E-COMMERCE

IN CHINA

TABLE OF

CONTENTS

E-COMMERCE IN CHINA

TABLE OF CONTENTS

General overview

06 Gross merchandise volume of China's e-commerce market 2010-2019

07 Number of employees in the e-commerce segment China 2012-2017, by type

08 Listed companies in e-commerce China 2018, by category

B2B e-commerce

10 Transaction volume of B2B e-commerce in China 2012-H1 2018

11 Revenue of China's B2B e-commerce market 2012-H1 2018

12 SME B2B e-commerce platforms revenue in China 2012-2020

13 B2B online platforms' market share in China H1 2018

B2C and C2C e-commerce

15 Distribution of China's online retail market 2011-2020, by type

16 China: online shopping market gross merchandise volume 2013-2020

17 Online retail sales in goods value in China 2017, by region

18 GMV share of online retail B2C market in China Q3 2018, by platform

TABLE OF CONTENTS

Cross-border e-commerce

20 Trade volume of China's cross-border e-commerce players 2011-2016

21 GMV of China's import e-commerce market 2013-2021

22 Popularity of cross-border e-commerce platforms in China 2017

23 Share of products bought on cross-border e-commerce sites in China 2017-2018,

by type24 Share of online shoppers who purchase domestically and cross-border China 2018

E-commerce consumer demographics

26 Number of online shoppers in China 2008-2018

27 Penetration rate of online shopping in China 2008-2018

28 Digital buyer penetration in China 2017-2023

29 Age structure of online shopping app users in China 2018

30 E-commerce type preference China Q2 2017, by gender

GENERAL

OVERVIEW

E-COMMERCE IN CHINA

General overview

4.86.4

8.1

10.4

13.3

16.4

20.2

24

28.1

32.7

0

5

10

15

20

25

30

35

2010 2011 2012 2013 2014 2015 2016* 2017* 2018* 2019*

Revenue in t

rilli

on y

uan

Note: China; 2010 to 2015

Further information regarding this statistic can be found on page 32.

Source(s): iResearch; ID 278552

6

GROSS MERCHANDISE VOLUME OF CHINA'S E-COMMERCE MARKET FROM 2010 TO 2019 (IN TRILLION YUAN)

GROSS MERCHANDISE VOLUME OF CHINA'S E-COMMERCE MARKET 2010-2019

General overview

1,900 2,200 2,500 2,550 2,850 3,300

14,000

16,00017,200

18,350

21,000

25,000

0

5000

10000

15000

20000

25000

30000

2012 2013 2014 2015 2016 2017

Num

ber

in e

mplo

yees in t

housands

Direct employees Indirect employees

Note: China; 2012 to 2017

Further information regarding this statistic can be found on page 33.

Source(s): 100ec.cn; ID 243872

7

NUMBER OF EMPLOYEES IN THE E-COMMERCE SEGMENT IN CHINA FROM 2012 TO 2017, BY TYPE (IN 1,000S)

NUMBER OF EMPLOYEES IN THE E-COMMERCE SEGMENT CHINA 2012-2017, BY TYPE

General overview

13

11

9

8

7

0 2 4 6 8 10 12 14

B2C

Online to offline (O2O)

Cross-border

B2B

Logistics (E-commerce)

Number of listed companies

Note: China; July 2018

Further information regarding this statistic can be found on page 34.

Source(s): 100ec.cn; Guangdong E-commerce Association; ID

912252

8

NUMBER OF LISTED COMPANIES IN E-COMMERCE IN CHINA IN 2018, BY CATEGORY

LISTED COMPANIES IN E-COMMERCE CHINA 2018, BY CATEGORY

B2B E-

COMMERCE

E-COMMERCE IN CHINA

B2B e-commerce

6.25

8.2

10

13.9

16.7

20.5

11.2

0

5

10

15

20

25

2012 2013 2014 2015 2016 2017 H1 2018

Tra

nsaction v

olu

me in t

rilli

on y

uan

Note: China; 2012 to H1 2018

Further information regarding this statistic can be found on page 35.

