barStore Product Availability

ControlsProduct detailsProduct galleryProduct quick viewMy accountCheckoutOrder ReviewOrder confirmLogonFacebook LogonLoyaltyIssue Gift Card

Page LayoutsItem_ProductDetailItem_ProductClickViewItem_ProductGalleryItem_ProductQuickViewList_RetailListWithPagingList_RetailListWithCarouselPagingList_RetailKitListWithPaging

Display templates

Steps for a typical customizationConfiguring data in Dynamics AXData is modeled and imported to Dynamics AX entities for products, categories, pricing, shipping, and taxes.Building website UICreate new style sheets and markup to plug into dynamic search driven pages and leverage OOB Dynamics controls.Commerce runtime customizationShipping and payment gateway integration.

Deployment and topologyDeployment of multiple online stores within a single SharePoint farm and localization of resources.

Demo:Customization

Meera Mahabala

Key TakeawaysRich out of the box Ecommerce solution enabled through Microsoft Dynamics and SharePoint 2013 Server

Ecommerce on Search - “starter” online store leverages core SharePoint 2013 capabilities

Commerce Runtime enables seamless & symmetrical business logic and workflowsRich Extensibility across all solution components including Dynamics AX, Commerce Runtime services and SharePoint

Microsoft Partner networkhttp://www.microsoft.com/en-us/dynamics/default.aspxIT Pro documentation http://technet.microsoft.com/EN-US/library/jj710398.aspxDeveloper documentation http://msdn.microsoft.com/en-us/library/jj710398.aspxQuestions : Email dynamicsretail@microsoft.com

Getting Started

See you at the Search booth’s & Search tables at Asks the Experts WED @6:15!

Session Session Room Time

Develop Advanced Search-Driven SharePoint 2013 Apps SPC402 Palazzo I, J Tue 1:45pm

Best practices for Hybrid Search deployments SPC306 Veronese 2401 Tue 5:00pmSharePoint 2013 Search Analytics SPC340 Palazzo M, N Wed 9:00am

How to manage and troubleshoot Search: A practical guide SPC375 Veronese 2401 Wed 10:45am

6 Proven Steps to Get the Best Out of Search in SharePoint 2013 SPC265 Delphino 4001 Wed 1:45pmBest practices for Information Architecture and Enterprise Search SPC207 Veronese 2401 Wed 1:45pmSearch content enrichment and extensibility in SharePoint 2013 SCP414 Palazzo K, L Wed 1:45pmCustomizing Search experiences with Azure Hosted Data and Bing Maps SPC321 Veronese 2401 Wed 3:15pmFuturistic Search applications using Kinect and Yammer! SPC405 Palazzo M, N Wed 3:15pmSearch architecture and sizing in SharePoint 2013 SPC336 Titian 2201 Wed 5:00pmEffective Search deployment and operations in SharePoint 2013 SPC360 Veronese 2401 Thu 9:00amSharePoint 2013 Search display templates and query rules SPC322 Palazzo M, N Thu 9:00amManaging Search Relevance in SharePoint 2013 and O365 SPC382 Veronese 2401 Thu 12:00pm

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See you at the Sites & Portal booth’s & tables at Asks the Experts WED @6:15!

Session Session Room Time

Trends in Designing Portals for SharePoint 2013 SPC2013 Palazzo M, N Mon 3:45pm

Make your SharePoint portal social in 1-2-3! SPC378 Palazzo M, N Tue 9:00amSearch-driven publishing for Intranet Portals in SharePoint Online SPC337 Murano 3201 Tue 1:45pm

The SharePointConference.com Site: From Sketch to Launch to Live! SPC224 Veronese 2401 Tue 1:45pmAdjust the perspective with responsive designs for SharePoint SPC203 Palazzo O, P Tue 3:15pmBranding Internet facing web sites with SharePoint in the cloud SPC290 Delphino 4001 Tue 3:15pmBuilding a Modern Portal in 75 Minutes! SCP399 Palazzo M, N Tue 5:00pmSharePoint 2013 Powering Web Sites and Mobile Apps SPC388 Palazzo M, N Wed

10:45amDeliver adaptive and personalized experiences for your SharePoint 2013 sites

SPC228 Marcello 4401 Wed 1:45pmE-commerce solutions with Dynamics for Retail & SharePoint 2013 SPC359 Veronese 2401 Wed 5:00pmSharePoint Online Performance – Designing your Pages to be Fast SPC3993 Titian 2201 Thu 9:00amAzure IaaS and SharePoint 2013 WCM - better together! SPC387 Veronese 2401 Thu 10:30amThe strategy behind building a successful social intranet SPC291 Lando 4204 Thu 12:00pm

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