E-Commerce Market India

8/2/2019 E-Commerce Market India

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` The E-Commerce Market of India is experiencing anyear on year growth of 35%.

` India`s e-commerce market is expected to cross $10billion by the end of 2011.

` Indian e-commerce market is largely dominated byonline travel industry with a market share of 80%

` Other categories that are doing good in online spaceare: Electronic & Media Books & Entertainment Lifestyle and Personal care products.


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Values are in $ billionsReference: www.cci.gov.in

http://www.cci.gov.in/images/media/ResearchReports/AnkitaIntComp080811.pdf


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Values are in percentageReference:Economic times

http://articles.economictimes.indiatimes.com/2011-03-

21/news/29171192_1_online-travel-market-e-commerce-travel-

insurance/


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Online Travel Market Share(%)

Domestic Air Tickets 63

Railway Tickets 28

International Air Tickets 4

Hotel Bookings 2

Bus Tickets 2

Tour Packages/Travel Insurance 1

References: Economic times & Indian Express

http://articles.economictimes.indiatimes.com/2011-03-21/news/29171192_1_online-travel-market-e-commerce-

travel-insurance/

http://www.indianexpress.com/news/india-ecommerce-market-to-cross-rs-46-000/765223/


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E-Tailing Market Share(%)

Computers, Accessories & Peripherals 36

Cameras & Mobiles 25

Personal Items (Apparels, Accessories & others) 19

ElectronicDurables 13

Home & Kitchen Appliances 4

Other Products (Toys, Gifts, Flowers) 3



travel-insurance/



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Other Online Services Market Share (%)

Online Jobs 40

Movie Hall Tickets and CD/DVD Rentals 35

Online Matrimonial 15

Other B2C classifieds 9

Online Food Delivery 1



travel-insurance/



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Digital Downloads Market Share (%)

Ringtone/ Wallpapers /Pictures download 34

Pre-paid Recharge/ Post-paid Bill Payment 34

Software and Utility Applications for mobiles 18

Paid Music/Video Downloads 7

Mobile Games Download 6



travel-insurance/



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` 24 hours facility of placing the order` Negligible real estate cost` Convenience of purchasing for time squeezed

consumers.` No geographical boundaries` Infinite shelf space` Increase in computer literacy and internet

penetration` Advent of 3G.` Ease of using plastic money


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` Logistic cost/Distribution overheads` Inventory Management issues/Address uneven

demands` Creating real life shopping experience` Sophisticated website/easy navigation.` Creating safe environment for online transactions` Creating & Maintaining personal relationship`

Instill trust regarding quality and warranty withinthe customers.` Timely delivery of consistent products.


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In spite of the challenges that the e-commerce industryis facing today, it is bound to grow leap and fold. Thereis already a surge in the market and the advancementin the technology will take care of many currentchallenges. Most of the MNC are seriously taking thisas another selling platform and have setupsophisticated websites to promote online purchase.With time, customer will become more technologicallysophisticated, time squeezed, online transaction willbe more secured and online purchasing habit will

increase. Early entrant will going to have a just chanceof grabbing the lion`s share of the online market.

Documents

E-Commerce Market India