Source(s): 100ec.cn; ID 302040

10

TRANSACTION VOLUME OF B2B E-COMMERCE IN CHINA FROM 2012 TO 1ST HALF 2018 (IN TRILLION YUAN)

TRANSACTION VOLUME OF B2B E-COMMERCE IN CHINA 2012-H1 2018

B2B e-commerce

16

20.5

25.5

22

26

35

25.5

0

5

10

15

20

25

30

35

40

2012 2013 2014 2015 2016 2017 H1 2018

Revenue in b

illio

n y

uan

Note: China; 2012 to H1 2018

Further information regarding this statistic can be found on page 36.

Source(s): 100ec.cn; ID 723061

11

REVENUE OF CHINA'S B2B E-COMMERCE MARKET FROM 2012 TO 1ST HALF 2018 (IN BILLION YUAN)

REVENUE OF CHINA'S B2B E-COMMERCE MARKET 2012-H1 2018

B2B e-commerce

14.716.1

18.820.4

24.8

29.2

34

39.3

45.3

0

5

10

15

20

25

30

35

40

45

50

2012 2013 2014 2015 2016 2017* 2018* 2019* 2020*

Revenue in b

illio

n y

uan

Note: China; 2012 to 2016

Further information regarding this statistic can be found on page 37.

Source(s): iResearch; ID 302475

12

REVENUE OF SMALL TO MEDIUM SIZE ENTERPRISES' B2B E-COMMERCE PLATFORMS IN CHINA FROM 2012 TO 2020 (IN BILLION YUAN)

SME B2B E-COMMERCE PLATFORMS REVENUE IN CHINA 2012-2020

B2B e-commerce

Alibaba 30.07%

HC360 14.8%

Cogobuy11.6%

Mysteel.cn4.5%

Focuschina.com 1.58%

cn.toocle.com0.8%

Others 36.65%

Note: China; H1 2018

Further information regarding this statistic can be found on page 38.

Source(s): Analysys; China Internet Watch; China e-Business

Research Center; ID 243845

13

MARKET SHARE OF B2B

E-COMMERCE

PLATFORMS IN CHINA IN

1ST HALF 2018

B2B ONLINE PLATFORMS' MARKET SHARE IN CHINA H1 2018

B2C AND C2C E-

COMMERCE

E-COMMERCE IN CHINA

B2C and C2C e-commerce

74.7%

65.4%59.6%

54.9%

47.9%44.8%

40% 38%35.1% 33.2%

25.3% 34.6% 40.4% 45.1% 52.1% 55.2% 60% 62% 64.9% 66.8%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

2011 2012 2013 2014 2015 2016 2017 2018* 2019* 2020*

Mark

et

share

C2C B2C

Note: China; 2011 to 2017

Further information regarding this statistic can be found on page 39.

Source(s): iResearch; Fung Business Intelligence Centre ; ID

746669

15

DISTRIBUTION OF ONLINE RETAIL MARKET IN CHINA FROM 2011 TO 2020, BY TYPE

DISTRIBUTION OF CHINA'S ONLINE RETAIL MARKET 2011-2020, BY TYPE

B2C and C2C e-commerce

1.9

2.8

3.8

4.7

6.1

7.5

9.1

10.8

0

2

4

6

8

10

12

2013 2014 2015 2016 2017* 2018* 2019* 2020*

Revenue in t

rilli

on y

uan

Note: China; 2013 to 2016

Further information regarding this statistic can be found on page 40.

Source(s): iResearch; ID 278555

16

GROSS MERCHANDISE VOLUME (GMV) OF CHINA'S ONLINE SHOPPING MARKET FROM 2013 TO 2020 (IN TRILLION YUAN)

CHINA: ONLINE SHOPPING MARKET GROSS MERCHANDISE VOLUME 2013-2020

B2C and C2C e-commerce

1,360.57

850.32

581.79

554.53

514.92

264.28

208.45

147.42

113.18

110.7

110.44

97.75

95.17

83.02

72.01

0 200 400 600 800 1000 1200 1400 1600

Guangdong

Zhejiang

Shanghai

Jiangsu

Beijing

Fujian

Shandong

Sichuan

Hubei

Anhui

Hebei

Henan

Shaanxi

Tianjin

Hunan

Sales value in billion yuan

Note: China; 2017

Further information regarding this statistic can be found on page 41.

