M-Commerce & Future of Retail

Dan VîrtopeanuInternet & Mobile World 2012

21st Septemberwww.virtopeanu.ro

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M-Commerce Worldwide

• $ 730 billion in 5 years (Juniper)

• Paypal $10 billion 2012 from $4 last year, 113 million mobile users

• eBay $10 billion 2012, 100 mil. mobile apps

• Betfair one billion pounds from mobile 2012

• $3 billion virtual goods 2011 (emarketer)

• $5,4 billion mobile coupons 2011 (Juniper)

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World wide penetration as of today

• 4.3 billion unique mobile users

• 2.5 billion unique bank users

• <2 billion unique card users

• Mobile money transactions in Kenya 40% of GDP (Chetan Sharma Consulting)

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M-Commerce & M-Payments in Romania• Newspapers subscription ordered&paid via mobile

in 2002

• Digital content payments via mobile in 2002

• Parking payment by mobile and introduction of M Payments in 2006 (500,000+ parking hours in 2011)

• Subway tickets by mobile in 2009 followed by other public transport

• Mobile payments 10 millions euro in 2011

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Worldwide trends M-Commerce:1. Price check and product

details in store (app &QR code)

52% of americans change their mind in store (Comscore 2011)

48% of brits change their mind in store

(Deloitte 2012)

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Worldwide trends M-Commerce: 2. Mobile Coupons

$43 billion estimated by Juniper 2016

1/2 of McDonalds Japan clients redeem mobile

coupons

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Worldwide trends M-Commerce: 3. Virtual Offline Shops

TESCO South Korea

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Worldwide trends M-Commerce: 4. Mobile Sites and Apps

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Worldwide trends M-Commerce: 5. Location based shopping

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Worldwide trends M-Commerce:More to come...

500 million people will pay for transport in 2015

Parking and events tickets by mobile

Mobile Dispensers

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Romania trends M-Commerce: 1. Mobile Coupons

• Can be used on any mobile device, sent via SMS or in app

• Online coupon users explosion since 2011

• Easy to use, fast to redeem, any place (no matter POS solution)

• Mobile penetration over 100%, mobile internet usage doubles YtoY

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Romania trends M-Commerce: 2. Mobile sites and apps

Greenfield Residence in 2010

eMag in 2011f64 & Dentestet

mobile sites 2012several taxi

apps in RomaniaIKEA app

7% smartphone owners use

shopping apps

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Romania trends M-Commerce:3. Price check and product

details in store (app &QR code)Mega Image first to move

Photo Ana Matei

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Romania trends M-Commerce: 4. Virtual Offline ShopsVodafone & Humanitas Piata Victoriei

sursa weinvent.ro15

Romania trends M-Commerce: 5. Public utilities: parking, transport

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www.tpark.ro

http://virtopeanu.ro

dan.virtopeanu@gmail.com

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