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E-commerce
involves business communication andtransmissions over networks
and throughcomputers, specifically the buying and selling ofgoods
and services, and the transfer of funds
through digital communications.
Whats the big deal?
Perspectives
Communications Business
Service
Online
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Key Elements Supporting
E-commerce
Internet
History
Intranet Internal Internets
What do they do?
Extranet Business partners
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Types of E-commerce
Interorganizational E-commerce Supplier management Inventory
management Distribution management Channel management
Payment management Intraorganizational E-commerce
Workgroup communications Electronic publishing Sales force
productivity
Business-to-Consumer E-commerce
Product information Sales Service Payment Marketing research
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The Strategic Role of E-commerce
What can it do? Communication device with customers
Alternative distribution channel
Valuable medium for delivering services Tool for gathering
marketing research
data
Method for supply chain integration
Extends reach
Integrate into day-to-day
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The Strategic Role of E-commerce
Internet can cause some companiesto fail
How?
Internet should complement existingtechnology
Porters take
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The Strategic Role of E-commerce
What else can it do?
Enhance customer focus,responsiveness, and relationships
Reduces transaction costs
Integration into supply chain
Focus on core business
Access global markets
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Crafting an E-commerce Strategy
Look at:
Customers and markets
Competitive threats
People and infrastructure
Sources and operations
Delineating Objectives
Synchronize with strategy
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Crafting an E-commerce Strategy
Target a specificmarket
Build recognition ofcompany name
Convey a cutting edgeimage Conduct market
research Interact with existing
customers Real-time information
about customers,products, etc.
Sell products andservices
Sell more efficiently Advertise in a new
medium Generate leads Provide customer
service medium Build strong
relationships
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Internet Strategy Implementation
Internet Product
Website
Successful design
Internet catalogs Reverse auctions
Channel Considerations
Automated services
Effect on Current Intermediaries
Disintermediation
Can be a cheap method of distribution
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Internet Strategy Implementation
Internet Pricing
Impact of new markets
Real-time advantages
Levels
Online information
Database publishing
Customer self-service Transactions
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Internet Strategy Implementation
Internet Promotions
Meet Customer Requirements
Complements personal selling
Role of sales force
Other promotions