Source(s): National Bureau of Statistics of China; ID 975459

17

VALUE OF THE ONLINE RETAIL SALES IN GOODS IN CHINA IN 2017, BY REGION (IN BILLION YUAN)

ONLINE RETAIL SALES IN GOODS VALUE IN CHINA 2017, BY REGION

B2C and C2C e-commerce

59.5%

25.8%

6.4%

3.2%

1.2%

0.6%

0.5%

0.1%

0.1%

2.6%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Tmall

JD

Suning

Vipshop

Gome

Amazon

Dangdang

YHD

Jumei

Other

Market share

Note: China; Q3 2018

Further information regarding this statistic can be found on page 42.

Source(s): China Internet Watch; Analysys; ID 959881

18

GROSS MERCHANDISE VOLUME SHARE OF ONLINE RETAIL B2C MARKET IN CHINA IN 3RD QUARTER 2018, BY PLATFORM

GMV SHARE OF ONLINE RETAIL B2C MARKET IN CHINA Q3 2018, BY PLATFORM

CROSS-BORDER

E-COMMERCE

E-COMMERCE IN CHINA

Cross-border e-commerce

1.7

2.1

3.15

4.2

5.4

6.7

0

1

2

3

4

5

6

7

8

2011 2012 2013 2014 2015 2016

Tra

de v

olu

me in t

rilli

on y

uan

Note: China; 2011 to 2016

Further information regarding this statistic can be found on page 43.

Source(s): 100ec.cn; ID 722987

20

TRADE VOLUME OF CHINA'S CROSS-BORDER E-COMMERCE PLAYERS FROM 2011 TO 2016 (IN TRILLION YUAN)

TRADE VOLUME OF CHINA'S CROSS-BORDER E-COMMERCE PLAYERS 2011-2016

Cross-border e-commerce

614.7

41.2

74.4

111.3

161.3

218.3

282.4

355.6

0

50

100

150

200

250

300

350

400

2013 2014 2015 2016 2017 2018* 2019* 2020* 2021*

GM

V in b

illio

n y

uan

Note: China; 2013 to 2017; calculation was based on financial

reports of enterprises and interviews with experts in iResearch

statistical model

Further information regarding this statistic can be found on page 44.

Source(s): iResearch; ID 872550

21

GROSS MERCHANDISE VOLUME OF CHINA'S CROSS-BORDER IMPORT RETAIL E-COMMERCE FROM 2013 TO 2021 (IN BILLION YUAN)

GMV OF CHINA'S IMPORT E-COMMERCE MARKET 2013-2021

Cross-border e-commerce

58.2%

53.7%

49.5%

38.3%

31.3%

22%

17.8%

5.6%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Tmall International

NetEase Kaola

JD Global

Little Red Book (Xiaohongshu)

Ymatou

VIP Global

Mia

Daling

Share of respondents

Note: China; December 2017; 2,253

Further information regarding this statistic can be found on page 45.

Source(s): iiMedia Research; ID 945068

22

POPULARITY OF CROSS-BORDER E-COMMERCE PLATFORMS IN CHINA AS OF DECEMBER 2017

POPULARITY OF CROSS-BORDER E-COMMERCE PLATFORMS IN CHINA 2017

Cross-border e-commerce

55%

49%

48.3%

35.6%

34.6%

34.1%

32.9%

32%

25.9%

24.2%

21.3%

16.9%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Food

Beauty and personal care products

Apparel, footwear and bags

Home products

Baby and maternity goods

Digital products, home appliances

Healthcare products

Sporting goods and outdoor equipment

Fresh food

Toys

Jewelry

Automobile equipments

Share of products

Note: China; March 2017 to March 2018

Further information regarding this statistic can be found on page 46.

Source(s): iResearch; Fung Business Intelligence Centre ; ID

944629

23

SHARE OF PRODUCTS PURCHASED ON CROSS-BORDER E-COMMERCE PLATFORMS IN CHINA BETWEEN MARCH 2017 AND MARCH 2018, BY CATEGORY

SHARE OF PRODUCTS BOUGHT ON CROSS-BORDER E-COMMERCE SITES IN CHINA 2017-2018, BY TYPE

Cross-border e-commerce

7%

35%

57%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Shop cross border only Shop domestically andcross border

Shop domestically only

Share

of re

sponden

ts

Note: Asia, China; March 13 to May 1, 2018; 18+; 1000

Respondents; Among online shoppers.

Further information regarding this statistic can be found on page 47.

Source(s): PayPal; Ipsos; ID 747557

24

SHARE OF ONLINE SHOPPERS WHO PURCHASE DOMESTICALLY AND CROSS-BORDER IN CHINA IN 2018

SHARE OF ONLINE SHOPPERS WHO PURCHASE DOMESTICALLY AND CROSS-BORDER CHINA 2018

E-COMMERCE CONSUMER DEMOGRAPHICS

E-COMMERCE IN CHINA

E-commerce consumer demographics

74108

160.51193.95

242.02

301.89

361.42

413.25

466.7

533.32

610.11

0

100

200

300

400

500

600

700

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Num

ber

of onlin

e s

hoppers

in m

illio

ns

Note: China; 2008 to 2018

Further information regarding this statistic can be found on page 48.

Source(s): CNNIC; ID 277391

26

NUMBER OF ONLINE

SHOPPERS IN CHINA

FROM 2008 TO 2018 (IN

MILLIONS)

NUMBER OF ONLINE SHOPPERS IN CHINA 2008-2018

E-commerce consumer demographics

24.8%28.1%

35.1%37.8%

42.9%

48.9%

55.7%

60%63.8%

69.1%

73.6%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Share

of in

tern

et

users

who s

hop o

nlin

e

Note: China; 2008 to 2018

Further information regarding this statistic can be found on page 49.

Source(s): CNNIC; ID 302071

27

PENETRATION RATE OF

ONLINE SHOPPING IN

CHINA FROM 2008 TO 2018

PENETRATION RATE OF ONLINE SHOPPING IN CHINA 2008-2018

E-commerce consumer demographics

53.5

56.1

58.5

60.8

63.1

65.3

67.5

52.1

54.1

56.1

58.1

60.1

62.1

64.1

66.1

68.1

70.1

2017 2018 2019 2020 2021 2022 2023

Share

of popula

tion in p

erc

ent

Note: 2018

Further information regarding this statistic can be found on page 50.

Source(s): Statista; ID 891315

28

DIGITAL BUYER PENETRATION IN CHINA FROM 2017 TO 2023 (IN PERCENT)

DIGITAL BUYER PENETRATION IN CHINA 2017-2023

E-commerce consumer demographics

6.5%

24.1%

21.6%

18.7%

15%14.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Under 18 19-24 25-30 31-35 36-40 Above 40

Share

of e-c

om

merc

e a

pp u

sers

Note: China; February 2018

Further information regarding this statistic can be found on page 51.

Source(s): iResearch; ID 871581

29

AGE DISTRIBUTION OF E-COMMERCE APP USERS IN CHINA AS OF FEBRUARY 2018

AGE STRUCTURE OF ONLINE SHOPPING APP USERS IN CHINA 2018

E-commerce consumer demographics

80%

66%

20%

34%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

Cross-border e-commerce General e-commerce

Share

of re

spondents

Female Male

Note: China; Q2 2017

Further information regarding this statistic can be found on page 52.

Source(s): Analysys; ID 856357

30

PREFERRED E-

COMMERCE TYPES IN

CHINA AS OF Q2 2017, BY

GENDER

E-COMMERCE TYPE PREFERENCE CHINA Q2 2017, BY GENDER

REFERENCES

E-COMMERCE IN CHINA

References 32

Source and methodology information

Source(s) iResearch

Conducted by iResearch

Survey period 2010 to 2015

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by iResearch

Publication date February 2017

Original source iresearchchina.com

Website URL visit the website

Back to statistic

Notes:

* Forecast. According to the source, the data were calculated

based on the released financial reports of enterprises,

interviews on industries and iResearch's statistical forecasting

data. Figures before 2011 have been taken from previous

publications. Note: 1 yuan equals about 0.15 U.S. dollars and

0.13 euros (as of May 2018).GROSS MERCHANDISE VOLUME OF CHINA'S E-COMMERCE MARKET FROM 2010 TO 2019 (IN TRILLION YUAN)

GROSS MERCHANDISE VOLUME OF CHINA'S E-COMMERCE MARKET 2010-2019

References 33

Source and methodology information

Source(s) 100ec.cn

Conducted by 100ec.cn

Survey period 2012 to 2017

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by 100ec.cn

Publication date June 2018

Original source Chinese E-commerce market data

monitoring report 2017, page 11

Website URL visit the website

Back to statistic

Notes:

n.a.

NUMBER OF EMPLOYEES IN THE E-COMMERCE SEGMENT IN CHINA FROM 2012 TO 2017, BY TYPE (IN 1,000S)

NUMBER OF EMPLOYEES IN THE E-COMMERCE SEGMENT CHINA 2012-2017, BY TYPE

References 34

Source and methodology information

Source(s) 100ec.cn; Guangdong E-commerce

Association

Conducted by 100ec.cn

Survey period July 2018

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by Guangdong E-commerce Association

Publication date July 2018

Original source gd-eca.org.cn

Website URL visit the website

Back to statistic

Notes:

n.a.

NUMBER OF LISTED COMPANIES IN E-COMMERCE IN CHINA IN 2018, BY CATEGORY

LISTED COMPANIES IN E-COMMERCE CHINA 2018, BY CATEGORY

References 35

Source and methodology information

Source(s) 100ec.cn

Conducted by 100ec.cn

Survey period 2012 to H1 2018

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by 100ec.cn

Publication date September 2018

Original source China's E-commerce Market Data Monitoring

Report H1 2018

Website URL visit the website

Back to statistic

Notes:

Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13

euros (as of February 2019). Earlier figures have been taken

from previous publications.

TRANSACTION VOLUME OF B2B E-COMMERCE IN CHINA FROM 2012 TO 1ST HALF 2018 (IN TRILLION YUAN)

TRANSACTION VOLUME OF B2B E-COMMERCE IN CHINA 2012-H1 2018

References 36

Source and methodology information

Source(s) 100ec.cn

Conducted by 100ec.cn

Survey period 2012 to H1 2018

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by 100ec.cn

Publication date September 2018

Original source China E-Commerce Market Data Monitoring

Report H1 2018, page 6

Website URL visit the website

Back to statistic

Notes:

Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13

euros (as of February 2019).

REVENUE OF CHINA'S B2B E-COMMERCE MARKET FROM 2012 TO 1ST HALF 2018 (IN BILLION YUAN)

REVENUE OF CHINA'S B2B E-COMMERCE MARKET 2012-H1 2018

References 37

Source and methodology information

Source(s) iResearch

Conducted by iResearch

Survey period 2012 to 2016

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by iResearch

Publication date February 2018

Original source iresearchchina.com

Website URL visit the website

Back to statistic

Notes:

*Estimate. Note: 1 yuan equals approximately 0.15 U.S. dollars

and 0.13 euros (as of January 2019).

REVENUE OF SMALL TO MEDIUM SIZE ENTERPRISES' B2B E-COMMERCE PLATFORMS IN CHINA FROM 2012 TO 2020 (IN BILLION YUAN)

SME B2B E-COMMERCE PLATFORMS REVENUE IN CHINA 2012-2020

References 38

Source and methodology information

Source(s) Analysys; China Internet Watch; China e-

Business Research Center

Conducted by Analysys; China e-Business Research

Center

Survey period H1 2018

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by China Internet Watch; China e-Business

Research Center

Publication date September 2018

Original source Chinese E-commerce market data

monitoring report H1 2018, page 22

Website URL visit the website

Back to statistic

Notes:

n.a.

MARKET SHARE OF B2B

E-COMMERCE

PLATFORMS IN CHINA IN

1ST HALF 2018

B2B ONLINE PLATFORMS' MARKET SHARE IN CHINA H1 2018

References 39

Source and methodology information

Source(s) iResearch; Fung Business Intelligence

Centre

Conducted by iResearch

Survey period 2011 to 2017

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by Fung Business Intelligence Centre

Publication date October 2018

Original source Spotlight on China Retail - October 2018

Website URL visit the website

Back to statistic

Notes:

*Estimate.

DISTRIBUTION OF ONLINE RETAIL MARKET IN CHINA FROM 2011 TO 2020, BY TYPE

DISTRIBUTION OF CHINA'S ONLINE RETAIL MARKET 2011-2020, BY TYPE

References 40

Source and methodology information

Source(s) iResearch

Conducted by iResearch

Survey period 2013 to 2016

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by iResearch

Publication date February 2018

Original source iresearchchina.com

Website URL visit the website

Back to statistic

Notes:

*Forecast. Excludes download of paid digital products, airline

tickets and online bill payments. According to the source, the

data were calculated based on the released financial reports of

enterprises, interviews with industry experts and iResearch's

statistical forecasting data. Size of online shopping market

indicates the sum of B2C and C2C shopping websites, and

transactions like download of paid digital products, air tickets

and online bill payments are excluded. Note: 1 yuan equals

approximately 0.15 U.S. dollars and 0.13 euros (as of May

2018).

GROSS MERCHANDISE VOLUME (GMV) OF CHINA'S ONLINE SHOPPING MARKET FROM 2013 TO 2020 (IN TRILLION YUAN)

CHINA: ONLINE SHOPPING MARKET GROSS MERCHANDISE VOLUME 2013-2020

References 41

Source and methodology information

Source(s) National Bureau of Statistics of China

Conducted by National Bureau of Statistics of China

Survey period 2017

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by National Bureau of Statistics of China

Publication date October 2018

Original source China Statistical Yearbook 2018

Website URL visit the website

Back to statistic

Notes:

Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13

euros (as of February 2019).

VALUE OF THE ONLINE RETAIL SALES IN GOODS IN CHINA IN 2017, BY REGION (IN BILLION YUAN)

ONLINE RETAIL SALES IN GOODS VALUE IN CHINA 2017, BY REGION

References 42

Source and methodology information

Source(s) China Internet Watch; Analysys

Conducted by Analysys

Survey period Q3 2018

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by China Internet Watch

Publication date January 2019

Original source chinainternetwatch.com

Website URL visit the website

Back to statistic

Notes:

n.a.

GROSS MERCHANDISE VOLUME SHARE OF ONLINE RETAIL B2C MARKET IN CHINA IN 3RD QUARTER 2018, BY PLATFORM

GMV SHARE OF ONLINE RETAIL B2C MARKET IN CHINA Q3 2018, BY PLATFORM

References 43

Source and methodology information

Source(s) 100ec.cn

Conducted by 100ec.cn

Survey period 2011 to 2016

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by 100ec.cn

Publication date May 2017

Original source China E-Commerce Market Data Report

2016, page 59

Website URL visit the website

Back to statistic

Notes:

Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13

euro as of July 2017.

TRADE VOLUME OF CHINA'S CROSS-BORDER E-COMMERCE PLAYERS FROM 2011 TO 2016 (IN TRILLION YUAN)

TRADE VOLUME OF CHINA'S CROSS-BORDER E-COMMERCE PLAYERS 2011-2016

References 44

Source and methodology information

Source(s) iResearch

Conducted by iResearch

Survey period 2013 to 2017

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

calculation was based on financial reports of

enterprises and interviews with experts in

iResearch statistical model

Published by iResearch

Publication date May 2018

Original source iresearchchina.com

Website URL visit the website

Back to statistic

Notes:

*Estimate. Note: 1 yuan equals approximately 0.16 U.S. dollars

and 0.13 euro as of June 2018.

GROSS MERCHANDISE VOLUME OF CHINA'S CROSS-BORDER IMPORT RETAIL E-COMMERCE FROM 2013 TO 2021 (IN BILLION YUAN)

GMV OF CHINA'S IMPORT E-COMMERCE MARKET 2013-2021

References 45

Source and methodology information

Source(s) iiMedia Research

Conducted by iiMedia Research

Survey period December 2017

Region(s) China

Number of

respondents

2,253

Age group n.a.

Special

characteristics

n.a.

Published by iiMedia Research

Publication date February 2018

Original source 2017-2018 China cross-border e-commerce

market research report

Website URL visit the website

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Notes:

n.a.

POPULARITY OF CROSS-BORDER E-COMMERCE PLATFORMS IN CHINA AS OF DECEMBER 2017

POPULARITY OF CROSS-BORDER E-COMMERCE PLATFORMS IN CHINA 2017

References 46

Source and methodology information

Source(s) iResearch; Fung Business Intelligence

Centre

Conducted by iResearch; Fung Business Intelligence

Centre

Survey period March 2017 to March 2018

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by Fung Business Intelligence Centre

Publication date October 2018

Original source Spotlight on China Retail - Issue 8, page 6

Website URL visit the website

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Notes:

n.a.

SHARE OF PRODUCTS PURCHASED ON CROSS-BORDER E-COMMERCE PLATFORMS IN CHINA BETWEEN MARCH 2017 AND MARCH 2018, BY CATEGORY

SHARE OF PRODUCTS BOUGHT ON CROSS-BORDER E-COMMERCE SITES IN CHINA 2017-2018, BY TYPE

References 47

Source and methodology information

Source(s) PayPal; Ipsos

Conducted by PayPal; Ipsos

Survey period March 13 to May 1, 2018

Region(s) Asia, China

Number of

respondents

1000

Age group 18+

Special

characteristics

Among online shoppers.

Published by PayPal

Publication date July 2018

Original source PayPal Cross-Border Consumer Research

2018, page 6

Website URL visit the website

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Notes:

The question was phrased by the source as follows: "Thinking

about shopping online, from which of the following country or

geographies` websites have you purchased in the past 12

months?".

SHARE OF ONLINE SHOPPERS WHO PURCHASE DOMESTICALLY AND CROSS-BORDER IN CHINA IN 2018

SHARE OF ONLINE SHOPPERS WHO PURCHASE DOMESTICALLY AND CROSS-BORDER CHINA 2018

References 48

Source and methodology information

Source(s) CNNIC

Conducted by CNNIC

Survey period 2008 to 2018

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by CNNIC

Publication date February 2019

Original source 43rd Statistical Report on Internet

Development in China February 2019, page

27

Website URL visit the website

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Notes:

n.a.

NUMBER OF ONLINE

SHOPPERS IN CHINA

FROM 2008 TO 2018 (IN

MILLIONS)

NUMBER OF ONLINE SHOPPERS IN CHINA 2008-2018

References 49

Source and methodology information

Source(s) CNNIC

Conducted by CNNIC

Survey period 2008 to 2018

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by CNNIC

Publication date February 2019

Original source 43rd Statistical Report on Internet

Development in China February 2019, page

27

Website URL visit the website

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Notes:

n.a.

PENETRATION RATE OF

ONLINE SHOPPING IN

CHINA FROM 2008 TO 2018

PENETRATION RATE OF ONLINE SHOPPING IN CHINA 2008-2018

References 50

Source and methodology information

Source(s) Statista

Conducted by Statista

Survey period 2018

Region(s) n.a.

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by Statista

Publication date March 2019

Original source Digital Market Outlook

Website URL visit the website

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Notes:

The e-commerce market includes the sale of physical goods via

a digital channel to a private end user (B2C). This comprises

purchases via desktop computer (including notebooks and

laptops) as well as purchases via mobile devices such as

smartphones and tablets. The main sales channels are cross-

brand online mail order companies and the online shops of

individual companies. All monetary figures refer to the annual

gross revenue and do not factor in shipping costs. The exact

definition of the eCommerce market can be found here .

Information on the methodology can be found under the link .

DIGITAL BUYER PENETRATION IN CHINA FROM 2017 TO 2023 (IN PERCENT)

DIGITAL BUYER PENETRATION IN CHINA 2017-2023

References 51

Source and methodology information

Source(s) iResearch

Conducted by iResearch

Survey period February 2018

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by iResearch

Publication date April 2018

Original source iresearchchina.com

Website URL visit the website

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Notes:

Calculation was based on online behavior of 400,000

households and offices, excluding public internet cafes.

AGE DISTRIBUTION OF E-COMMERCE APP USERS IN CHINA AS OF FEBRUARY 2018

AGE STRUCTURE OF ONLINE SHOPPING APP USERS IN CHINA 2018

References 52

Source and methodology information

Source(s) Analysys

Conducted by Analysys

Survey period Q2 2017

Region(s) China

Number of

respondents

n.a.

Age group n.a.

Special

characteristics

n.a.

Published by Analysys

Publication date October 2017

Original source analysyschina.com

Website URL visit the website

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Notes:

User data based on the coverage of cumulative 2.07 billion

installations and behaviors of over 480 million active users were

monitored for this statistic.

PREFERRED E-

COMMERCE TYPES IN

CHINA AS OF Q2 2017, BY

GENDER

E-COMMERCE TYPE PREFERENCE CHINA Q2 2017, BY GENDER